Brand Republic Announces Relaunch: The Best just Got even Better

(PRWEB) March 3, 2007

Brand Republic, the market-leading online portal for the advertising, media, marketing and PR industries, is relaunching as a next generation web site with personalized content, an emphasis on community and a new look and feel, created by OgilvyOne Worldwide London.

OgilvyOne, a leading DM and digital agency, has created a completely new page design, new navigation and a set of new features and functionality. The revamped site went live on Monday.

As well as its acclaimed breaking news service, the new Brand Republic (http://www.brandrepublic.com/ ), which already has a monthly audience of over 215,000 users*, offers its members the chance to have their say via forums and blogs written by opinion formers working in the worlds of advertising, media, PR and marketing. Users also get access to the UK’s leading marcomms job site.

Personalization plays an important role too – through My Brand Republic (http://www.brandrepublic.com/MyBR/ ), users can build their own home page, with BR’s specialist news feeds as well as their own selected search engine and content from any area they chose, from sports news to weather forecasts, or current affairs.

A tailor-made profile allows them to make connections with their peers and colleagues. My Brand Republic allows marcomms professionals to build their own archive for future reference.

Other highlights of the new-look site include:


A relaunched Jobs (http://jobs.brandrepublic.com/ ) section containing over 3,000 current vacancies, comprehensive job and industry guides, company profiles and CVs, as well as an improved recruiter services suite.

Mediaweek.tv, a regular series of web chats with leading media figures such as C4′s chief executive Andy Duncan. The current show features a far-ranging interview with WPP’s chief executive Sir Martin Sorrell.

A revamped breaking news (http://www.brandrepublic.com/News/ ) service.

A fully searchable archive, dating back to 1995, of more than 300,000 articles.

A global, constantly updated, events diary.

Access to the latest research from third parties such as the IAB, Nielsen//NetRatings and Thomson Intermedia as well as sister Haymarket publications including Campaign and Revolution.

The opportunity to subscribe to 17 different email bulletins, covering everything from data and DM through to broadcasting;

“The new Brand Republic really makes the most of the unique properties of the internet,” said Rufus Olins, managing director of Brand Republic. “The popularity of BR continues to grow. More than ever, we’ll be able to keep all our users informed, educated and connected with each other as they help us evolve the site further. Brand Republic is becoming an indispensable tool for marcomms professionals who need to stay ahead of the game.”

BR’s latest ABCe figure shows a growth in unique users to 215,261 unique users a month. The new site will also give advertisers a large and expanding volume of active users whom they could target with appropriate messages at the right time and in the right place.

John Baker, head of Interactive at OgilvyOne, commented: “The focus has been to make it easier to get to the depth of content and tools on Brand Republic, and emphasise the community (http://www.brandrepublic.com/Community/ ) and networking features of the site. Additionally, we’ve created new ‘bespoke’ magazine sites for Campaign, Marketing, Media Week and six more key trade titles to allow editorial teams to publish news and content daily, meaning that the brand values of the individual titles will come across much more strongly.”

“For us as an agency, this has been a fascinating and challenging brief, and we are delighted to have had the opportunity to revamp such a prestigious and, to the marcomms industry, important, site.”

Published exclusively online since 2001, Brand Republic is well-known for its breaking news service and jobs board, and is also the home to web sites for publisher Haymarket’s leading B2B print titles Campaign, Marketing, Media Week, Revolution, Marketing Direct, Promotions & Incentives and Direct Response.

Access to Brand Republic is completely free, and only requires a quick and simple registration process. To register now, go to: http://www.brandrepublic.com/

according to ABCe, 215,261 unique users visited the site during October 2006

For more details, please contact:

Rufus Olins, Managing Director, (0208 267 4956) or Philip Smith, head of content, (0208 2678038) at Haymarket.

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Interactive Whiteboards: The SmartBoard

Smart today’s classrooms equipped with various digital technologies, including interactive whiteboards, viewers, the document cameras, interactive panels, digital power Desks, Podiums, projectors and room assistants, etc. Also called interactive whiteboard as smart cards can turns your computer and projector into a powerful tool for teaching, collaboration, learning and presentation. With an image projected on the board, you can simply press on its large, touch-sensitive surface to access and control any application. Whiteboards as interactive whiteboards transform into dynamic classrooms, welcoming environments where students are given the freedom to learn as they think and express their own innovative ideas in this age of modern technology.

Whiteboards can be connected directly to a computer / laptop and projection system acts as an interactive digital whiteboard where one does not need any marker to write or highlight information. With the finger, it is of course work in the Council to take notes and highlight important and desired information. Whenever you meet, teach, train or present, the Council allows your group to save your valuable time, increase interactivity in your group and improve communication leading to the emergence of the modern world.

You can also control all the functions of the computer from the Commission itself and therefore no need to stand beside your computer while presenting, d education or work something students. Besides this one can choose a number of colors to present information and there is no limitation on the color markers have.

The Smart Board is an interactive whiteboard that make use of the touch detection for user input. This includes scrolling, right-click the mouse in the same natural features of the one-way PC input, such as a mouse or keyboard, detect input. The Smart Board interactive whiteboard usually comes with four pens, which use digital ink and replace traditional whiteboard markers. Most of the Smart Board interactive whiteboards register only one contact at a time. Some dual-touch SMART Board interactive whiteboard supports two simultaneous touches.

A Smart Board interactive whiteboard can also be used in non-projected mode (without using a projector), but their use with the projector’s what by SMART Classroom and interactive. We can use a whiteboard in projected mode with three main components:

informatiqueUn projector numériqueUn interactive whiteboard system SMART Board

. All three components work together to make a SMART Classroom Interactive

The Smart Board uses DViT (Digital Vision Touch) to detect and respond to touch interactions on the surface interactive whiteboard. This touch technology based on a camera for interactive whiteboards and interactive displays using digital cameras and proprietary firmware and software to detect finger or the stylus in contact with the screen.

With this new generation digital SmartBoard users can easily and interactively engage in the development of plans, opening images and videos, explore the Internet or illustrate their points by writing directly on it and express them in an interactive way that will also facilitate the viewers.

Today, SMART Board is used to teach over 18 million students and participants in over 600,000 classrooms in more than 100 countries around the world. The interactive nature of SMART boards has many practical uses for learning and education class. Now, we may be able to demonstrate the high quality presentation and the desired dimensions that will increase the level of communication and education as standard. Smart Board allows users to work with large amounts of information. It gives you a flexible collaboration tool that turns each session lesson or brainstorming a dynamic learning experience.


We are a unique solution for smart classrooms. Contact us to convert your class one.
SMART ClassroomÉquipe Infovision Private Limited
team Infovision

Inspirational Reading In Message To Garcia, An Essay On Motivation

A Message to Garcia is an extremely inspirational reading with woven leadership qualities throughout his text.

Ever wondered what it takes to make someone working? Ever wondered what motivates a person to do something? Each requested by the lack of staff expertise to do the job? Well, I too, and until I read Message To Garcia, I wondered what it was about others and myself that I was hitting against.

Here is a test that has captured considerable attention. It was published in 1899 by the American philosopher Elbert Hubbard. Over the years 40 million copies were printed. As soon as I read this text, I got my own game in life. Instantly, I became more productive. It seems that we may be educated in the production and leadership by creative pieces. I refer to this time of text to another. He still lifts me.

The test is performed during the Spanish-American War. This is a man who was given the sole task by President McKinley in 1898 to provide a letter to Garcia, the leader of the rebels in Cuba. The person to deliver the letter was named Rowan. The fact that he simply took the letter, crossed the sea and went through the jungle to find Garcia distinguished hand, is truly inspiring. He did not ask how he could find Garcia. He did not ask that Garcia, or it would not be better if the letter was delivered at another time. He took the job, worked on what was needed and delivered the letter, and came to the other side of Cuba, returned home.

We wondered what kind of person was Rowan. How is it that it does not weaken, stopping on the way? How many people are there in this world that could actually deliver a message to Garcia? How Much? Not much.

How many people you know that when you give them a course of action, they will not divert their attention? Call the union? Put it in the future? How many times have you made someone a job, only to ask you if you are sure this is necessary? Or, perhaps it might be better if someone else has done the job instead?

This short literary work is a masterpiece of inspiration of the pen. It does not matter who wrote or even who was Elbert Hubbard. This short-creation strikes a chord in most of us. It encourages us to ignore the shroud of apathy, and the associated reasoning, which we bogs to wallow in the uncertainty of life. It allows us to have the right to aspire to develop this quality we call spine.

Green Elbert Hubbard became rich and famous as a result of this one piece. I included on my site Scientology because I like his prose.

I hope you get a chance to enjoy reading.

Nick Broadhurst is the Executive Director of the Church of Scientology of Canberra. He has been in Scientology for 20 years.Message For Garcia, Church of Scientology of Canberra

See How You Can Preview Message Attachments in Outlook 2007

The ability to ‘take a peek’ at a file attached to a message is one of the simple and convenient benefits of upgrading to Outlook 2007. When I say you can take a peek at an attachment, I mean that you have the ability to preview attachments inside of the Outlook Reading Pane, without having to use the program the attached file is normally used with.

For example, send me a Word document as an attachment, and I can preview the contents of the document right inside Outlook without having to start Word. Compare this to the process with older versions of Outlook, where you couldn’t see the contents of an attached Word document without starting Word and viewing it there. The same attachment previewing capability is there for Excel spreadsheets and several other kinds of files that people often email back and forth.

Why is this new approach a big improvement? There are two reasons. First, you can preview attachments much faster and more conveniently than finding and launching the native program for the attachment file type, then opening the attachment in that program. Second, it is just a more intuitive way to do your work.

If you’re wondering how it is possible to preview attachments without using the programs the attachments work with, there’s a simple explanation. Outlook 2007 comes with a set of attachment previewers, little programs that give a basic view of the contents of a file. They don’t have the ability to edit the file, and won’t necessarily show the contents exactly the way they’ll appear in the full application that normally opens the file.

Outlook 2007 comes with attachment previewers for major Microsoft Office files, plus previewers for common image and text file types. And some other companies have also created attachment previewers for their own file types that you can download. In other words, for most of the attachments you’re likely to receive, you should already have, or be able to get, an attachment previewer that will let you preview it without leaving Outlook.

Once the attachment previewer you need is installed, using it is simple. When you have a message containing an attachment visible in the Reading Pane, Outlook displays a set of buttons at the top of the pane. The Message button shows you the body of the message when you click it. In addition to the Message button, each attachment gets its own button. These buttons are labeled with the name of the attached file.

The button you click determines what appears in the Reading Pane. Click Message to see the body of the email message. Click an attachment’s button to get a preview of the attachment. It’s all nice and easy, but you need to know that the attachment preview isn’t guaranteed to look exactly the same as the file would look if you opened it with the program it works with (a Word document in Word, for example). Even so, you’ll likely find attachment previewers to be quite useful if people email you a lot of files.

 

For more information on using attachment previewers, including a number of additional previewer oddities and gotchas, visit http://www.living-with-outlook.com/preview-attachments.html. If you need to preview attached PDF files, you should also check out: http://www.living-with-outlook.com/preview-pdf.html

Digital Signage and the Advantages of Outdoor

Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It’s effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio.

It is being deployed in retail units, transport hubs, concourses and in surgeries and waiting rooms. And one area where it is beginning to permeate and is becoming increasingly successful is outdoors.

Outdoor digital signage is growing in popularity and its rise is due to the many advantages an outdoor screen can offer for promotion and marketing compared to an indoor device.

Outdoor screens have one key advantage over indoor digital signage in that the audience figures for an outdoor display are usually far greater.

Just think about an digital sign inside a retail store, nearly everybody that will see the sign is already in the store (and presumably already a potential customer) but far more people will walk past outside and of there is a display there, then greater numbers will see it and if the content and promotion is appealing enough – it will drive people into the store.

Outdoor displays are now replacing many of the static signs and advertisements that have long adorned our high streets providing many advantages over these traditional signs and adverts.

The ability to provide multiple content on a single screen; to upload content centrally, without the need of a visiting technician; having an advertising medium that stands out and is more engaging than the static competition,  provides advertisers with all the advantages they need to justify the initial expense of an outdoor digital signage system.

And there is an expense. Ensuring the outdoor screen is going to be able to cope outdoors means either investing in a rugged outdoor or waterproof TV or using a commercial grade screen in a protective outdoor LCD enclosure but with the advantages outdoor digital signage offers advertisers and promoters it is a price many regard as worth paying.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

GSBC Global – Digicurve LOI Agreement

Bangkok, Thailand (PRWEB) March 20, 2007

Digital Signage specialist GSBC Global today has successfully negotiated an LOI to become listed on the NASDAQ’s Over-the-Counter Bulletin Board. The founder of GSBC Global, Mr Ronald Flynn, worked with Digicurve Inc. to enter into the letter of intent to complete an asset purchase of GSBC Global Inc.

GSBC Global announced that it has been acquiring key technologies and assets for the past 6 months and the company now has a stable of digital signage products including software, hardware and content specialists.

Mr Flynn added “Our acquisitions have world class products that will be the springboard of our initial growth, particularly because we have brought along highly experienced teams of senior executives and staff, many of whom have been world leaders in the digital signage sector, enhancing the existing business of Digicurve”.

It is intended that upon closing that Ron Flynn would step down from the operational side of GSBC Global and from the interim Board. It is anticipated that the management team of Digicurve – including Mr. Greg Brown – will be joining the GSBC Global executive team.

Joining GSBC Global as Group Chief Operating Officer is Peter Smith – founder of the m-cast, Info-Onscreen and Digital Streams companies and one of the most experienced people in multimedia management systems and digital signage systems today.

Upon closing, included in the transaction would be the highly advanced m-cast digital signage software. The m-cast system is designed for the targeted scheduling of advertising messages. It can interact with point-of-sale systems using an advanced Xpert system to target screen and coupon based offers to customers. In the European market, m-cast is being integrated into the brands of point of sale systems installed by retailers, fast food chains and high street retailers.

As part of GSBC Global’s assets is the New Zealand based Wallflower Global, the largest digital signage software developer in Australasia. The Wallflower product has been successfully deployed by Telstra, Vodafone, Mazda and in universities, casinos, airports and in many retail display systems.

Other acquisitions GSBC Global has recently completed include content and distribution companies including:

o    London based Xn Digital Streams specializing in value added consulting and the distribution of the m-cast product into major IT reseller channels;

o    Vancouver based Digital Signage FX group which specializes in creative digital signage content and has links with audio visual distribution channels in Canada and the US;

o    IDST which is an SMS based gaming solution based in London;

o    Public Leisure, a UK company specializing in interactive screen entertainment in pubs using SMS technology; and

o    CiticSmart, a Japanese sourced technology for managing currency in casinos and sporting venues.

Once the transaction is concluded, the GSBC Global business will be divided into four divisions, each with its own business model and technology solutions.

Advertising Networks

GSBC Global will be established using a franchising model to ensure rapid rollout and skilled management of the screen networks.

Digital Signage Systems

These are digital signage products used to establish Branded Content channels. “Branded content is about engaging the consumer and gaining their permission to advertise to them”, commented Ms Keane-Dawson.

Content Provision

GSBC Global is establishing links with third-party content providers internationally and nationally. GSBC Global will also be producing its own innovative programming content to create its own branded content channels.

Consulting and Analysis

The consulting and analysis division will gather consumer data for use to underpin our on-screen advertising pricing and to demonstrate the benefits of using low-cost, high frequency advertising that reaches consumers out of home.

Ms. Mary Keane-Dawson, GSBC Global’s CEO of Europe and the Americas commented on the GSBC Global products and services. “We believe that GSBC Global’s Digital signage has unique features. It is powerful – measurable advertising and promotions that give FMCG companies (fast moving consumer goods) access to qualified customers when they are in-store, wallets open and in a mindset to buy”.

Contact:

GSBC Global

peter.smith @ gscb-group.com

http://www.gsbc-group.com

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Clothipromotional Ng Helps In Conveying Business Message

If a company is new to the market that it is difficult to survive in this competitive world and therefore some business lines must be made in order to provide additional promotion for their business. Where the only thing left for these companies is to give promotional products to the warehouse or trader that will eventually be delivered to the customer and this way, they will come to know about that company. In addition, an exclusive condition that must be met is to emboss these promotional products with the logo and the company’s message. In this way, these products will not be used for marketing anything else.
Promotional clothing is also one of promtional products that are supposed to be identical to the message boards or cards issued by any novice company to make marketing their business. On this too, the message and the companys logo is printed in an elegant and unique manner so as to distinguish it from the others. However, it seems inexpensive as to make the same profit by business cards. But it is quite significant to say that promotional clothing is far beneficial than anything else. This is because these are going to be worn on a daily basis and the person wearing it will also go to the market where few more people come to know about their business. Therefore, it is quite beneficial way to expand its activities.
But there is one thing that must be taken into account and it is the quality of fabric and the fabric used in the manufacture of promotional clothing as well. It must be kept in mind that if we get something more beneficial this kind of promotion, then make sure that the fabric is better. As long as the fabric will not be worn, it is not scope of business promotion and so is only possible when people love to wear it. So it must be better that can differentiate remains promotional products.

For more information on products and promtional Promotional clothing, visit our website at http://www.officerange.com.au

LSD Reports LED Lighting Display at Superbowl XLVII on Mercedes-Benz Superdome in New Orleans

Libertyville, IL (PRWEB) January 19, 2013

Fans both inside and outside the Mercedes-Benz Superdome, will be thrilled by the spectacular LED lighting display shown on the entire 360 degrees of exterior panels on the 37 year old iconic building. Superbowl XLVII is scheduled for February 3rd, 2013 at the Mercedes-Benz Superdome in New Orleans, Louisiana. The Louisiana Superdome, famed home of the 2011 Superbowl XLIV Champion New Orleans Saints, was renamed the Mercedes-Benz Superdome for championships in college and pro football and men’s college basketball, as well as the home of the New Orleans Saints football team, per a deal announced back on October 4th, 2011.

The LED lighting system consists of over 26,000 LED lights in 288 fixtures, and is capable of producing a full spectrum of colors visible to the eye, displayed on the 96 concave panels that cover all 360 degrees of the building exterior. The system is highly energy efficient, which is always a plus when using LED lighting, and consumes only 10 kilowatts of power when operating in a single color, and the LED’s are designed to not require replacement for 46 years under anticipated normal use. To put that in perspective, 10 kilowatts is roughly the same amount of electricity used by a single small home. This being the case, the system is not only extremely green by today’s standards, but is also relatively low maintenance as well.

The LED display system cost was paid for from out of an $ 85 million program budget approved by the Louisiana Stadium and Exposition District board, as a part of a renovation or rebranding of the Superdome and other facilities following the devastation in the Louisiana area from the 2005 Hurricane Katrina disaster.

The NFL contenders for Superbowl XLVII will be determined on Sunday, January 20th by way of the NFC Conference Championship game between the Atlanta Falcons and the San Francisco 49’ers, followed by the AFC Championship game between the New England Patriots and the Baltimore Ravens. The winners of those games will then battle in the 2013 Superbowl Championship game for the coveted Lombardi Trophy and the distinction of being the undisputed World Champions for this past years NFL season.

CBS will be broadcasting the game and is expecting to surpass last year’s record 111 million viewers in the US and 167 million total viewers world-wide, and is subsequently reported to be asking $ 3.8 million for a 30 second commercial slot during the game. That said, the best marketing may very well be that which will be displayed by LED lighting on the exterior of the Superdome itself, as it is sure to get a significant amount of attention from the customary aerial views provided by the blimp before, during and after the game. LED technology is once again proving to play a significant role in the future of advertising and marketing.

Companies like LED Sign Displays (LSD) are providing LED technology for marketing and advertising in all aspects of business, including professional sports. LED signs, electronic message centers, video display screens and now LED lighting are quickly becoming a major element in any successful advertising program. LSD is just one of the many suppliers helping businesses keep pace with the competition with the latest in advertising technology.







Bellaire Museum of Computer History Opens

Bellaire, TX (PRWEB) June 14, 2007

Bellaire, TX, has a new museum with displays of historical computer components. The history of electronic digital computers goes back to 1941, and that of microcomputers to 1975. Now, students and enthusiasts in the Houston area have a resource featuring many of the machines and systems which made their marks in the early days of the computer business.

“We’re very pleased to make these systems available in our display cases, and for discussion. One of my favorites is the Compaq luggable. It was one of the first PC clones, and really put Houston on the map in the computer industry,” said Mike Angwin, the founder of the museum and its principal benefactor.

The museum is located at 5302 Bellaire Blvd., in Bellaire, just outside the West Loop 610. It is open Monday through Saturday from 9 a.m. to 7 p.m. For small parties of up to six people, it is free. For large groups of seven or more, please make special arrangements.

Featured in the museum are the modem from an early Texas bulletin board system, 1986; one of the first Compaq portables from 1982; a Radio Shack TRS-80 with eight inch floppy disk drive, 1981; an old IBM disk drive from circa 1973; a Super Elf microcomputer from Quest, 1978. The museum also has one of the early acoustically coupled modems from the 1970s rated for 100 baud.

“We’ve already received several pieces of donated equipment in addition to our original showcase items. We’d be delighted to hear from people with older model microcomputers who don’t want to throw away their memories. Please call first, though, as we have limited display space,” museum manager Jay Hall commented.

Additional information on the museum is available at the store, or by calling 713-664-0002. Ask for Mike or Jay.

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