USNORTHCOM and NORAD Standardize on Desktop Alert IP-Based Mass Notification System, Win Platinum GSN 2014 Homeland Security Award

Chatham, New Jersey (PRWEB) November 21, 2014

Desktop Alert Inc. tThe” less than a minute alert notification platform “used by the US military and numerous healthcare and business organizations worldwide, today announced the USNORTHCOM and NORAD have standardized on the desktop alert notification from the platform and was recently named as recipients 1st Place Platinum Award “nofollow” in the prestigious 2014 GSN Homeland Security Award for implementation of emergency Notable – Federal / state or local on basis of the notification Alert Network Enterprise Desktop Level System.

United States Northern Command (USNORTHCOM of) provides command and control over internal defense efforts of the Department of Defense and coordinates defense support of civil authorities. US Northern Command defends the US, the protection of its people, national power, and freedom of action.


Desktop Alert is now the norm in command of the North American Aerospace Defense (NORAD), a combined organization in the United States and Canada that provides aerospace warning, air sovereignty, and defense for North America. Latest desktop alert the Desktop Alert emergency notification capability is now integrated with the emergency conference system for NORAD headquarters at Peterson Air Force Base in Colorado Springs, Colorado.


Never before a military installation was such a powerful solution for warning and immediate and effective communication to headquarters staff, staff and visitors in case of emergency.


The US Northern Command has a double mission:

Conduct operations to deter, prevent and defeat threats and aggression aimed at the United States, its territories and interests in the area of ​​responsibility

As directed by the president or secretary of defense, provide support to civil authorities (typically a federal agency) in the territory defense operations, including consequence management operations.

Desktop Alert can contact thousands of computer users at their office and force them to click to confirm receipt of the message flashed on their screen. These unaudited are then listed on a report and / or sent as a “Target Package” to be automatically integrated contacted by other means such as email, sms, texting, smartphone, and personal safety device.


Desktop Alert Inc. is the official supplier of enterprise reporting system to the army and the National Guard of the air, and the Air Force Academy United States, the US Air Force Space Command at Peterson Air Force Base, and Fort Rucker in Alabama. Desktop Alert Inc. is the largest provider notification based on IP to the US military worldwide, including Fort Hood in Texas.


“We are very honored to be declared the network filing standard at this crucial ministry of defense organizations. Critical decisions must be taken by the dynamic leaders of today who know best that they have to establish maximum awareness situation immediately during difficult events. The technology is a high priority to save lives, protect property and ensure continuity of operations in extreme circumstances. With a global mission Increasingly, this integration in a timely warning time on the desktop with the Emergency Conference System Network is a significant fortification building, “said Howard Ryan, CEO and Founder desktop alert Inc.

About Desktop Alert Inc. href=”https://dev.digitalsignagereport.com/wp-content/uploads/2015/02/Redirect.aspx?id=aHR0cDovL3d3dy5kZXNrdG9wYWxlcnQubmV0″ onclick=”linkClick(this.href)” http : / /www.desktopalert.net

Desktop Alert provides a range of end-point integrations with clients of public address systems (voice Giant), intercom systems, commanders channels, platforms, email, and DSN-based telephony and SMS cloud-based systems, desktop alert popups network alerts National Weather Service postcode based, digital signage, Cable TV, many social media, warning the CAP server, sensors to external systems such as temperature devices and fire alarm systems.

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PECs The Display Shield and Giveaway to Make a Splash at IAAPA Attractions Expo 2014

Orlando, Fl. (PRWEB) November 13, 2014

Protective Enclosures Company (PEC) will be showing The Display Shield outdoor display and TV enclosures as well as running a The Display Shield giveaway from November 18th through 21st at the IAAPA tradeshow in Orlando (Booth 141). PEC is partnered with Philips Signage Solutions and is the leading manufacturer of secure weatherproof TV enclosures and outdoor digital display solutions. Near Disney, Universal, LEGOLAND, Discovery Cove, and Sea World, the company is based in Orlando, Fl.

IAAPA is the largest international tradeshow for the attractions industry and boasts a roster of attendees from water parks, amusement parks, theme parks, family entertainment centers, casinos, zoos, aquariums, resorts, party rentals, themed entertainment venues and more. Recently toping the Orlando Business Journal’s list of local IAAPA Attractions Expo 2014 exhibitors, PEC is swooping into the amusements industry at roller coaster speed. In addition, PEC’s water-resistant signage cases have been snagged for use in many amusement parks including Six Flags, Coney Island, Sahara Sam’s Water Park, Dollywood, Zoomers Amusement Park, Palace Playland and more, so the firm expects to attract significant interest at the event.

PEC’s big hit at the IAAPA show will most certainly be The Display Shield, a weatherproof, tamper-resistant, protective enclosure for flat panel displays and digital signage designed and built specifically for high-traffic public spaces. Featuring a shield made of ultra-clear Lexan ® polycarbonate, the same material used to produce bulletproof glass, and back housing composed of long lasting HMWPE outdoor plastics, this weatherproof display case offers extreme durability and screen protection. Defending against the elements as well, The Display Shield has a thermostatically controlled filtered fan system coupled with two louvered vents which regulate the temperature of the enclosed display. The company is thrilled to be showing The Display Shield and will be giving away a free enclosure to one lucky booth visitor. PEC will also be inviting attendees to help demonstrate The Display Shield’s water-resistance in a water gun enclosure spray down. PEC President, Jarad King, joked “Come wash down our enclosures at the IAAPA show, you may even get a free The Display Shield out of it.”

About Protective Enclosures Company:

PEC is the patent holder and manufacturer of The TV Shield®, The Display Shield®, and The TV Shield Pro® branded TV and display enclosures, encompassing both the residential and commercial markets.

Event Details:

IAAPA Attractions Expo 2014

November 18-21

PEC Booth: 141

Orange County Convention Center

9990 International Dr,

Orlando, FL 32819


All PEC, The TV Shield & The Display Shield logos and product names are owned by PEC. Other company names may be trademarks of their respective owners, and PEC does not claim official endorsement of any named businesses.

Photo By Kjersti Holmang (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html)] or CC-BY-SA-3.0, via Wikimedia Commons. Adapted by PEC.




Digital Screenmedia Association and NEC to Host Webinar: Menu Boards and Beyond: Understanding the Digital Dining Experience on November 18, 2014 at 2:00 pm ET

(PRWEB) November 11, 2014

On November 18, 2014 at 2:00 ET, The Digital Screenmedia Association (DSA) and NEC will present “Menu Boards and Beyond: Understanding the Digital Dining Experience,” a discussion on the multiple ways restaurants can use digital engagement to create better dining experiences for customers.

Attendees may register via digitalscreenmedia.org

Digital menu boards have found their way into restaurants of all shapes and sizes. But, digital menus are only the beginning and have opened the door for restaurants to engage their audiences through more channels and learn from their customers.

This detailed webinar will cover the value of menu boards, interactive screens, mobile payments, and proximity marketing as new ways for restaurants to engage and delight customers while creating loyalty that lasts. The webinar will also present a strategic model for creating digital experiences, and give attendees best practices to take away from the discussion.

Speakers for the webinar.

Rich Ventura, Vice President of Product Marketing and Solutions, NEC Display Solutions of America, Inc.

Paul Flanigan, Executive Director, Digital Screenmedia Association

“Restaurants are one of the most social gathering points in any culture,” said Ventura. “It’s clear that digital engagement is an ecosystem, from menu boards to mobile phones. And having a solid understanding of what it takes to put a network in place is critical to success.”

For more information and to register, attendees can visit the DSA online.

ABOUT THE DSA

The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service, and healthcare, as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies. http://www.digitalscreenmedia.org

About NEC Display Solutions of America, Inc.

Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at http://www.necdisplay.com. For digital images, please visit http://necdisplay.com/digital-media-library. Follow us on our social media channels: Facebook,YouTube, Google+, Twitter and LinkedIn.







CradlePoint Introduces the COR IBR1100 to the European Transportation Market at Euro Bus Expo 2014

Birmingham, United Kingdom and Boise, Idaho (PRWEB UK) 4 November 2014

CradlePoint, the global leader in secure, cloud-managed, 3G/4G/LTE networking solutions for distributed enterprises, today announced the immediate availability of the CradlePoint COR IBR1100 for Europe. Ruggedised and compact, the COR IBR1100, which is E-Mark certified for in-vehicle equipment, is engineered to support and scale to the unique challenges of networking in industries such as transportation, oil and gas, utilities, and digital signage. CradlePoint is demonstrating the COR IBR1100 as a cloud-managed, in-vehicle networking solution at the 2014 Euro Bus Expo (Stand #J15).

“The CradlePoint COR IBR1100 is specifically designed to meet the rigors of the diverse and evolving applications in the transportation industry,” said Jim Lahey, Vice President and Managing Director of EMEA Operations at CradlePoint. “CradlePoint’s delivery of the COR IBR1100 capitalises on the growing demand for high bandwidth connectivity provided by 4G LTE, yet provides a fallback to 3G and 2G for seamless coverage. The CradlePoint COR IBR1100 delivers reliable wireless connectivity that streamlines operational efficiency and improves the customer experience for CradlePoint’s growing worldwide customer base.”

Whether for a fleet of buses, coaches, heavy industrial equipment or emergency services vehicles; the use of wireless is growing as digital video systems, GPS, WiFi, credit card processing, and other cloud-based applications are relied upon to streamline operations and improve the customer experience. The CradlePoint COR IBR1100 provides reliable and trusted wireless connectivity packaged in a compact and ruggedised case that endures extreme temperatures, high vibration, and wiring and electrical issues often found in vehicle deployments.

The COR IBR1100 series, like all CradlePoint networking solutions, can be managed via Enterprise Cloud Manager – a cloud-based, real-time monitoring, management, and application solution for the entirety of the mobile data fleet. This platform allows fleet vehicle IT staff a zero-touch solution for network deployment, real-time configuration changes, firmware updates, troubleshooting, status monitoring, and alerting. Cloud management greatly reduces IT overhead for maintenance and significantly decreases the need for vehicles to be “out of service” for updates and network configuration.

Developed to withstand the challenges of the mass transit and in-vehicle networking markets, the CradlePoint COR IBR1100’s high bandwidth and support of dual SIM card connectivity powers mission-critical applications with confidence. Using a modern-day bus fleet as an example, the COR IBR1100 allows buses to process payments, power bus driver tablets, manage interior and exterior digital signage, as well as deliver secure, segmented passenger and driver WiFi.

Specific differentiating features of the CradlePoint COR IBR1100 include:


    Cloud management to support remote device monitoring and configuration
    Certified 3G/4G/LTE enterprise-grade internal modems with secure dual SIM card access
    Active GPS support to monitor fleets and track assets
    High performance WiFi with dual-band, dual concurrent 802.11 a/b/g/n/ac
    Ruggedised for shock, vibrations, splash, and extreme temperatures (-30°C to +70°C)
    Wide DC voltage input range (9-36V DC)
    Ignition-sensing for power control
    Built-in transient and reverse polarity voltage protection
    Advanced security

The CradlePoint COR family also includes the COR IBR600 series, which is relied upon for broad connectivity within demanding applications, including kiosks and digital signage. CradlePoint’s introduction of the COR IBR1100 further extends CradlePoint’s market leadership in the machine-to-machine (M2M), Internet of Things (IoT), digital signage, and the connected transportation market with a cloud-managed solution that provides unparalleled monitoring, management, and security for a distributed deployment.

Today’s announcement builds upon CradlePoint’s growing presence within EMEA. CradlePoint expanded operations with the opening of a European Headquarters outside of London and the hiring of Jim Lahey.

CradlePoint will be showcasing the CradlePoint COR IBR1100LP3-EU at the Euro Bus Expo 4-6 November 2014 at the NEC Birmingham, in Birmingham, United Kingdom (Stand #J15). To receive a briefing or to learn more about CradlePoint’s suite of M2M and IoT solutions, please visit the CradlePoint website at http://www.cradlepoint.com.

About CradlePoint

CradlePoint is the global leader in secure, cloud-managed 3G/4G/LTE networking solutions for distributed enterprises. Specialising in business continuity, advanced edge routing solutions, M2M, and primary connections, CradlePoint’s award-winning solutions are purpose-built for PCI-compliant networks. CradlePoint was the first to lead and fully enable high-speed 4G LTE solutions to maximise the potential of the cloud for organisations worldwide. CradlePoint is a privately held company with headquarters in Boise, Idaho and the United Kingdom. Learn more at CradlePoint.com or follow us on Twitter @CradlePoint and @CradlePointUK.







FDAnews Announces: Building a World-Class Advertising and Promotion Review Program, Oct. 15-16, 2014, Philadelphia, PA

Falls Church, VA (PRWEB) September 26, 2014

Building a World-Class Advertising and Promotion Review Program

**Presented by PhillyCooke Consulting and FDAnews**

Oct. 15-16, 2014 – Philadelphia, PA

http://www.fdanews.com/AdvertisingAndPromotion

Good news, millions of people are seeing manufacturers promotions, but don’t forget that the FDA is seeing them too.

FDA marketing scrutiny no longer is limited to magazine and TV ads. Now the agency is poking around, checking signage in tradeshow booths, checking in on Twitter and Facebook and listening to the physicians and other healthcare professionals manufacturers have paid to speak or train.

Darn near everything is fair game in this brave new regulatory world, even though some say FDA social-media guidances raise more questions than they answer.

And don’t forget FDA’s Bad Ad program, which deputizes every healthcare professional in America to alert FDA on non-compliant promotional activities and tactics.

Face it, manufacturers need help; not with creating better ads and promotions but for making sure promotional activities aren’t magnets for warning letters.

Come to Philadelphia in October for two days of intense learning. Attendees will arrive back home with a bag full of tricks and tips to keep all marketing efforts squeaky-clean.


Understanding Pre-Approval Communications: Don’t get on the FDA’s or SEC’s radar screens before a product is even approved. Learn how to properly disclosure information and remain in compliance.
How to Maximize Disease Awareness Communications: Take away valuable tips and tricks for using disease awareness communications pre- and post-approval.
Hurray! It’s Approved: Building the most aggressive, but compliant campaign from first day of approval to commercial launch.
Assuring Promotions Meet FDA Off-Label Standards: Successfully navigating 4 major traps that can earn a warning letter fast.
Itching To Do More With Social Media? Discover how to get the message out there without crossing the line.

The workshop leader is Dale Cooke, principal of PhillyCooke Consulting. Mr. Cooke’s practice specializes in helping FDA-regulated companies develop compliant promotional tactics and improve the promotional review. He is the author of Effective Review & Approval of Digital Promotional Tactics and is currently at work on a book about compliant social media usage for prescription product manufacturers.

Whatever the line of endeavor — drugs, biologics, devices — if a manufacturers advertises, the FDA has its eye on them. Why risk a Form 483 or a warning letter when compliance help is so close at hand?

Conference Details:

Building a World-Class Advertising and Promotion Review Program

**Presented by PhillyCooke Consulting and FDAnews**

Oct. 15-16, 2014 – Philadelphia, PA

http://www.fdanews.com/AdvertisingAndPromotion

Tuition: $ 1,797

Easy Ways to Register:

Online: http://www.fdanews.com/AdvertisingAndPromotion

By phone: 888-838-5578 or 703-538-7600

About FDAnews:

FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews’ print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA’s complex and ever-changing regulations.







Rehan Khan receives Broward Ultimate CEO Award of 2014

Miramar, FL (PRWEB) August 15, 2014

Acordis International Corp, a South Florida-based Information Technology & Solutions company which provides a wide variety of Services and technology solutions. The CEO of Acordis Mr. Rehan Khan is been listed as 2014 Ultimate Broward CEO. The script of the interview is listed below.

Rehan Khan

President/CEO, Acordis International

11650 Interchange Circle N., Miramar 33025

(954) 620-0072

rkhan(at)acordiscorp(dot)com

Education

B.B.A. in marketing, Florida International University
Personal Note

“During high school and college, I ran 800 meters as an athlete and enjoyed playing cricket,” Khan says. “I still play it.”

At Acordis International, Rehan Khan believes his effectiveness as a leader is borne from a list of attributes he recites to himself every day. They are commitment, communication, confidence, creative, taking care of clients, can-do attitude, ability to inspire and intuition.

If asked by an apprentice or an aspiring executive what helped make him successful, Khan would also add vision, perseverance and his strengths as a team builder. As a leader, his vision becomes a focal point he communicates to his employees. Perseverance gets a leader and his company through the challenges and keeps morale strong.

“Team building is the most important characteristic for growth and success,” he says. “My team is the biggest success to our organization. We closely work with each other on projects, tasks and implementation. I firmly believe in asking and delegating to achieve results, and my team always assists me in meeting that goal.”

Together, Khan and his team have achieved triple-digit growth in the past two years at Acordis, which provides data, storage and infrastructure management; managed IT; VoIP and wireless; digital signage; virtualization; systems architecture; and IT security. Khan believes his services and his team will be his legacy.

“The best leadership legacies are a consequence of success coming to those who are surrounded by people that want their success to continue,” he says. “As a young, growing company, we are attracting young talent and leaders for tomorrow. I am confident that my legacy will bring a bright leader for tomorrow.”

About Acordis International Corp

Acordis is a Florida-based organization that dedicates itself to helping companies increase efficiencies and reduce costs by implementing technological solutions. Acordis is best known for its expertise, performance and knowledge in IT security, document management solutions, managed IT services, data management, storage management, infrastructure management, systems architecture, cloud services, virtualization, multifunctional copiers and printers, digital signage, managed print services, VOIP, and wireless networking.

For more information, please visit http://www.acordiscorp.com.







PQ Media: After 3 Years of Slowing Growth, DOOH Media Pacing Up 11% in 2014, Driven by Strong Ad Spend on World Cup, Olympics, Health & Transit Nets, Aussie Digital Surge

STAMFORD, CT (PRWEB) August 04, 2014

Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $ 8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media’s annual performance benchmark released today. Key first-half indicators point to DOOH growth accelerating to 11.3% in 2014, boosted by a dynamic combination of the global economy gaining momentum, two sporting mega-events, and increased healthcare, political and transit ad spend, says the new Global Digital Out-of-Home Media Forecast 2014-18.

Influential developed and emerging markets stuttered in 2013, due to myriad challenges posed by debt issues, asset bubbles, political tensions and slower economic growth in high-flying markets like China. These issues filtered down to ad-driven media, which also faced tough comparisons with 2012 as a result of the even-year boost from pivotal sporting and political events. Roadside digital billboards and cinema-based video networks – the two largest location categories – were the most affected verticals in 2013.

While global revenue growth decelerated again in 2013, consumer exposure to DOOH increased at the same rate as in 2012, rising 7.2% to an average of 14 minutes per week, estimates PQ Media. Key growth drivers included new deployments and the expansion of existing DOOH media in high-traffic areas of the world’s largest cities. Average consumer exposure is pacing for accelerated 9.5% growth in 2014, driven by higher engagement with newly launched DOOH, particularly during the Winter Olympics in Russia and the World Cup in Brazil.

PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); and more than 10 key indoor/outdoor locations, including roadside, cinema, retail, transit, healthcare and entertainment.

DPNs generated 71% of global DOOH revenues in 2013, growing 8.4% to $ 6.26 billion, a slight deceleration from 2012. Slow-moving economies weighed on cinema – the largest DPN vertical – resulting in several Top 15 Global Markets posting revenue declines. Global cinema networks had the worst year in recent memory produced the weakest years on record, although some slack was picked up by US cinema nets, which had their best year since 2010, as well as strong gains by transit and healthcare DPNs.

Although global revenue is on pace for faster growth in 2014, several challenges continue to shadow DPN operators, including issues related to standardized measurement, planning and buying systems, mobile media integration, and operator consolidation and its impact on network scale.

“From the Americas to Asia-Pacific, financial transactions involving DPN operators continued unabated in 2013 and the first half of 2014,” said Patrick Quinn, CEO, PQ Media. “A diverse group of deals were consummated across the vertical spectrum, including cinema, healthcare, corporate and transit networks, reaffirming that consolidation is accelerating and likely to churn for several more years.”

Among the major M&A deals announced in 2013-14 were National CineMedia’s proposed acquisition of Screenvision; Captivate Network’s planned purchase of the Wall Street Journal Office Network; and Cineplex’s acquisition of EK3 Technologies. Notable equity investments included those involving Captivate, GSTV, Mood Media and Eletromidia. And while the enigmatic RMG Networks went public, the esoteric Focus Media went private.

The rapid growth of mobile media has created the proverbial “frenemy” for DPN operators, as it has become imperative to integrate mobile technology into ad campaigns, particularly those aimed at post-Boomer generations. Driving consumer engagement through mobile interactivity will only become more important with each passing year. DPNs are already being squeezed by mobile, with brands increasingly demanding mobile components to their integrated media campaigns.

“To put this juggernaut into perspective, our research indicates that mobile media revenues from the US alone will be larger than the entire global DOOH industry by year-end 2014,” Quinn said, referring to data from PQ Media’s Global Digital Media & Technology Series.

Meanwhile, DBB growth slowed for the second consecutive year in 2013, rising 11.5% to $ 2.6 billion. The sharp deceleration was mainly due to local government rulings that led to digiboards being shuttered in major metros, such as Los Angeles and Moscow. Nevertheless, OOH operators continue to transition static signs to digital for the simple reason that digisigns generate higher revenues and margins.

In addition, digital screens placed in and around transit hubs, sporting venues and busy roadside locations have become must-buys for brands during major sporting events and political campaigns because they reach on-the-go consumers with a combination of dynamic ads and real-time results. For example, the increasing amount of soft money and third-party groups involved in US elections drove double-digit increases in political ad spending on OOH media in 2010 and 2012. DBBs were a key contributor due to their ability to tailor messages and respond to breaking news. PQ Media expects these trends to spur DBB revenue growth of 15.7% this year to $ 3.01 billion.

Asia-Pacific was the largest of the four global regions in 2013, with aggregate revenues of $ 3.83 billion, fueled by surging growth in Australia and a strong rebound in Japan. The US remained the world’s largest DOOH market, with $ 2.37 billion in revenues, followed by China at $ 1.87 billion. The injection of ad spending and new deployments ahead of the World Cup helped Brazil’s DOOH industry grow at the fastest rate, rocketing 41.9%, followed by Australia at 23.6%.

US DOOH media revenues rose at an accelerated 8.7% in 2013, driven by strong growth in healthcare nets, which benefited from new ad dollars related to the Affordable Care Act. DPN revenues increased 9.5%, as the transit and entertainment categories joined healthcare to offset slower growth in retail and cinema. US DBB revenues were up 7.2% in 2013, the lowest growth rate since PQ Media began tracking DOOH.

About the Forecast

The 7th edition Global Digital Out-of-Home Media Forecast 2014-18 is the industry’s annual performance benchmark, delivering actionable intelligence covering operator revenues, consumer exposure, key drivers and growth projections by country, platform and location from 2008-18. This year’s edition features a new user-friendly PowerPoint format, Global DOOH Market Rankings by revenue, exposure and growth, and comparisons to other media. Enhanced value-add Excel Databook amplifies the core report with hundreds of drill-down datasets by country, platform and location. Click through a Forecast link above to download a free Executive Summary and Sample Databook.

About PQ Media

PQ Media is a cutting-edge market research, publishing and advisory firm, delivering actionable strategic intelligence to the world’s leading media, entertainment and technology companies. Our analysts use a proprietary and proven methodology to analyze key performance indicators of hundreds of digital and traditional media sectors, platforms and companies, with a keen focus on helping clients make smarter decisions amid a fast-changing media ecosystem.







Living in Digital Times Presents Silvers Summit at the 2014 International CES

New York, NY (PRWEB) December 23, 2013

Living in Digital Times announced today that Ford Motor Company will present the opening keynote address at the Silvers Summit at the 2014 International CES®. Keynote speaker Sheryl Connelly, global head of trends and futuring for Ford Motor Company, will present an exclusive insider’s look at how global trends are impacting the boomer and aging populations.

Companies including Microsoft, ADT, BMW Group Designworks USA, Qualcomm Life, Lively, GreatCall and Independa are just a few others on the agenda that will showcase how they are meeting the challenges to create products and services for this audience. And card carrying AARP members will judge the results of a product competition for this audience.

With 78 million baby boomers in the U.S., this demographic holds 70 percent of U.S. disposable income and spend the most on technology.

“Technology is constructing a new vision of what it means to age,” said Robin Raskin, Founder of Living in Digital Times. “Baby boomers and seniors have the free time, disposable income and passion to demand that technology be curated for their lifestyles.”

The Silvers Summit will explore new technologies in health monitoring, home security, communication, and social media. Trends and insights about the internet of things, robotics and mobile apps will also be explored in the context of this unique audience.

“This year’s Summit will also take a sharp look at barriers to market entry,” said Jill Gilbert, producer of the Silvers Summit. “Why for example, are the boomer and aging markets drastically expanding while widespread consumer adoption is still unrealized? By coming together at the conference, we will create momentum.”

“The 50-plus age group is connected like never before to what is going on in the world and to other generations, swept up by technology and global trends that are far-reaching,” said Sheryl Connelly. “It’s an exciting time to be a boomer because innovation and creativity continue to change the nature of our daily lives.”

Summit highlights include:

Home Sweet Radical Home

Learn how some of the newest technology companies are leading the way in making homes personalized, connected, and secure with easy to use and attractive gadgets and devices.

Cracking the Distribution Code

Learn the latest insights on messaging, consumer education and channel distribution and how it can help to move your company forward.

50+ in the Digital Age

Terry Clark, Chief Marketing Officer for UnitedHealthcare Medicare and Retirement will explore how the emerging digital senior will accelerate healthcare transformation and drive adoption and loyalty for the brands that get it right.

Transforming Retirement—A Digital Pioneer Reinvents an Industry: Dr. Neil Clark Warren, Founder and CEO of eHarmony.com, will discuss how he carved out his own niche in the baby boomer and digital marketplaces and how you can capitalize on this demographic too.

Design Useful Things We LOVE!

Learn ways to design and market products that are not only useful and simple to use, but incorporate beauty and the fun factor baby boomers crave.

The Silvers Summit will also be hosting the 50+ IT List, a fun, interactive competition that will reveal what consumers really want in their products as tech innovators pitch to a curated board of AARP member judges.

The Silvers Summit, produced by Living in Digital Times, will be held during CES on Tuesday, January 7th, 2014 from 9 a.m. to 5 p.m. at the Las Vegas Convention and World Trade Center (LVCC). Innovations in baby boomer, senior, and caregiver tech will be showcased daily in the Silvers TechZone in The Venetian, Level 2, Venetian Ballroom from January 7th to 10th. Developers, manufacturers, distributors and service providers are encouraged to attend and can register using the CES website.

About Living in Digital Times

Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits, exhibitions and events annually at International CES: Digital Health Summit, Silvers Summit, FitnessTech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, FashionWare Show and the KAPi Awards. For more information, visit http://www.LivinginDigitalTimes.com.

About CES

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $ 203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at http://www.CESweb.org and through social media: http://www.CESweb.org/social.

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