International Speedway Corp. and Digitaria Launch New Web Site to Help Daytona 500 Fans ‘Feel the Experience’ of Racing’s Biggest Event

San Diego, CA, and Daytona Beach, FL (PRWEB) February 10, 2009

Digitaria Sports, a division of Digitaria, a leading digital marketing and technology firm, and International Speedway Corp. (Nasdaq: ISCA) (OTC Bulletin Board: ISCB) (“ISC”), a leading promoter of motorsports activities, today announced the launch of a new online destination and resource for race fans at Daytona International Speedway.

The new site at DaytonaInternationalSpeedway.com contains all the information race fans need to enjoy the Daytona 500, scheduled for Sunday, Feb. 15. The site is aimed at helping fans both ‘feel the experience’ of NASCAR’s biggest event, as well as provide a valuable resource. The site features extensive online video and multimedia content, exclusive news and information, driver features, camping and parking information, seating charts, the ability to buy tickets, and much more.

“We’re excited to launch this new online resource for our race fans,” said Daytona International Speedway President Robin Braig. “Daytona 500 fans will be able to get all the news and information they need, whether they’re going to the race, or just watching from home. In addition, the site is a must-see destination in advance of our other prestigious events such as the Daytona 200 Week By Honda and the Coke Zero 400 Weekend Powered By Coca-Cola.”

The new Daytona International Speedway site is the first of 12 new track sites that [Digitaria is building for ISC as part of long-term digital strategy designed to engage fans and generate more incremental sales. Each track site will serve as a year-round resource for all racing events held at that venue.

“Our goal for each of these sites is to help recreate the unique experience on the track, as well as provide an ongoing resource for race fans,” said John Van Spyk, general manager of [Digitaria Sports, which caters exclusively to sports organizations worldwide. “We are proud to work with the ISC and look forward to seeing fans enjoy these new sites.”

About Digitaria:

Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, ASICS Shoes, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement.

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The first annual US Banking Social Media Report from DigitalMR and Cicero to show that American Express has the biggest Twitter presence

(PRWEB UK) 21 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The new report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms, including Twitter. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.
Please register here to receive advance free data from the forthcoming report.

DigitalMR Commercial Director, Tom Hogg, commented: “With Twitter becoming such a major communications channel for customers, banks really need to monitor and respond to what is being said about them, to drive the Twitter agenda for their brand”.

Report Highlights

The Top 3 most Tweeted Banks

1)    American Express 23.3%

2)    Bank of America 19.5%

3)    Citibank 18.5%

The report will measure, not only the number of Tweets posted by consumers, but also sentiment. Of the total Tweets analysed, a quarter were positive, 16.5% negative, 4.3% mixed, while over half (54.4%) were neutral in tone.

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net