Even Wendy's says 'content is king' for digital signage

Even Wendy's says 'content is king' for digital signage
Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Nick DeCarlo, director of restaurant solutions …
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Wavetec launches digital signage player upgrade
Digital signage provider Wavetec has announced the launch of the second generation of its Donatello digital signage player. Wavetec designed the player with a new chipset to enable 4K content, according to the press release. The player is designed with …
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Store review: Sobeys Urban Fresh, Toronto
This includes an extensive range of prepared meals, pizzas sandwiches and hot and cold food bars. Shoppers can also opt for sushi, udon, ramen and rice bowls prepared fresh on-site. The use of digital display screens and menu boards also helps to being …
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MediaSignage Adds Even More Social Components to its Open Digital Signage Platform

MediaSignage, Inc. (http://www.digitalsignage.com/), provider of digital signage hardware and software solutions announces the release of 10 new smart, social components to its digital signage software platform. The latest release includes smart application and integration tools for Dropbox, Tumblr, 500px, Etsy, Mashape, Yelp, Pinterest, Good Drive v2, Flickr and Twitter v2. The latest releases allow digital sign network operators more control and options over the types of content their users can view and interact with on-screen. The new components also provide more relevant targeting and interactivity for end-users, allowing business owners to be more selective in honing in on the types of content most relevant to their company’s demographic.

What follows is a description of each of the latest smart components, newly integrated into the company’s flagship platform, the SignageStudio:

Pinterest – Users can browse and pin their favorite content from the web. And now they can integrate their entire Pinterest content right onto their digital signage presentation. It’s easy to setup and will keep audiences engaged in quality content.

Tumblr – It lets users effortlessly share anything. Post text, photos, quotes, links, music, and videos from a browser, phone, desktop, and email. Users can customize everything, from colors to a theme’s HTML. And best of all, content can be also be pushed right into a signage presentation.

Flickr – Upload photos and share them on public displays. Popular photo-sharing site Flickr is a also a photo hosting service with advanced and powerful features. It supports an active and engaged community where people share and explore each other’s photos.

Dropbox – Dropbox integration was one of the most requested features and it’s finally here. Dropbox is a home for all photos, docs, videos, and files. Anything a user can add to Dropbox will automatically show up on all their computers and of course, also inside their digital signage presentation.

500px – It is a photo community for discovering, sharing, buying and selling inspiring photography powered by creative people worldwide. And with our component, users can load their favorite 500px images directly into their presentation.

Etsy – Its a peer-to-peer e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. Now users can have their favorite store as part of their digital presentation.

Yelp – People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. With the Yelp component users can display their favorite Yelp business information and even show live updates on the latest Yelp review, Yelp score and even star posts.

Mashape – It’s a great way to get relevant live data such as current Bitcoin rates, currency exchange rates or even cool movie quotes straight to a digital signage screen.

Google Drive v2 – In version 2 of Google Drive we added support for folders. So users can now pick any specific folder and drill down to deep content. We also completely refactored the caching system for offline playback, so it works flawlessly.

Twitter v3 – In version 2 we added support for Twitter images, additional fields and also completely refactored the caching system for offline playback, so it works flawlessly.

“We’re extremely excited about what the new components mean for both network operators and end-users,” says Nate Nead, company president. “We’re at a growth inflection point as a company and as an industry. We’re just providing the tools that allow our customers to succeed mightily.”

MediaSignage screens are currently installed in bus stations, restaurants, movie theaters, retail establishments, schools, government facilities and corporate offices. Due to the differences in viewer preferences between the varied types of locations, screen managers regularly need to vary the types of content their displaying to match the demographic preferences of specific viewer audiences. Now with dozens of smart components, the MediaSignage flagship product, the SignageStudio is ready to provide more tools for better customer engagement than ever before. Users interested in trying some of the latest tools are invited to visit the company website and set up a free acount by clicking here.

About MediaSignage, Inc.

Founded in 2008, MediaSignage is a mainstay for digital signage products and services for over 5,000 companies in over 180 countries worldwide. With tens of thousands of actively-hosted screens hosted on the AWS Cloud, the company boasts some of the most recognized brands across nearly every market vertical as its customers. From digital menu boards to school emergency alert systems, MediaSignage is helping to power the next generation of communication devices for out-of-home audiences. The company is based in Bellevue, Washington and Westlake Village, California.


Brand Republic Announces Relaunch: The Best just Got even Better

(PRWEB) March 3, 2007

Brand Republic, the market-leading online portal for the advertising, media, marketing and PR industries, is relaunching as a next generation web site with personalized content, an emphasis on community and a new look and feel, created by OgilvyOne Worldwide London.

OgilvyOne, a leading DM and digital agency, has created a completely new page design, new navigation and a set of new features and functionality. The revamped site went live on Monday.

As well as its acclaimed breaking news service, the new Brand Republic (http://www.brandrepublic.com/ ), which already has a monthly audience of over 215,000 users*, offers its members the chance to have their say via forums and blogs written by opinion formers working in the worlds of advertising, media, PR and marketing. Users also get access to the UK’s leading marcomms job site.

Personalization plays an important role too – through My Brand Republic (http://www.brandrepublic.com/MyBR/ ), users can build their own home page, with BR’s specialist news feeds as well as their own selected search engine and content from any area they chose, from sports news to weather forecasts, or current affairs.

A tailor-made profile allows them to make connections with their peers and colleagues. My Brand Republic allows marcomms professionals to build their own archive for future reference.

Other highlights of the new-look site include:


A relaunched Jobs (http://jobs.brandrepublic.com/ ) section containing over 3,000 current vacancies, comprehensive job and industry guides, company profiles and CVs, as well as an improved recruiter services suite.

Mediaweek.tv, a regular series of web chats with leading media figures such as C4’s chief executive Andy Duncan. The current show features a far-ranging interview with WPP’s chief executive Sir Martin Sorrell.

A revamped breaking news (http://www.brandrepublic.com/News/ ) service.

A fully searchable archive, dating back to 1995, of more than 300,000 articles.

A global, constantly updated, events diary.

Access to the latest research from third parties such as the IAB, Nielsen//NetRatings and Thomson Intermedia as well as sister Haymarket publications including Campaign and Revolution.

The opportunity to subscribe to 17 different email bulletins, covering everything from data and DM through to broadcasting;

“The new Brand Republic really makes the most of the unique properties of the internet,” said Rufus Olins, managing director of Brand Republic. “The popularity of BR continues to grow. More than ever, we’ll be able to keep all our users informed, educated and connected with each other as they help us evolve the site further. Brand Republic is becoming an indispensable tool for marcomms professionals who need to stay ahead of the game.”

BR’s latest ABCe figure shows a growth in unique users to 215,261 unique users a month. The new site will also give advertisers a large and expanding volume of active users whom they could target with appropriate messages at the right time and in the right place.

John Baker, head of Interactive at OgilvyOne, commented: “The focus has been to make it easier to get to the depth of content and tools on Brand Republic, and emphasise the community (http://www.brandrepublic.com/Community/ ) and networking features of the site. Additionally, we’ve created new ‘bespoke’ magazine sites for Campaign, Marketing, Media Week and six more key trade titles to allow editorial teams to publish news and content daily, meaning that the brand values of the individual titles will come across much more strongly.”

“For us as an agency, this has been a fascinating and challenging brief, and we are delighted to have had the opportunity to revamp such a prestigious and, to the marcomms industry, important, site.”

Published exclusively online since 2001, Brand Republic is well-known for its breaking news service and jobs board, and is also the home to web sites for publisher Haymarket’s leading B2B print titles Campaign, Marketing, Media Week, Revolution, Marketing Direct, Promotions & Incentives and Direct Response.

Access to Brand Republic is completely free, and only requires a quick and simple registration process. To register now, go to: http://www.brandrepublic.com/

according to ABCe, 215,261 unique users visited the site during October 2006

For more details, please contact:

Rufus Olins, Managing Director, (0208 267 4956) or Philip Smith, head of content, (0208 2678038) at Haymarket.

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