Tag Archives: Research

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How Indian Market Research Industry is riding the Digital Wave

Like every aspect of the business world, Internet has completely changed the research industry as well. The recurring theme when it comes to the upcoming trends in the research industry is its increasing reliance on web-based applications and resources.

The Indian market research industry is cashing in on this digital bonanza. With the increasing penetration of the internet in India, using digital tools was inevitable. In its essence, the basics of focal groups, questionnaires and observation studies remain the same. The internet has just made these easier, more accurate and efficient.

Using the social media: The social media is one of the most efficient tool for qualitative research. It is not just cost-efficient, it also allows one to run a research campaign over a long period of time. Add to this its reach and multiple platforms that are now available to a researcher. The other advantage of social media is that its ease of consumer segregation. Usually participants come with a profile, an easy access to their demographic. Some of these also allow for group formation with specific privacy rules, making research easier and more accurate.

Mobile support: The biggest story of 2015 was the use of mobile networks as a research tool. Luckily, this is still very true. With the use of mobile phones increasing day by day, mobile research is set to be the most used tactic by Indian market research industry. The spread of mobile phones in the lower-income class also gives researchers an unparalleled range in consumers.

Using online search communities: An interesting recent development in research is the emergence of online research communities. Researchers can customise their access with closed groups, invite-only participants, live chats and bulletin boards. Since the respondents volunteer to be part of the survey, they are quick to answer and usually accurate. It also boosts connectivity between a brand and the consumers.

Focusing on the consumer: A welcome byproduct of digital access is the focus it has brought on the end-user. Today the consumer is an integral part of the process. Researchers have also gained access to consumers who were previously harder to reach. Surveys are more interactive with often on-the-spot improvisations. Easier trial runs, surveys, geo-location targeting, live chats etc has also ensured that the consumer is considered at every step.

Efficient service: Like its effect elsewhere the internet has also brought in remarkable efficiency in the research is conducted and carried out. Not only does it take less time, online research also costs a fraction of traditional methods. Results are delivered quickly and are usually accurate. The huge amount of data has also forced the Indian market research industry to come up with new tools and ways to cope.

Mohit Rao, an writer embracing several accolades is known for his work in Marketing Research field. He has published well researched content on Indian Market Research Industry.
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Research details developments in the digital signage market that is estimated …

Research details developments in the digital signage market that is estimated …
The analysts forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020. Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses …
Read more on WhaTech

Where will they stare? Put your digital signage there
You just bought an incredible tool to help spread communications throughout your site, but now you have to install the hardware. While you might have a general idea of where the screens should go, you should think long and hard about your digital …
Read more on Digital Signage Today (blog)

Signagelive launching NFC and beacon integration at ISE16
Signagelive, global supplier of a cloud-based digital signage platform, announced it has incorporated near field communications tags and beacon technology into its system-on-chip and HTML5 software, which it says enables its customers to take static …
Read more on Digital Signage Today

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Mobile Wallet Market For Online Payments: Analyzed & 2017 Forecasts Says a New Research Report at RnRMarketResearch.com

Dallas, Texas (PRWEB) April 15, 2013

This study provides thorough analysis of the market for mobile wallet technology. The market is segmented on the basis of technologies: mobile commerce mobile payment solutions (taxi, hotel, phone bills and others), entertainment and event, premium messages, direct mobile billing, mobile Web payments, frictionless/contactless near field communication (NFC); mobile commerce cloud computing and social media; mobile ticketing rail, metro and bus tickets; airline tickets and boarding passes; passenger check-in; and baggage check-in; and micropayments.

The report will also detail NFC chips, NFC tags, NFC readers, NFC micro secure digital (SD) cards and NFC SIM/universal integrated circuit cards (UICC). This report includes revenues through value chains and covers stakeholder segmentation as mobile network operators, mobile software developers, and operational support systems/business support systems (OSS/BSS) solution providers; handset and tablet manufacturers; mobile payment service providers; content; and applications aggregators.

Get a copy of this report @ http://www.rnrmarketresearch.com/mobile-wallet-technologies-global-markets-market-report.html

Study Background

Credit and debit cards, which significantly replaced the need to carry “real” money, has a few disadvantages such as risk of theft or loss, inconvenience of carrying significant amount of money etc. These disadvantages are increasing the scope of the mobile wallet. A mobile wallet facilitates transaction even during travel, which is the key cause for its adoption rate. A mobile wallet does not limit the user to have a particular bank account to transact. It also evades the need to stand in long lines. Therefore, mobile wallet banking offers visible advantages over plastic money and mobile banking.

Service providers are collaborating with each other to provide one-stop solutions to the greatest challenges of mobile wallets with respect to standardization, privacy and security. Recent innovation of smartphones and the increasing penetration of Internet services in developing economies are all multiplying the adoption of the mobile wallet concept.

Study Goals And Objectives

The key goal of this report is to provide in-depth understanding of the mobile wallet market. The report provides key market indicators and potential growth segments. More specific objectives are as follows:

To identify and categorize key market segments with respect to the mobile wallet market technologies, products and stakeholders.

To identify and evaluate key market dynamics and respective impacts across geographies & derive forecast figures for key markets from 2011 to 2017.

To identify and investigate key opportunities securing growth in a competitive environment & provide intense market intelligence through effective analysis of recent mergers and acquisition (M&A) and joint venture (JV) activities along with other developments among the key market participants.

To identify and analyze geography-specific trends & profile top companies in the industry.

The scope of the mobile wallet market excludes online payments, payments through debit/credit cards (electronic fund transfers at the point of sales) and online trading. The mobile wallet includes only the payments made through exclusive services providers of the mobile wallet through a unique and exclusive mobile wallet account.

Scope And Format

The market is segmented on the basis of technologies: mobile commerce mobile payment solutions (taxi, hotel, phone bills and others), entertainment and event, premium messages, direct mobile billing, mobile Web payments and frictionless /contactless near field communication (NFC); mobile commerce cloud computing and social media; mobile ticketing rail, metro and bus tickets; airline tickets and boarding passes; passenger check-in; and baggage check-in; micropayments. This report will also in detail the following product segmentations: NFC chips, NFC tags, NFC readers, NFC micro secure digital (SD) cards and NFC SIM/universal integrated circuit card (UICC).

The scope of the mobile wallet market will exclude online payments, payments through debit/credit cards (electronic fund transfers at the point of sales) and online trading. The mobile wallet includes only the payments made through exclusive service providers of the mobile wallet through a personalized mobile wallet account.

Methodology And Information Sources

The report is based on both primary and secondary research. Primary research was conducted through interviews among top officials, which included CEOs and product heads of their respective markets. The primary research was also conducted among consultants and key opinion leaders. The secondary research included keyword search through paid and other sources such as government and company websites. With 2011 as the base year, the market forecast was derived by a combination of market dynamic analysis and primary research. The market estimates were further reconciled with a top-down approach.

Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=89594

Browse more reports on Wireless Payment Market @ http://www.rnrmarketresearch.com/reports/information-technology-telecommunication/wireless/mobile/mobilewireless-payment

About Us:

RnRMarketResearch.com (http://www.rnrmarketresearch.com/) is an online database of market research reports offers in-depth analysis of over 5000 market segments. The library has syndicated reports by leading market research publishers across the globe and also offer customized market research reports for multiple industries.







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The march of the Androids – Apple iPhone pushed into 4th place as Android models dominate online discussion according to social media research specialist DigitalMR

London (PRWEB) January 12, 2012

Social media research specialist DigitalMR releases latest findings on what customers are saying about smartphones on the internet.

DigitalMR analysed over ¼ million customer comments about smartphones across September-October 2011. Nearly two-thirds (62%) of these customer views are positive, compared with 38% negative.

Android models are the most mentioned smartphone brands. Samsung attracts the most mentions with a 30% market share of all positive comments and a 31% share of the smaller, negative comments group. Next placed is HTC with 22% positive mentions and 19% negative, followed by Motorola with 17% positive and 15% negative.

Together, the three Android brands account for two thirds (68%) of all measured online customer comments regarding smartphones.

Although Apple has fewer overall mentions it attracts more negative mentions than Motorola with a 17% share of all negative comments. This may well be related to customers experiencing teething problems when switching over to the new iOS operating system in October.

Results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP across Sep-Oct 2011.

Established smartphone models from Apple and RIM (Blackberry) only account for 14% and 7% of total customer comments respectively.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “The march of the Androids continues with their increased sales and market share gains being matched by consumers’ conversations online.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Sep-Oct. NSS provides an overall percentage score of net positive posts.

The average NSS taken across all the brands measured is 24%. This shows customers are generally very happy with their devices and are sharing the good news online.

Of the three most talked about brands on the web, HTC had a NSS of 31%, followed by 29% for Motorola and a slightly below par score of 23% for Samsung.

The highest NSS is achieved by HP with 50% (although this is derived from a relatively small base number of mentions) followed by Nokia (47%) with the lowest NSS recorded by Sony Erickson (4%) and Apple (6%).

Click here for further data

Features

DigitalMR measures thousands of customer posts regarding the services and features attributed to smartphones.

“Operating system” and “Service provider” features generate the most comments overall. “Operating system” attracted a 17% share of positive mentions which was outweighed by 28% share of negative ones. The next most mentioned feature “Service Provider” produced 23% positive vs 19% negative. “Body” – the design and shape of the handset – received far more positive comment than negative (20% share positive vs just 8% share of negative.

In their words – customer comments sample

Nokia

“excellent choice. It still remains Nokias best phone despite other models released after it. I have one, its the most amazing device and i know i’ll be keeping mine for years and years and with easy free updates for the next five years atleast, its a solid investment”.

http://uk.answers.yahoo.com/question/index?qid=20111015041838AAnjcKx

Apple

“Agreed! I do feel disappointed – I ordered on the 7th but my order still says processing. Every person I know who wanted a 4S now has one except me – the difference – I’m the only person to pre order directly from apple rather than turn up at a store or get one through my phone company! Seems pretty unfair really!!!!”.

https://discussions.apple.com/thread/3372464?start=120&tstart=0

Click here for further customer comments and more about web listening reports

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

Click here for more about SocialNuggets

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Traffic Management Market Expected to Grow at a CAGR of 37.5% By 2018 Forecasts in New Research Report at RnRMarketResearch.com

Dallas, Texas (PRWEB) August 02, 2013

The traffic management report consists of market opportunity, analysis of technology adoption in systems, solutions, detections, and displays market. The report explores some of the major sub-segments of solutions market: Extra Low Voltage (ELV) solutions, intersection controllers, full pedestrian solutions, LED signals retrofit solutions and parking space and ticketing management solutions; detections market: above ground pedestrian and vehicle detection, loop detection and Closed Circuit Television (CCTV) and Automatic Number Plate Recognition (ANPR) systems; displays market: variable or dynamic message signboards, vehicle information terminals, augmented reality boards, digital signage and other display units along the roadways or in-vehicle which assist traffic management systems. The report also focuses on technologies, standards and services and also provides market data, market dynamics (drivers, restraints, trends and opportunities), key players, and competitive outlook.

Get a copy of this report @ http://www.rnrmarketresearch.com/traffic-management-market-solutions-displays-systems-full-pedestrian-parking-space-and-toll-management-above-ground-pedestrian-and-vehicle-detection-global-advancements-market-trends-enter-market-report.html.

The traffic management market is segmented based on regions such as North America, Latin America, Western-Europe, Commonwealth of Independent States (CIS) + Eastern Europe, Asia-Pacific (APAC), and Middle East and Africa (MEA). The market forecasts are provided for each region from 2012 to 2018. The traffic management market report profiles leading companies such as Accenture, Affiliated Computer Services Inc, Alstom SA, Cisco Systems Inc, Cubic, ESRI, GE Transportation, IBM, Indra, Ineo, Kapsch, LG CNS, Schneider Electric, Siemens, and Thales.

Table Of Contents

9 Company Profiles (Overview, Products & Services, Financial Review, Strategy Focusand Future Approach)*

9.1 Accenture PLC

9.2 Affiliated Computer Services Inc.

9.3 Alstom Sa

9.4 Cisco Systems Inc

9.5 Cubic Corporation

9.6 Esri

9.7 Getransportation

9.8 IBM

9.9 Indra

9.1 Ineo

9.11 Kapsch

9.12 LG CNS

9.13 Schneider Electric

9.14 Siemens

9.15 Thales

Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=109099.

Browse more reports on Electronics Market @ http://www.rnrmarketresearch.com/reports/information-technology-telecommunication/electronics.

About Us:

RnRMarketResearch.com (http://www.rnrmarketresearch.com/.) is an online database of market research reports offers in-depth analysis of over 5000 market segments. The library has syndicated reports by leading market research publishers across the globe and also offer customized market research reports for multiple industries.







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Latest Social Media Research blog from DigitalMR: New Online Qualitative Tools Are Changing the Way We Conduct Research

London (PRWEB UK) 7 February 2012

Qualitative Online offers a range of new research opportunities according to the latest blog by a specialist in social market research DigitalMR . Traditionally, qualitative research was largely conducted by focus groups and in-depth interviews with people. These techniques have formed an essential part of the toolkit of market researcher because they are able to deepen and ask more depth than standard quantitative techniques questions.


But they are not without drawbacks especially in terms of transcribing the interview responses and organizing groups of people to be in specific locations at a specific time

.

However, the proliferation of the use of social media, coupled with the adoption of new technologies has enabled the development of new and exciting online qualitative techniques that can be used not only for research but also for co-creation and advocacy brand building among the participants.


DigitalMR founder and MD Michalis Michael comments “section disruptive innovations, will allow users to get an overview of consumers more quickly and cheaply. many organizations are not aware of the full range of options available to them. “


To shed light on some of the latest techniques, last Blog explores how these tools can improve the online search, co-creation and brand. It covers:

Newsgroups Online
In-depth interviews, pairs and triads
Forum / Discussion Bulletin Board
Online ethnography, video / photo diaries
Evaluation of stimuli online

Follow us on TwitterDigitalMR

our blog

Contact

For more information:

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


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clear = “all”

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Economic downturn means DIY market research is here to stay according to latest blog from DigitalMR

(PRWEB UK) 22 February 2012

DIY research enables research buyers to develop and run surveys, collect findings and analyse the results themselves – thus cutting out the middle-man and reducing costs. The biggest player in providing DIY platforms is Survey Monkey which is now valued as a billion dollar company.

DIY research is now a force to be reckoned with and in the current economic climate its use is likely to grow even further as clients continue to take research projects in-house.

DigitalMR founder and MD Michalis Michael comments: “a lot of agencies were very sceptical when DIY research appeared almost 10 years ago, the majority of them just didn’t read which way the market was going. The “FREEMIUM” approach i.e. free survey platform services with paid-for optional extras and necessary functionality seems to work well for all the players in this sector. It has been amazingly successful despite what the sceptics were predicting”.

DigitalMR’s latest blog explores why DIY research has become so popular among buyers, and why in the current economic climate, this looks set to continue. However there are many potential pitfalls of conducting DIY research. These include anything from inviting the wrong people to participate and asking the wrong questions through to misinterpreting the statistical significance of the findings.

The blog also outlines what market research agencies need to do more of to win over clients from DIY providers.

A full version of the blog can be found here

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

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Amazon set to challenge Apples domination of the tablet PC market, says online research specialist DigitalMR.

London (PRWEB UK) 4 April 2012

Social media research specialist DigitalMR releases latest findings on what customers are saying about tablet PCs on the internet.

The overwhelming majority of customers are highly positive in their views on tablet PCs as expressed on the internet. DigitalMR measured thousands of comments for slate devices across Dec 2011 to Jan 2012. 71% of all views measured were positive with only 29% negative. Apple recorded a 32% share of all positive comments and 35% of the smaller pool of negative ones. Hot on its heels is Amazon with 30% of positive mentions and a 33% share of negative.

Results are based on comments posted by consumers on the major tablet brands made by: Apple, Motorola, Samsung, Blackberry, HTC, LG, HP, ASUS, Amazon and Sony across Dec 2011 to Jan 2012.

DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.

Managing Director of DigitalMR, Michalis Michael commented: “Can Apple maintain its dominant position among tablet PCs? It will be interesting to see if Amazon’s Kindle Fire tablet can continue to convert its positive online sentiment into sales.”

All the brands measured, achieve a positive Net Sentiment Score (NSS) for Dec-Jan. NSS provides an overall percentage score of net positive posts. A positive score means a tablet attracts a higher proportion of positive than negative posts.

The average NSS taken across all brands measured is 42% which is high compared with other industry sectors, although slightly down on the average NSS for Jul-Aug 2011 (50%). Customers are still generally satisfied with tablet products and services and are happy to spread the word online.

Apple and Amazon both achieved a below average NSS score of 38%, but given their relative dominance in the market, customer expectations are likely to be higher. Tablet brands that achieve the highest NSS are Sony 72% and HP with 56%. The lowest performing tablet was Motorola with an NSS of 33%

Click here for Summary of positive and negative posts and overall NSS

In their words – Customer comments for models with the highest and lowest Net Sentiment Scores

Sony

“The Sony tablet (I own one)…you have the play station store and the Sony can play downloaded movies easily The design of Sony tablet s makes the tablet easy to hold, and the tablet is extremely light”.

http://androidforums.com/sony-tablet-s/450543-sony-tablet-s-vs-galaxy-10-1-vs-asus.html

HP

“The best case is without a doubt is the one made by Stilgut~ purpose made so fits perfectly, access to all ports, holds the HP tablet at various angles and looks very classy… not cheap but well worth every penny..”

http://androidforums.com/asus-eee-pad-transformer/455314-case-transformer.html

Amazon

“Nerds who like to tweak shouldn’t be buying such a device. They should buy something that’s designed to be more tweakable. The Fire is not designed to be a tablet period. Amazon never markets it as such and the word Android can’t even be found on the product page. It’s designed as a device to facilitate consumption of Amazon content. Anything you get out of it beyond that is just a bonus”.

http://androidforums.com/amazon-kindle-fire/446579-why-spend-tablet-no-sd-card-like-fire-when-there-so-many-tablets-sd-cards.html

Motorola:

“Yeah, kind of disappointed at the book reading support of Motorola Xoom,out of the box, day 1. The google books app is nice and responsive but there is no way to use it to read your own pdfs, epubs etc. that I can find. I downloaded Adobe Reader and Aldiko but neither are completely stable and as smooth and responsive”.

http://androidforums.com/motorola-xoom/286897-pdf-xoom.html

Further customer comments and more about the report here

Contact

For regular reports and more information:

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets







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Latest Online Research Shows American Express as Most Popular US Bank with a 35% Share of Positive Comments on the Web

Colombus, OH (PRWEB UK) 2 May 2012

DigitalMR analyzed tens of thousands of online customer comments regarding US banks for the month of January 2012. Two thirds of comments monitored were positive (67%) about their customer experiences, compared with 33% being negative about their customer experiences.

DigitalMR’s report (powered by SocialNuggets) analyzes tens of thousands of mentions and customer comments posted via open access social media platforms and relevant finance related websites. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted on the major US banks: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase and US Bancorp.

The banking service brands with the highest share of overall mentions were: Amex (29%), Citibank (20%) and Bank of America (18%).

There was, however, a large difference between the positive and negative mentions that these banks generated. Amex achieves the highest share of positive comments (35%) more than twice its share of negative ones (16%). Conversely, Bank of America attracted more than twice the share of negative comments (28%) to positive ones (13%).

Taking each bank’s positive and negative scores into consideration, Amex achieves the highest Net Sentiment Score (NSS) with 63%, followed by US Bank with 61%. The only bank with a net negative score was Bank of America with a NSS of (-4%).

Ryan Rutan, President of DigitalMR USA commented: “Online sentiment continues to show contrasting pictures of two banks: Amex which is very positive and Bank of America where sentiment is highly negative. This represents a huge challenge for Bank of America to turn this around.”

Data analysis and customer comments

Contact

For regular reports and more information:

Ryan A. Rutan

rrutan(at)digital-mr(dot)com

tel: +1 (614) 638-0216

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets







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Improving Research Insight Through Collaboration – Tesco Poland Holds Strategic Workshop with DigitalMR and Other Major Research Agencies

(PRWEB UK) 14 June 2012

For Polish translation click here.

The workshop was very collaborative in nature, with the purpose of pooling research findings and ideas to further improve understanding of retail shopping in Poland. The two day workshop comprised a series of presentations, discussion groups, breakout exercises and brainstorming.

Topics for discussion and analysis were wide-ranging. They included issues such as shopping trends and retail environment in Poland across Europe and globally. Participants were able to explore customer needs in greater depth and examine complex issues such as shopper experience.

Piotr Idzik, DigitalMR country director for Poland, said “It is refreshing to have a client like Tesco Poland that is willing to facilitate these types of discussions. We were delighted to work together in order to pool our expertise and exchange ideas.”

Joanna Lorenz, Customer Insight Manager at Tesco Poland, said “We found the workshop a highly productive way to kick start our strategy thinking. It allows us to condense ideas faster in order achieve our ongoing objective of delivering a better shopping experience to our customers.”

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.