Posted on by

Common Packages for Digital signage in Retail

 

Digital signage in retail is of utmost demand everywhere around the world. Advertising has changed its mode from the printing medium to the world of interactive communication and visual. Concept for most of us has only been billboards and flyers. Interactive medium has been television. However, the display modes and communication medium is changing large by the incorporation of the digital signage in retail.

 

The media work and the designs for the digital signage are quite huge. There is a whole lot of research, which is necessary against each of the messages that are put up and the content which is formulated for the business. If someone is managing any establishment and is looking forward to going forward with the use of digital signage for their business, then these are the following packages available for them –

 

1) The most basic solution is incorporating a media player, which would load the images and videos of the advertisement into the system. This can be done by means of an USB drive. The mass storage device is plugged into the media player which manages the display of the messages onto the signage.

 

2)  There are some media players which allow the user to display images and mix of videos over on the presentation and also alongside upload exciting presentations, from the web. This type of players is usually hooked onto the internet. They are connected to the internet by using standard Ethernet port. Using this type of media player is actually quite beneficial for the user because the change of the presentation is types within the computer.

 

3) Some of the media player allows the user to do all of the above and also keep control of the devices that are linked with the original account. As such, this type of media player is able to handle various forms and formats of video within a single screen. It is possible to roll and scroll. Over and above, it is also possible to upload weather updates and customize the image slides.

 

For most of the digital signage in retail that are in use, the display screen allows landscape display of images. Side by side, one can also display the images in portrait style. LCD screens are the most sought after in this regard. If the budget is not tight one can go for HD LCDs, AdPod, StagePod, VisPod, touch screens and others are some of the common high tech digital signage in use.

 

It is possible to use them constantly and enjoy the various benefits out of them. The systems are built in such a way so that it can take on and withstand the constant wear and tear present outdoor. Consumer settings have specific warranty period with them. Before choosing the retailer from where to buy, it is necessary to run a check on their background. If they are in this business of designer signage for long and you have heard about them from close friends, then there is no suitable choice than them.

 

Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com

Posted on by

Using Electronic Sign Boards to Attract Guests to High Value Menu Items

 

Electronic Sign Boards Are Affordable to Implement – that’s the mainstay of the consideration for business owners that want to attract more targeted traffic to their establishment. The more that people know about your place of business, the more often that they will frequent it; hence the entire purpose of advertising to begin with. In par with this notion is the “attraction” factor. Consider the impact of high definition and high resolution, beautiful and eye-catching imagery on electronic sign boards serving to spark interest in key prospects that could be visiting your business or restaurant, as opposed to the “regular” place they always go to next door.

 

Electronic Sign Boards Can Pay Off Big Time in a Short Period of Time

Bottom line versus return on investment is always an important consideration in the competitive business world of today. So taking that into account, think about how many sales that you will generate with electronic sign boards – or even just one sign board. For most businesses, they would only need to drive a few sales before paying for the costs that are associated with their sign boards (the initial investment). And for restaurants that could be using them daily in their business, such advertising methods generate ongoing user awareness and pique patron interest, which ultimately drives more sales, and continuously.

 

Guests Notice/Remember Restaurants with Electronic Sign Boards

The electronic sign boards of the present day are not just for placing ads on billboards or usage in the popular convention formula any longer. There are countless restaurants worldwide that rely upon electronic sign boards to help display their menu better for their guests. Even for classy, five-star eateries where they want everything to be as finely presented as possible, a coyly placed electronic sign board can feature scrolling daily specials, announcements, events and so forth; they are also ideal for banquet placement and wedding reception dinners, etc.

 

Gaining Key Traffic from Proper Placement Nets Positive Return on Investment

Consider this: which business do you think that guests will remember more: the one that has catchy electronic sign boards that advertise their specials and events; or the one that uses the old whiteboard out front? Smartphones and tablet computers are enjoying immense popularity because they are technologically enhanced, easy and fun to use, and information rich. With strategically placed electronic sign boards in and around – or out front – of your business, you could be attracting more key prospects from your direct target demographic; which ultimately equates to a sizable influx in business.

Bob smith is talking over electronic sign boards for effective advertisement. He is sharing this article to let people know about the uses and purpose of digital signage and electronic signs board

Posted on by

Telephone Message On Hold A Sure Way To Success

Are you looking out for some techniques by which you could get please your callers? Telephone message on hold service is certainly one of the latest techniques for promoting your organization. This can be an extremely beneficial technique by which you may avail a lot of business advantages once you set up this feature into your company telephone calls. A few of the plus points of availing this facility are described here. Just have a look at them after which you may figure out whether or not you must choose the message on hold services to promote your organization.

1. Make your clients happy.

The most basic as well as crucial principle in every business is to satisfy your clients by means of your services. Make a great impact on the clients by just using telephone message on hold. It’s really vital that the clients have a very decent impression of you right after holding up the phone call. Furthermore your clients wont mind contacting you frequently simply because they won’t find it boring even if they are kept on hold for a while. These types of sales messages will entertain them while they wait for you to get back to them.

2. It’s going to serve your dual functions.
Whenever your customers call up for some information or explanation they’ll know a lot more about you as well as your organization with the aid of message on hold services.

3. Make use of your precious business time effectively through the help of telephone message on hold services.

Rather than squandering the moment on hold and allowing it to be wasted you may use it in a much more creative and lucrative way for earning more business. You can easily achieve this with telephone message on hold services.

4. Hang up ups could be costly some times that may not be liked by your clients.

Moreover it could also be exhausting and monotonous. Instead of this if you offer them with great telephone messages on hold, probably your clients can get amused and they may not mind your costly hang ups.

5. Encourage them to contact you once more and thereby you’re able to do far better business and much more sales and profits.
Furthermore they’re going to help other individuals learn about this as well. This will likely attract additional potential clients that are vital for your organization to grow.

The Message on hold provides professional Message on hold services and you can rely on their experience to help you with various Telephone message on hold related services as well.

Posted on by

Outdoor Digital Signage – Abu Dhabi Grand prix

Of late we saw Abu Dhabi hosting their subsequent Formula 1 Grand Prix, over the last year since their first race the use of dynamic signage has increased both inside and outdoors.

Electronic marketing has been used every where from the pit lane to the area resorts, now let us look at how and where dynamic marketing is being rolled out.

Hotel – Electronic Marketing.
Here the bulk of signage equipment is rolled out within the places to stay, these range from LCD advertising screens and digital menu boards for small marketing techniques. For example the digital menu board is utilized to show the menu in a high definition environment with mouth water starters, main courses and deserts.

Digital posters are utilized to promote the cocktails of the hour in the reception and bar areas to visitors and guests. They have a mix of data for their guests such as breakfast times and checkout times on much larger free standing digital poster, these have the matching ad player as the wall mounted units and also inform visitors when the bus leaves for the race tack, so no one misses the free bus to the track..

Grand Prix – Digital Signage.
Then when you get to the arena and enter the main gates, you are met with massive LCD monitors that are housed in protective LCD enclosures; these offer the defense from the high temperatures through a small air conditioning unit that is managed by the audio visual administrator for the location. In the pit lanes small screens around 32 inch in size, these show all the positions of the drivers, so that at a look  the pit crew can see at once who is coming in for a tire change or top up of fuel.

This is a standard example of both indoor and outdoor dynamic marketing working together and the hardware used is relatively simple to use even for new people in digital signage. Let us look at the systems used.

Digital Poster and Digital Menu Board.

Both types of devices comprise of a LCD display that can be placed in either landscape or portrait position, both units have a built in ads player that work on a memory card and the size of campaigns are only dictated by how many you can get on an 8GB card.

Media formats supported are JPEG, MPEG1, MPEG2, AVI and MP3, giving the user maximum control over their marketing campaign.

The advantage is these units are cost effective and an easy transition for anyone who has never used digital marketing before.

The free standing LCD poster uses the same equipment as the digital poster, but is based into a floor standing steel unit.

Out-of-doors LCD enclosure.
These are created from steel and sealed to avoid water ingress, they safeguard the advertising hardware from the weather and potential vandal assaults, allowing integrators to use standard hardware designed for inside use, outdoors at a much more affordable price. As the dedicated outdoor digital signage equipment is extremely costly.

Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.

Posted on by

Creating the Right Outdoor Digital Signage Content

Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect.

Creating content for digital signage is an art in itself and while many people assume that generating the subject matter for a digital screen is just like creating a Power Point presentation. This, however, is fairly misguided. Presentations are watched by captivated audiences in meeting rooms while digital signage has to work to get noticed, the content has to literally jump out and grab people’s attention otherwise it does not get viewed.

And with outdoor digital signage things can become even more complicated. Outdoor content has to contend with bright sunlight, dreary days and be even more noticeable as people often have virtual blinkers on when walking in outdoor locations and can end up ignoring the street advertising.

To ensure you are generating lively, engaging and eye-catching content of outdoor digital signage, here are five tips to keep you on the right track:

Never crowd an advert with too much information and text. Remember that digital signage gets viewed for perhaps two or three seconds – less with outdoor digital signage – so the message should be got across in just a brief glance.
Don’t overload the content with too many different fonts or colours. Use two main colours, preferably linked to your brand and choose just a couple of fonts, perhaps one for headline and one for body copy. Never use all caps as people need to see the shapes of words to comprehend them (particularly if the content is only glanced at).
Ensure you are aware of the technology you are using, and in particular ensuring you are aware of the screen size and aspect ratio otherwise the content could disappear off the side of the display.
Remember the content is for outdoor digital signage and not TV – limit the moving images that are used and keep things simple and concise. Maximise any transitions or length of adverts to just a few seconds.
With outdoor digital signage content that was designed for an indoor screen can look completely different when used on an outdoor screen. Outdoor displays have to cope with bright sunlight which can affect how colours and images look. Always test any outdoor content before you go live with it.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

Should I Only Use My Message on Hold to Promote My Products?

If you are creating an on hold message for your business than its tempting to use it purely as an infomercial about your products and services.  On hold messages are a great way to educate your callers about your product line and the benefits they can bring, but you can also use this time to help your callers in other ways.

An on hold message first serves to let your caller know that they haven’t been disconnected or abandoned.  If left with just silence, a caller will be unsure whether their call is being directed to the correct person or has been forgotten about.  Use the message to thank your caller for making the call and that you appreciate their business and assistance is only moments away.

Also use your message on hold to inform your callers about your business opening and closing times – and if these are affected by any holiday periods.  Include your full business location and directions as to how to find you.  If your customer service team have any frequently asked questions that can easily be included within your on hold script than this could save them time and increase their efficiency.

Why not notify your callers if your company has any employment opportunities.  Satisfied customers could potentially be an excellent addition to your work force. If you’re able to fill your vacancies through your on hold message then this could save your company recruitment and advertising costs.

Why not use this opportunity to show your company as the leader in its field.  Tell your callers about any industry awards and recognitions.  Publicize your credentials and mention any professional associations and memberships that you belong too.  Mention how long you have been working in the industry, tell callers about your experience you have gathered from your years in the business. 

You could also offer your callers expert hints and tips – share your knowledge and suggest they sign up to a newsletter for weekly/monthly updates.  Giving professional advice and tips will show your callers that you know your business and have the experience that will inspire your customers with confidence.

Use your on hold message to educate and inform your callers.  Your callers will appreciate it and so will your bottom line!

Alison Pitman
Professional Voiceover Artist. Provider of audio recordings for business including, podcasts, website audio, phone system recordings, training and presentation narrations, corporate video narrations, product tour audio, radio and television commercials and much more. Please visit my website to hear my demos http://www.thephonevoice.com/. 24% Discount on On Hold Voiceovers During July!!

Posted on by

Digital Signage and the Food Industry

It would be difficult to have not noticed the meteoric rise of digital signage over the last few years. Screens used for marketing, promotion and branding are now ubiquitous throughout shopping malls, department stores, in concourse, and even along the high street as outdoor digital signage.

There is a whole host of uses for this dynamic new media. Its flexibility and versatility also means there are a wide variety of industry and market sectors that have turned to it as a form of advertising and marketing; however, some industries have really gone to town with digital signage.

The food industry is one such sector. Digital signage advertisements and promotions for restaurants, fast food diners and sandwich bars one of the most common types of content viewable on digital out of home screens (Dooh).

Restaurants are now utilizing outdoor digital signage as digital menu boards outside their premises while many fast food restaurants now display menu items inside too. Many of the advertisements on digital posters, billboards and outdoor display screens we see about are also advertising food.

There are several reasons why food and meal advertisements are so commonly displayed on digital signage displays. The first is the way an LCD display will make the food look so much more attractive than just a single photograph. Images of food can be videoed allowing such nuances as steam emanating from the dish to make it much more tempting and appealing.

Whether menu boards are interactive or looped to display images of all the fare on offer, customers can get to see what the meal looks like rather than have to rely on an enhanced image that commonly bears little resemblance on the true aesthetics of the meal.

Another reason why digital signage is commonly used to promote food and meal items is the unique ability it has in scheduling content. No other from of outdoor media can do this and it means that certain adverts can be displayed at certain times of the day. For the food business, this is a great boon as it means that at meal times, such as lunchtime, when passers-by may be hungry or looking for somewhere to eat, the scheduled adverts can appeal directly to this targeted audience.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

How to Create a Strong Voice Broadcasting Message

One of the first things I learned with voice broadcasting was to keep the message as short as possible while getting your main message across as soon as possible is important. In other works put your offer out on the table right away so people don’t hang up. Voice broadcasting is about getting people’s attention first, then presenting an amazing offer that will create an action.
 
Using a good voice is also important when doing a voice broadcast. Remember you are calling people while they are going through their regular daily routine so you must not try to irritate anyone. If you want them to respond positively you need to keep it simple and polite. Use a voice that is gentle and sounds positive.
 
Remember to always give them a automatic do not call option such as “press 8 to be removed from our call list”. This will save you and your customer’s headaches. Also, you can give them a second chance to opt-out of your list once they have been transferred to your PBX so your sales people don’t get yelled at.
 
During a voice broadcast, it is very important to give them an action to act up when the message is over such as “press 1” to be connected to a live person. Even better yet, if you are smart, you will offer a promotion and say “press 1 now to take advantage of this offer before it expires.” This approach will motivate people to talk to your company about your offer. Your voice broadcasting campaigns will see a difference right away if you just make this one change. 
 
There are many tricks of the trade when voice broadcasting. Even small changes can bring significant positive results to your voice broadcast marketing.  Lead generation can be simple if you implement the right plan.   Applying these voice broadcasting tips can give you an optimal return on your investment.

Rick Zepeda is a lead generation voice broadcasting professional. Be sure to get more tips and tricks free with Voice Broadcasting Insider Secrets.

Posted on by

Digital Signage – Useful Technology

All manner of industry and trade will and do use Digital signage to attract attention to themselves. Take the classic case of the retail industry for example. They founded in-store digital media networks that enable customers to induce exposure to targeted advertising, bit screen interface, product information programming, and so on.
This method is also very helpful in creating info known to specific groups. Universities, colleges, company coaching centers use these to supply info regarding college, academic events schedule, sports events and thus on.
The transportation trade will use this technology by manner of putting in interactive kiosks for tickets, directions, reservations, flight or train arrival or departure data, and so on. Hospitality trade constituents, such as hotels, resorts, casinos, night clubs, and bars use this technology to speak vital messages to their guests and patrons.
Hospitals, doctors’ offices and other healthcare facilities use signage to speak important info to the patients per the facilities, preventive health programming and so on. After all nearly any organization would benefit from using this technology. Advertising through digital signage has some inherent advantages, that are one thing like this:
o These are times of fleeting attention spans where holding someone’s attention has become impossible. People hardly have time to look at television, much less the ads shown on them. Thus this techno could be a powerful various, where customized content across a variety of digital displays exposes the audience to a much more interactive and dynamic interface with the advertiser.
o An interior signage advertising system works fantastically in areas of high footfalls, like lobbies, parking centers, escalators, window displays and therefore on. Choosing the proper location is of paramount importance here.
o Out of doors signage on the opposite hand may be a wonderful chance to catch moving pedestrian and automobile traffic. Additionally it enables nighttime advertising. That apart the messaging will be modified on demand and in real time reflecting a current event or happening. Advertise breakfast foods within the morning and restaurants in the dark!
The range of equipment related to this technology, is kind of extensive. In the most, it consists of LED digital signage, plasma displays, LCD displays, digital signage hardware, digital kiosks and digital billboards. Considering that it needs so abundant of technology for use, it’s necessary that the firm one engages is well equipped and trained to try to to the job. For they not only have to consult the shopper on the best attainable, answer, however additionally install the equipment and train the client in its use. Apart from that, they additionally have to keep the shopper inside budget. Moreover they have to provide adequate repair and service facilities long after the equipment has been installed.

Jeff Patterson has been writing articles online for nearly 2 years now. Not only does this author specialize in Communication, you can also check out his latest website about

Waiting Room Chairs For Sale Which reviews and lists the best
Waiting Room Art

Posted on by

Digital Outdoor Signage – Good Choice

Electronic outdoor marketing is becoming one of the greatest rising business sectors out of the financial slow down due to the number of organizations investing in this hardware.

Most shopping malls are installing indoor as well as outdoor dynamic signage solutions and these can range from interactive outdoor kiosks to considerable video walls and even single flat screen TVs in protective outdoor housings also called an LCD enclosure.

The reality is that for a flexible and inexpensive advertising solution and to have a better bang for your buck you need to try and save money whilst at the same time selling to your consumers. The simplest shape of outdoor digital marketing is to have a flat panel Television and put it into some style of steel housing that can deliver a vandal and waterproof solution.

you are searching for a certain outdoor sign solution for your product, try to visit Outdoor Signs.net, they provide customized billboard signs and banners of all size and make. Depending on costumer’s needs, they can personalize signs for street signs, car graphics, showroom presentations and more. If you want a high-impact advertisement like neon lights, their professional employees can design and deploy them for you. Another favorite outdoor signage is the customizable letter signs which are normally used in cinemas and gasoline stations.

Now this was okay in the spring and summer but now as the weather turns for the worst, these eatery proprietors have to thing about removing the outside monitors and putting them into storage for the winter which in turn could upset some individuals who enjoy this entertainment, or the other decision is to put the TV into a winter proof casing, these units offer the accurate heating level at a preset temperature, so for instance if you are in Alberta and have to maintain a minimum of 5 degrees Celsius you would just set the built in thermostat and the heater comes on when the temperature falls below 5 and then knocks off when the temperature is met, only using power as and when it is desired.

If you are searching for a certain outdoor sign solution for your product, try to visit Outdoor Signs.net, they provide customized billboard signs and banners of all size and make. Depending on costumer’s needs, they can personalize signs for street signs, car graphics, showroom presentations and more. If you want a high-impact advertisement like neon lights, their professional employees can design and deploy them for you. Another favorite outdoor signage is the customizable letter signs which are normally used in cinemas and gasoline stations.

Lari Smith has been writing articles online for nearly 3 years now. Specialize in business signs articles. If you need more about writing board and LED neon sign method, please reference http://www.flashingboards.com/.