User Friendly Media Announced Investment in Mobile Advertising Business, Voodoovox Inc.

The Woodlands, TX, February 18, 2014 – User Friendly Media, a leading provider of media and marketing solutions for local and small businesses, has completed a private placement financing with VoodooVox Inc. pursuant to which it purchased 67,500,000 common shares and a secured debenture. As a result, User Friendly Media now owns approximately 40% of the issued and outstanding common shares of VoodooVox.

The investment in VoodooVox rounds out a mobile marketing product suite for User Friendly Media that includes a mobile app platform for small business, App Express and a digital loyalty rewards platform, Huzzah.

“The investment in VoodooVox technology enables us to provide platform services for ad serving, extensive analytics, call tracking and hyper-local targeting for our core audience of small business as well as big brands,” said Bruce Howard, CEO of User Friendly Media.

In connection with the terms of the investment, VoodooVox has increased the size of its board of directors from four to five directors. User Friendly Media’s CEO Bruce Howard and CFO David Lambert have been appointed to serve as directors on the VoodooVox board.

About User Friendly Media User Friendly Media boasts a portfolio of print, digital and mobile marketing solutions for small business. The company’s product suite includes 36 print directories, App Express, a mobile app builder, Huzzah, a cutting-edge digital customer loyalty platform and GoLocal247.com, one of the fastest growing local business directory websites in the country. It’s a portfolio company of media industry merchant bank Veronis Suhler Stevenson.

About VoodooVox Inc. VoodooVox is a leader in performance based mobile advertising processing billions of transactions for a marquee list of global clients, agencies, advertisers and publishers. Our full service mobile ad network and campaign management platform drives precision-targeted local and national ad campaigns for brand promotion, brand engagement and lead-generation. Additionally, VoodooVox provides platform services for ad serving, analytics, call tracking, and hyper local campaign targeting to a growing list of mobile ecosystem partners.

Press Contact:
Greg Garrick
User Friendly Media
The Woodlands, TX
+1 716-698-0666
http://www.userfriendlymedia.com

User Friendly Media User Friendly Media boasts a portfolio of print, digital and mobile marketing solutions for small business. The company’s product suite includes 36 print directories, App Express, a mobile app builder, Huzzah, a cutting-edge digital customer loyalty platform and GoLocal247.com, one of the fastest growing local business directory websites in the country. It’s a portfolio company of media industry merchant bank Veronis Suhler Stevenson.

For Mobile Messaging, GIFs Prove to Be Worth at Least a Thousand Words

For Mobile Messaging, GIFs Prove to Be Worth at Least a Thousand Words
Lucy Dikeou, a 21-year-old senior at Stanford University, has long used English and the pictorial images known as emoji to text on her iPhone. A few months ago, she started messaging in a third language: GIFs. When Ms. Dikeou recently wanted a friend …
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Nominations Sought for Awards Honoring Innovative ATM and Mobile Payments Technology for Financial Institutions

Networld Media Group is accepting nominations for its first annual awards presentation in conjunction with the ATM & Mobile Innovation Summit.

Networld Media Group is accepting nominations for its first annual awards presentation in conjunction with the ATM & Mobile Innovation Summit, which is to be held on Sept. 9-11 at the Capital Hilton in Washington, DC.

The three award categories are:

Most Innovative Financial Institution
Most Innovative ATM Technology
Most Innovative Mobile Technology

Judges for the awards will include the editors of ATMmarketplace.com and MobilePaymentsToday.com, as well as respected industry analysts and consultants.

Nominations may be submitted online and are open until July 31. Winners will be notified by Aug. 10 and will be honored Sept. 10 at an awards dinner at The Terrace at 101 Constitution.

“We’re looking for the most unique, innovative and pioneering financial institutions and technology providers whose products are having the most impact on consumers and the ATM and mobile payments space,” said Tom Harper, CEO of Networld Media Group. “We look forward to honoring and celebrating the best of the best.”

The ATM & Mobile Innovation Summit is a partnership between Networld Media Group and the Electronic Funds Transfer Association (EFTA) and is sponsored by the ATM Industry Association (ATMIA) and MasterCard.

The event will feature about 30 speakers, including representatives from organizations like Elan Financial Services, Euromonitor International, Federal Reserve Bank of Cleveland, First Data, JPMorgan Chase, MIT, Norton Rose Fulbright, Point Breeze Credit Union, The Wall Street Journal and several government agencies, regulators and attorneys.

The Summit was created specifically for financial institutions, payment companies, analyst and legal firms, processors, card networks, security firms, large retailers and ATM deployers. Registration is now open and early-bird pricing is in effect until Friday, Aug. 7.

ABOUT NETWORLD MEDIA GROUP

Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, PizzaMarketplace.com, KioskMarketplace.com, MobilePaymentsToday.com, VirtualCurrencyToday.com, QSRweb.com, RetailCustomerExperience.com and ChurchCentral.com. The company produces executive summits in the fast casual, retail, ATM and mobile payments industries. Its custom media division develops Web sites, premium content and marketing services for associations such as the ATM Industry Association, the Electronic Funds Transfer Association and the ICX Association.

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BroadSign International, LLC and Blue Bite Announce Mobile Partnership for Digital Out-of-Home

New York, NY (PRWEB) November 3, 2014

Blue Bite the Mobile OOH ™ standard, and BroadSign International, LLC first software provider of digital signage cloud, announced a partnership to simplify and improve the mobile component of digital signage campaigns.


As mobile is integrated with a growing number of digital signage programs BroadSign and Blue bite will harness the power of the old platform robust content management technology and MTAG latter to provide marketing solutions Mobile in North America and around the world.


“The method to bridge the gap between the digital and physical worlds by moving through Blue Bite is second to none, it is not surprising that its dominant market share consists of many Broadsign customers requiring reliable suppliers and innovative, “said Daniel Parisien, Vice President Marketing and Strategy Broadsign” It is important that our partners offer the same level of quality and service Broadsign has built its reputation on. -. And adjustment of culture with Blue Bite is certainly present “

In addition to sharing high-end customers as Adspace Networks, Pikasso and JCDecaux, BroadSign and Blue Bite have a vision aligned with the future of digital out-of-home. Both companies believe in a technologically agnostic mobile approach with Blue Bite implementation of best set mounting mobile onramps for each deployment and Broadsign functioning as a standardized way and trust of programming content, display and reporting.


“BroadSign is a leader in the digital signage industry and we believe that a combined approach will provide a best-in-class platform for the digital community out-of-home,” said Mikhail Damiani, CEO of Blue Bite. “In addition, BroadSign gives us the ability to scale our footprint and offer a wider mobile audience to the partners of the brand and Blue Bite organizations.”


Blue Cock and BroadSign are optimistic that the partnership will promote the benefits of advertising allocation of funds for media Dooh, the more effective consumer engagement to increase ROI. By offering advertisers the perfect ability to plan and execute campaigns with analysis and real-time performance reports companies expect rises in the acceptance and demand for integrated digital signage and mobile solutions – a trend that will continue assistance in integrating OOH practices and current mobile for news agencies.


These aspirations are complementary “video everywhere” approach the Digital Place-Based Advertising Association for digital signage, an organization of which Blue Cock and BroadSign are members. Representatives of both parties will be present at the 2014 Video Everywhere Summit.


To learn more about how your digital signage network can enjoy the Bite Blue – Broadsign partnership, please click here .


About Broadsign

BroadSign International, LLC is the leading provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating out of the house and digital networks based on digital place-media, giving them an unlimited capacity for growth without adding staff. After more than a decade in the industry, latest incarnation of Broadsign, Broadsign X, has become a mature and reliable fit for all digital signage software needs and intelligent player based on Android, Broadsign Xpress, decreased cost of deploying digital signage compared to PC-based hardware solutions.


steady growth, extensive network and Broadsign dedication to predict and respond to trends in the industry are its digital signage solutions for a safe bet for the future of networks with even the most complex requirements. For more information about BroadSign, visit http: / /broadsign.com .


About Blue Bite

Blue Bite is a leading mobile marketing solutions provider using a targeted approach, based on the location of reach captive audiences on their mobile devices based on NFC technology, WHEAT, QR, WiFi, SMS, Geofencing and other technologies. Blue Bite has partnered with many of the leading Out-of-Home companies in the world and is proud to create two-way interactive commitments by allowing consumers to connect with digital and traditional media via their mobile phones. For more information, please visit http: // www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.

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Mobile Wallet Market For Online Payments: Analyzed & 2017 Forecasts Says a New Research Report at RnRMarketResearch.com

Dallas, Texas (PRWEB) April 15, 2013

This study provides thorough analysis of the market for mobile wallet technology. The market is segmented on the basis of technologies: mobile commerce mobile payment solutions (taxi, hotel, phone bills and others), entertainment and event, premium messages, direct mobile billing, mobile Web payments, frictionless/contactless near field communication (NFC); mobile commerce cloud computing and social media; mobile ticketing rail, metro and bus tickets; airline tickets and boarding passes; passenger check-in; and baggage check-in; and micropayments.

The report will also detail NFC chips, NFC tags, NFC readers, NFC micro secure digital (SD) cards and NFC SIM/universal integrated circuit cards (UICC). This report includes revenues through value chains and covers stakeholder segmentation as mobile network operators, mobile software developers, and operational support systems/business support systems (OSS/BSS) solution providers; handset and tablet manufacturers; mobile payment service providers; content; and applications aggregators.

Get a copy of this report @ http://www.rnrmarketresearch.com/mobile-wallet-technologies-global-markets-market-report.html

Study Background

Credit and debit cards, which significantly replaced the need to carry “real” money, has a few disadvantages such as risk of theft or loss, inconvenience of carrying significant amount of money etc. These disadvantages are increasing the scope of the mobile wallet. A mobile wallet facilitates transaction even during travel, which is the key cause for its adoption rate. A mobile wallet does not limit the user to have a particular bank account to transact. It also evades the need to stand in long lines. Therefore, mobile wallet banking offers visible advantages over plastic money and mobile banking.

Service providers are collaborating with each other to provide one-stop solutions to the greatest challenges of mobile wallets with respect to standardization, privacy and security. Recent innovation of smartphones and the increasing penetration of Internet services in developing economies are all multiplying the adoption of the mobile wallet concept.

Study Goals And Objectives

The key goal of this report is to provide in-depth understanding of the mobile wallet market. The report provides key market indicators and potential growth segments. More specific objectives are as follows:

To identify and categorize key market segments with respect to the mobile wallet market technologies, products and stakeholders.

To identify and evaluate key market dynamics and respective impacts across geographies & derive forecast figures for key markets from 2011 to 2017.

To identify and investigate key opportunities securing growth in a competitive environment & provide intense market intelligence through effective analysis of recent mergers and acquisition (M&A) and joint venture (JV) activities along with other developments among the key market participants.

To identify and analyze geography-specific trends & profile top companies in the industry.

The scope of the mobile wallet market excludes online payments, payments through debit/credit cards (electronic fund transfers at the point of sales) and online trading. The mobile wallet includes only the payments made through exclusive services providers of the mobile wallet through a unique and exclusive mobile wallet account.

Scope And Format

The market is segmented on the basis of technologies: mobile commerce mobile payment solutions (taxi, hotel, phone bills and others), entertainment and event, premium messages, direct mobile billing, mobile Web payments and frictionless /contactless near field communication (NFC); mobile commerce cloud computing and social media; mobile ticketing rail, metro and bus tickets; airline tickets and boarding passes; passenger check-in; and baggage check-in; micropayments. This report will also in detail the following product segmentations: NFC chips, NFC tags, NFC readers, NFC micro secure digital (SD) cards and NFC SIM/universal integrated circuit card (UICC).

The scope of the mobile wallet market will exclude online payments, payments through debit/credit cards (electronic fund transfers at the point of sales) and online trading. The mobile wallet includes only the payments made through exclusive service providers of the mobile wallet through a personalized mobile wallet account.

Methodology And Information Sources

The report is based on both primary and secondary research. Primary research was conducted through interviews among top officials, which included CEOs and product heads of their respective markets. The primary research was also conducted among consultants and key opinion leaders. The secondary research included keyword search through paid and other sources such as government and company websites. With 2011 as the base year, the market forecast was derived by a combination of market dynamic analysis and primary research. The market estimates were further reconciled with a top-down approach.

Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=89594

Browse more reports on Wireless Payment Market @ http://www.rnrmarketresearch.com/reports/information-technology-telecommunication/wireless/mobile/mobilewireless-payment

About Us:

RnRMarketResearch.com (http://www.rnrmarketresearch.com/) is an online database of market research reports offers in-depth analysis of over 5000 market segments. The library has syndicated reports by leading market research publishers across the globe and also offer customized market research reports for multiple industries.







Rapid Increase in Data Consumption by Mobile Devices Drives the Global Embedded Multimedia Card (eMMC) Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) April 24, 2013

Able to provide ultra-fast memory, integrated Multimedia Cards (MEM) are rapidly deployed in mobile computing devices like the Android-based tablets, smartphones, digital book readers, digital cameras, navigation devices and portable terminals, among others. The evolution of embedded systems technologies have played a key role in enabling the eMMC memory architecture to be mounted directly on the circuit board. A eMMC solution typically includes multimedia card interface (MMC), a flash memory component, a flash memory controller with a HS-MMC driver software that controls the eMMC. Embedded memory solution, eMMC enables device manufacturers to reduce product development time and accelerate time-to-market rates. Integration of the component of the memory at the chip simplifies system design and integration and development saving valuable time engineering design.


The use of eMMC also helps to ensure the conformity of the product to the growing demand for greater memory densities . The eMMC memory architecture should attend a high adoption among memory chip designers, since the time to market (TTM) fast time-to-volume (TTV) and time goal profit (TTP) are essential keys to manufacturer competitiveness and customer satisfaction in the electronics industry. Extended data storage capacity; low power consumption; ability to increase memory density; low cost; compact seized; higher bandwidth of data transfer; and flexible configurability are the main benefits of eMMC solutions. The trend towards miniaturization will continue to drive the adoption of eMMC, given that the technology offers a perfect solution for high performance memory products with small form factors.


eMMC market growth will be fueled by technological developments that improve the functionality of the eMMC architecture. Currently developed and marketed is the integrated Multi-Chip Package (CGMP) Architecture memory that incorporates the integrated controller directly on the memory chip eliminating the need to develop separate software interface for NAND memory. PCMC provides the ability to meet the highly integrated modern mobile computing devices miniaturized memory requirements. A key advantage of the memory architecture comprises emcp space conservation, as it allows vertical stacking of a plurality of memory functions. Furthermore, ECP eliminates the need for separate memory expansion slot allowing the development of smaller and thinner devices. eMMC should attend the widespread adoption in low-end smartphones in the coming years as the technology moves up the value chain resulting from lower prices and better performance and functionality. A key factor in the adoption of eMMC in low-end smartphones is the memory of the architecture’s ability to make these smart phones and significantly improve the relationship cost benefit ratio. higher transmission speeds of eMMC allow video and graphics capabilities of superior quality in low-end phones and separate eMMC controller reduces the load on the main processor thus improving the calculation speed no extra cost.


The growth of smartphone sales should benefit the market for eMMC. Factors such as the ubiquity of the mobile Internet, features such as advanced messaging, email, web browsing, browsing, data streaming, and faster 3G / 4G create the need for higher density memory in smartphones. As the amount of data downloaded and stored increases, the demand for eMMC is expected to grow because of its superior memory management capabilities. Benefits such as low cost of advanced memory capacity, longer battery life and a simpler structure design can reduce production costs, promote eMMC adoption in smartphones and tablets. Manufacturers have already begun to incorporate 16GB / 32GB / 64GB eMMC in high-end smartphones and development is underway to accommodate eMMC on mid-range and low-end smartphones as well.


As stated by the new market research report on integrated multimedia card (eMMC) Asia-Pacific represents the largest as well as fastest growing regional market with an expected CAGR of 28.4% over the analysis period. The growth in the region is led by strong economic growth, rising income levels, continuous development of cellular markets, increasing 3G penetration and spiraling sales of smartphones and tablets.


Key market players include Faraday Technology Corporation, Greenliant Systems Ltd., Hynix Inc., Kingston, Micron Technology Inc., Phison Electronics Corporation, Samsung Electronics, SanDisk Corporation, Silicon Motion Technology Corporation, Toshiba America Electronic Components Inc. and Transcend Information Inc., among others.


The research report titled “Embedded Multimedia Card (eMMC): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates in units for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, United Kingdom and the rest of Europe) , Asia-Pacific, Latin America and the rest of the world.


For more details about this comprehensive market research report, please visit http://www.strategyr.com/eMMC_Embedded_Multimedia_Card_Market_Report.asp .


About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading provider of research on off-the-shelf market. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today as one of the leading and reputed market research firms in the world.


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Global Industry Analysts, Inc.

Phone: 408-528-9966

Fax: 408-528-9977

Email: press (at) StrategyR (dot) com

Website: http://www.StrategyR.com/

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HME Wireless Launches New Restaurant Paging App Suite for Mobile Devices; State of the Art Technology Redefines Restaurant Paging Systems

(PRWEB) May 10, 2013

In the highly competitive food service industry, restaurants are increasingly turning to high-tech tools to improve service and attract more customers. Once again, HME Wireless leads the way with its new Restaurant Paging App Suite. Designed for use with iOS and Android devices, these innovative tools give busy restaurants a complete guest, server, and table status system in one easy-to-use paging app suite.

“Mobile devices are being deployed across almost every industry today with no exception in hospitality,” says Russ Ford, VP of HME Wireless. “We are seeing tablets used to order food at the table, guests taking surveys and playing games on smart phones, digital menu boards and even entire POS systems running on mobile and cloud-based systems. Our new app suite gives restaurants a simple yet sophisticated tool for building sales and increasing guest satisfaction.”

The Restaurant Paging App Suite includes four separate solutions designed to help restaurant staff deliver a more enjoyable dining experience for guests while helping operators execute at an exceptionally high level at the same time:


    GuestCall enables staff to track wait times, page waiting guests or other needed staff members, as well as get detailed reporting on many aspects of restaurant operations.

    ServerCall keeps servers, kitchen staff and managers in constant communication for improved server efficiency.

    Push Button lets users page staff or managers with important updates to keep the restaurant running smoothly.

    TableScout allows staff to update table statuses instantly for faster and more efficient seating of guests.

“The app suite only needs one transmitter, the iStation, and works with all HME Wireless pagers for seamless integration with a restaurant’s current system,” adds Ford. “And you can download the whole suite or just the individual applications you need. At HME, we strive to help restaurants operate more efficiently and profitably, and our new app suite takes a giant step in that direction.”

For more information on the Restaurant Paging App Suite or on wireless paging systems, visit http://www.hmewireless.com or call 1-866-611-4202.

About HME Wireless, Inc.

HME Wireless (formerly NTN Wireless) is an innovative technology company offering a complete line of on-site messaging solutions to improve efficiency and customer service for businesses worldwide. Restaurants, hospitals, church nurseries and retail stores are just a few that use our systems to increase sales, productivity and customer satisfaction. HME Wireless is a subsidiary of HM Electronics, Inc. To learn more, visit http://www.hmewireless.com.







Multicable Selects CodecSys to Launch Over-the-Top (OTT) Service — Service to Stream Multiple Profiles to Mobile Devices

Mexico City, D.F., Mexico (PRWEB) September 22, 2011

Broadcast International (BCST.OB), announced today that Mulitcable, a leading cable and Internet Service Provider in Mexico, has selected CodecSys from Broadcast International as the core platform to launch its Over-the-Top Video Programming Service.

Multicable currently delivers 92 channels of both linear and non-linear content through its traditional cable service. With CodecSys, Multicable will extend its service to deliver broadcast quality content to PC’s and mobile devices. Additionally, the company will expand its line-up to include other video programming services including Video-On-Demand (VoD), OnDemand playback, syndicated content publishing, local news and events, and many other rich-media offerings.

CodecSys will stream multiple profiles for multi-device consumption enabling Multicable to create dynamic bundles for consumers based on content and devices. The key to bringing these new services to market is the power of CodecSys to deliver higher quality video at dramatically lower bandwidth than previously available on the market.

The agreement calls for licenses based on both channel count and user access. It also provides for growth and expansion with simple software upgrades; avoiding the costly pitfall of using proprietary, encoding hardware-based appliances.

“We are excited to enter this new phase of our strategic growth plan. Our investment in CodecSys generates two top-line revenue opportunities — first, new product offerings to existing customers and second, the ability to reach new customers in outlying areas. Our Internet customers will now be able to subscribe to our programs with multiple devices, including mobile phones, laptops, iPads™ and other smart devices. We’ve found that Broadcast International has the proven expertise and understanding of optimizing a video workflow from beginning to end,” said Antonio Frias, CEO, Multicable.

“Multicable has an innovative vision for providing new video services to their customers that will not only secure their retention, but will promote an even greater rate of customer adoption. They are adding high-quality content and delivering it to the preferred device of the user and doing it at a very reasonable cost. They will showcase the power of CodecSys and enjoy great success in doing so,” said Rod Tiede, CEO, Broadcast International.

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI’s patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.

Broadcast International is a public company (OTC Bulletin Board:BCST.ob – News) headquartered in Salt Lake City, UT. For more information, visit: http://www.brin.com and http://www.codecsys.com.

About Multicable

Multicable is based in Rosarito built from the ground up on local investment and ownership. Over several years, it has invested in cutting edge technology, infrastructure, and training in order to offer world-class services to its customers.

From the beginning, Multicable has developed a robust network servicing Rosarito and the surrounding area. It has continued to grow along with the burgeoning population as it expands to outlying areas in support of thousands of customers.

The operating and administrative structure of the company enables Multicable to grow and expand its network without the traditional overhaul of equipment or network.

Multicable today is a viewed as the optimal business model for other similar companies throughout the country of Mexico.

Forward-Looking Statements

All statements in this news release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption “Additional Factors That May Affect Our Business” in the Company’s most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

Contact:

Steve Jones

steve.jones(at)brin(dot)com

1-801-562-2252

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Goodbye Facebook Gifts, Hello GiftFly: An eGift Card Solution for Any Business to Start Selling Social & Mobile Gift Cards Anytime, Anywhere at No Cost…Instantly

Darien, CT (PRWEB) September 17, 2014

Digital gift cards are quickly becoming the most popular item for consumer purchases due to their convenience and instant delivery. Gift cards are a huge source of year-round revenue. And yet, big box retailers win the largest piece of these sales, leaving a huge gap. Tens of billions of dollars are spent at the larger retail outlets, mainly because of their widespread availability. GiftFly closes this gap by taking any business from local to national in seconds.

As of August 12th, Facebook ended their Gifts program. Many consumers found this to be an easy-to-use solution for their gifting needs, while businesses saw it as a powerful opportunity to increase their branding. At any rate, the departure of Facebook Gifts left a void in the world of social and mobile gift card sales.

GiftFly to the rescue.

“Now more than ever, customers will want to buy gifts from their favorite local merchants. We know our friends and family will really love these places. Now, any small business can compete with the big boys, right from a smartphone, tablet or computer. Distance does not matter. In 60 seconds, a merchant can be “live” selling an eGift card that any customer can personalize, purchase and deliver instantly. Merchants get paid the next day,” says Cory Perkins, CEO and Founder of GiftFly.

The premise is simple. GiftFly allows anyone, anywhere to give a gift card to virtually any local business. First, a customer chooses a friend via Facebook or email and designs their personalized gift card with any amount of money (up to $ 250). Then, after finding the business, they can send the online gift card to their friend’s Facebook account, email address, or mobile device in seconds.

Once the GiftFly is received, customers can easily redeem it at participating merchants using a QR Code on their smartphone, or through funds deposited into their PayPal or bank account.

“We wanted to create the most efficient way for shoppers to send and use gift cards while helping out small businesses dealing with the hassle of plastic cards,” says Natasha Miller, Director of Marketing of GiftFly.

Two types of cards are available: the cash card, which goes directly to the customer’s PayPal or bank account, and the merchant card, which is directly deposited into the bank account of the merchant on the next business day.

All of this is done for the lowest cost available to the business- plastic cards and expensive upfront fees are replaced by a completely free app. The GiftFly app lets employees scan codes, check the sales history of gift cards and even refund cards.

Once a business owner signs up at http://www.GiftFly.com/merchants, even more tools are available. These include real-time sales information, the capability to manage discounts and refunds, print signage and create their own promotions. The welcome kit comes with a sign, window decals, magnets and pens to help promote their new, 24/7 product.

GiftFly also collects the email addresses of gift card senders and receivers, in an attempt to maximize social media and email marketing potential. A GiftFly merchant can access customer information by logging into their dashboard and download the contact list to add to or build their customer database.

GiftFly was created as a solution to the largely broken plastic gift card industry: although gift cards have been the #1 gift in the U.S. for the past seven years according to the National Retail Federation, up to 60% of gift cards go unused each year. Since the explosion of plastic gift cards in 1995, that equals $ 403 billion in merchandising opportunities lost.

Combine those statistics with the rise of digital wallets, digital debit cards, PayPal, bank account apps and other mobile solutions and it is fairly clear— plastic gift cards are on their way out.

About GiftFly

GiftFly.com was founded in early 2012 with the mission to replace plastic gift cards with the best digital gift on earth – a custom online gift card for the local places you love. GiftFly is based in Darien, CT and is privately funded. GiftFly is available in Europe as http://www.extrabooking.com.