Playnomics Closes $5M in Series B Funding for Platform Expansion

San Francisco, California (PRWEB) February 21, 2013

Playnomics, the global leader in data science and predictive analytics for mobile, social and browser games, today announced a $ 5M Series B funding raised in a round led by Vanedge Capital and joined by existing investors FirstMark Capital and XSeed Capital. Founded by former Electronic Arts Inc. veterans Paul Lee and Glenn Entis, Vanedge Capital is a venture capital fund focused on investments in interactive entertainment and digital media. With today’s announcement Tony Lam, Principal at Vanedge Capital, will also join the Playnomics board.

The current round will be leveraged for the company’s continued focus on games and gamification mechanics and further expansion of the existing PlayRM Platform, which already profiles a total of over 100 million unique players across dozens of leading online games and brands worldwide.

“Playnomics has always been focused on determining why and how audiences play, and enabling game developers and brands to measurably increase player retention, engagement and monetization using our PlayRM platform,” said Chethan Ramachandran, CEO of Playnomics. “With this new round of funding, we’ll be able to further expand the features and capabilities of the platform to meet the growing needs of our partners worldwide. Developers can expect several new product releases this year that leverage our predictive scoring and segmentation engine.”

“As veterans in interactive entertainment and video game technology, we recognize that access to big data science, improved analytics and advanced marketing software is an absolute requirement for successful games. Playnomics has already made significant moves in this space, creating real value for their partners, and our fund was created to support companies like Playnomics as they move forward building out their vision,” said Lam.

Playnomics’ PlayRM Platform and PlayScience Engine currently supports game developers and consumer brands worldwide across over 100 games and applications, both web-based and mobile, scoring data from over 30 million monthly active players and processing over 5 billion in-game events. While the PlayScience Engine scores players across multiple facets, including predictive scores and personality scores, the PlayRM platform puts a comprehensive suite of tools at the developers’ fingertips. This includes the PlayRM™ Segmentation Engine, PlayRM™ Messaging Engine and PlayRM™ Player Marketplace. Developers can effectively segment, target, acquire and engage players based on key game behaviors, ultimately driving increased revenue and retention. The PlayRM Messaging Engine enables developers and publishers to communicate directly with individual users through personalized messages and cross-promotion, based on their gameplay behavior and optimized to encourage engagement, monetization and virality.

As player activity and spending continues to grow in mobile, and user acquisition costs skyrocket upwards, the importance of re-engaging the right players rises as well. With today’s funding news, Playnomics plans to continue focus and growth of their platform in this area to meet market demand.

To learn more about Playnomics, visit http://www.playnomics.com.

About Playnomics

Founded in 2009, Playnomics is the global leader in quantifying play behavior. Comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security and bioinformatics, Playnomics was the 2010 winner of the VentureBeat startup competition “Who’s Got Game”. In 2012, Playnomics launched the first-ever CRM platform for games called PlayRM™, and grew its predictive PlayScience Engine to score a total of over 100 million unique players across dozens of the leading online games and brands worldwide. San Francisco-based Playnomics is backed by leading venture investors, including FirstMark Capital, Vanedge Capital, XSeed Capital, MetamorphicVentures, Accelerator Ventures, and TriplePoint Capital. For more information, please visit http://www.playnomics.com.







StrandVision Digital Signage Introduces Health/Wellness Animated Campaign Library for Customer/Employee Communications

Menomonie, Wis. (PRWEB) November 18, 2014

StrandVision Digital Signage (http://www.strandvision.com) today introduced its second set of pre-produced animated corporate communication templates – this time on the topic of Health/Wellness. Ideal for StrandVision Digital Signage employee communications networks (http://www.strandvision.com/employee_communications_digital_signage_software.html), the set of 50 attractive digital signage content templates is a new page type which can be easily added to StrandVision customer digital media player page mixes. The new Communications Library is also appropriate for public service announcements over customer-directed digital signage networks.

*Health/Wellness Subjects*

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The Health/Wellness StrandVision Communications Campaign Library includes 50 StrandVision Digital Signage animated content pages on exercise, hygiene, healthy eating, mental wellness, prevention and other topics. Each page consists of an attractive graphic and a short, animated text message on the topic. The pages are set to random animation sequences and are added into the customer’s normal digital signage page mix with a single click to http://www.svds.co/?installimage&e=1&image=LF4FX87DK5C5X43MFA8QCKT5Y2.

Administrators simply select the Health/Wellness category on their StrandVision Content Management System (CMS) portal. They can easily define frequency and change defaults settings, such as scroll speed, to meet the needs of their particular display environments. The StrandVision system randomly selects from among the 50 health/wellness subjects and automatically mixes the selections with one of several animation sequences and inserts a different subject/animation combination on each pass of the page loop.

The Health/Wellness Library can also be combined with the previously announced StrandVision Environmental Communications Library, as well as other Communications Library subject areas as they are introduced.

The variety of subjects, combined with the randomly assigned animations, creates a dynamic presentation that keeps people focused on the digital media player screens long after the campaign page plays.

“The Health/Wellness Library offers informative, interesting content that adds attractive, easy-to-implement pages to our customers’ digital signage networks while promoting an important theme that offers helpful advice that everyone can use,” said StrandVision founder and CEO Mike Strand. “We’ve already had a tremendous response to the first environment and sustainability theme and look forward to continuing to introduce the rest of our subject categories over the coming months. The eye-catching design and animation adds to our subscribers’ presentations and can become an integral part of their overall organizational health/wellness communications campaign with virtually no effort.”

*StrandVision Animated Template Library Program*

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The StrandVision Animated Template Communications Library covers 15 themes from diversity and ethics, to safety and morale, quality and time management, spanning hundreds of specific subjects. Designed for both employee communication and general public audiences, the Communications Campaign Library motivates, educates and informs digital signage viewers while demonstrating the customer organization’s commitment to worthwhile personal and corporate initiatives.

The animated templates can be displayed in full-screen or in-frame formats. Administrators can control text speed and other functions, such as scheduling and expiration.

Health/Wellness Communications Campaign Library template pages are available immediately to all StrandVision Digital Signage subscribers, as well as StrandVision Free Digital Signage Test Drive participants. See sample templates at http://www.strandvision.com/corporate_social_responsibility_samples.html or visit our introductory demonstration YouTube video at http://www.strandvision.com/video_wellness_communications_campaign_library.html, call 715-235-7446 or email sales at StrandVision.com.

*About StrandVision Digital Signage*

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StrandVision LLC, based in Menomonie, Wis., delivers low-cost, cloud-based digital signage software content to subscribers’ digital media player displays, as well as computer screens, websites and mobile devices. StrandVision’s patented approach distributes customer-created text, graphics, videos and RSS/social media feeds along with pre-packaged worldwide, national and local weather and news. It is ideal for many business marketing applications (http://www.strandvision-business-marketing.com) for waiting rooms (patient and customer information); banks and retailers (video merchandising); education (student, staff and visitor information); business and industry (employee communication and operational/performance information); as well as nonprofit and religious organizations (member and supporter communication).

StrandVision also offers digital signage support hardware including http://www.PC-2-TV.net, a fully digital, high-definition (HD) video extender for long distance multi-screen distribution, Linux digital media players to ease and optimize electronic signage network installation and administration, and several large-format displays including freestanding pedestal displays. StrandVision Digital Signage services, installation and equipment are available directly from StrandVision and through registered affiliates and system integrators. Additional information about StrandVision Digital Signage is available at http://www.StrandVision.com, 715-235-7446 or by email.







Rising Demand for Eco-Friendly Inks Drives the Global Printing Inks Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) November 18, 2014

Follow us on LinkedIn – Lithographic Inks including, flexographic, gravure, digital, and others, it is a cyclical industry with motifs of Demand depends on macro climate and GDP growth. High commodity prices have witnessed in the recent past triggered by supply shortage. In addition, higher costs and strict environmental mandates are some of the other supply bottlenecks currently faced by the market. On the demand side, lower demand from the publishing industry is mitigated by a stable and growing demand for the packaging industry. Revival of economic growth, the growing adoption of environmentally friendly inks and the growing demand for digital inks are ready to support the demand for printing inks in the coming years.


The increasing focus on R & amp; amp; D, amid intensifying competition and environmental concerns, is about to get market Printing Inks. development efforts will increasingly focus on engineering products with a smaller footprint, higher energy efficiency and improved resistance to chemicals such as solvents and cleaning agents. New advances in digital technology are required to provide enormous business opportunities for suppliers of ink jet ink in the areas of packaging, textile and commercial printing. Environmental benefits, on the other hand, driving demand for UV inks. Advances in UV inks led to improved product features such as increased opacity, improved print quality, compatibility with high speed printing and environmentally, causing their request. UV curable ink, an offshoot of the curable ink technology hybrid power, made a breakthrough on the market in the United States, Western Europe, Japan and parts of Asia Pacific.


As stated by the new market research report printing inks, the United States is the world’s largest market. Asia Pacific is expected to emerge as the most dynamic market with sales volume is expected to grow at a CAGR of 6.6% over the analysis period. lithographic inks “nofollow” represents the largest product market, while digital inks is forecast to be the strongest growth driven by improvements in technology printing, with the growing popularity of outdoor advertising and widespread use of inkjet printing.


Key market players include Dainichiseika Color & amp; amp; . Chemicals Mfg Co., Ltd., DIC Corporation, Sun Chemical Corp., Flint Group, hubergroup, Sakata Inx Corporation, INX USA, Siegwerk Druckfarben AG & amp; amp; Co. KGaA, and Tokyo Printing Ink Mfg. Co. Ltd., and others.


The research report titled “Printing Inks: Strategic Global Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, innovations and product launches, strategic activities of the industry, and profiles of major companies worldwide. The report provides market estimates and projections in US $ Thousand tonnes and for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India and the rest of Asia-Pacific), Middle -orient and Latin America (Brazil and the rest of Latin America). The major product segments analyzed in the report include lithographic flexographic inks, inks, gravure inks, digital inks and other inks.


For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Printing_Inks_Market_Report.asp

About Global Industry Analysts, Inc.

The Global Industry Analysts, Inc., (GIA) is a leading provider of research on off-the-shelf market. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1500 large-scale research reports and analyzes 40,000+ market trends and technology while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today as one of the leading and reputed market research firms in the world.


Global Industry Analysts, Inc.

Phone: 408-528-9966

Fax: 408-528-9977

Email: press (at) StrategyR (dot) com

Website: http: //www.StrategyR.com/

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