One of the first things I learned with voice broadcasting was to keep the message as short as possible while getting your main message across as soon as possible is important. In other works put your offer out on the table right away so people don’t hang up. Voice broadcasting is about getting people’s attention first, then presenting an amazing offer that will create an action.
Using a good voice is also important when doing a voice broadcast. Remember you are calling people while they are going through their regular daily routine so you must not try to irritate anyone. If you want them to respond positively you need to keep it simple and polite. Use a voice that is gentle and sounds positive.
Remember to always give them a automatic do not call option such as “press 8 to be removed from our call list”. This will save you and your customer’s headaches. Also, you can give them a second chance to opt-out of your list once they have been transferred to your PBX so your sales people don’t get yelled at.
During a voice broadcast, it is very important to give them an action to act up when the message is over such as “press 1” to be connected to a live person. Even better yet, if you are smart, you will offer a promotion and say “press 1 now to take advantage of this offer before it expires.” This approach will motivate people to talk to your company about your offer. Your voice broadcasting campaigns will see a difference right away if you just make this one change.
There are many tricks of the trade when voice broadcasting. Even small changes can bring significant positive results to your voice broadcast marketing. Lead generation can be simple if you implement the right plan. Applying these voice broadcasting tips can give you an optimal return on your investment.
Rick Zepeda is a lead generation voice broadcasting professional. Be sure to get more tips and tricks free with Voice Broadcasting Insider Secrets.