Monthly Archives: May 2016

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Reach out to a sea of consumers with software for digital signage

Running a business in this competitive business world is never an easy task. In fact, it is quite a daunting task. Thousands of business owners based across the globe put their best foot forward in the global competitive market daily with the hope that they will reach to the summit of success. But most of the people are not aware of the fact that many of these businesses disappear within a year without making any kind of impact in the market. The reason is very clear. These businesses lack business ideas and planning and most importantly they fail to choose the right kind of advertising for their business. Every business should understand the fact that proper marketing is an absolute necessity to reach out to the world.

You cannot run your business in vacuum. You need consumers for your products and services. There was a time when business owners used static boards, print media to promote their business. But with time, things have changed for better. Now, modern business owners are using interactive digital signage to promote their products and services. This kind of medium makes a great impact in the minds of consumers as they not only get business message but also regular updates on products and services. It has been observed that many organizations are using digital signage just to replace the use of poster boards, billboards, pamphlets, and other hard copy notices, which are commonly posted throughout lobbies and other public areas. Digital signage displays are perceived as a business-like means to communicate message, information and welcomed as a preferred alternative to the paper clutter. It also helps businesses to avoid regular expenditure for creation and production of the posters. It also saves ample time by not having to place and then retrieve the posters. It also helps in reduction of paper clutter, resulting in a cleaner environment. If you are using software for digital signage, you will be able to easily manage and modify the messages being displayed on your digital display boards. You can connect with your consumers easily. Digital Signage software will make your advertising solution more flexible, interactive and effective. The only thing that you need to make sure is to purchase your digital signage software from a trustworthy company. Whether you are using a standalone or networked digital display system for your business, you should find good software for digital signage to deliver your messages appropriately. If you are able to deliver the business messages aptly, then you will surely taste success in your respective business.

The author specializes in, Digital signage network manager, relationship and offers many valuable tips. But if you want to know more about
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Point of Purchase Marketing: Capturing Your Audience When it Counts

As the digital world grows and expands on a seemingly daily basis, many companies, large and small, are finding that it is becoming increasingly difficult to make a personal connection with clients. This is offset slightly by the fact that new, diverse marketing and advertising opportunities are presenting themselves in the form of new technologies and media at a frenzied rate.

Let’s rewind a bit. In its hay day, the powerful concept and practice of mass marketing was thought to take the personal element out of marketing. This, however, is simply is not the case. While the hypodermic needle was an excellent theory, it discounted the concept of human interaction, which took place at the point of purchase. Television viewers, radio listeners, and newspaper readers ingested mass media and, as a consequence, were heavily influenced in regard to purchasing decisions. This influence, however, was not, in my opinion, the ultimate influence. The ultimate influence occurred at the point of sale.

Consider this example. A housewife and son hear a Cheerios commercial during The Lone Ranger. The very next day, the housewife decides to pick up a box of Cheerios while at the store purchasing ingredients for dinner. Her grocer of 10 years however tells her that her son will likely enjoy Rice Krispies more than Cheerios because of the distinct sound Rice Krispies makes when milk is poured over top. As a result of the suggestion, the housewife puts the Cheerios back on the shelf and instead follows that advice of her trusted and long time grocer.

Fast forward to present day. With the introduction of big box stores, franchises, and extended hours, that point of sale connection and influence has all but disappeared. This may have been considered a good thing for mass marketers but the power of mass media has dwindled as well. Despite our best and most creative efforts, the power of mass media has yet to be duplicated. This means that, as marketers, we are missing out on the mass media, no brainer initial point of contact.

Fortunately, while the era of mass marketing has dissipated and we have been forced to look elsewhere for results, a gem of an opportunity has presented itself. Thanks to the Internet, digital media, and new technologies, we marketers have many alternate avenues to explore, test, and utilize to the fullest. And explore, test, and utilize we have, especially at that elusive point of sale period. Thanks to digital signage systems, electronic message boards, and most recently, narrowcasting, we have finally mastered the point of purchase.

Now we possess this power to capture a captive audience, right at the time of purchase. This is especially significant when considering that nearly two thirds of all purchasing decisions are based on impulse decisions. We marketers are a resourceful and adaptive bunch. We have dealt with the loss of mass marketing power by focusing, not only on new technologies and resources, but also by focusing on other points along the purchasing decision timeline.

For more information about a narrowcasting or electronic message boards, contact a digital media expert at www.ek3.com
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How to Make Money with Digital Signage: Monetize

How to Make Money with Digital Signage: Monetize

How to Make Money with Digital Signage: Monetize

Digital signage advertising is a new form of out of home advertising. It is predicted that the digital signage industry will reach billion by 2017 and .3 billion by 2020. Digital signage is the easiest, most versatile way to make money out of almost nothing but virtual cyberspace…if you know what you’re doing. If you are motivated and a good salesman, there is no limit on how much income you can make in an industry where there is no ceiling. This book will show you the steps and how t

Price:

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How The Traditional Bulletin Board Could Help You Become Sorted Out

The humble company bulletin board for long now has been a fundamental element of office communications. Regardless of technological breakthroughs like phones, faxes, emails and the Internet, nothing has been in a position to replace the importance of bulletin boards. Since the advent of the Net, a bulletin board system has provided the capabilities of a regular bulletin board.

There are different types of bulletin boards available in the market from the fundamental and affordable types that may be just hung in the lunch room or across the typical corridor to fancy and colorful ones that fit the posh reception places and the advanced boardrooms. An uncomplicated bulletin board is manufactured from cork supported with fiberboard and framed in either metal or wood or plastic. These are obtainable in several sizes. Most could even be designed to order to fit particular niches. The other variations of bulletin boards are those made from embossed foam or colored cork and some are non-magnetic and made out of fabric. These types of boards are particularly good for offices and conference rooms where utility along with high quality and style are essential.

Boards with woven fabric go well with any kind of a workplace and are fairly resilient. They look fashionable and can be made to match the dcor of the room employing various shades just like burgundy, gray or blue. Colored cork boards and embossed foam boards are long lasting because they are self healing and fade proof and are quite easy to set up. The magnetic fabric bulletin board is manufactured keeping in mind the style and functionality of receptions, management offices and seminar rooms. These have dual functionalities – the cloth permits the usage of pushpins to stick on the messages and documents while the magnetic surface allows the adhering of paper without damaging the paper in any way.

As the fundamental kind of bulletin board can be a white board made out of ceramic the latest design is the multi-purpose LCD bulletin board. These boards operate on Linux and management software and also support internet facilities. The screen display will also support JPEG, MPEG, MP3, flash and even Full 1080P. The integrated CF card permits adequate information storage. Computers aren’t required to operate this most advanced electronic bulletin board however rather it works through a USB2 device. A slender case, easy set up and automatic switch off with time setting are other specialties of this bulletin board. This most advanced electronic bulletin board adds sophistication and classiness to any conference or meeting.

The computer-based bulletin board system runs on software which utilizes a terminal program to connect logged in users to other bulletin boards and exchange messages, upload or download software and information. This is accomplished through email and public message boards. It operates much the same way as its physical counterpart that can be used to stick messages and data and that is where it has acquired its name from. The bulletin board system also operates as chat rooms and has obtained lots of popularity in recent years. In the beginning, bulletin board systems were run as a pastime by various internet operators and was cost-free. Many bulletin board systems had subscription costs for accessing and these were primarily utilized by the business community to support and understand their customers. There are bulletin board systems online that allow online games, where users could compete with one another. The bulletin board system didn’t take off as much as predicted, but it is still quite well-known among the Taiwanese who continue to utilize it to publish communications.

The bulletin board system further moved on to create internet forums and blogs which are currently a phenomenon among internet users. Regardless of the medium utilized a business bulletin board is vital and is a straightforward way of informing everyone about news, views, opinions and data.

Looking to find the best deal on bulletin board, then visit www.magnatag.com to find the best advice on bulletin boards for you.
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Branding in the Digital Age

Branding has been a rather complex topic since the advent of brand named goods, originating with maker’s marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we know and associate with major brands, such as Chevy, Barnes and Noble, Starbucks, and Wendy’s. Some brands are virtually immortal – manufacturer Beretta has retained its name since the 1500s, and continues to be a leader in the field of military armaments.

In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind.

Vox Populi

An increasing trend in digital branding is the user-driven brand. Traditional branding relies on the parent company presenting a particular image they wish associated with their item – Chevrolet and Ford wish to project a brand associated with ruggedness, leading to the “Ford Tough” and “Like a Rock” slogans of the late 1990s. User-driven branding, on the other hand, appropriates an image cultivated from the product’s user base and embraces it, allowing the people to choose how they associate with the brand.

Spelling Challenged Kittens

Perhaps one of the most intriguing overnight branding success stories is that of the popular image blog, “I Can Haz Cheezburger?” LoLCats are user-generated images of felines in various adorable or questionable poses, with humorously misspelled captions attached. That is it; no product to sell, just funny images uploaded to social message boards and forum – the phenomenon began in earnest with the weekly ‘Caturday’ on the highly controversial site 4Chan.

Cheezburger was an effort to archive these pictures more permanently in a blog format, without the socially rambunctious atmosphere of some other boards, nothing more. Within two years the company was purchased for two million dollars, has created a number of products such as books and garments, and has gathered users’ humorous misspellings into an actual Constructed Language project that is translating major texts. The brand is clearly associated with its humble beginnings, and continues to draw input from users – in particular, the LoLspeak project itself is entirely user-driven in a wikipedia style collective effort.

Trendy Kids and their Toys

Apple’s “Get a Mac” and “Mac vs PC” commercials are already entering into modern legend as far as branding efforts go. Apple was shunted aside as the standard home computer by the proliferation of Windows-based machines, and Mac users developed a reputation for the odd computing enthusiast.

However, just as the cultural image of the nerd and geek were slowly turned into countercultures and social trends of their own, Apple picked up on these movements and re-branded itself as the tool of the ‘indie’ kids eager for something different. While not as direct an example as with LoLCats, it still demonstrates the influence a user base can have on a brand that they personally identify with. An audience decided to embrace a certain image, and this image allowed Mac to launch itself into the modern resurgence it has enjoyed.

Dudes and Dells

Recently, Dell Computers closed their popular Customer Care message board. These were user forums Dell set up in 1997 to cater to customers who weren’t interested in fighting with telephone tech support, or wanted a solution other than hauling their PC across town to a big-box shop for repair and refit. The boards allowed users to contact actual Dell employees with their grievances, and were a major cornerstone of Dell’s long-standing claim to superior customer service and support. Dell users spread their experiences by word of mouth and internet communication, and the Dell brand became synonymous with its dedicated user base.

When Dell announced the decision to close these boards in 2005, the decision caused a bit of an uproar. Longtime fans and users of the board protested en masse. Dell claimed good reasons for their decision – technical services were for registered purchasers, and the forums couldn’t be made completely secure against identity theft when personal information was exchanged. However, the users still protested and raised equally good cases, citing story after story about how the Customer Care boards were part of the reason they had stuck with Dell so long. In a final compromise, Dell chose to keep open their non-technical support boards so customers could still participate in discussions of Dell technology and practices, and share ideas with other Dell users. The people spoke, and Dell took the time to let their users continue to affect the brand.

The Big Picture

Each of these three stories presents a case in which the customers shaped the destiny of a major brand. Is this the path for every company? Of course not. However, the Internet and the web provide companies with more tools than ever to reach their audiences. Word of mouth is more efficient than ever before, and customers can cause the rise or fall of major businesses through their online contacts. Companies interested in maximizing the effect of their brand should do more than ‘look into’ putting their goods on a website – they need to seriously consider letting their audience, the people that buy the brand, help define the brand.

Enzo F. Cesario is a digital brand engagement specialist and co-founder of Brandsplat which employs Brandcasting, informative content and state-of-the-art Internet distribution and optimization, to build links and drive the right kind of traffic to e-commerce websites. To get the free Brandcasting Report go to www.Brandsplat.com or visit the blog at www.ibrandcasting.com
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Promoting Your Business with Scrolling LED Signs

The best way to promote your business, whether a restaurant, bar, or a retail shop is using these LED signs. The beauty and advantage of having such a sign is that it is easily changeable. This means that the business can change the menu as frequent as possible. The LED Signs are able to display information therefore; you do not have to install so many signs in your business to advertise something. In addition, led signs are offered in an array of features.
These signs are great because they are easily customizable. Programmable LED signs are very efficient since you are able to store and display multiple messages. These are often found in bars and big restaurants. Whether the LED Signs are used to promote a new price offer, special food, or special drinks, the signs are great and are able to catch customer’s attention. Having such a sign in place makes work easier since you do not have to purchase new signs whenever you need to promote something in your business. This means that they are more economical to use.
Today you will find signs, which are led sign indoor and led sign out door applications. They are available in different sizes. There are those that are small and can be mounted inside the bar or the big ones that are mounted outside. In addition, these sign displays can be found in multiple colors. A well-informed programmer can add basic graphics and very basic animation to draw more attention. It is important that the colors used to be attractive and exciting to look at. This is the only way you can be sure that customers will take time to read whatever is written.

It takes about two to three days to program these LED Signs. The can either be programmed with remote built specifically for signs, or have an application installed on your computer to assist in the process. These two methods have advantages and disadvantages. The remote intergraded signs are cheap led signs and easy to program since they do not require many programming rules to follow. Those that are programmed with a computer have so many advantages. People who are experts in programming are able to do it faster on a computer and they have many options to choose from. They are able to install all styles that they could think of to make the LED Signs look attractive. However, on the negative side you are required to have a functional computer on site while installing the electronic message board and a program that will help you come up with the information. Programming through the pc means you have to be familiar with the coding. Therefore, this can only be done by an expert in programming languages.
The scrolling signs are good led signs for business in store or on location. People are naturally attracted to these LED Signs and a company can use them to promote many special things. Led signs Chicago has been in existence for many decades and the new technology has made them cheaper an easy to use. More to it, LED Signs able to give the same services as they previously did.
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