How many times, as a passerby, has your mind got diverted towards the animated advertisement on the street side? Many times, rather each and every time you pass go the same street! Isn’t it so?
Contrary to the belief that animated images, do not draw the attention of the customer in comparison to the static billboards; electronic message center have an important role in promoting any type of business. Out of the many different types of business promotion strategies, electronic message centers are the most recent ones. These come in various forms like LCD or LED; scrolling or flashing or even a full motion video.
These have much greater benefits than the billboards. Firstly the images or messages, whatever, get changed timely. The passersby do not get bored; rather waiting for the traffic signal and watching an animated video is really entertaining. And for sure you must have experienced this! Secondly, the video or the flashings gets changed periodically. It isn’t difficult to add them too. Unlike the billboards, which are a bit costly to change, electronic message centers can be updated regularly taking lesser time and effort. And again, passersby won’t be bored!
It gained much popularity and if you want it for your business sales, be sure to make the right purchase. Contact a number of dealers before making the deal. You can get references from a number of sources like internet, local newspaper, and local telephone directory or even from any known person. But, if you are new to the place, internet is the most viable option for you. Google your query and go through all the top results, provided they are within your locality; else make a local search. Analyze the credentials and study the business portfolio. You can definitely get some insights regarding the proficiency of the company in preparing customized electronic message centers for various businesses.
Coming to the other side; these are very expensive, much than the bill boards. Due to the cost factor many businessmen rather go for the bill boards. But the benefits offered by them justify the price. Imagine your business scores soaring up and up and up with the installation of an animated video display at a noticeable place in the busiest streets of the city.
Before installing these go through the rules and regulations set by your State. Several States has several rules against the installation of these advertisement boards. There are a number of constraints, like the use of red light, which is usually not allowed. Red lights distract the attention of people from a faraway distance. Though it is beneficial from business point of view, but still it is against traffic laws. Many other States have stringent timings for these advertisement displays.