While traditional media deliver information from one to many, modern marketing delivers info from many to many. Such example of traditional media delivery is similar to romantic fling. Initial spark will create exciting experience, but then campaign budget will be spent and relationship will end abruptly. This is why sign board marketing is modern marketing and creates a relationship for longer period, enabling community to build and develop.
Modern generations are becoming screen addicts-they constantly use one type of screen or other (TV, mobile pone, tablet, etc.). This is why some companies still invest in classic screen marketing. But the future is in digital signage- because people still go outside and purchase lots of products and services outside. It is important to deliver them info about these products and services outside and this is where signage comes in play.
Basically, advertising is about to set up a plan of work-for every company is important to have the clear idea who their clients are and what they want. Company will have to answer to question: “what story should be told about your brand?” There is no story that can’t be told on digital signage dubai, as this is incredibly versatile marketing tool. Digital signage is powerful marketing tool that is being used as many companies these days so don’t stay behind your competition when it comes to marketing.
Signage companies in uae have marketing advantage because they deliver companies possibility to directly communicate with their users. This is excellent way for the company to learn something about its users, which can be used to improve products or services. Additionally, signage dubai is very affordable form of marketing when one considers size of audience that will see marketing message. Excellent example of outdoor signage marketing is example of one virtual store of Tesco company. Supermarket chain wanted to cover larger market without opening new stores and they managed to achieve their goal by using innovative technology: setting up virtual stores on metro stations where users could simply take a photo of offered products and order it online, with products being delivered directly to their home addresses. Another example of communication with users over virtual user center are companies Best Buy and ASB bank, that enabled to their clients to tweet their message or use facebook to contact officer with whom they want to safely chat-instead of having to wait on the phone to get in touch with someone. The conclusion to this is that advantages of digital marketing modes such as signages are evident, because, as experts say: “If you don’t use digital marketing, it is as if you don’t exist.”
Monthly Archives: February 2017
TRIGA Branded LCD Displays for Gondola Ends
TRIGA Branded LCD Displays for Gondola Ends
Image by TRIGA Systems
TRIGA Tension-Fabric Display System
trigasystems.com
the-otherside: Airport Terminal / Interactive Art Installation / Digital Signage
IDLE TIME is digital art; a fine-art series of video depictions that speaks to a contemporary idea of what a portrait is. Today’s society consumes new information digitally, instantly, constantly. The viewer expects to be stimulated by streams of content before attention is diverted. IDLE TIME adds a dimension to standard portraiture.
This is an interactive art piece using portraits which activate using motion sensors.
The photography was beautifully shot by Braden Summers.
Is A Embroidery Business A Viable Business For You?
One does not have to look far to find some form of embroidery. Embroidery is located on hats, shirts, jackets, and coats which generates millions of dollars each year for the people that embroider these garments. Is it possible to make money as an embroider? You bet.
Embroidery is actually an art form that happens to be huge business. Embroidery is the art of using needlework to adorn garments with various logos, symbols and design and adding the value of the dollar to make it a profitable business. Large portions of company advertising budgets go toward embroidery with branding being the much sought after result. Embroidery has a long tradition, tracing origins all the way back to the ancient Egyptians, revealing the fact that embroidery is not a passing fad.
With the advent of computer technology, embroidery has become streamlined and even more profitable than in the past. Embroidery machines are now computerized with design software that can generate just about any design imaginable. In just few moments, digital embroidery machines can stitch a logo or other design in what would take someone days to do by hand.
Completely programmable and designed on a computer screen embroiders in the computer age, simply push a button and like magic the design appears on the garment. The embroider also chooses the type of stitch and thread color through the computer software, making the whole process both rapid and efficient. Streamlined production is one of the reasons that make embroidery a profitable business in the computer age, reducing a once labor intensive job into a productive, viable business.
Embroidery is everywhere, so potential customers are available just outside the door. Little League teams are a great source of potential customers for embroiders. Just about every type of work uniform has some form of designed embroidery. Bowling leagues, cheerleading and dance squads, country clubs and golf clubs. The pool of potential customers is like an abyss with no clear bottom. School sports teams and local service companies are other prospects that would be approachable for business.
Another sector of the embroidery business is travel bags, purses, blankets and mattress covers. Although these items are more difficult to embroider and special equipment may be required, this is a niche that is also available to people considering opening their own embroidery business. The possibilities are endless.
Acquiring customers would probably be the most difficult part of building an embroidery business. But this is only if a person is not very aggressive in making sales calls on potential customers. One idea that does not require any sales ability is the local dry cleaner. Almost all dry cleaners offer alterations or sewing in some form and the dry cleaner may need help and could be interested in sub-contracting some of their workload. Local community centers and grocery stores often have bulletin boards available to post flyers. The neighborhood paper usually has a section to run inexpensive ads for advertisement of services. For aggressive types, nothing works better than canvassing local businesses and cold calling.
If you have the combined talents of both artist and craftsman along with the can do attitude of an entrepreneur, an embroidery business may be the right choice for you. Starting small, with one embroidery machine, while acquiring a few customers, word of mouth and repeat business will soon have you on your way to a growing and profitable embroidery business. Used and refurbished machines can be purchased for less than new machines and can help save on start up cost until you earn enough profit to purchase newer machines as your business grows. Now that computers dominate the embroidery industry, this once laborious job is now an efficient and profitable business opportunity.
Interactive Digital Signage – W San Francisco Concierge Board
http://www.janusdisplays.com
Digital Signage: Serving Up Success with Dynamic Digital Menu Boards
Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.
But how can they convey even a taste of what lies behind the doors and entice potential diners inside? Traditionally, many restaurants will post their menu in some sort of glassed frame beside the door. But honestly, how effective is that?
Poorly lit signs are tough to read, and besides, selecting a restaurant is as much an emotional experience as it is an intellectual one. Relying on a printed menu to convey the substance of the restaurant’s fare puts an undue amount of faith in the ability of those reading the menu to connect the written word -say, Chicken Cordon Bleu- to a past memory of a personal experience with the dish, and under the best circumstances conjure up a pleasant memory of a satisfied palate. That’s asking a lot of a few, dimly lit, words that are likely printed in a cursive font that’s difficult to read even under good circumstances.
Why not set aside that tradition and consider a more effective approach? Why put digital signage tools to work to convey a glimpse of the cuisine on the menu? Even if there is no such thing as “smellovision” -negating using the digital sign to convey the aromas of the kitchen, watching video of steaks searing on a fiery grill or a chef assembling a delicate French pastry is far more powerful in winning customers than simply the printed page of a menu.
In these applications, digital signage becomes a dynamic digital menu board, not only capable of presenting text to convey the menu, but also a video display offering potential patrons a preview of what lies beyond the door. Just as a digital sign in other applications can be divided into zones to playback video and scroll text, dynamic digital menu boards can be divided into sections devoted to text to display menu lineups, video playback of food preparation, brand graphics and even scrolling text to promote special offers.
But that just scratches the surface of the true power of dynamic digital menu boards. Like other digital signs, these digital menu boards are easy to update, based on the time of day. Thus, breakfast displays give way to the lunch menu as the morning passes, which in turn is replaced with the dinner menu. Along the same lines, digital menu boards make it easy for restaurant managers to change the menu to promote the specials for the day.
Dynamic digital menu boards also offer another powerful tool: a newfound ability to direct customers towards higher margin items. Before a waiter or waitress ever greets a patron at the table and begins reciting the day’s specials, digital menu boards have the ability to influence those patrons to begin thinking about specific menu items -i.e. those promoted with video- on the digital menu board. With the seed of a menu selection planted, the waiter or waitress can fill in the details and help the patron decide.
Another major advantage of dynamic digital menu boards is their ability to be controlled and monitored from a central location. While this many not be much of an advantage for a mom-and-pop operation, chain and franchise operations with hundreds or even thousands of individual restaurants can ensure consistency in their on-premise messaging and remotely monitor playback for quality control. They can even customize it to take advantage of local or regional opportunities.
Whether it’s enticing patrons to choose to eat at a particular restaurant, dayparting messaging to reflect the appropriate meal of the day, promoting higher margin menu items or ensuring consistency of messaging around the country from a central location, dynamic digital menu boards offer significant advantages to restaurant managers over traditionally displayed menus. Perhaps now is the time to put those advantages to work at your restaurant before the establishment down the block does.