Would seem impossible doesn’t it, the US restaurant industry is in uproar as a new rule was approved in March 2010 that states all cafÃ©s with more than 20 places have to have the nutritional and calorific values for each product on the menu in the same size and color print as the product name, description and fee.
As you can visualize, this is causing a gigantic challenge in the eatery sector, as this is something you didn’t didn’t bargain for when you obtained the franchise – is it?
Two solutions are available to this issue, the first is less expensive but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us find out the options.
Paper based menus.
All restaurants retain these, from in the restaurant, they perhaps have a take out menu too, so all these need reprinting by the stationer by March 2011 to conform to the new law that has been agreed.
Let us look at the choices – your stationer will have an existing menu layout, so outlay for setting up will be low, but adding extra data will incur a minimal cost.
But consider for a minute you will by no means be able to offer a special without it being on your menu, so this to any inventive restaurant chef is restricting in itself.
A digital menu board is an electronic menu, supplying all the data you need to your customers. Each unit has a LCD display with a built in content player, all the information is stored on a memory card that plugs into the player. All you have to do is create the menu layout with ads, menu items, costs and the nutritional data, then configure the menu to put on show the menu in the most effective method.
Now what if you want to promote a special that is not on the menu?
Not like printed method, a digital menu can be amended and the new item added and advertised throughout the outlet within 5 minutes.
The benefits out weigh any limitations with a digital poster or digital menu board, as these units are so variable many businesses are employing them with little if any technical understanding.
Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.
The writer has 21 years experience in producing electronic housings, and he also owns the leading manufacturer a range of monitor enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.