For any business to flourish regardless of size, social media plays a very important role these days. It’s proves to be a great platform to promote the brands online. These platforms are free to use, however, if you wish to reach more people then there are paid advertising options as well. However, here, you must understand that just to make your business visible, it doesn’t necessarily have to be on every social media platform. So, it’s vital that you select and develop the social platforms that help your business flourish. So, what could be the top social media channels for 2016? Of course, they are already popular among the youths and the masses, but what could be their fate in 2016 is the question to answer.
The criteria for determining the top 5 sites can vary depending on their popularity but the main criterion is the traffic or the number of users on each of these sites. Also, just because a social media site has a large number of users, doesn’t necessarily make it better than the others, as there are several smaller, niche social media sites that serve a smaller section of the population, but provide incredible user experience. Given ahead are the top 5 social media channels that are part of popular culture. Let’s take a look:
Top 5 Social Media Channels for 2016
Today, Facebook is a giant in the social media space, both in terms of fame and the total number of users. It proves to be a great medium for connecting individuals all over the world with your business as there are more than 1.55 billion active users. It’s not that Facebook is the only biggest social media platform, but it definitely has more versatility in it. It’s been more than a decade since it launched, and Facebook has grown from being a simple website where youths could keep in touch into a multifaceted web and mobile social channel where anyone can connect with anyone.
This is another social media platform where you can post primarily anything. This popular social platform lets you share short text updates (140 characters or less) in addition to the images, videos, polls, links and more. It’s a great medium to swiftly connect with people all around the world as you can easily interact with other users by mentioning their usernames in your posts. Due to its wide reach, Twitter is not just a great way to market your business but also an effective medium to handle customer service.
Many find Tumblr to be the most difficult social media platform to use for business purpose, but the fact is it’s also one of the most interesting networks. It lets several different post formats that include text posts, chat posts, audio posts, video posts, etc., so you don’t have any restriction with the type of content you share. This social platform hosts more than 200 million blogs and the majority of them are run by youth, which increases the chances for any SEO company in Mumbai to spread its business.
This photo sharing social platform owned by Facebook has moved extremely fast among the popularity charts. Recently, Instagram was in news for it had its 400 millionth user and has gone above Twitter to take the second spot behind Facebook. Its rise has been quite phenomenal and is considered to be a high value social network which is loved by several celebrities globally.
This platform possesses digital bulletin boards where users can save and display content they like in the form of pins. Here users create and organize their boards by category. This social platform comes quite handy for any business offering SEO services in Mumbai as it’s very visually oriented and also fairly low maintenance in terms of post frequency. Also, there are several cool ways to use Pinterest to your business’s advantage.
Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading internet marketing company in Mumbai
that provides best SEO services in Mumbai, web design and development services, website optimisation and social media management services to full-service marketing firms as well as end clients.