Use your home desktop to send and receive faxes. Get started on direct marketing from home today! Those were the words that got me, and I believe, a lot of people started on their tele-fax marketing journey. Get a fax numbers directory or a list of contacts and start your marketing effort.

I mean who wouldn’t want to try it? It offers the promise of financial independence, no longer having to wake up at odd hours, attending pointless meetings and dealing with office politics. And the rewards promised to be great. Anything from $ 25 – $ 50 an hour for some companies, to a purely attractive commissioned base system, which pays well for every sale closed by you.

All that is needed is a flair for writing sales copy, a good eye and a clear voice. Learn about the product and start telling people how much more their lives will be improved if they were to discover its wonders and potentials. Direct fax marketing has taken off with the inception of digital fax and more efficient interfaces that allow on board computer programmes to send and receive fax through the phone line. The lower costs has encouraged more and more people to try their hand at direct marketing and companies see the opportunity to lower their costs by hiring these virtual operators.

What wasn’t mentioned at the start was that the quality of the fax numbers directory must be excellent and I think the following term hasn’t been used enough – ‘highly targeted’. Good repositories of fax numbers or a contact list of any sort requires the names to be funnelled by criteria and potential purchasing decision, based on the product and industry it comes from. If you are trying to sell a new finance plan, you would target those with disposable incomes, earning above a certain wage bracket coupled with specific criteria like family size, age of kids.

Effective lists are not easy to find, especially with the proliferation of more and more people turning to free lists, given by back end companies who only use them as doorways for their affiliate marketing purposes.

Many online websites offer quality listings and directories, using integrated systems and quality staff that go through, with a fine tooth comb, these lists and place them within specialised categories that help you define and choose a list that will best complement the product or service that you have been told to sell.

Your wages come from this, so I advice you to invest a little time, effort and money into building up good lists. Good lists can produce loyal customers, thus giving you a head start in your direct marketing efforts. You can find various websites on the internet that offer users a wide variety of highly targeted lists, ensuring that products get matched to the right people – always.

If there is one thing you should take away from this article it is this simple, key message – The marketability of the product depends almost on the audience it is introduced to. With the right market, you will see your sales figures shoot through the roof. So consider using a fax numbers directory if you want to increase your sales.