Digital Signs: Say Goodbye To Static Signs

Digital signs are replacing the bill board as the most popular form of advertising. It is little wonder why. The digital sign provides cost savings compared to traditional forms of advertising. And it is a convenient way to reach a target market.

Science fiction movies from the past twenty years will depict digital advertising systems used in downtown areas. This was once science fiction, but now it is everyday reality in most cities around the world. What ad people know is that many will stop what they are doing to view a digital sales message. Most people however, will not give much time to a traditional bill board.

When advertisers include computer graphics in their sales message the digital sign becomes even more powerful. The objective of advertisers is to make their sales message memorable. When they use the digital display to tell a story and include their sales message, they know people will remember their product when they go to the store.

You will see more and more digital signs in your town because advertisers are realizing the power of this new technology. People are buying products advertised by digital display. This fact is leading more ad people to use digital technology in their advertisements.

This type of advertising is also more convenient than static bill boards. The traditional bill board requires many man hours to install. But a computer programmer in very little time can upload a new ad campaign. Within minutes, because an advertiser can have a new ad running, products are ready to be sold.

Companies are saving millions on ad costs using digital technology. Messages can inexpensively be combined with computer graphic software and uploaded to any screen. The message is the same and can fit on any screen no matter the size. The size of the display is not relevant to the cost as it is with a traditional bill board.

People are drawn to a video message. This is what companies have known for years. They know people would rather watch information than read information. For years companies have imagined a way to put video in front of potential customers. Now, any company can create a digital sign and place it in front of many people at once.

Of course TV commercials have been successful for decades. Digital signs are simply an extension of the TV ad. But they are now accessible to more people than just TV. For instance, you will see digital ads in banks, grocery stores, and restaurants. The bottom line is if you are not using digital ads for your company promotion, you are falling behind.

There are many companies that will help you build a digital ad campaign. If you want to build your sales, but have run out of ideas, you should look at digital technology. Look for a company with a good track record, one that has helped other companies increase their customer base.

Find the company that is right for advertising budget and one that works with your target market. Some advertising companies specialize in certain markets and will know how to put an ad campaign together to effectively promote your product or service to your potential customers. Look into digital signs today.

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The Benefits of Digital Signage

Digital signage systems are being used by business operations to attract customers. The popularity of the system has been increased and continues growing daily. Digital Signage is an electronic display system that is used to advertise and build awareness of new products and services. The images are displayed via LED, LCD monitors and maybe projected as well. The content that is shown on the monitors is uploaded and controlled by computer which is using specialized software.

You can also learn more about the benefits of these systems via internet – World Wide Web. Digital signage players have many functions that allow them to work together with display surfaces for desired results. This type of signage is usually found in hotels, restaurant, retail and fast food outlets, airports and train stations, among other places. When compared to traditional advertising methods such as television, print and radio capture attention in a more direct manner, but the definition displays combined with colors and the ability to include elements like news feeds and online video will allow advertisers to break through the noise (which is associated with traditional advertising) and connect with customers.

Reason Why These Systems Are Useful for Commercial Applications
* Efficient and Effective
* Long Lasting
* Quality Product – ensure that your equipment is safe to use and capable of providing the highest levels of productivity.
* Flexible – to display product prices

Convenient Connectivity Options
No need to be physically present nearby on the system to work, because the systems can be managed remotely. The digital signage player can be programmed by any person to display any type of message you require according to your specifications. Many successful business people confess that digital signage gives retailers the opportunity to improve their customer’s shopping experience. In other words, it is used to replace traditional print and other media in the retail environment in a visually dynamic form.

Digital Advertising
You can also attract more advertisers to buy airtime in order them to inform customers about their products and services and in turn more sales at the point of decision. That is to say that digital signage is another form of point-of-purchase advertising that can be bought by marketers and used to reach customers on the sales floor.

Price Of Digital Signage Player
The price of signage players depend on the size of commercial screen and number of factors. It is cheaper with standard definition output that those that come with high definition output. Many companies are using digital signage to enhance and they bring better returns to your business because it helps to improve your business performance.

Investing digital signage seems like an expensive proposition. A system that is scalable and flexible lasts longer and minimizes the need for upgrades, ultimately saving owner money and decreasing downtime.

Unlimited space – unlike other advertising methods wherein a limited space to display your advertisement text and graphic, a digital sign board will allow you to display as much information as you want. You will be able to be more dynamic with your advertising method. This will help your advertisement be more interactive and will help you get better results from using it.

TouchPoint Complete Solutions, a leading digital signage solutions company that develops customized digital signage technologies and is constantly creating innovative communication solutions to fit the user unique needs. Check out our website at http://www.touchpointworldwide.com. Our strength lies in our team which is led by experienced hands. Our success comes from listening to our customers and providing the service to meet their needs.

Digital Signage – Build Your Brand With In-store Advertising

The recent advent of new technologies is transforming the way retailers communicate with their customers. These customers are bombarded daily with thousands of images and messages. The need to promote, inform, educate and receive feedback is being transformed. This is all clearly seen and made use of by digital signage networks (DSN). Banks, airports, movie theaters, casinos, sports stadiums, and other public spaces are all using this exciting technology.

There is a huge amount of overlap between terms such as digital signage, narrowcasting, captive audience networks, interactive kiosks, self-service terminals, and many others closely related terms. Slightly different connotations given to these terms by different companies makes it difficult to figure out what to look for when doing online research or talking to an expert in the field. These articles serve to differentiate or more succinctly describe specific terms. There will, quite naturally, be degrees of overlap.

Digital signage is a broad term that encompasses a wide variety of different applications and technologies. In a general sense, the term refers to electronically controlled signs that can be updated without changing the physical sign itself. No more climbing up on a ladder and putting individual letters into place. Changes can be made quickly and cost-effectively. Digital signage is usually seen as a form of digital advertising that is displayed on an electronic or digital screen. Digital signage delivers targeted messages to specific locations at specific times. Messages can be remotely changed and controlled. The digital sign itself could be a scrolling message board, LCD or plasma display panel, electronic billboards, projection screens or other displays such as an Organic LED screen.

The term, “digital signage” is used throughout North America and most of Europe but the terms “narrowcasting,” digital merchandising, screen-media, place-based media, digital media network, or captive audience network are also used.

Digital signage content can range from simple text and still images to full-motion video. Some retailers treat their digital signage almost like a television station that displays entertaining or informational content interspersed with targeted advertising.

With rapidly dropping prices for large plasma or LED screens, digital signage is increasing in popularity. You will now see digital signage everywhere– from retail outlets to doctors’ offices. With the recent introduction of free digital signage software, this technology or tool is becoming attractive to smaller businesses and nonprofits such as schools and churches. The creative use of display technologies even allows for high-contrast images to be projected directly onto store windows or displays that appear to hang in mid-air.

Digital Signage Usage

* Information such as flight information in airports.
* Advertising.
* Advertising for third parties: retailers sell commercial space on their digital signage.
* Enhanced customer experience– such as recipe demonstrations in food stores.
* Influencing customer behavior– directing customers to different parts of a store to increase “dwell time.”
* Brand building– digital signage in video form could be used as part of the décor.

Electronic signs and dynamic digital signage can also up-sell customers and encourage them to purchase high margin products.

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Popularize Your Business With Digital Menu Boards

You can enhance the awareness of your brand through several ways, and as a business owner, you require ensuring that you are going to do it perfectly. The process of establishing the name of a business is referred to as branding. In order to make the business run successfully, branding is one of the most essential things to be done. And one of the best ways to promote your brand is through digital sign boards. This allows you to show your customers more information at less cost.

With the help of brand building you can make people recognize your name and in fact people see an image which is associated with your brand. For instance, Twitter and Facebook are recognized brands, and you can easily recognize them without their brand name, only by seeing their logos. The same is true with various brands like Apple, Microsoft, and many more. The brand name of these companies is so popular that it is very easy for people to recognize them just on the basis of their logos.

Display menu boards have the potential to exhibit the information you want to publicize in the format you want. You can easily display images, videos, and information you want your customers to see. In fact, you can attract more customers by providing them the information in an eye-catching manner. Similarly in the case of brand building, all you are required to do is to associate this type of content to your brand so that people start recognizing your brand immediately. This is the reason why digital boards are considered to be the best as they can provide all such facilities that other methods of advertising do not provide. And thus they are known as an advanced form of dynamic advertising.

On the other hand, it doesn’t mean that the best results can be easily attained just by using digital menu boards. You still need to ensure that you are going to search for a company that can assist you to select the best digital menu board for the purpose of branding your business. There are a number of options available, but still without the help of a reliable company, it will be very difficult for you to choose the best digitally operated menu board to convey the message or information to the public. You can search for such companies on the internet also, or if you want an easy approach you can directly visit at TJGDigitalSigns.com. This is one of the most popular and reliable companies in this field. They can really help you in popularizing your business with digital technology, as there are various things that you require to know about these menu boards, so they provide you the professional help too.

These digital menu boards have different features, so one should always take care while selecting them as it should always serve the purpose and also should be according to the budget of your business. So use these technologies and make your business popular.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as digital menus, etc.

Electronic Sign Advertising – Do You Need an Electronic Message Center?

Drive through any major business district or along a freeway or other major thoroughfare, and you’ll see a wide variety of electronic sign advertising. The bright colors and moving images or scrolling text of these digital signage systems call attention to many different types of businesses or organizations.

What about your own business? Do you need an electronic message center to catch the attention of passersby and potential customers?

There are many options to choose from. Whether you opt for a scrolling text message or a full-motion video, there are animated LED or LCD signs available to fit just about any need or location. Electronic message centers are truly effective attention-getters.

Studies have shown that people are more likely to remember a colorful animated sign than a static billboard. This translates into increased traffic and increased sales. Also, because the electronic sign’s message can be easily changed, passersby won’t get tired or bored with seeing the same message over and over and eventually begin to ignore it. The message will always be new, and an engaging display that changes frequently is more likely to catch the eye than a non-mobile sign. A sign that changes periodically or cycles through a series of messages provides a fresh visual presentation at each change, making it more memorable than one that remains the same.

It’s been said that the moving images or scrolling text of electronic sign advertising can be distracting to automobile drivers passing by. However, research has shown that this has not been the case.

Here are some important things to keep in mind when considering installing an electronic signage system: There are some states that prohibit the use of animated billboards. Some limit the timing of these signs. Plus, a lot of states have banned the use of any flashing red lights on electronic message boards because they are deemed too distracting. So, if you are considering the purchase and installation of digital signage, do your homework first — check to see what your state will allow and will not allow.

Also, different states have different requirements regarding such things as sign size, materials, illumination, placement and installation. Cities, too, may have sign restrictions that you must take into consideration. You should also check out any local or state zoning laws before making your final choice of signage system.

It’s true that costs are higher for electronic message boards than for standard billboards. On the other hand, improved technologies are continually bringing those costs down and making this type of sign more affordable than ever. Also, a more noticeable sign is more likely to bring in more business, which in turn results in increased sales of your products or services.

Whether your company is located along a freeway or other major roadway, electronic sign advertising can set your business apart from all the others. So, do you need an electronic message center to increase your sales potential? Check into the options available today.

The author of this article has vast experience in advertising with signs. The articles written by the author are great resources for those who are looking for custom sign designs. Nothing can replace the custom sign designs in effective advertising. The author knows all about sign manufacturing Colorado as well.

Branding in the Digital Age

Branding has been a rather complex topic since the advent of brand named goods, originating with maker’s marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we know and associate with major brands, such as Chevy, Barnes and Noble, Starbucks, and Wendy’s. Some brands are virtually immortal – manufacturer Beretta has retained its name since the 1500s, and continues to be a leader in the field of military armaments.

In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind.

Vox Populi

An increasing trend in digital branding is the user-driven brand. Traditional branding relies on the parent company presenting a particular image they wish associated with their item – Chevrolet and Ford wish to project a brand associated with ruggedness, leading to the “Ford Tough” and “Like a Rock” slogans of the late 1990s. User-driven branding, on the other hand, appropriates an image cultivated from the product’s user base and embraces it, allowing the people to choose how they associate with the brand.

Spelling Challenged Kittens

Perhaps one of the most intriguing overnight branding success stories is that of the popular image blog, “I Can Haz Cheezburger?” LoLCats are user-generated images of felines in various adorable or questionable poses, with humorously misspelled captions attached. That is it; no product to sell, just funny images uploaded to social message boards and forum – the phenomenon began in earnest with the weekly ‘Caturday’ on the highly controversial site 4Chan.

Cheezburger was an effort to archive these pictures more permanently in a blog format, without the socially rambunctious atmosphere of some other boards, nothing more. Within two years the company was purchased for two million dollars, has created a number of products such as books and garments, and has gathered users’ humorous misspellings into an actual Constructed Language project that is translating major texts. The brand is clearly associated with its humble beginnings, and continues to draw input from users – in particular, the LoLspeak project itself is entirely user-driven in a wikipedia style collective effort.

Trendy Kids and their Toys

Apple’s “Get a Mac” and “Mac vs PC” commercials are already entering into modern legend as far as branding efforts go. Apple was shunted aside as the standard home computer by the proliferation of Windows-based machines, and Mac users developed a reputation for the odd computing enthusiast.

However, just as the cultural image of the nerd and geek were slowly turned into countercultures and social trends of their own, Apple picked up on these movements and re-branded itself as the tool of the ‘indie’ kids eager for something different. While not as direct an example as with LoLCats, it still demonstrates the influence a user base can have on a brand that they personally identify with. An audience decided to embrace a certain image, and this image allowed Mac to launch itself into the modern resurgence it has enjoyed.

Dudes and Dells

Recently, Dell Computers closed their popular Customer Care message board. These were user forums Dell set up in 1997 to cater to customers who weren’t interested in fighting with telephone tech support, or wanted a solution other than hauling their PC across town to a big-box shop for repair and refit. The boards allowed users to contact actual Dell employees with their grievances, and were a major cornerstone of Dell’s long-standing claim to superior customer service and support. Dell users spread their experiences by word of mouth and internet communication, and the Dell brand became synonymous with its dedicated user base.

When Dell announced the decision to close these boards in 2005, the decision caused a bit of an uproar. Longtime fans and users of the board protested en masse. Dell claimed good reasons for their decision – technical services were for registered purchasers, and the forums couldn’t be made completely secure against identity theft when personal information was exchanged. However, the users still protested and raised equally good cases, citing story after story about how the Customer Care boards were part of the reason they had stuck with Dell so long. In a final compromise, Dell chose to keep open their non-technical support boards so customers could still participate in discussions of Dell technology and practices, and share ideas with other Dell users. The people spoke, and Dell took the time to let their users continue to affect the brand.

The Big Picture

Each of these three stories presents a case in which the customers shaped the destiny of a major brand. Is this the path for every company? Of course not. However, the Internet and the web provide companies with more tools than ever to reach their audiences. Word of mouth is more efficient than ever before, and customers can cause the rise or fall of major businesses through their online contacts. Companies interested in maximizing the effect of their brand should do more than ‘look into’ putting their goods on a website – they need to seriously consider letting their audience, the people that buy the brand, help define the brand.

Enzo F. Cesario is a digital brand engagement specialist and co-founder of Brandsplat which employs Brandcasting, informative content and state-of-the-art Internet distribution and optimization, to build links and drive the right kind of traffic to e-commerce websites. To get the free Brandcasting Report go to www.Brandsplat.com or visit the blog at www.ibrandcasting.com