How To Use Google Base To Sell Your Downloads

Google Base is something of a hybrid between a comparison shopping site (think pricegrabber.com) and a community bulletin board (think craigslist.org). Google has a comparison site called Froogle that was intended to let large merchants list their products in Google system and provide a way to comparison shop. The Froogle listing process is now being replaced by Google Base which basically lets anyone post almost any type of content. It is very similar to CraigsList in this respect. I’m not crazy about the name Google Base as it does not convey any type of imagery regarding shopping or a bulletin site whatsoever, but that’s a different story.

The reason to use Google Base is simple. Online, your web pages compete with millions of others for customer views. By listing your item in Google Base, you instantly narrow the competition you face by several orders of magnitude. For instance, if we are a customer and are looking for a particular Sony digital camera, we might search for “buy sony dsc-t10” in Google. The search results will pull from millions of pages that the seller’s all compete for rank. Some of the pages will actually be ecommerce sites, but some will just be information sites. However, you may notice that before all of the search results, you see a “Product search results for buy sony dsc-t10”. This is being pulled from the Google Base listings. People will be inclined to click this link as it provides them with an easy way to see prices and availability from various sites that have the camera we are looking for. You can have your digital goods listed here as well. This is a powerful marketing opportunity to take advantage of. Best of all, it is currently free to list your products there.

There are two ways to list your products in Google Base, by manually listing individual items using the web based form interface, and a bulk upload method via XML. Actually, there are three methods with the third being integrating your system with the Google Base API. This last option is the most technically complex but may be worth looking into down the road. If you only have a few items to list, then using the web based form input method is the easiest. If you have hundreds or thousands of items, then using the bulk upload method is the way to go. One thing to mention is that the listings only last for 30 days from the time you initially list them. We have automated the system to re-list our items using the Bulk Upload system and FTP file transfer. If you list via the web interface, you will have to do so again after 30 days. I won’t get into the step-by-step instructions here on how to do either as they are both pretty straightforward and the Google Base site has detailed information on how to do each. My intention here is just to get you to use the service as a means to increase your product exposure. As an added bonus, if you sell using Google Checkout, then your Google Base listing will appear more prominently in the product search results. This will increase the click-through/purchase rate even more. I hope this encourages you to use this powerful marketing tool offered by Google. There is no risk as the service is currently free. It just requires a bit of your time.

PayLoadz Express helps you sell downloads of software, ebooks, music, and more within minutes. No website is required, and you get a free lifetime account. Learn more: http://express.payloadz.com

Digital Signage for Lobbies, Menus and Employee Communication and more!

Digital Signage for Lobbies, Menus and Employee Communication and more!

$179.00
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DigiMenu-Pro 2 Digital Menu Board Player With Management Software Included
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1 Device "DMB" Digital Menu with Mini PC - GREAT BUSINESS OPPORTUNITY!
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Communication via Digital Signage Vs Static Signage

With rapid growth resulting from the introduction of new technology, and the availability of a wide variety of media platforms, last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful medium for consumer communication by the retail outlets, restaurants, gas stations, casinos, banks, airports, along with corporates and educational institutions. One of the major benefits of the digital signage is its ability of deliver relevant and dynamic message, which resonate with the target audience. O Display content is designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behaviour of the consumers that defines digital signage.

Advantage of Digital Signage over Static Displays

Digital signage is all about communicating with the consumer. For enhanced Product Marketing, appealing audio visual displays offering dynamic and digital information guarantee improved sales. Some of the most prominent features of the digital signage are;

* Versatility and Cost- Efficiency
* Time Saving
* Improved Sales and Return on Investments (ROI)

The Gaps Digital Signage fills that Static Displays have left behind

Digital signage such as, LCD & LED displays are being widely used in the public and private spaces. Unlike the static signage, digital signage can display a variety of contents including text, image, video, audio and animation, and thus is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes digital signage the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at specific locations at specific times, when paired with an appropriate display medium. Furthermore, as compared to the static displays, the digital signage technology offers a better ROI.

How Digital Signage Saves Cost?

Digital signage is comparatively a lucrative advertising option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over.
The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI.

As digital signage refers to the electronically controlled display screen from a central location, the cost of advertising a brand/product/service reduces drastically. Why? Digital signage screens installed across different locations only need digital signage software to manage and update the promotional information, and thus there is less involvement of manual labour, which brings down the costs by a considerable margin. This digital signage software is cloud based, hence easily accessible from any remote location from devices such as desktops, laptops and even smartphones.

So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology of digital signage.

Digital signage is made up messages and content distributed by electronic signs, you can display and control the message in an effective and rapid manner.

26MM 19×53 LED Digital Sign TriColor RBP Programmable Outdoor Message Board

26MM 19x53 LED Digital Sign TriColor RBP Programmable Outdoor Message Board

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26MM 19x53 LED Digital Sign TriColor RGY Programmable Outdoor Message Board
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Digital Alarm Clock Calendar USB LED Light Fluorescent Message Board Thermometer
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Brightsign HD210 Digital Signage Driver | VGA HDMI Analog Component | Tested!

Brightsign HD210 Digital Signage Driver | VGA HDMI Analog Component | Tested!

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Local Pickup Samsung DB48E 48" Inch Slim Direct-Lit LED HDTV Digital Signage TV
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KDLINKS HD230 HD 1080P Digital Signage TV Media Player - Gapless Video Playback
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Teacher Resource: 12 Digital Camera Tagboard Bulletin Board Accents – 4″

Teacher Resource: 12 Digital Camera Tagboard Bulletin Board Accents - 4"

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Off White Pottery Barn Cork Bulletin board with Pandigital Digital Photo Frame
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Digital Processing Systems DPS-235 Bulletin Board System Operators Manual
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Types of Digital Display Boards

The function of Digital Display Boards is to offer quick and automatic access to information as requested by the user. Digital Display Boards are present in the form of kiosks or signage to provide users with relevant data. This article shares an insight on different types and their benefits to help readers make an educated purchase decision.

Benefits:

Used in business and trade to display a listing of services, products, and updates for the clients and potential customers.

Provides an appealing, high definition picture display that can be used for advertising purpose.

Ideal for carrying out promotional activities for new brands and emerging business markets.
Aids in categorizing content from several resources and convert it into a datacenter for use by the company across different locations.

Various content channels can be made to form vibrant presentations with smooth transitions.

Different Types:

Indoor Digital Display is used for promoting brands and businesses purpose and offers customers a directory of services and important updates on new product launches.

Digital signage is an affordable digital signage that deploys high definition (HD) viewing and has an inbuilt media player that has the capability to identify several memory cards; each storing a different type of data. Once installed it will work on its own, but a USB flash drive has to be used for manual updating.

Digital Menu Boards are used in restaurants and café for a regular update on the menu served. There can be numerous displays on this type of board and it can be connected to a network or kept as a separate installation. An LCD monitor along with a media player is used by this device. There are two options for using this type of display board, it can be used either by connecting to a network or to an LCD monitor.

Information Displays provide users the scope to search the catalog or database for specific information. The access provided to the public by these information displays are built skillfully to ensure a spontaneous interface.

Interactive Displays are built in the form kiosks/displays with a touch overlays or gesture technology. However, other remote controlled interactive displays operate by means of voice activation. Usually the public displays installed in museums and universities use interactive display for enabling lively presentations to capture the attention of a larger audience.

Scoreboards are used in sport locations and their objective is to further enhance the correspondence between the teams and their fans, which would both be easy and enjoyable for all. This digital set-up allows an active communication between the supervisors and players. Meanwhile, the trainers with the help of digital communication can update players about essential alerts and precautionary measures. Public digital screens are ideal to keep fans updated all the time on their favorite teams.
Thus, digital signage can be efficiently used for advertising products, broadcasting information, and for entertaining the public.

Indoor LED displays will provide that information easily and reliably. This digital set-up allows an active communication between the supervisors and players.

Ivation Electronic Flashing Illuminated Erasable Neon LED Message Writing Board,

Ivation Electronic Flashing Illuminated Erasable Neon LED Message Writing Board,

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Hyoco LED Message Center Display. Electronic reader board sign
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Ivation Electronic Flashing Illuminated Erasable Neon LED Message Writing Board,
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Digital Notice Board of DDC Myagdi

This video is a sample of digital signage aka Digital Notice Board used as digital citizen charter and digital information board in Nepal’s local government bodies. This piece of work represents PIP videos about vital registration and social security information plus other general notices of the District Development Committee (DDC) Office.

Teacher Resource: 12 Digital Camera Tagboard Bulletin Board Accents – 4″

Teacher Resource: 12 Digital Camera Tagboard Bulletin Board Accents - 4"

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Off White Pottery Barn Cork Bulletin board with Pandigital Digital Photo Frame
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Digital Processing Systems DPS-235 Bulletin Board System Operators Manual
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