Online media research agency DigitalMR forms partnership with leading Italian healthcare communications specialists Brandnew Marketing Communications

London (PRWEB UK) 25 September 2012

Social media research experts DigitalMR have formed a new partnership with Brandnew Marketing Communications (BNMC), the Italian health and well being marketing specialists.

BNMC, will work in partnership with UK based DigitalMR, developing the latest online marketing and research solutions, to create more effective health & wellbeing marketing communication campaigns.

Using consumer feedback from innovative online research methodologies the partnership will seek to identify areas for improving customer engagement and driving online advocacy. A core feature of the partnership will be to develop solutions with the specific requirements of pharma and healthcare clients in mind.

BNMC, which has offices in Rome and Milan, will be official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.

Letizia Affinito, founder and MD of BNMC said, “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.”

DigitalMR founder and Group MD, Michalis Michael, said “Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns.”

Contact

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com


Letizia Affinito

laffinito(at)brandnewmc(dot)com

tel: +39 06 95061569

http://www.brandnewmc.com/company/letizia.html

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Brandnew MC

Brandnew MC stands out in the Italian landscape for its innovative business model.

The value proposition of BNMC is based on three fundamental pillars:

    Integration of the three key competencies for success in the evolving healthcare scenario in Italy: market access, innovation, and digital technologies
    “Leverage” of international resources through strategic alliances and partnerships
    Mastery and strategic understanding of new digital technologies/social media and how to use them. BNMC has pioneered new formats to develop and deliver webinar programs, executive workshops and crowdsourcing/open innovation projects.

BNMC is headed by founder and MD Letizia Affinito and has offices in Milan and Rome.







Outdoor Vs Indoor Digital Signage

The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached – outdoors.

Outdoor digital signage is a growing and now makes up a substantial proportion of all outdoor adverts, but there is still plenty of room for more. Outdoor digital signage has many advantages over indoor systems too, with larger audiences being the most prominent.

One of the reasons that digital outdoor signage is trailing behind indoor DOOH is that there are more hurdles to clear in taking a screen outside than for indoor signage. The first problem that has to be countered is weather protection. Weather protection is no just about rainfall protection, either. While the rain is one of many elements that can damage a screen, permanently, there are others: snow, hail, sleet and wind blown dust can all disable an outdoor screen so the device has to be protected against all of them.

Temperature protection is also a requirement for digital outdoor signage as in many locations. Screens can overheat during the height of summer but also freezing temperatures of winter can disable a screen too – so both extremes need to be prepared for.

Sunlight too can have an effect on an outdoor screen. Direct sunlight can cause glare and overheating, so precautions need to be taken to ensure the screen is either not under direct sunlight or that the problems are countered in other ways. Bright sunlight can also make a screen unreadable so high brightness screens are recommended to ensure readability during bright sunny days.

Finally, physical protection is also something that has to be countered before a screen can be left outside. The screen has to be secured from both accidental and deliberate impacts, whilst also secure enough to prevent theft.

Smartvm have an all round method of providing digital outdoor and indoor signage protection as the steel, waterproof enclosures will provide physical protection and prevent damage from the above elements enabling peace of mind and trouble free outdoor and indoor digital signage.

Peter Pal Disuja is a technical author and a specialist in the digital signage industry helping to develop outdoor and indoor digital signage and protection for plasmas. Please visit us Smartvm for more information about digital signage hardware and software or other digital signage solutions.

NewCrop Adopts Point-of-Care Partners ePrescribing Regulatory Tracker

Coral Springs, Florida (PRWEB) February 13, 2014

NewCrop, the leading provider of healthcare electronic prescribing services, has selected Point-of-Care Partners’ ePrescribing State Law Review to help the company stay abreast of the ever-changing ePrescribing regulatory landscape. Point-of-Care Partners, a national health information technology (HIT) strategy and management consulting firm, has published the State Law Review since 2006 as a means to simplify ePrescribing regulatory compliance for stakeholders and to facilitate the adoption of ePrescribing and related electronic transactions.

Point-of-Care Partners’ ePrescribing State Law Review is a succinct yet comprehensive data set that provides a regularly updated analysis of state and federal rules, regulations and statutes governing electronic prescriptions. The ePrescribing State Law Review is designed to help electronic health record vendors and health information service companies avoid sanctions or other problems that may delay implementations and cause pharmacies to reject electronic prescriptions, or create tensions between them and their provider customers.

“The Law Review will help NewCrop keep track of the expansive ePrescribing landscape and provide added intelligence to ensure that our business rules reflect the most current state of the ePrescribing industry, said Lawrence Susnow, MD, CEO, NewCrop. “This is another important tool that helps us provide a positive patient experience from the physician office to the pharmacy.”

Point-of-Care Partners employs pharmacists and other legal or clinical experts who execute a valid research and review methodology to ensure that ePrescribing State Law Review remains a best-in-class resource and the company works with pharmacy boards to elicit clarifications when rules or regulations don’t specifically address innovative features and functionality of ePrescribing software or services.

“The regulatory landscape for ePrescribing is constantly changing at the federal and state levels. These changes impact ePrescribing product delivery and customer relations. We are delighted to provide NewCrop with intelligence to maintain its tradition of service excellence, particularly as the industry expands its use of the ePrescribing transaction,” said Tony Schueth, Point-of-Care Partner’s CEO and managing partner.

About Point-of-Care Partners

Point-of-Care Partners is a health IT management consulting firm with in-depth expertise in ePrescribing, eMedication management, health information exchange, accountable care organizations and multi-stakeholder initiatives and other programs requiring health IT project management. For more information, go to http://www.pocp.com, email erxlawreview(at)pocp(dot)com, or follow us at twitter.com/pocpHIT.

About NewCrop

NewCrop is the leading electronic prescribing service and has been deployed in a wide range of EHRs and medical networks since 2003. The company’s user interface allows for rapid installation of fully expedited e-Prescription networking, as well as Meaningful Use certifications, lab integration, secure messaging, registry reporting, DEA-compliant EPCS audit, and more. All services are available as an integrated user interface and/or data services for all individual features, facilitating easy and flexible installations to fast track network and Meaningful Use 2014 certifications. For more information, contact Randy Barnes at rbarnes(at)newcroprx(dot)com.







Benefits of Electro-adhesive Bulletin Boards

Electro-adhesive display boards are the newest creations around. These enable you to attach paper or plastic to bulletin boards without using pins, glue, cello tape or anything else. These are ideal for offices, classrooms, clubs, homes, apartments, and hundreds of other locations. No longer do you have to go looking for adhesives to stick notices on boards. Simply stick the paper directly on the board.

Safe to Use

Electro-adhesive boards are safe to use for both adults and children. Electrical energy is passed through the board, enabling any lightweight object such as paper to stick to it. The amount of electricity is very faint, and therefore poses no threat of electrocution. Gone are the days where you had to constantly carry glue, pins or tapes around with you. Cork boards that used pins can be unsafe in schools, where children are bound to be careless.

Clean and Tidy Look

With electro-adhesive boards, you can get creative without having to pin or glue various papers. You can easily decorate the board with various bulletin board ideas. It will look clean without pins and tapes getting in the way. Moreover, the entire surface of paper sticks to the board, unlike with pins where the edges separate from the board. A clean look is ideal for a professional business presentation. Again, you don’t need to worry about pins and tapes. You can execute your business presentation smoothly with no mess.

Green Display Boards

These revolutionary display boards are also eco-friendly. They do not require external adhesives such as tapes or pins. This helps keep the environment clean as the board eliminates littering of pins and tapes. Their electrical consumption is insignificant, which is no threat to energy resources. You do not need to use strong solvents or detergents to clean the surface of the board, which cuts down on the use of chemicals. It is engineered to last a long time, which helps you save money and the environment from buying goods and disposing off old ones.

If you are looking for state-of-the-art bulletin boards for whatever reason, the electro-adhesive board is what you need. They have many benefits as opposed to the conventional board types. You can finally stop worrying about board pins or magnets that only make the board look untidy. Moreover, there is no chance of losing those as you don’t need them at all. The innovative board uses a very minimal electrical power, which has no effect on the utility bill.
 

For more information about cork boards and display boards you may visit: http://www.justick.net/

Renaissance Dallas Hotel Chooses Videotel Inc.s Industrial Media Player for Digital Signage and In-room Channel Advertising

Dallas, TX (PRWEB) June 25, 2014

The upscale Renaissance Hotel in downtown Dallas recently installed Videotel Inc.’s HD2600 industrial media player to enhance its guests’ experiences, looping entertainment and promotional information throughout the recently renovated hotel.

Videotel’s HD2600 is a true industrial grade auto play and auto looping HD DVD player designed for rugged use and displays HD video content on any screen. It is designed to automatically power on, auto, play, auto repeat and auto loops content seamlessly without menus, remotes or manual interaction. The HD2600 is a high definition, UL-approved digital media player ideal for environments that desire a cost-effective digital signage solution.

“We installed the HD2600 players the same day we received them,” said Jeff Becher, director of engineering at the Renaissance Dallas. “I installed the disc, pushed the power button and that was the last time I touched them. They are awesome.”

Incomparable in quality and reliability, the HD2600 is the perfect solution for hotels like the Renaissance Hotel that need reliable digital signage with seamless continuous play 24/7/365 proven for to run for over 6 years without failure. The player is proven and recommended for in room hotel channel advertising and wayfinding.

“We are delighted that The Renaissance Dallas selected Videotel Inc. for its digital media needs,” said Lisa Schneider, Videotel’s vice president of business development and market strategy. “The upscale nature of the hotel brings with it personal touches and a commitment to service. We’re honored to be a part of that commitment, delivering the best in-room advertising and information solution available on the market.”

About Videotel Inc.

Videotel Inc. is the leading nationwide manufacturer of the HD2600 industrial looping DVD player and a niche line of industrial media players, digital signage players, interactive digital signage solutions and custom kiosks. Videotel is based in San Diego, Calif., with over 33 years of market experience in developing simply reliable industrial digital products and solutions.

To learn more about Videotel Inc., visit the Videotel Inc. website at http://www.videoteldigital.com, or call 800-670-4412.







How To Utilize Electronic Message Centers And Other Overlooked Methods Of Advertising

When it comes to advertising, no method should be left unconsidered. After all, if customers do not know about a product or service, they will not purchase it. That means that marketing is an essential part of any business’ plan of action. There are several methods of advertising that are continually overlooked by both small and large businesses alike. Those are often some of the easiest, least expensive and most efficient forms to spread the word about a business. Continue reading to learn more about some overlooked methods of advertising in the article below.

Outdoor led signs were one of the first methods for marketing in the early years. These days, they are far too overlooked. Those who cannot afford to create a custom led sign should look into led sign rental opportunities. Those who have signs in front of their store front will most definitely notice an influx of traffic as people will be able to identify them easier with a sign.

Electronic message centers are like signs but better. Because they are electronic, they are much better at catching attention. They can be animated and made to change messages quickly and easily with the strokes of a few keys. Changes are quick and therefore kept up to date on prices, sales, products and more. Indeed, those who are serious about their advertising should consider something of this nature.

The radio is something that many people listen to on a daily basis. Furthermore, it’s much easier to narrow down a certain type of customer based on the music they like to listen to. This leads to less waste in advertising investment as it’s easier to reach a specific demographic over a specific type of radio station. These ads are often well received by consumers as they flip through their favorite stations and can be used as a great tool to spread the word about any product or service.

Catalogs are a great idea as they last for quite some time. It has been said before that the average consumer needs to see something at least seven times before they will purchase. With a customized catalog being sent out to salons, grocery stores and individual consumers, it is undeniable that customers will be subjected to the marketing efforts within again and again.

Offering savings to potential customers is a great way to win customers also. This can be done in the form of flyers that are left at the post office, on store counter tops, front doors and even car windshields. Each of these advertising methods is often overlooked, inexpensive and effective.

Main Stree Led Signs, LLC (http://www.mainstreetledsigns.com/roi.html) proudly introduce outdoor led signs as one of the most affordable and overlooked methods of generating customer traffic.

Finding The Right Message

How do you know when you have the right message going to the right market? Is it because sales are up, you have a constant flow of jobs, or is it because you are getting the sorts of clients you are after. Ensuring you are getting the right message across really does start with some simple planning and preparation.

Your message is the key to your business success; it is not your products or service, these will always be around. If you cannot spread the word, if you cannot tell others about what it is you do, in a short precise manner, then you do not have a business that is sustainable.

So think about all the ways you market your business, now think about whether the message is the same all the time or are you confusing your prospect. The message you project underlies the response that you are going to get.

Creating the right message begins with these simple steps.

1.Understanding your prospect
To understand the message required you must first understand the people who are buying your product or service. What are their gender, age, social demographics, family background, what else do they like doing, the more you know about your prospect the easier it becomes to speak to them on their level. Write it out, have it on the wall around your office, ensure that all staff are on the same page. When you truly understand who it is your selling to you can build deeper and more meaningful relationships.

2.Solving The Problem
When spreading the message you need to ensure that your message helps solve your prospects problem. Far too often small business owners and marketing teams get caught up in themselves and do not think about it from a prospects point of view. Always remember that we as humans are asking ourselves what is in it for me if we do not answer that question within our message then we have lost the prospect for good. Focus on benefits and solutions.

3.Speak The Language
Every industry has its own language the lingo that allows you to look clever and know your stuff, however your prospect does not care about the lingo. They just want to understand the message in their language. You must remember to keep the message simple, in easy to understand language, without the big fancy terms. As impressive as they might sound to you, your prospect, more than likely does not even now what those terms mean. When getting your message across the less fancier the more productive.

Your message is the key to your business success, the more people that hear your message and understand it, and the more customers you create. It is always worthwhile taking some time and ensuring you have the right message going out to the market every six months. Remember without the right message you have no business.

Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru, providing small business with relationship based marketing strategies to generate more leads, increase their clients and grow their profits. For your free black mask marketing resources visit http://www.mysmallbusinessmarketingguru.com.au

HITEC News: Flyte Systems Launches InfoBoard Touchscreen Airline and Hotel Travel Convenience System

Chicago, IL (PRWEB) June 25, 2014

Flyte Systems will unveil three hospitality travel service innovations at HITEC in Los Angeles June 23 – 26:


    InfoBoard, a new interactive touchscreen that combines real-time airline flight information with weather, traffic, and social media for easy-to-use travel convenience that saves guests time
    An enhanced EventBoard that joins HD digital signage with cloud-portal interaction for flexible, automated activity-display management that gives guests valuable information in one place and enables staff to update events remotely 24/7
    An Apple-compatible FlytePass boarding pass printing solution for Mac users
Flyte Systems is the leading provider of airport travel information displays and digital signage content for the hospitality industry, digital signage systems, convention centers and related businesses. Click here to request information on Flyte Systems’ airport travel and guest information services.

InfoBoard Glance-and-Go Information Hub Frees Staff, Increases Revenue

“Guests today travel more and expect comprehensive travel information services at their hotels. Flyte Systems’ new InfoBoard delivers this in a cost-effective subscription package,” said Scott Triphahn, Flyte Systems vice president. “InfoBoard is a one-stop, glance-and-go information hub that combines real-time airline arrivals and departures for multiple airports with more than a dozen travel modules. One display provides airline schedules, weather, traffic, and social media, plus local business advertising to increase revenue. It gives guests a one-stop information hub.”

InfoBoard is a 24-hour concierge that frees up staff by giving guests answers to their questions before they ask. InfoBoard pays for itself by enabling hotels to post revenue-enhancing amenities along with local advertising. The system is available in floor-mounted and wall units to match any décor.

EventBoard Offers Remote Scheduling for Automated Event Displays

At HITEC, Flyte Systems will also demonstrate its EventBoard, with a cloud-based management portal that allows staff to remotely update property events and meeting room assignments. Staff can schedule future posts in advance. Coming events appear automatically at an appropriate time and date so guests always see accurate event information.

All Flyte Systems advanced travel information solutions are subscription based, with no software or licensing fees.

Mac-Ready FlytePass Uses 50% Less Power, Sports Edgy New Design

The company’s FlytePass boarding pass printing solution is now Mac-ready for Apple-using properties. FlytePass technology is housed in an edgy hardware design with clean, crisp lines that are on-trend with current hotel design. The elegant, esthetically distinctive, Mac-ready FlytePass uses 50% less power and still delivers the familiar functions and reliability Apple is known for.

Flyte Systems Provides Real-Time Flight Information

Flyte Systems offers a suite of products that serve the traveling public: FlyteBoard, FlytePass, FlyteChannel, FlyteTouch, FlytePad with handheld mobile airline information, and EventBoard. The company’s latest innovation is InfoBoard, which combines airline flight information with total property way-finding, weather, traffic, area attractions, and much more.

    FlyteBoard is a wall, floor, or ceiling mounted high-definition, flat panel screen for lobbies, restaurants, bars, and other public areas, displaying flight information for one or more airports.
    FlytePass combines FlyteTouch with free, secure boarding pass printing. It is available as a standalone unit, or neatly packaged in either an all-wood kiosk or an integrated metal kiosk to match your décor.
    FlyteChannel permits guests to view live airport flight information conveniently and comfortably from their in-room television.
    FlyteTouch enables individual guests to search flight information using an interactive touch screen that displays real-time flight arrivals and departures for one or more airports.
    FlytePad is a mobile-ready service that delivers real-time airline information via the iPad, enabling hotel staff to provide guests with airline information anywhere and anytime.
    EventBoard displays user-configurable meetings and events on screens shared with flight information or on its own dedicated screen.
    InfoBoard is a cost effective touch screen display that saves labor, provides greater guest service, and generates revenue with flight information and so much more.
Many hotels and resorts also use Flyte Systems’ applications to increase revenue with innovative marketing approaches for distressed travelers. For tips on how to generate revenue by providing guests with Flyte Systems airline information, please log on to the Flyte Systems website at http://www.flytesystems.com.

About Flyte Systems

The Flyte Systems Division of Industrial Television Services (ITS), based in Chicago, Illinois, is the leading provider of subscription-based environmentally responsible airport flight information displays for the hospitality, convention center, and digital signage industries and related businesses. It delivers accurate, instant, airport-centric updates of flight information – not FAA-regulated scheduled departure times that may omit last minute changes. Properties are able to differentiate their products and boost customer loyalty and repeat business with ‘glance-and-go’ content critical to a traveler’s day. Flyte Systems’ product suite builds upon ITS’s 50-year history as the leading provider of live flight information to airports, airlines, government agencies, port authorities, and other travel-based businesses. Flyte Systems was formed in 2007 to offer new web-based travel technology and product lines. In addition to using Energy Star-compliant digital displays, Flyte products help significantly reduce energy consumption by eliminating unnecessary trips to the airport. Customers include Marriott, Hyatt, Westin, Embassy Suites, Holiday Inn, Days Inn, Hilton, Doubletree, Hotel Sofitel, Adam’s Mark, Renaissance and Crowne Plaza hotels, independent properties, convention centers, and transportation centers.







AEG Network LIVE to Broadcast Future Live Concert Events in MAXD HD Based on Success of the Global Citizen Festival

Los Angeles, CA (PRWEB) October 16, 2012

AEG Network Live and Max Sound (MAXD) joined forces to distribute the audio broadcast for the 2012 Global Citizen Festival which aired on September 29, 2012 in Central Park, New York City becoming the largest syndication of a live music charity webcast and broadcast in history.

With the audio being broadcast flawlessly in MAXD HD, fans around the globe were able to access a constant stream of live content powered by AEG Digital Media’s Online Broadcasting Center to ensure a flawless viewing and listening experience.

“Anyone who heard the concert event from a live stream was able to close their eyes and think they were at the actual show. We were truly able to take audio streaming to a new level of excellence,“ said John Blaisure CEO of Max Sound Corporation.

MAXD is a the audio processing technology of Max Sound Corporation (OTC Bulletin Board: MAXD) the HD Audio Company that is bringing life back to concerts, music, movies, video games, television and mobile devices.

“I am thrilled that AEG Live implemented Max Sound’s HD Audio process for this history making event and I look forward to future events to provide the best sounding output to audiences everywhere,” said John Rubey, President, AEG Network LIVE.

ABOUT MAX SOUND COROPORATION

MAXD is to audio what HD (High Definition) is to video. The MAXD™ Audio Process makes everything sound better and can convert any audio file to high definition quality while significantly reducing the file size. Visit us http://www.maxsound.com

Max Sound® and MAXD™ are registered trademarks and Patent Pending technologies wholly owned by Max Sound Corporation. All other trademarks are the property of their respective owners.

About AEG Network Live

Network LIVE is the industry‘s largest provider of live, digital and 3D entertainment, offering fans unparalleled access to the artists they want—when and how they want it—via broadband, TV, radio, wireless, theatrical and retail. AEG Network LIVE has completed successful tour and album launch campaigns for AEG Live clients including Bon Jovi, Celine Dion, Rod Stewart, Prince, Linkin Park, Garth Brooks, and many others. More information on AEG Network Live can be found at http://www.networklive.com.

ABOUT THE GLOBAL CITIZEN FESTIVAL

The Global Citizen Festival was a free concert with the sole purpose to generate global awareness and help put an end extreme poverty. This historic event was a part of the ongoing effort of the Global Citizen Campaign, who’s goal was to bring together the top leading non-profit organizations, musicians and 60,000 change makers to raise awareness for this cause worldwide. Performances included; Neil Young with Crazy Horse, Foo Fighters, Band of Horses and K’Naan. The event was Hosted by Katie Couric, Jeffrey Sachs, Jack Dorsey, Olivia Wilde, Minka Kelly, Sophia Bush, Selena Gomez and Katharine McPhee.

PR Contact for AEG Network LIVE

Axis Entertainment, Inc

Sarah Miller, smiller(at)axis-entertainment(dot)com

Thao Le, thao(at)axis-entertainment(dot)com

310-276-2220

Max Sound Corporation

John Blaisure Phone: 888-777-1987

Email: john(at)maxsound(dot)com







Social media can provide banks opportunity to shine

London (PRWEB UK) 25 October 2012

Social media can provide banks opportunity to shine

THE US banking sector has been slow to make use of social media and is only now playing catch-up with other industries, according to a new report released today.

The ‘US Banking Sector Social Media Report’, co-authored by Cicero Group and DigitalMR provides new analysis into what the sector is currently doing and how it should address its social media strategy.

The research found that despite many banks now operating on platforms including Twitter and Facebook, many are still failing to provide basic engagement with customers and understand what people are saying about them.

With over 93 per cent of comments being made on Twitter, the report suggests banks should be willing to use social media as a tool for providing stronger customer service and addressing potential issues directly over these channels. The report found that it may not only resolve issues quicker, but also allow the banks an opportunity to improve the level of positive relationships with current and potential customers. Ultimately, social media represents a key medium for banks to develop closer relationships with their customers in order to encourage them to recommend and advocate their products online.

Some banks are ahead of others, but the majority are still failing to grapple with the basics. One recommendation in the report is that banks can use digital media to illustrate their corporate social responsibility initiatives, making business plans more digestible and a tool for recruitment.

Commenting on the research, Cicero’s Head of Digital Chris Jackson said, “With over half the US population now on some form of social media platform, US banks would be missing a trick by not having a coordinated social media strategy.

“It not only allows banks to improve their reputation, but allows them to interact with customers and resolve any issues there and then. The key message from the report is this: it is possible to have millions and fans and followers, but without a strategy to use and engage this audience, then the use of social media is limited”.

This report is an entry into the world of social media for the uninitiated, but at the same time it can be a benchmark for the banks that already track their online reputation using social media monitoring tools. It is advisable to use multiple sources in order to validate the sentiment reported for banks in other sources.

For further information on the report and its contents please click here:

http://info.digital-mr.com/US-Banking-Social-Media-Usage-and-Reputation-Insights

Notes to Editors:

Results are based on 2 million comments posted by consumers between April 2011 and March 2012 on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank,

Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

About Cicero Group:

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and thought leadership generation for policy, business and consumer audiences.

http://www.cicero-group.com

About DigitalMR:

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

For further information:

Chris Jackson

Head of Digital

Tom Hogg

Commercial Director