Using Digital Menu Boards to Increase Brand Awareness

Brand awareness is one of the best things that you can do in order to improve the performance of your business. The problem is that there are a lot of people who are having problems in increasing brand awareness, and they are not aware of the things that should be done in order to do something about it. As we go through this article, we will be discussing some of the things that you can get from using digital menu boards, and the reasons why you need to have it in your business.
There are a lot of businesses that are using billboards to increase brand awareness, because they think that more people will be able to see their boards without recurring expenses. Although you will be spending more as your initial investment, the amount that can be saved in the long run is better than running your own infomercials. The problem with it is that the number of people that your advertisement can reach will be very limited.
If you are going to use digital menu boards, you will be spending more than a billboard, but the amount that can be saved in the long run will pay-off for its price. If you are going to use a billboard, you need to have your boards re-printed several times in order to keep it updated with the promotions that you have. However, if you are going to use digital menu boards, you will be able to replace your advertisement just by editing the files that you have.
The content that can be placed on a billboard is also limited compared to digital menu boards. For example, if you are going to use a billboard, you will only be able to put static images and texts without too much effect that can catch the attention of other people. If you are going to use digital menu boards, you will be able to make it more interactive by using moving images and animated texts. This will not only improve interaction, but will also help you catch the attention of more potential customers.
Aside from this, digital menu boards lasts longer, allowing you to get the most out of the investment that you have. All you have to do is to look for a company that can provide you with the services that will help you maintain the perfect condition of your property. This will help you save more in the long run, and be able to be successful with your goal of increasing brand awareness. So if you are planning to use digital menu boards, the first thing that you need to do is to look for a company that you help you with it.

There are a lot of advantages that you can get from using digital menu boards, but you still need to make sure that you have a good company with you. This will ensure that you will be able to get the best from it, and will allow you to take advantage of all the perks that digital menu boards can offer for you and your business.

Multicable Selects CodecSys to Launch Over-the-Top (OTT) Service — Service to Stream Multiple Profiles to Mobile Devices

Mexico City, D.F., Mexico (PRWEB) September 22, 2011

Broadcast International (BCST.OB), announced today that Mulitcable, a leading cable and Internet Service Provider in Mexico, has selected CodecSys from Broadcast International as the core platform to launch its Over-the-Top Video Programming Service.

Multicable currently delivers 92 channels of both linear and non-linear content through its traditional cable service. With CodecSys, Multicable will extend its service to deliver broadcast quality content to PC’s and mobile devices. Additionally, the company will expand its line-up to include other video programming services including Video-On-Demand (VoD), OnDemand playback, syndicated content publishing, local news and events, and many other rich-media offerings.

CodecSys will stream multiple profiles for multi-device consumption enabling Multicable to create dynamic bundles for consumers based on content and devices. The key to bringing these new services to market is the power of CodecSys to deliver higher quality video at dramatically lower bandwidth than previously available on the market.

The agreement calls for licenses based on both channel count and user access. It also provides for growth and expansion with simple software upgrades; avoiding the costly pitfall of using proprietary, encoding hardware-based appliances.

“We are excited to enter this new phase of our strategic growth plan. Our investment in CodecSys generates two top-line revenue opportunities — first, new product offerings to existing customers and second, the ability to reach new customers in outlying areas. Our Internet customers will now be able to subscribe to our programs with multiple devices, including mobile phones, laptops, iPads™ and other smart devices. We’ve found that Broadcast International has the proven expertise and understanding of optimizing a video workflow from beginning to end,” said Antonio Frias, CEO, Multicable.

“Multicable has an innovative vision for providing new video services to their customers that will not only secure their retention, but will promote an even greater rate of customer adoption. They are adding high-quality content and delivering it to the preferred device of the user and doing it at a very reasonable cost. They will showcase the power of CodecSys and enjoy great success in doing so,” said Rod Tiede, CEO, Broadcast International.

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI’s patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.

Broadcast International is a public company (OTC Bulletin Board:BCST.ob – News) headquartered in Salt Lake City, UT. For more information, visit: and

About Multicable

Multicable is based in Rosarito built from the ground up on local investment and ownership. Over several years, it has invested in cutting edge technology, infrastructure, and training in order to offer world-class services to its customers.

From the beginning, Multicable has developed a robust network servicing Rosarito and the surrounding area. It has continued to grow along with the burgeoning population as it expands to outlying areas in support of thousands of customers.

The operating and administrative structure of the company enables Multicable to grow and expand its network without the traditional overhaul of equipment or network.

Multicable today is a viewed as the optimal business model for other similar companies throughout the country of Mexico.

Forward-Looking Statements

All statements in this news release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption “Additional Factors That May Affect Our Business” in the Company’s most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.


Steve Jones




The Best Way To Keep Track Of The Actual Origins Of An Electronic Mail Message By Utilizing An Ip Ad

Any time a message is received along with sketchy written content, the actual authenticity of the material can seem complicated to follow back again. For fresh computer utilizes, the capability to track down e mail is far from sight in lots of e-mail customers. Luckily, you will discover easy superior new ways to obtain the Ip address of the emailer by just observing the actual headers in the message and also by using an Ip Locator.

All of electronic mails contain headers with data including details of the web host the email had been sent from as well as the Internet protocol address of the actual emailer. Inside the header, the Ip address is found as figures. For example: This is needed to find e mail having an Ip Locator, or the “WHOIS” lookup.

In the e mail client such as Thunderbird or Outlook, the headers can be seen by simply entering the actual “View” choice in the the top of application and clicking on “Headers” in the subtext menu. By default, “Normal” can be chosen which views the fundamental details associated with the actual email sender such as the Subject, “From” address, “To” address, and the date the content with sent. Opting for “All” displays raw header data which includes the e-mail server as well as Internet service provider Ip address.

On web-based email customers, the headers can be obtained from various ways by logging in and viewing the message in query.

Headers in Googlemail:

1. On the far right in the message, open the reply menu.

2. Choose “Show Original” to view the entire content along with the header information.

Headers within Yahoo Mail (Classic):

1. Select “Full Headers” on the far right of the message.

Headers with the fresh Yahoo Mail interface (formerly “Beta”):

1. Open the Standard Headers menu on the far right in the message and select “Full Headers” in the drop-down menu.

Headers in AOL Mail:

1. Open up the “Actions” menu and “View Message Source” to see the message origins.

Headers in Windows Live Mail:

1. Right click on the message in question and click on “View Source” from the context menu.

2. The entire message will be opened inside a new window.

The IP address to use in the IP Locator can be found by looking at the “X-Originating-IP” in most email clients, or “Received” in GMail. Type or Copy and Paste the IP address in the WHOIS search, the actual origin of the message is returned that includes the country of origin of the address and the domain owner. In the event of email abuse, email headers can be saved in a text file or printing the information on paper.

Learn more abo

Interactive Agency Gives New Digital Voice to Ohio Public Relations Professionals

Columbus, OH (PRWEB) October 28, 2011

Oxiem Interactive announces the launch of a new website for the Central Ohio Chapter of the Public Relations Society of America (PRSA), Powerful web features combined with an elegant web design give Central Ohio PRSA an effective communication channel to promote leadership and innovation in the public relations industry.

Using interactive website features, users can easily locate information about upcoming PRSA events, view and post jobs and sign up for volunteer and educational opportunities.

Additional site features include:

Searchable Membership Directory – Organization members can log in to their own personalized accounts and update a comprehensive profile of personal information, which automatically flows into a members-only searchable directory with custom display options.

WordPress Blog – An integrated blog seamlessly combines multiple platforms.

Social Media Connect Page –Social media channels converge in one, streamlined access point, where the latest posts flow and display automatically. A unique bulletin board design displays most recent Central Ohio PRSA Facebook, Twitter, Flickr, Blog and YouTube posts.

Tabbed Footer Feature – A powerful footer dynamically displays most recent news and upcoming events. Clicking through footer tabs also reveals organization Facebook, Flickr and Twitter feeds.

“Our new site, combined with the collective energy of Central Ohio’s industry thought-leaders, will drive an ongoing discussion about public relations and the challenges our members are meeting each day as professionals and members of PRSA,” said Todd Bailey, president of PRSA Central Ohio. “The site offers a platform for serving our 400 members and for encouraging a broader community discussion about the future of our great profession.”

The new website is the centerpiece of a comprehensive digital marketing package Oxiem tailored for Central Ohio PRSA, which also features a matching e-mail template, YouTube channel and Event Brite system for event registration. “Central Ohio PRSA has been an excellent partner,” said Billy Fischer, Director of Business Development for Oxiem. “We were proud to work with this leader in public relations to pair the newest technology with proven marketing principles. The result is an effective online voice to communicate with Ohio public relations professionals.”

About the Central Ohio Chapter of PRSA

The mission of the Central Ohio Chapter of PRSA is to elevate the relevance and importance of public relations to opinion leaders, the media, employers and the public by effectively applying the social behavioral and communications sciences. The chapter supports members in their efforts to offer strategically relevant and effective counsel to employers and clients. Visit Central Ohio PRSA on the web at

About Oxiem Interactive

Oxiem brings a fresh approach to effective web marketing for companies large and small. By combining high-performance websites, effective search marketing programs, social networking and interactive flash media, Oxiem takes e-marketing to a whole new level. Visit


Digital Menu Boards for Retail Customer Services

Customer service facilities within the retail sector would benefit greatly from utilizing a LCD digital menu board, as a customer can select a service, whilst scrolling advertisements can be displaying other products, services or attractive offers or incentives, luring the customer to spend their hard earned dollar.

There is a growing interest in audiovisual communication at the point of sale within retail outlets, promoting particular brands, due no doubt to the technological advances of recent years. With the widespread availability of plasma and LCD screens becoming more cost effective, additional design and content production are more affordable; a variety of reasons that appeal to the retail market.

Digital menu board signage can be as simple as an illuminated sign to promote a brand name or service. This is a purely hosted model that involves the principle of a cabled television system, where data files converge, and combining linear broadcast to video on demand. The advantages of the device are that it can distribute attractive content (rich media) in real time and personalized with geographically remote control information, which creates a real interaction with the consumer.

According to Forrester Research, in 2011, 90% of stores in North America should be equipped with such equipment. This is one way to improve the brand image of businesses. An unnamed bank has installed plasma screens in its branches to improve the customer reception and present its financial products, but also to entertain the customer and reduce the sense of frustration in queues.

This new medium could introduce a new form of dialogue and interactivity in bank branches, improving the waiting conditions and providing targeted services to the customer in a relevant context in which it will be more receptive. In this digital age, smart phones are providing another dimension. Being within the vicinity of the digital poster, a smart phone has the ability to pick up on proximity marketing – via Bluetooth technology, which sends messages and offers directly to the customer.

This is useful to both banks and other retail outlets, as it is promoting marketing and advertising straight to the recipient. Therefore it can be clearly seen why the market for digital signage is exploding in the U.S. (2.5 billion dollars).

LCD Enclosure Global Limited provide a range of digital menu boards throughout the world and provide london digital signage solution.

Digital Signage ? Understanding Screens

Flat screen technology has only been around a few years but already it has not only replaced its forerunner the CRT TV in our homes but also these thinner TV systems has paved the way for a revolution in out of home advertising.

But the demands on digital signage differ to those placed on home entertainment screens and while technologies like HD (High Definition) make quite a difference when you’re watching the latest Hollywood blockbuster, it will have little impact on an advertising campaign run on a HD digital signage screen.

However, there is a difference in the differing technologies used in modern flat screen TVs with advantages and disadvantages to them both. Generally when it comes to modern flat screen TVs they come in two varieties – the LCD (Liquid Crystal display) or plasma.

There was a time when there were quite sharp differences in the two technologies. Plasmas used to be brighter and have a better quality image, while LCD TVs used less power and were less susceptible to screen burn.

However, technology has advanced quite sharply and now the differences in the two technologies are negligible and more consideration should be given to protecting the screens to ensure the quality of image doesn’t diminish due to other factors.

Unlike home entertainment use, screens used in digital signage are often left exposed to direct sunlight or kept continually on. Heat build up and the direct glare of the sun can damage both LCD and plasma screens.

Some digital signage enclosures use clever technologies to ensure the screens of modern plasmas and LCD’s are protected. Air curtains are often used in some LCD enclosures, these blow a curtain of cool air across the screen preventing sun glare from causing hotspots. Anti-glare glass is also used extensively in LCD and plasma enclosures to ensure the screen is as readable as possible under direct glare.

When running a digital signage campaign, protecting the screen is crucial as the only outlay other than running costs is caused by replacing the screens. However, both running costs and protection may have become decidingly easier thanks to the development of LCD screens with LED backlights.

These use an array of light emitting diodes (LED) to generate the backlight of the TV. This not only uses a lot less power than conventional LCD technology but also they do not get as hot ensuring the screen costs less to run and will last longer.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Top 10 Digital Signage Myths Debunked

Here is a clear analysis of some of the most common myths associated with the digital signage network.

Myth # 1 It is complex and difficult to understand

It works on the simple formula of publication of promotional content on plasma TV screens on a arena of large-scale projection. Signal handling is not rocket science and all that needs to be heard is the methodology. It does not matter the number of screens used, the content can be updated remotely and can be flashed to several screens simultaneously.

Myth # 2 Web-based software used can be precarious

The technology can be dangerous and protect our systems online bug encryption are used on all transaction pages. In this way, the entire network management system digital display and is set to operate safely through the web.

Myth # 3 It requires massive and expensive investment is

There is a minimum investment in the installation of digital signage. Apart from that there are no additional costs involved compared to the diffusion and print advertising as selling space etc.

Myth # 4 It runs on a single IP address

It only works on the internet, however, it does not require either a static system. The content can be controlled manually and the network can also be changed as and when needed. Apart from this, to cut spending on using the Internet, data storage devices are made that can be played accordingly.

Myth # 5 Signage software runs on a single hardware / drive

There are many companies that could address this problem of execution digital display on the player software; However, the simple solution is to have Flash and Java runtime installed on the system hardware that you use on environment. There are no other requirements to be met to run the software.

Myth # 6 is necessary routers and transmitters are expensive

To make use of a digital signage network while that it takes is a display, a computer system, wiring and normal Internet connection. There is no need for any other device other than to boost the connection.

Myth # 7 Digital Signage requires a constant Internet connection

The delivery of content and ads on digital screens has nothing to view with continuous access to the Internet. Yes, the Internet is a way to flash the content, but there is no compulsion for continuous connectivity. Content can be managed effectively offline as well and that playlists are used with storage devices such as USB keys back.

Myth # 8 Upgradation of software is done every year

Whenever there is a release of a new and updated software it can be upgraded, then and there. We do not have to wait a year to do so.

Myth # 9 Costs of LCD / Plasma screens for display are high

As we all know the scope of the digital display growing day by day and so is the demand for LCD and plasma TV, so prices are falling. Moreover, it is an investment of time.

Myth # 10 Digital Signage is the only way out-of-home-advertising today

With digital displays, print media also Outdoor advertising door to the use of banners and posters, however, the trend of digital signage network recovers quickly.

Author has vast experience in the dynamic digital display software and various other digital signage solutions.

AMX Introduces New Interactive Education Technology App to Assist Campus Technology Managers

Orlando, FL (PRWEB) October 01, 2014

As part of its long-standing commitment to simplify technology management in higher education, HARMAN’s AMX introduced two new resources for university decision makers – the new AMX Campus Explorer Education App and a completely redesigned AMX Education Website – both being demonstrated in Booth #139 at this year’s EDUCAUSE 2014 Annual Conference in Orlando.

Reactions to the ease of use and immediate understandability of the new AMX Campus Explorer App have been consistent: “truly interactive”, “extremely engaging”, “anyone can use it”, “great way to imagine the possibilities”. The Campus Explorer App was built to give higher education decision makers real-world examples of the many ways that automation and control technologies can enhance the ever growing use of technology in the classroom and other higher education facilities. From being able to see how a professor might screen mirror a video from her mobile device to the projection screen of modern lecture theater to being able to interact with the technology inside a university dental school’s applied learning space; no facility, application or use of technology was overlooked in the development of this App.

Using the Campus Explorer App, users are able to experience technology management firsthand from traditional and collaborative learning facilities to wider reaching campus venues like sporting complexes, student housing and administration buildings. The App integrates precision-illustrated, cutaway views and click, touch, swipe and gesture navigation to create a simple understanding of how technology is controlled/automated, media is distributed and resources are managed. Users can choose from a variety of components and systems to customize a technology management solution for each location and a range of user interfaces to make managing the experience simple. The Campus Explorer App is available to support online users in via the AMX Education Website as well as offline planning via a new iPad App.

To further support the needs of the higher education community, the AMX Education Website was completely redesigned from the ground up. The new website further assists university administrators and IT and AV managers in the time-consuming task of researching and understanding how technology can best be used and most easily managed in the university setting. The new website is segmented into four sections that offer a very easily traversed, non-technical pathway for users of all backgrounds to discover the possibilities and understand the process of purchasing technology management solutions, tailored to the needs of higher education.

The ‘LEARN’ section of the new Website includes helpful white papers, solution guides, case studies, videos and other resources, designed to illustrate and explain exactly what’s possible when beginning the purchase process. Once a user has a good understanding of what’s possible, the “PLAN” section goes deeper to give them an opportunity to see and experience how each component of technology management can specifically benefit their campus, including the ability to customize rooms and facilities with technology and user interfaces.

“We believe the new App and Website offer higher ed decision makers a level of resources and planning tools they’ve never had in one place before,” said Sarah Kinard, AMX by HARMAN Education Marketing Manager. “Illustrating the possibilities of these solutions can often be one of the lengthiest steps in the purchasing process. Demonstrative resources like these eliminate this hurdle by providing a richly engaging experience and an App-based platform has allowed us the flexibility to continually support the needs of our users on an ongoing basis.”

Additional Details

•Experience the new Campus Explorer Education App:

ONLINE in the PLAN section of the AMX Education Website
OFFLINE for Download via the Apple App Store

•Visit the new AMX Education Website

LEARN Section – Learn tracks, white papers, solutions guides, videos
PLAN Section – Planning tools, quality assurance, case studies


Founded in 1982 and acquired by HARMAN in 2014, AMX® ( is dedicated to integrating AV solutions for an IT World. AMX solves the complexity of managing technology with reliable, consistent and scalable systems comprising control and automation, system-wide switching and AV signal distribution, digital signage and technology management. AMX systems are deployed worldwide in conference rooms, homes, classrooms, network operation/command centers, hotels, entertainment venues and broadcast facilities, among others.


HARMAN ( designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $ 5.3 billion for the twelve months ended June 30, 2014.

For more Information contact:

Sarah Kinard

AMX by HARMAN Education Solutions



Lane Shannon

AMX by HARMAN Public Relations


[email protected]

© 2014 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.