When it’s time to create a promotional advertising campaign that puts something tangible in customer and would-be customers’ hands, the options can be staggering. If sending a multilayered message that will stick is the plan, it is hard to top promotional bags.
Promotional bags that are made out of canvas or other earth-friendly materials can prove to be incredibly effective advertising tools. This type of promotional advertising will send a number of different messages to recipients all at once. When a well-designed promotional merchandise campaign is built around reusable bags, these messages will be received by clients loud and clear:
* The instant message – When promotional bags are creatively designed to include corporate or product logos and slogans, the word will get out. This is the first and one of the most important messages that promotional materials like bags can send.
* The practical message – Tote bags, canvas shopping bags and other similar promotional ideas are often very well received by customers and would-be customers. When it comes to promotional giveaways that serve a very practical purpose, bags rank high on the list of options. People tend to flock to trade show booths that offer promotional bags simply because they are useful. In turn, they do get the message that the business wants to send and they can carry it around with them all day long and even over and over again.
* The environmental message – Going green is definitely the in thing to do. When promotional items take a greener approach, people take notice. Reusable canvas bags with logo designs are not only useful, they are environmentally friendly.
Whilst it’s always a bonus to select promotional items based on the messages they send, we recommend promotional bags for a variety of other reasons, as well. Some of the things that motivate companies to select portable promotional marketing materials like bags include:
* The potential lifespan – Promotional bags that are made of durable, earth-friendly materials like canvas are incredibly durable. In some hands, these bags can last years and years. As they are used and used again, the important messages continue to get out. This means they can lend themselves to increasing repeat business and even help increase word-of-mouth advertising.
* The visibility – Promotional bags have “legs.” When recipients carry them around, everyone who sees them is another person who can be reached and touched by a company’s message. This can prove incredibly useful for companies in that these promotional giveaways can keep new business coming in.
* The cost-effectiveness – Whilst there are all sorts of promotional items in a variety of price ranges, bags can prove to be incredibly cost effective because of their staying power and their ability to keep advertising a product, service or particular business weeks, months and even years after they have been given out.
Getting the word out about a business is imperative for success. When promotional materials are designed to help get this job done, bags can prove to be very useful. Promotional bags, in fact, can send a number of positive messages in a single product and they offer a shelf life that’s hard to compete with.
Creative Promotions is Australia’s leading provider of high-performance promotional products, complete print management, and warehousing services. For more information, please visit Promotional Items.