Garmin fenix 2 New GPS Watch Standard, Says HRWC

Bozeman, MT (PRWEB) February 25, 2014

fenix 2 is the new ultimate outdoor navigation and fitness watch according to the Heart Rate Watch Company.

“This watch has stepped it up to a whole new level from the initial Garmin fenix,” says Rusty Squire, president of the Heart Rate Watch Company. He adds, “Adding the run technology of the Garmin 620 was brilliant and then adding real-time connectivity features like text messages was over the top.”

What Is New

Swim features including laps, strokes, distance and swim efficiency have been added that are identical to the Garmin Swim and Garmin 910XT.

“For runners you can now get run oscillation, or bounce, along with ground foot contact time just like the Forerunner 610,” says Squire. He adds, “You can also get training recovery time and VO2max estimates if you buy the performer bundle which contains the HRM-Run chest strap that was originally designed for the Garmin 620.”

Get A Text On Your Watch

Garmin fenix 2 can take advantage of Bluetooth Smart to display text messages directly on the watch with an iPhone 4S or later version in close proximity. “This is pretty cool stuff for the younger users but might be a little tougher for the over 45 age group,” says Squire.

Swim Features

fenix 2 adds swim features similar to the Garmin swim and Forerunner 910XT models including laps, strokes, distance and swim efficiency. “This makes fenix 2 a viable alternative for swim and triathlon training,” says Squire.

Snow Sports Features

For skiing and boarding this watch should be the big-ticket. “Ski-Board mode puts speed, distance, vertical drop and an automatic run counter (with Auto Pause for the lift line) and more at your fingertips,” says Squire. He adds, “Plus you can remote control a Garmin VIRB Elite action camera with this watch.”

Call The Experts

“There is so much to talk about with the new Garmin fenix 2 that you really need to call us at 866-586-7129 and have a conversation,” says Squire. He adds, “Talk to experts that use, test , live and breathe nothing but fitness electronics.”







Larry Winget to Keynote 9th Annual Fast Casual Executive Summit

Louisville, KY (PRWEB) April 03, 2014

Larry Winget, AKA The Pitbull of Personal Development®, will keynote the 9th annual Fast Casual Executive Summit, Oct. 12-14 in Denver.

His presentation will pull material from three of his six bestselling books, Shut Up, Stop Whining & Get a Life, It’s Called Work for a Reason and People Are Idiots and I Can Prove It. Each share principles for success that can be applied to life, money, customer service, sales, leadership and more, said Cherryh Butler, host of the event and editor of FastCasual.com, the online magazine that not only covers the fast casual industry, but also produces the Summit.

The Summit brings together CEOs and other high-level executives of fast casual restaurant brands — big and small — for networking opportunities and educational sessions to help them grow their brands.

Larry attacks traditional business wisdom and offers simple truths in his caustic, thought-provoking and hilarious style. He offers a realistic approach that will work for anyone, at any time and in any business, Butler said.

“Our attendees are some of the most respected and brightest in the industry, so we knew we had to bring in someone who would be direct and ‘real’ with them,” she said.

Attendees of the Fast Casual Executive Summit will enjoy an exclusive Sunday evening Q&A session and a post-discussion cocktail party with Winget, who has starred in his own television series and appeared in national television commercials.

The two-and-a-half day event also features a fast casual restaurant food tour, other keynote and breakout educational sessions, sponsor demonstrations of the latest products and an dinner party at Coors Field, home of Major League Baseball’s Colorado Rockies.

This Summit has been created specifically for C-level executives, VPs, and directors for restaurant operators in the fast casual and QSR segments. Registration is now open at fastcasualsummit.com, and early-bird pricing is in effect.

ABOUT THE FAST CASUAL EXECUTIVE SUMMIT

Networld Media Group, publisher of FastCasual.com, created this exclusive event for top-level restaurant executives, leaders and innovators of the fast casual industry. In its ninth year, the Summit’s goal remains to bring together an experienced group of restaurant professionals whose common interests and concerns are brought to the table for open discussion in a fun and relaxing environment.

ABOUT NETWORLD MEDIA GROUP

Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, KioskMarketplace.com, MobilePaymentsToday.com, PizzaMarketplace.com, QSRweb.com, RetailCustomerExperience.com, SelfServiceWorld.com and ChurchCentral.com. The company produces executive summits in the fast casual, retail, ATM and mobile payments industries. Its custom media division develops premium content and marketing services for associations such as the ATM Industry Association.







Electronic Message Boards For Your Business

Electronic message boards work for all types of businesses, with retail stores, banks, travel agencies, and restaurants finding a particular benefit from the ability to update the sign at a moment’s notice.

How many times have you driven past your local bank to check the time and temperature on their sign? Electronic message boards are found on businesses throughout every community. They work wonderfully for many businesses because they can be updated easily, without the need to brave the elements and hassle with magnetic letters. If you are a business owner, consider whether or not these versatile tools could benefit your company and customers.

Retail Establishments Retail establishments benefit greatly from electronic message boards. The flashing lights of these signs allow a store to showcase a special or a loss leader to get customers to stop on their way by and enter the store to make a purchase. If two similar stores sit near each other in an area, one of these signs could entice a customer to stop at Store A rather than Store B.

Banks Banks are one of the most common businesses to use electronic message boards. It’s almost become part of our culture in America to see the time and temperature on the bank’s sign, but that’s not the only use these signs offer. Banks can display current rates for savings accounts, mortgage specials, and even customer incentive programs on their signs to draw in new and existing customers. They can also be used to present good wishes to the community, such as to offer congratulations to a winning local basketball team, and thus build a better rapport between the bank and the local people.

Travel Agency Travel agents can use these signs to display current specials and tempt potential travelers with descriptions of exotic destinations.

They can also remind customers about upcoming travel times, urging them to get in on the best deals before the rush. Because these signs can be updated at a moments notice, the travel agent can change them to reflect sudden discounts or new airline specials being offered.

Restaurants Did your restaurant just introduce a new dish? Electronic message boards allow you to easily and affordably display this information to the world. You can display congratulations to groups having parties at your location, announce special prices, or inform customers about your daily special dish or soup choices.

What makes these signs work so well for business owners is their versatility. When something changes at your business location, you can quickly and easily type it into the display and let your customers know. Electronic message boards market your company 24 hours a day, 7 days a week. But most importantly, theses signs draw attention from passersby, and that attention can translate into increased traffic into your establishment, which in turn translates into better sales, making a sign a great investment for your future success.

Electronic message boards can light up the night with your business’s advertisement. Find out more today at http://www.greaterbatonrougesigns.com

Digital Signage Player Supplier Digital-Signage-China.com Introduces Its Best-Selling Models

(PRWEB) April 06, 2014

Today, Digital-Signage-China.com, a popular manufacturer and supplier of digital signage players, is excited to announce its best-selling models of network media players.

On the website of Digital-Signage-China.com, people can see the best-selling network media players from the company easily. Moreover, all these models are offered at new discounted prices now. All the old and new customers can get a discount, up to 30% off, in April 2014.

The CEO of Digital-Signage-China.com, said, “We list our best-selling network media players on our website, in the hope of helping our clients to make a shopping decision more efficiently. All the network media players have received many positive reviews from our business partners worldwide. Now, we hope to recommend them to more potential customers to explore our market share.”

Mr. Freddie, a customer from New York, described, “We purchased our company’s network media players from Digital-Signage-China.com, which are the top 5 best-selling models. I finish the whole process very fast, although a little confused with so many digital signage players. The machines work very well, and we are planning for the next order.”

The company’s commitment is 100% customer satisfaction, high quality products and fast delivery. The staff is continuously building on that concept. The company promises that it will stay focused on its product selection, key differentiators like discounted shipping costs and premium customer service.

About Digital-Signage-China.com

Digital-Signage-China.com has over 8 years of experience in digital signage, displaying rich content quicker, easier, and more effectively than ever before. The company specializes in the manufacturing and wholesale of high-end and middle-end digital signage players, enabling many companies worldwide across all business sectors to benefit from the power of digital media communication. For more details, please view:http://www.digital-signage-china.com.







Compassion Internationals Radio Marketing Director Elected to NRBs Class of 2017 Board of Directors

Colorado Springs, Colo. (PRWEB) March 13, 2014

Lee Geysbeek, Compassion International’s radio marketing director, has been elected to the National Religious Broadcasters board of directors, class of 2017.

Before joining Compassion in 2009 as the Radio Marketing Director, Geysbeek served as the Senior Vice President of Broadcasting at Cornerstone University Radio (WCSG, Mission Network News and His Kids Radio) for 35 years.

In addition to National Religious Broadcasters, Geysbeek currently serves Cornerstone Alumni Association and Keys for Kids Ministry (Children’s Bible Hour) boards. He resides in Grand Rapids, Mich. with his wife Janice. Together, they have three children and eight grandchildren.

About Compassion International

Compassion International is the world’s leading authority in child sponsorship. Compassion revolutionized the fight against global poverty by equipping the Church to develop children out of poverty to become responsible and fulfilled Christian adults. It is the only child sponsorship program to be validated through independent, empirical research. Today, Compassion partners with more than 6,000 Christian churches in 26 countries to release more than 1.4 million babies, children and students from poverty in Jesus’ name. Compassion has been awarded the highest rating for financial stewardship and transparency for 12 consecutive years by Charity Navigator, America’s largest charity evaluator. For more information on the ministry, visit compassion.com or follow on Twitter at @compassion.

About National Religious Broadcasters

National Religious Broadcasters (NRB) is a unique gathering of people, united by purpose and message: to proclaim the Good News of eternal life through Jesus Christ; to transform culture through the application of sound biblical teaching; and to advance biblical truth, to promote media excellence, and to defend free speech. NRB is a non-partisan international association of committed broadcasters and Christian communicators coming together to spread the life-changing Truth of the Gospel of Jesus Christ through every electronic medium available. Our member outreach touches every continent through Christian radio, television, Internet and other media arts. We hold deeply-rooted beliefs that religious liberty is the cornerstone of a free society, and that we must protect those freedoms so that the transforming reality of Jesus Christ can reach hearts and minds the world over. We provide our members with important resources and effective tools to help them reach their mission goals. NRB also fosters unity among its members, promoting their passion to share knowledge and find solutions to challenges, thereby increasing excellence in their craft. The association protects access to the world’s electronic and digital media, ensuring that the Gospel goes out unimpeded to reach the four corners of the earth.







Highland Heights City Council to discuss allowing electronic message board

Highland Heights City Council to discuss allowing electronic message board
HIGHLAND HEIGHTS, Ohio — Highland Heights City Council will discuss whether to allow electronic message board signs in the city at its Committee of the Whole meeting tonight. Councilman Chuck Brunello said a request to install an electronic message …
Read more on The Plain Dealer

Highland Heights City Council takes steps to ban electronic message board signs
HIGHLAND HEIGHTS, Ohio — Highland Heights is taking steps to ban electronic/LED message board signs after the majority of council members agreed at a meeting Tuesday that they don't want them in the city. The signs have been a topic of discussion …
Read more on The Plain Dealer

2 message boards being replaced on I-80
2 message boards being replaced on I-80. Share. LINCOLN (AP) — Interstate 80 lanes will be closed overnight later this month to replace two electronic message boards. The Nebraska Roads Department says the work will require closure of eastbound I-80 …
Read more on Omaha World-Herald

NLRB Quickie Elections are Back, According to Union Avoidance Consultants Adams, Nash, Haskell & Sheridan

St. Louis, Mo. (PRWEB) February 25, 2014

Under the proposed rules, an initial hearing regarding the petition would be held within seven days, with the Regional Director setting an election date quickly thereafter. Provisions for electronic filing of petitions, consolidated post-election reviews, and a requirement that employers provide phone numbers and email addresses to the union will all add up to further skew the process in favor of labor organizations.

What this means for employers is that there will no longer be a period of six weeks or more between the filing of a petition and the election; time that is often used to educate employees about union representation, correct the union’s “factual errors,” and allow for a natural decline in the momentum of the union’s campaign. In short, the employer will have little or no time to get his message across to employees. A shortened employer campaign means that early recognition of potential labor unrest and a thorough assessment of the organization’s union vulnerability become even more important to maintaining the Union-Free Privilege®.

Employers who have a suspicion that their workforce may be vulnerable to an organizing campaign should prepare now. Visit the Adams, Nash, Haskell & Sheridan website at http://anh.com/services/counter-union-campaigns/ for more information on how to run a successful campaign and utilize the services of experienced union avoidance consultants.

These proposed new rules are due to be published in the Federal Register on February 6, 2014, with comments due by April 7, 2014. Expect a hearing to follow quickly, and the smart money is on these rules being passed and implemented.

About Adams, Nash, Haskell & Sheridan

When employees begin to organize, it strikes fear into the heart of any organization. The good news is that a powerful team of labor relations consultants can help organizations affected by strikes. For nearly 30 years, Adams Nash Haskell & Sheridan has provided winning services, campaigns, and insights for clients across the country. Organizational leaders should not wait to take back the control that has been worked hard to gain. Adams Nash Haskell & Sheridan provides “expertise you simply can’t live without.” Contact the experienced advisors at Adams Nash Haskell & Sheridan today at 800-237-3942 or visit http://www.anh.com.







Flexible Display Market Worth $3.89 Billion by 2020 New Report by MarketsandMarkets

(PRWEB) April 07, 2014

According to the new market research report “Flexible Display Market by Application (Smartphone, Tablet, E-reader, Laptop, TV, Smartcard, Wearable Display), Technology (OLED, LCD, E-paper), Component (Emissive & Non-emissive), Material (Polymer, Glass, GRP) & Geography – Forecast & Analysis to 2013 – 2020”, published by MarketsandMarkets, the global Flexible Display Market is expected to cross $ 3.89 Billion by 2020, growing at a high CAGR from 2014 to 2020.

Browse 93 market data Tables and 52 Figures spread through 253 Pages and in-depth TOC on “Flexible Display Market”.

http://www.marketsandmarkets.com/Market-Reports/flexible-display-market-788.html

Download Sample PDF Today!

http://www.marketsandmarkets.com/pdfdownload.asp?id=788

The last decade has witnessed a well-paced transformation in the Flexible Display Technology Market. Displays have evolved from CRT to plasma display (PDP) and from PDP to LCD, LED. The latest display type is OLED. In the coming quarter of 2014, the flexible display Smart phones are expected to hit the market with tablets to follow soon after. Laptops and TVs are also expected to follow the trend of smart phones and tablets while OLED based televisions have also been following the same trend, by electronics manufacturing giants Samsung and LG. All these developments have created demand for better and more stable materials to be used in these displays. The use of IGZO (Indium gallium Zinc oxide) and photonic crystals are the examples of the stable materials that are used in the above mentioned displays.

Early buyers will receive 10% customization on this report.

Purchase now: http://www.marketsandmarkets.com/Purchase/purchase_report1.asp?id=788

The characteristics and features of some emerging displays are flexible, roll able and bendable displays. They are acting as the biggest drivers in the dielectric materials market. This emerging display market possesses some of the unique, distinct features such as sleekness, reliability/flexibility, and ruggedness; and thus, these displays can be utilized in most of the industries.

The Flexible Display Market is segmented into five categories that include: material, component, technology, application, and geography. This report divides the overall market into four major geographical segments, namely: North America, Europe, APAC, and ROW. APAC contributes more in terms of Flexible Display Market when compared to the other geographies. The demand for the display materials is mainly from APAC region in addition to this most of the demand also comes, from China and Japan.

Browse Related Reports

Display Materials Market by Material (Metal Oxide, a-Silicon, LTPS, PET, PEN, Photonic Crystals), Technology (OLED, LED, TFT-LCD, LED-LCD, Plasma, LCOS, DLP), Application (Conventional, 3D, Transparent, Flexible) & Geography – Global Forecast to 2013 – 2020.

http://www.marketsandmarkets.com/Market-Reports/display-materials-market-42841002.html

Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography – Forecast to 2014 – 2020.

http://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals; including advanced materials, automotive and transportation, banking and financial services, biotechnology, chemicals, consumer goods, telecommunications and IT, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, aerospace & defense.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

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Columbus First Assembly of God in Columbus, Indiana Goes Digital With an LED Sign

Columbus, IN (PRWEB) March 17, 2014

The old building where The First Assembly of God in Columbus, Indiana sits is solid. Established. Some might even say old-fashioned. It’s natural stone exterior is a comfortable symbol of America’s glory years, a building that hearkens back to the golden days of President Eisenhower and huge, bubble shaped gas-guzzlers from Detroit a few hundred miles to the north. Nestled in old trees and an established residential neighborhood, the place of worship is a well-worn landmark.

It’s here you will find Pastor Rick standing at the podium every Sunday, leading his members in prayer and thanksgiving. He preaches a vibrant, contemporary message to the listeners about faith in modern times. About the stability of God in the era of cell phones, tablets, and 10-second soundbites. He’s seen the church demographic get more and more tech-savvy, and he’s able to relate to that mindset. He speaks their language, and they love him for it.

Sure, the church had a couple of facelifts over the years, but they were mainly in the back of the property. The side of the church facing the busy highway remains unchanged and virtually ignored in the scenery.

Pastor Rick had to pass by the fading changeable letter marquee sign out front each time he drove into the church parking lot. Paint, long flaked off, winked at him through the rust and corrosion underneath. The yellowing letters mocked him; they weren’t saying outside what he was saying inside. The albatross gave the impression to everyone who passed it that the church was outdated and out of touch.

Well, the times they are a-changin’. Pastor Rick just installed an electronic LED sign.

Where the anemic marquee once whispered, a vibrant and radically different digital, fully programmable LED church sign now proclaims service times, inspirational or funny messages, Bible verses, sermon topics…whatever. The entire digital world is available to the church through the LED sign, because its content can change any time the church wants it to. From a computer, laptop, tablet, even a cell phone.

Gone are the days of dragging the heavy box of plastic letters to the antiquated old board in the unpredictable weather of central Indiana because the sermon topic needs to be updated. Drivers passing the church no longer feel that the church is so traditional and unrelenting. They see a Twenty-first Century community on the move with something relevant to offer. They see a welcoming beacon that calls out to everyone to come and see what’s fresh and progressive inside.

How is the community reacting to the new church signage?

“Well,” he says, chuckling a bit. “They tease me because the sign is so bright they fear they might go blind…we have to dim it a little. But the reviews have been overwhelmingly positive from both inside and outside of the church.”

It’s too soon to actually point to the LED sign as the impetus that started a movement, but Pastor Rick is hopeful. He’s confident in his message of hope in modern times, and now he has a modern media tool to back him up.

About Advantage LED Signs:

Established in 2009, Advantage LED Signs is a US manufacturer of LED signs and LED Billboards, selling direct to businesses and organizations nationwide. Advantage LED Signs operates as a total turn-key solution provider, stating that no job is too big or too small.







Luxury Marketers: Where is the Best Opportunity for Growth in 2014?

Stevens, PA (PRWEB) March 11, 2014

Business leaders are facing an increasingly challenging environment, what with a record-setting chill gripping the country all winter, continued weak recovery from recession, unknown impacts of Obamacare initiatives, continued high unemployment, changes in consumer sentiment in emerging markets like China and now growing global unrest, notes Pam Danziger, president of Unity Marketing, a research firm focused on the affluent consumer segment.

Throughout the past several years, the luxury market has offered businesses and investors safe haven with the affluent consumer segment remaining resilient and aggressive shoppers. But a March 2, 2014 Wall Street Journal article warns that even the luxury market may be facing a crisis point, as “soaring luxury-goods prices test wealthy’s will to pay.”

The question is whether today’s affluent customers have reached a tipping point in which their desire for luxury no longer exceeds the price they are asked to pay. New consumer research from Unity Marketing suggests that 2014 may be the year when luxury marketers must confront that tipping point which will challenge their traditional branding and marketing strategies and their underlying assumptions about their target customers.

Changing times call for changing business strategies, Danziger advises. A new study conducted among over 1,300 affluent luxury customers spotlights opportunities for marketers that might otherwise be missed without rigorous research. This research is highlighted in the new luxury trend report Luxury Market Trends for 2014: What’s Ahead for the Affluent Market in 2014 and How to Take Advantage of the Opportunities.

“With so many unknowns, luxury marketers need to focus on the customers that offer the best prospects for growth both now and into the future, and that is the younger generation of consumers on the road to affluence. They need to understand their special needs and desires and configure their marketing strategies to attract their loyalty,” says Danziger.

“While income and wealth demographics are frequently used by luxury marketers to identify their best prospects, knowing that a prospective customer has enough money to pay luxury brand’s high prices isn’t enough to predict who is most willing to spend that money to buy. Unity Marketing’s recent study points to the fact that the age of the customer, rather than income, is a more important predictor to identify a brand’s best prospects.” This new study will help marketers focus on these high-potential younger customers who may be new to many luxury brands that historically focused on the over 50 year old crowd.

Recent trends in affluent consumer demand and spending for luxury goods reveals many affluents are trading down to less expensive brands

As past consumer behavior is often the best predictor of future behavior, the new report examines recent trends in affluent consumer behavior. For example, affluents’ overall demand for luxury goods such as clothing, fashion accessories, jewelry, watches, beauty, personal electronics, wine and spirits and other personal luxuries rose at the end of 2013, but spending is off by 31 percent from same period in 2012. Such a pattern — a spike in demand, but a decline in spending — points to luxury shoppers taking advantage of sales, discounts and trading down to less prestigious brands.

This is the pattern which the recent survey shows. It sends a clear signal that luxury brands can’t keep doing the same things and expecting to succeed. Marketers need to build connections with the young affluents, ages 24-44 years with incomes over $ 100,000, that are more willing than their seniors to trade up to luxury brands.

Danziger says, “Demand for high-end luxury goods and services is greater across the board among young affluents than matures, 45 years and older. What’s more, young affluents consistently spend about 50 percent more than mature affluents on luxury. Understanding this young consumer and what they value is critical to find growth in 2014 and in coming years.”

The new trend report highlights some trend setting brands, like Michael Kors, Uniqlo, Black Box Wines, Top Shop, and Havaianas that have successfully captured the generous spending of young affluents by playing to their unique sensibility. Young affluents are turning away from brands that primarily are used as status symbols, which is rapidly becoming passé as the 1% is increasingly vilified. Instead they want brands that reward them with pride of ownership and send a smart shopper message.

“The new report looking at the luxury market in 2014 is a quick but in-depth look at the current luxury customer market: what they are buying, how much they are spending, and where they are going in the future. It provides marketers with new insights and new ideas that can stimulate cutting-edge concepts and marketing strategies that will help growth for 2014 and into the future,” Danziger said.

More About Luxury Market Trends in 2014: What’s Ahead for Affluent Market in 2014 and How to Take Advantage of the Opportunities Trend Report

The results of a recent survey among n=1,335 affluent luxury consumers (average income $ 260k) revealing their recent luxury purchases, attitudes toward luxury spending and expectations for future spending, along with profiles of key competitors which are taking advantage of emerging opportunities in the shifting affluent consumer marketplace are detailed:

    State of the luxury market and affluent consumers place in it (p. 2-7)
    Survey introduction & methodology (p. 8-12)
    Affluent income demographics, including HENRY & Ultra-affluent segments (p. 13-17)
    Luxury Consumption Index (LCI) & what it reveals (p. 18-22)
    Trends in luxury demand, luxury purchases & spending (p. 23-29)
    Emerging Ultra-affluents consumers: Luxury marketers best customer prospects (p. 30-32)
    Marketers that are bringing it: Michael Kors, Black Box Wines, Uniqlo (p. 33-36)
    What’s hot, what’s not in luxury (p. 37)
    Planned future purchases & positioning your brand (p. 38-44)
    Detailed analysis personal luxury spending (p. 45-49)
    Affluent’s favorite shopping destinations (p. 50-54)
    Affluents attitudes about money, investing & spending and luxury (p. 55-62)

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper’s Bazaar. Luxury Daily named Pam to its list of “Women to Watch in 2013.”

Pam gives luxury marketers “All Access” to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

Pam’s latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $ 27, hardcover) and Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).