Digital Signage Starts Authentic Conversation

“Digital Signage and the Authentic Message”

There is a word being bandied about these days on the Internet and in marketing circles. That word is “authentic.” I believe it stems from the rediscovery and re-voguing of “The Cluetrain Manifesto,” a document put together a little more than a decade ago that attempts and succeeds to redefine “the marketplace” in terms of the Internet community, corporate intranets, and the ongoing “conversation” between 1) customers and customers, and 2) customers and companies. One of its main tenets is:

“6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”

Effectively declaring the era of mass media dead or on life support, the Cluetrain Manifesto provides useful starting points for how companies can effectively communicate with their customers. And this is where digital signage comes into play. Digital signage is the most visible form of mass communication available outside your customer’s living room. But how do you communicate “authentically” when your medium is a megaphone? Does the nature of digital signage rule out authenticity?

Communicating in an authentic, human voice to your customers or potential customers is simple when you have already done the hard work of aligning your message with why you do business. If your company, employees, product/service and message are aligned, then the conversation between you and your customers can be genuine, unpolished and productive. If you’re listening to your customers, you’ll learn a lot about your business and how to make it better.

But again, how can you have a conversation via digital signage? Admittedly, there is no back and forth between your sign and a driver in a passing car or someone walking down the street (although there definitely is a response to your message in the driver’s or pedestrian’s mind). So how could you converse via digital signage?

1) Make your digital sign’s messages an extension of the online conversation about your products.

2) Ensure your marketing people are deeply involved in the conversation with customers, which will often require ongoing conversations between Marketing and Customer Support.

3) Write your message in real terms, avoiding features and benefits, while aiming directly for the essence of your company, your customers’ expectations, questions and concerns, and your real responses to those expectations, questions and concerns.

This takes us far afield from the usual marketing mumbo jumbo. As a business owner or marketing professional, you may have difficulty finding a copywriter who can write in an authentically human “voice.” But it’s crucial to realize that nothing else is acceptable, because so many of today’s marketing messages miss their mark precisely because they sound like marketing and are immediately and automatically tuned out as a result of their ubiquity and sterility. Continue along the path of mass media-method communication at your own peril.

Lighthouse digital signage is the only “sidewalk” medium capable of carrying on a dynamic conversation. All other signs are static. Businesses employing digital signage to conduct authentic dialogue with their customers, as extensions of the online or customer support conversation, wield a tremendous advantage over their static-sign competitors.

Todd Whitaker is an author, speaker, analyst and marketing expert for the LED video screen and digital signage industry, who regularly contributes articles aimed at the sports and retail markets. His latest information articles are available at:

First ever annual US Banking Social Media Report from DigitalMR to reveal that American Express is the most talked about US bank on the internet

London (PRWEB UK) 7 August 2012

DigitalMR analysed over two million online customer comments regarding the main US banks from April 2011 to March 2012. DigitalMR’s social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “This report will provide a comprehensive set of consumer driven benchmarks, so for the first time, US banks will be able to gauge customer perceptions of their performance against their competitors”.

Report Highlight – Top 5 most talked about US banks on the Internet

American Express 22.3%

Bank of America 20.5%

Citibank NA 18.3%

Wells Fargo 13.2%

HSBC 4.2%

Based on share of 2,145,835 comments

However, as the final report will show, there is a large difference between the positive and negative mentions that these banks generate.

Results are based on comments posted by consumers on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.


Tom Hogg


tel: +44 (0) 7580 581 109

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit

Special Offer On DSP-100V Digital Signage Players Now Launched By Popular Supplier

(PRWEB) July 22, 2014

The cheap DSP-100V Digital Signage Players from are very popular at home and abroad. They are very famous for exquisite workmanship and great performance. Recently, the company has announced a new DSP-100V Digital Signage Player selection.

“We are pleased to announce the new range of DSP-100V Digital Signage Players. I understand that a nice digital signage player is an important tool for those who want to advertise their products effectively. Therefore, we insist on offering award-winning products. By the way, most of them are provided at low rates now,” the company’s chief executive officer says. is a reliable supplier of digital signage products. All its brand new DSP-100V Digital Signage Players are now offered at discounted prices, up to 30% off. It is worth mentioning that all of them are well designed by the company’s top designers with vast knowledge of craftsmanship and consumer needs. A large proportion of’s products have received rave reviews from worldwide customers. Thus, it is now one of the most distinguished digital signage product suppliers.

In addition, the company’s amiable customer service workers are always there to help. It hopes that the big discounts offered this time can really bring benefits to customers from around the world. is striving to make more cost-effective digital signage players. To meet the specific needs of diverse clients, they are offered at many specifications.

About is a well-known digital signage technology company with the eligibility of production, installation and maintenance of digital signage products. The company has much experience in the industry, and its customers are provided with the best resources and professional tips. It aims to offer all kinds of high end digital signage products for the global market.

More details at

Led Message Boards Are Very Useful For Your Business

LED message boards with neon effect is flamboyant, glamorous and an absolute catcher of eyeballs.

Best of all, LED message boards are practical versus neon. Instead of replacing a sign, you can simply update your message. For an added visual affect you can even add animation. Your LED sign can change as often as you do. With this practicality, LED signs pay for themselves time and time again compared to a single neon sign. Neon signs also can take up 3-5 times the space than an LED sign does. Forget about neon, LED signs are obviously the best choice for advertising. LED is affordable because of it is low maintenance and your low power bills.

Business companies always prefer standard neon signs because they’re terribly inexpensive and reasonable. The intense colors draw the awareness of folk. Today’s businesses promote their goods and services with the support of conventional “true” neon signs and also with the attention-grabbing multicolored electronic message boards. The message boards display the organization’s name in giant blinding colors. If you’d like to get noticed after nightfall then a custom neon sign will be the correct choice.

LED message boards come in different styles, looks, shapes, sizes, and design and it is also important to note down that the message on these boards can be changes very easily and whenever required. Before buying this board, one should analyze whether the board will work and help for their business. The first important thing to consider and planned is the good place to place board and the right message to display. The board should be placed little higher on the wall and the final important thing is to decide on the colors. The chosen colors should offer greater readability and it is better to avoid multicolor. Few other considerations are one has to decide whether they want the board permanently or movable. The permanent boards should be chosen with the right size with good power supply.

LED signs are different than neon signs. Neon signs use a gas to create the lighting effects. LED boards operate by electroluminescence. This can be easily described as an optical and electrical phenomenon that occurs when material emits light as a response the electrical current passing through it. LED message boards are more powerful than neon lights, more durable, and last longer than neon signs. You have probably seen LED Signs in use around town, such as store signage, traffic advisories, and display boards.

Lari Smith has been writing articles online for nearly 3 years now. Specialize in business signs articles. If you need more about Advertising signs and LED Message Board method, please reference

Installing Digital Posters And Digital Menu Boards

When deploying an lcd poster or a digital menu board you have to think about the location very meticulously, making sure that a digital poster or digital menu board does not protrude too much, or else any individual walking past could catch themselves and get hurt.

Both digital poster and a digital menu board are one of the most economical ways to get digital signage in a corporation, these units can vary in thickness from 50 mm to 95 mm relying if the inbuilt media player is network able, these networked media players allows users to update advertisements via the World wide web and stops un-necessary journeys to other sites just to refresh the content.

Now the other matter to look at is how big the display is going to be, if you are using a 40 or 70 flat panel tv this will be positioned flush to the wall as possible and with the size people will view from a distance, the issue arises when you use smaller screens around 17 to 20 because consumers have to get much closer to them to see the content, so one of the best solutions is to use a digital signage mount specially designed and created for the digital marketing industry, this way you can be sure that the monitor is supported with the suitable mount.

It would be no good if you mounted either a digital poster or digital menu board only to find that it ruins the electronic advertising system.

A low profile mount will take displays up to and including 55 with a maximum VESA of 800 x 400, having said that in this orientation (portrait), it will be 400 x 800!

What makes this kind of solution economical is the built in media player, the most affordable is a memory card player, this holds the media on a memory card that is played when plugged into the player, updates are via a Flash port in the media player.

Networked enabled digital poster

Now these units tend to be deeper, this is due to the additional technology that is built into the media players. In the rear of the dynamic advertising monitor are wireless and wired connections, so you can either connect the Electronic poster or the digital menu board to a wired network or connect the player up to a wireless adapter and log in to a wireless network (that you own or have legal access too.)

The campaign can be made in August as the marketing section of the retailer will know what stock they have to sell and this way they can advertise the most lucrative lines. Most coupons no matter if they for activities or just for money are a key line for most outlets as many are never redeemed.

A digital poster is a little tool of the promoter now a days, these allow offers to be set up quickly and when the inventory is gone, they can be removed as quick as they were deployed. The versatility of the advertisement is also a victorious point, as Flash technology can be used in the advertisement, just be adding a Flash converter to the memory card, allowing the outlet to have even more entertaining marketing material than its competitors and resulting in higher revenue streams for the sale items.

The writer is a technical author in the field of digital signage he also owns a company that manufactured LCD enclosures, these LCD monitor enclosures are used for protecting the digital signage hardware.

Digital signage enclosures ? Mobile Electronic Signage

Mobile digital marketing is an industry within outdoor dynamic marketing that is booming, so much so some firms are fitting a Monitor enclosures on the sides of delivery trucks.

Monitor enclosures – Best Protection.

With more and more organisations realising that they have valuable marketing real estate on their business vehicles, they are starting to cash in on prime real estate, by integrating out of doors electronic marketing into their vehicles, so that when the delivery truck is in transit, pedestrians on the foot path can see from both sides of the vehicle the content, this is an ideal marketing plan when there is a traffic jam, as more and more people will take note of the dynamic advertising campaigns.

But there is one massive challenge and that is the LCD and plasma screens, need protecting, not only from the local weather, dust and other vehicles but also from pedestrians, just imagine the harm a pedestrian would receive if they stepped out on a truck and accidentally collided with the Plasma screen, they could be disfigured for life.

Hence the cause that one company is investing in a variety of Lcd monitor enclosures, these protective TV housings offer all the protection needed to work properly whilst helping the business earn a residual income from the advertising shown on the television displays.

The explanation they choose Monitor enclosures, is that almost any maker of TV sets would fit a set selection of housings, making the deployment very cost-effective enabling the audio visual division to acquire low cost domestic televisions that are designed for the home.

These Lcd enclosure attach to the delivery vehicles sides with all the cables including power and internet are fed, the web-based is supplied through the 3G connection and GPS system inside the truck so updates can be scheduled, or done on the fly from the central office or even using GPS, so geographical targeted advertising for restaurant and hotels are displayed in local places.

Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.

Wholesale 46 Inches Floor-Standing Digital Signage LCD Advertising Players from China Digital Signage Software Supplier

(PRWEB) July 22, 2014

Recently,, an outstanding digital signage software supplier from China, has announced its new range of 46 Inches Floor-Standing Digital Signage LCD Advertising Players on its website. In addition, all these brand new players are now offered at discounted prices, from 10% to 27% off.

All advertising players offered go through strict quality control systems. The company pays close attention to product quality. Its principle objective is to provide worldwide clients with all kinds of great advertising players. Now, it is making full efforts to make this dream come true.

“We are pleased to release our new range of 46 Inches Floor-Standing Digital Signage LCD Advertising Players and launch the current promotion. They are well designed by our professional workers. A lot of customers know that people don’t need to spend too much at our online store. All our high quality advertising players are cheap now. If you are thinking of buying affordable digital signage products, please visit our website now,” the company’s sales representative says.

What’s more, the company’s excellent online service is one of the important factors that enable the supplier to be so successful. All its online representatives are required to work hard and kindly. They are ready to offer related help around the clock. All the company’s items are promised to be useful and d provided with a quality guarantee.

About is a well-known digital signage technology company with the eligibility of production, installation and maintenance of digital signage products. The company has much experience in the industry, and its customers are provided with the best resources and professional tips. It aims to offer all kinds of high end digital signage products for the global market.

For more information, visit