Digital signage and outdoor advertising


Advertising, in today’s world, is a whole new industry which is fast-growing and has achieved monumental popularity and success. There have been astounding advances in this field. As and when technology has developed, advertising and its techniques have also improved. Gone are the days of pamphlets and billboards, the 21st century welcomes the era of digital signage with open arms. Digital signage is a new trend in advertising in the form of an electric display. It has replaced the billboards by LCD, LED plasma displays, or projected images, which can be found in public areas like corporate building, retail show rooms, malls, important city junctions etc.


Digital signage displays messages, advertisements, slogans etc. It is mostly controlled by basic personal computers through a variety of proprietary software programs, which is quite cost effective. Advertising agencies charge a bomb to display an ad in this cutting edge technology. It is quite advantageous as the content can be easily exchanged; supports animations, signs can adapt to the context and audience, and can even be interactive. It’s like watching a giant TV, specialized only for advertisements, on the road! They are more effective than billboards or other static signs. Digital signage has many different purposes to it. Some of the most common applications are:


Public information – news, weather, and local city news, there are also messages regarding travel information and public safety messages like fire exists etc
Internal information – the screen is in a corporate building and the messages displayed pertain to only the corporate working there, health messages, safety drills, and corporate news.
Brand building
Influencing customer behavior
Enhancing customer experience – in a mall or a drive through restaurant, people can be entertained when they wait for their order
Enhancing the environment – they add impressive décor to the place and interactive display signage add more value to the environment.


This type of advertising is referred to as outdoor advertising. Digital signage displays content and messages on the big screens with the aim of delivering messages to a specific target audience at specific locations. The timing of displaying is also specific. It is commonly referred to as “digital out of home” or DOOH. Outdoor advertising has always had a success in influencing the customer behavior to a particular brand or product or service, however, it has amassed huge success through the digital signage medium.


The success rate it has shown has exceeded the results seen by the effect of billboards. Gone are the days where billboards needed to be changed manually, these days’ messages and ads can be changed like flipping channels when you watch TV. By the success rate it has displayed, the use of digital signage by outdoor advertising, it is clear that both are here to stay.



Resus offer forward thinking advertising solutions in the Digital signage market place.

Aviation Accident Attorney Obtains $8 Million Settlement for Fatal Helicopter Crash; NTSB Finds Pilots Texting Partially to Blame

Kansas City, Missouri (PRWEB) April 18, 2013

Well known aviation accident lawyer Gary C. Robb got eight million dollars in settlements (Bever et al. v. Succession Freudenberg County Clay, 11CY-10505) (Tacoronte, et al. v. Succession of Freudenberg, Clay County, 11CY-CV10179) resulting from a fatal helicopter crash that the Council US National Transportation Safety Board (NTSB) has formally identified like the first time “texting while driving” has been linked to a fatal commercial airline accident (

At a public hearing held in Washington, DC, last week, the NTSB concluded that the helicopter pilot James Freudenberg, sent and received some two hundred and forty (240) text messages during his shift, which sent three and five received while the helicopter was in flight. According to the report for the hearing, the driver distracted failed to realize that he had enough fuel for the flight and the helicopter crashed near Mosby, finally, Missouri August 26, 2011 due to lack of fuel.

According to Robb, “The requirements of a helicopter pilot flying in heavy workloads are simply incompatible with texting,” Mr Robb, a partner and aviation accident lawyer in Kansas City, Missouri firm Robb & amp; amp;. Robb LCC, is the author of the handbook authority “Helicopter Crash Litigation” (© lawyers and judges Publishing Company, Inc., 2010) Robb has been recognized by Forbes Magazine as ” by far the most successful trial lawyer helicopter crash in the US it. ” He received verdicts of the jury records and regulations in case of the helicopter crash that have been recognized as the highest in the history of the United States.

The helicopter was a medical air ambulance operated by Air Methods Corporation, the largest medical transportation services provider of air emergency in the United States. According to court documents, the eight million in facilities was supported by Air Methods for the death of Randy Bever (Bever et al. V. Succession of Freudenberg, Clay County, 11CY-10505), 47 , flight paramedic, and Terry Tacoronte (Tacoronte, et al. v. Succession of Freudenberg, Clay County, 11CY-CV10179), 56, the patient on board.

In the hearing last week, members of the National Transportation Safety Board expressed concern that electronic devices distractions are increasingly a factor leading to accidents in the different modes of transport, including planes, trains, cars, trucks, and even ships. Following their investigation into this matter, the NTSB has issued a total of nine safety recommendations to the FAA and Air Methods Corporation. They also re-released two previously issued recommendations and voted to issue a security alert asking pilots to recognize the threat posed electronics and turn off both during flight and during critical periods before takeoff. They further recommended that Air Methods expand and revise their company policies prohibiting the use of electronic devices requiring supervision and drivers.

Summary Report and the NTSB recommendations can be found at

The helicopter air ambulance industry has been a number of fatal incidents in recent years. In a period of ten months between December 2007 and October 2008, there were thirteen US helicopter air ambulance accidents resulting in thirty-five deaths. (Alan Levin, “plan FAA require alarms on air ambulances,” USA Today, April 23, 2009).

Mr. Robb has long called for better security in the helicopter industry (See “Helicopter Crash Litigation,” Part III: Safety Recommendations for the helicopter industry) Mr. Robb has expressed that. this case may represent the beginning of a dangerous trend. “Due to the nature of their missions, the helicopter accidents medical air ambulance historically the most deadly took place at night and / or in poor weather . The fact that this accident occurred in daylight and in good weather stresses that this incident was caused by a lack of judgment and decision-making at the most basic level. The public has a right to expect pilots and operators to make safety their top priority, and to ensure at least the attention of the driver and operator of medical helicopters. “

For more information, contact Gary C. Robb at 816-474-8080.

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Department of Mental Health in Thailand Advances e-Government Development With CAYIN Digital Signage

Taipei, Taiwan (PRWEB) June 17, 2009

Ministry of Public Health in Thailand installs CAYIN digital signage system in its convention rooms by DMaSStech (Digital Media and Signage Solution Technology). The system enhances e-government development and provides citizens with instant meeting information. It further reduces the operation and management costs, and builds a better image for the organization. This is the first phase installed in the Department of Mental Health.

The Ministry of Public Health in Thailand is the main national health agency that plays an important role in a program of health development. Many important conventions and meetings take place on a regular basis in its four convention rooms at the main building of the Department of Mental Health. To further enhance e-government development, the department consulted DMaSStech, the leading system integrator of digital signage solution in Thailand, and adopted CAYIN’s digital signage system for a better way to convey meeting information.

This digital signage project for the Department of Mental Health is targeted to achieve the following objectives:

to provide citizens with better and more convenient services;
to reduce operation and management costs;
to convey information of conferences efficiently to citizens;
to replace traditional bulletin with modern digital signage for staff and guests.

To have a flexible platform for future database integration, DMaSStech introduced CAYIN’s web-based digital signage players in this project. SMP-WEBPLUS and SMP-WEB3 are installed both in front of and inside each conference room. Benefited from remote connectivity capabilities, administrators can edit contents and change configurations in any computer connected to the network.

Screens in front of the lift and conference rooms display meeting schedule and welcome messages to visitors. For those screens inside the conference rooms, event hosts can present the topic and relevant information of each event taken place in the room.

SMP-WEB3 is featured in its AV-in function and can play real-time video by directly connecting to a TV turner and DVD player. CAYIN’s digital signage system assists in creating a multi-purpose signage, including: TV, welcome board, information bulletin, conference information, messages to guests and staff, etc.

“CAYIN digital signage system successfully saves time, increases efficiency, and reduces the printing cost of traditional posters,” said Sathian Thancharoenkit, the Managing Director of DMaSStech. “The system also builds a great image for the department. We are proud to assist the department in taking a step forward towards the e-Government implementation in Thailand.”

CAYIN Technology in Brief

CAYIN Technology offers a complete portfolio of digital signage solutions including: media players, servers, and software. For various commercial applications, such as education, CAYIN also offers: transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

More about CAYIN Technology at

DMaSStech in Brief

DMaSStech Company Limited is established with the vision that digital signage will soon be one of the most effective tools for marketing communication and public relations; spreading throughout the media world. As can be seen in leading organizations such as department stores, banks, leading fashion stores, digital signage can be used to communicate with their customers and/or employees.

With the mission to be the market leader in providing the digital signage solution in Thailand and the regional market, DmaSStech is focusing its resources, commitment and effort to move the company forward and exploring expertise in the new updated solution to ensure the right solution to customers’ needs.

The company has served more than 40 corporate customers with our digital signage solution providing both the stand-alone and the networked solution.

More about DMaSStech at


Johnny Lew Sports Introduces Fund Raising Made Easy Program – Earn Money for Your Organization / Charity

Tonawanda, NY (PRWEB) August 26, 2009

John Lewandowski, Air Force Reservist and owner of Johnny Lew Sports, announced today their new Fund Raising Made Easy Program. The program offers approved organizations to earn 15% of products purchased on Johnny Lew Sports. It’s simple and easy to sign up. Once approved organizations are assigned a unique four digit code that their members can use at checkout. Once a purchase is made and the code is used the monies are automatically set aside for the charitable or group organization.

“It’s a way for us to give back”, said Lewandowski. He explained the idea came about while attending a church service. “For a long time I thought how could I give something to my customers, ideas such as throwing tail gate parties or give prizes away would always seem to exclude someone”, added the website owner. So he developed a simple program where everyone, even people who have not yet purchased from Johnny Lew Sports, can participate. The Fund Raising Program Made Easy just made sense.

It’s simple and easy. If you need to raise money for an organization or know someone who does, visit Fund Raising Made Easy for details. The overall program is this; Fill out an application and a W-9 form and once approved your organization is given a unique four digit code. Once your members place orders on Johnny Lew Sports and use the unique code at checkout (found on the shipping/billing page and can be accessed from a drop down list) 15% of their product purchase will be set aside for your group. Communicate the program to all your members and once they start buying your organization benefits. We can even help you get the word out by creating flyers, sending direct mail and email your members (upon your permission of course).

You will be provided a detailed summary of activity each month to see how much has been earned by your group. You choose when you want the funds sent to you. Checks are issued on the last day of every calendar month. Your members get great sports merchandise and your group gets 15%. It really can add up quickly, if you have 250 members and half of them place one order (avg. $ 55) you’d have over $ 1,000.

If interested, please do not hesitate to contact us. You could be set up in matter of days and earning for your group.

Others who have participated in this program have used fund raising events to pass out flyers and post cards (which we can provide). People communicate it in their monthly bulletins and on bulletin boards. You’d be amazed how fast your group can make money.

It’s better than knocking on doors selling candy and cookies. People come to our site and you earn money.

About Johnny Lew Sports:

Johnny Lew Sports is an online sports team merchandiser operated by an Air Force Reservist since 2004. BBB accredited in 2008. The idea for the website was born while LTC John Lewandowski (USAFR) was deployed to Kandahar Afghanistan. While deployed he had the idea that once he returned home he combine the two things he liked the most, computers and sports. From that day on he has been serving sports fans and his country. NFL, MLB, NHL, NBA & NCAA team merchandise.


National Dr. Sun Yat-sen Memorial Hall Adopts CAYIN’s Digital Signage Solution for More Efficient Information Delivery

Taipei, Taiwan (PRWEB) October 19, 2009

National Dr. Sun Yat-sen Memorial Hall, one of the most well-known sightseeing spots and multifunctional centers in Taipei, has replaced most of the traditional bulletin boards with CAYIN Technology’s digital signage solutions to improve communication efficiency with visitors and activity participates.

11 CAYIN’s SMP-WEB media players (SMP-WEBPLUS & SMP-WEBPLUS-T) together with 42-inch LCD screens are included in this deployment. SMP-WEBPLUS media players are installed at audiovisual rooms, auditoriums, and lecture halls showing contents of ongoing or future events’ details, current time, weather, meeting/activity schedule, and a brief introduction of the Memorial Hall either by video or by ticker texts.

An interactive public information system is also one of the major enhancements for Dr. Sun Yat-sen Memorial Hall. SMP-WEBPLUS-T, the touch screen enabled digital signage player, is arranged in the lobby to increase interactivities. Visitors can find their destination within just a few seconds by a simple click on the touch screen showing floor plans and guiding information.

SMP-WEB series players possess great flexibility for multimedia presentations and can be easily integrated with various applications. To present content richness, administrators of Memorial Hall dedicatedly designed the webpage layout aiming to present more unique and vivid multimedia images. xPost, the specially designed application software for hotels and convention centers, can also be applied with SMP-WEB series players to display weather information, meeting schedule, wayfinding information, and promotional messages.

To manage all media players effectively and simultaneously, the Memorial Hall also purchased one CMS-Mini, the content management server. Data can be updated and synchronized to all players at one time through central scheduling from the server. Furthermore, SuperMonitor, the advanced management software, collaborates with CMS server to monitor the live status of all players ensuring steady operation. SuperReporter also assists administrators in generating players’ playback and system status reports.

The construction of digital signage system not only allows information to be transmitted to visitors quickly and correctly but also benefits administrators by way of lower personnel costs and more convenience on billboard maintenance such as information update.

National Dr. Sun Yat-sen Memorial Hall in brief

National Dr. Sun Yat-sen Memorial Hall, founded in 1965, has been serving to provide the Taiwanese people a place of remembrance for the national founding father-Dr. Sun Yat-sen. It also embodies the functions of cultural and artistic education, leisurely recreation, and academic research. It houses the internationally renowned national performance hall, expansive elegant and esthetic exhibition venues measuring in several tens of thousand square feet, projecting room with innovative setup, audiovisual center, lecture hall, Chung Shan lecture hall, professional library with more than 300,000 collection of books, as well as the tranquil and titillating Emerald Pond exhibition/performance area and Chung Shan Park.

CAYIN Technology in Brief

CAYIN Technology offers a complete portfolio of digital signage solutions including: media players, servers, and software. For various commercial applications, such as education, CAYIN also offers: transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

More about CAYIN Technology at


Consumer Health Insurance Site Founder: Health Reform or No Health Reform, Americans Can Help Reduce Rolls of the Uninsured

Minneapolis, MN (PRWEB) March 4, 2010

The highly publicized health care legislation being debated in Congress is intended to reduce the ranks of America’s uninsured. It remains to be seen whether Congress will pass significant reform, but what’s not in question is that many of America’s uninsured don’t have to wait for new legislation to pass to get coverage, according to the founder of the one of the Web’s most visited consumer-focused health insurance sites.

For many uninsured Americans, finding health coverage may be a simple matter of getting information about coverage that’s already available to them. And, while state governments and health care advocacy groups are making concerted efforts to direct the uninsured to coverage, efforts by ordinary citizens can also help reduce the rolls of the uninsured, says Charles Smith-Dewey, founder of the Health Insurance Resource Center.

The growing problem

According to “State of the States,” a 2009 publication by the Robert Wood Johnson Foundation, the number of Americans without health insurance rose to 46.3 million in 2008 – or 15.4 percent of the population. Even working adults – 26.9 million of them – are increasingly uninsured.

The growing number of uninsured Americans is driven in part by a continued rise in premiums which, according to the report, have increased by 131 percent over the past decade. In recent weeks, both the media and the Obama Administration expressed outrage over WellPoint’s decision to increase health insurance rates by double digits in 11 states – and as much as 39 percent for some policy holders in California.

As a result, the percentage of Americans with private health insurance is dropping while the number of individuals with employer-sponsored insurance rates also continues a long-term decline.

The consequences

The consequences of not having insurance are numerous for the uninsured – and for the insured. A report from the Institute of Medicine on the consequences of not having insurance noted that

    uninsured Americans “experience worse health and die sooner” than their insured counterparts;
    families suffer emotionally and financially when a family member is uninsured;
    the uninsured cause instability at the community level for health care providers and institutions and for the services and programs accessible to residents; and
    the nation suffers economically due to the “poorer health and premature death” of uninsured Americans.

Where the uninsured turn

As Americans lose their private health insurance and their employer-sponsored coverage, more and more people are turning to public programs to find whatever affordable coverage they can secure. Many states, in response to increasing demand, are making their own efforts to expand access to programs.

Eighteen states have passed or enacted legislation to expand Medicaid and CHIP programs. And last year, Congress provided funding to states so they could expand eligibility for Medicaid and CHIP.

Some individuals – including many who can actually afford insurance – have been denied coverage because of pre-existing conditions. Those individuals are increasingly looking to high-risk insurance pools, state-sponsored pools of individuals who have been denied coverage by private insurance companies.

Unfortunately, not all states offer risk pools – and when they do, the pools are often markedly more expensive, which still puts coverage out of reach for many individuals.

Communities offer help

But even with increased funding and promotion of these programs by the states, millions of families continue to go without insurance because they’re not aware that they’re eligible for publicly administered health insurance programs. And sadly, many Americans aren’t aware of how easy it is to help the uninsured.

“In response to the current debate about reform, Americans are sending loud, clear messages to Washington about their desire for legislation that will cover more of the uninsured,” says Smith-Dewey, who founded the Health Insurance Resource Center in 1994. “But their voices can accomplish as much, if not more, in their own communities.”

Smith-Dewey says that more and more, communities are witnessing grassroots efforts to raise awareness of affordable coverage options for the uninsured. “It may be as simple as using your school or community group newsletter, bulletin board or Web site to post directions to insurance resources,” he says.

For CHIP and Medicaid assistance, the most convenient resource is often a state’s department of insurance. For Web sites and phone numbers of each state’s department, visit Individuals seeking coverage through state high-risk pools can find contact information for participating states at

Beyond posting the information, an increasing number of community groups are hosting insurance enrollment drives, Smith-Dewey says. Well-organized initiatives such as “Cover the Uninsured,” a project of the Robert Wood Johnson Foundation, give individuals the information and tools they need to learn about insurance options in their states and to start their own community drives.

Cover the Uninsured Week” – a nonpartisan campaigned organized by the Robert Wood Johnson Foundation – has endeavored for seven years to help millions of uninsured Americans find coverage. The drive this year will take place March 14-20.

“Through the ongoing debate, we’ve all learned that a lack of health coverage can have catastrophic consequences,” Smith-Dewey says. “Fortunately, we’ve also learned that Americans genuinely want to help solve the health care crisis – and that they’re willing to take steps in their own communities.”

For more information about health coverage resources – both public and private – available in your state, visit is a free online source of consumer health resources, including information about individual health insurance, major medical insurance and affordable medical insurance. Access to free health insurance quotes – private and online – is available by visiting

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Digital signage menu boards give an edge to food outlets

backlit menu boards traditionally used by most independent delivery and fast food chains are being overshadowed by a new attractive through the menus. Digital signage is now recognized as one of the most cost effective and elegant methods for displaying menus in grocery stores throughout the world. Digital displays, which are available in small and large sizes, offer many advantages over traditional static display. Even when displaying static slides, digital displays attract more attention than the traditional signaling. This is combined with the ability to automatically show different menu slides at different times, on one screen, saving space and printing costs. The digital display also has the ability to show movement on menu boards in the form of video files that are much more attractive than static images for clients.

digital menu boards are implemented by a wide range of food outlets, Burger King at Auntie Anne. Auntie Anne’s pretzel growing franchising store currently outfitting all they UK stores with 40 “Digital Advertising Displays to upgrade current systems are the backlit menu board. Up Now they found digital signage solution to be extremely beneficial both in terms of use and return. Not only they saw improved sales and aesthetics of all places, they were also impressed with some of the features provide digital displays. James MacIsaac, Operations Manager sent his joy with the planning software included by AllSee Technologies, which allowed him to choose what he wanted to display at this time of the day, for how long. The autonomous units also have a plug and play, it was requested so that the files can be easily loaded by staff. With the attention of customers waiting in fixed solely on digital displays, it was able to handle what they were posted, and achieve its desired marketing impact.

With the benefits of the digital display eating places and costs without decreasing ceases LCD screens, it is not surprising that more rapid food chains and independent retailers are converting backlit for digital menu boards.

E-Marketing Executive – AllSee Technologies

AllSee Technologies Limited is a leading manufacturer and supplier of multimedia Digital Signage Solutions

32″ Digital Menu Board – Countless Applications For Electronic Marketing

A digital poster system are presented in 32″, 40″ and 46″ size units and have so many functions, but we will first investigate at the 32″ electronic advertising poster.

The digital poster is a colossal brand of dynamic photograph frame with a twist, as these displays can also show video presentations; the unit is intended for indoor electronic marketing and appeals to any company that has a meeting area or where probable prospects can see the campaign.

Electronic advertising Poster or Electronic Menu Board?

A digital poster is the equal to a digital menu board, as they can be deployed in both portrait and horizontal orientation, but are available in compact sizes including the following: 20″, 26″, 32″, 40″, 46″ then the cross over is the digital menu boards as a rule begin at 40″ and to a vast 80″ unit.

Both systems are deployed to market goods to prospective customers and to market services a business offers.

For example a beauty store can market some of their skin care goods to consumers who are having a beauty therapy.

Hair dressers employ an electronic poster to publicize their seasonal promotions in their windows to passing potential clients, such as “Christmas cuts – for the Office party”, then inside they can offer the hair care products to consumers who are having any hair treatment, so they can recreate the same look at home.

Quick Serve Restaurant outlets employ them to market their menu, so people passing the shop window can see what the outlay is immediately, mixing the menu with tempting looking images of a fish supper tempts you in to purchase.

Tyre retailers use them to broadcast the different makes of tyres and exhausts they offer with example prices for normal car tyres.

A digital poster works straight of the box, this is owing to the built in media player and the whole thing is controlled through the onscreen menu. This menu facilitates the user to control every aspect of the digital advertising campaign from wait time to the transition of the pictures. They even have the capacity to switch off when the store is closed and reboot when the shop opens, saving on power consumption.

40inch LCD advertising screen For Electronic Advertising

Digital posters are very popular within forward thinking companies, the favored range is 40″, learn why digital posters are becoming the in think for internal digital signage.

When a small business decides on implementing digital advertising, they want the hardware to be jaw dropping and create a very good likeness for the business, that will put the corporation or business at the head of the consumers mind when they think of the goods or service.

One of the major benefits of a lcd advertising display is that these are awesome and will surely generate a stir with potential consumers and passer-by’s alike, so the larger the screen is the better for effect, turning demand into income.

A 40inch digital menu board is the most standard size and with this out sized TV, it can present movies, pictures, PowerPoint presentations, full digital advertising campaigns, as well as scrolling text.

If you need digital signage creation program, there are plenty on line free to try, with this software it will make jaw dropping media, in turn this will get cash rich potential customers into your store to procure your products.

When deploying these digital posters they can be fitted either in portrait or landscape using the rear VESA mounting pattern, or they can just be hung from a window or door, one of the best positions is at eye level in the hair salon or beauty salon as all consumers will gaze at the content to while away the time until their care is completed, so for the salon this is an ideal time to sell to them whilst they are in a friendly mood.

Another use for a 40″ digital poster is to highlight items at a tradeshow, you know the scenario, the booth you are in is massively steep so you have to maximize every single inch. Sometimes you don’t have the physical space to take every product, so this is were a big digital advertising poster comes in, they can be configured with a video of the goods you couldn’t take coupled with a company review.

Now you are aware oft he full facts, to make your own mind up.

The writer owns LCD Enclosure Global who also supplies a range of indoor digital signage hardware including a range of lcd advertising screen and digital menu board that range in size from 19″ to 80″ and can be used in either portrait or landscape.