Interactive Advertising Bureau’s New Native Advertising Playbook, How Will It Be Received?

New York, NY (PRWEB) December 12, 2013

In response to the growing interest and use of native advertising, the Interactive Advertising Bureau (IAB) released the “IAB Native Advertising Playbook,” a document that was created by a 100-member task force. Peter Minnium, Head of Brand Initiatives at IAB explains to AdNation News that IAB and the Task Force do not seek to control or limit the use of native advertising. “The Playbook is a tool,” says Minnium, “giving the market the tools they need to develop native advertising to its full potential.” He explains that the task force has made four important accomplishments as a part of creating the Playbook: the recognition that people in the industry aspire to innovate native advertising, the classification of six types of native ads, the creation of six dimensions to describe the qualities and functions of native ads, and the agreement that disclosure and transparency is necessary to ensure consumers’ trust.

Native advertising became especially popular with the rise of digital interfaces, and Minnium believes it will continue to develop as more technology and digital space becomes available. It can be integrated with digital so easily because native advertising lacks what Minnium calls an “ad-ghetto.” Consumers who search for pizza on any search engine, for example, would not be shocked to find a “sponsored link” or “ads related to pizza” at the top of their search results. In fact, these native ads may be useful. Both the industry and consumers are slowly accepting ads as part of the everyday content stream. Where advertisers and publishers need to be careful is how “native” an ad is, not wanting to discourage consumers with seemingly informative content only to discover an unwanted sponsored message. 

Minnium says the six core questions that determine the quality of different types of native ads is a useful tool so publishers and advertisers can openly discuss what they want to accomplish. It is a kind of guide that should be “laminated and hung on bulletin boards,” he says. The six qualifiers arose from a discussion about how to define a native ad compared to traditional ads, but the six definitions became dimensions instead. The more dimensions a native ad follows, the more native it appears to the consumer. First, “[the ad] must look like the content around it,” Minnium says. Second, the ad should function like the content around it, stories among stories, videos among videos. Third, the ad should link to the site for which it is published, rather than taking a consumer to its own website. Fourth, native ads should be narrowly targeted to reach specific demographics rather than published across a wide scope of possible consumers who might not be interested. Fifth, native ads should be measured by views or “likes” since they are a tool for top-of-the-funnel brand engagement. Lastly, disclosure is, perhaps, most important. Minnium quotes the Playbook itself, saying, “regardless of context, a reasonable consumer should be able to distinguish between what is paid advertising versus what is publisher editorial content.”


Not all native ads will follow all of these qualifications. Some types of ads, such as Recommendation Widgets, often link to other sites rather than keep the consumer on the publication’s site. This does not disqualify Recommendation Widgets as native, but rather allows publishers and advertisers to recognize how well this type of native ad may fit among the publisher’s content. With these qualifiers, everyone in the industry now has a way to openly discuss their brand and communication objectives. As the playbook states, “Native is in the eye of the beholder.” 

Minnium is optimistic about the future of native advertising, and thinks there is great potential, but will require change, and in some ways, it already has. “Agencies are going to public relations firms. Third party organizations are springing up to bring journalistic type stories, and some agencies are trying to curate and create in-house,” explains Minnium. Ads and content were once completely separate, but their blending opens up consumers to getting much more meaningful content. Minnium foresees a few challenges the industry will have to face. “It’s a hurdle to consistently create content that is native. We have not seen that done at scale yet,” he says. Furthermore, as the industry changes, professionals will have to balance the need to standardize how we use and create native ads and also allowing for innovation. Finally, Minnium says that, just like struggles with digital advertising, the industry will have to find a way to measure the success of native advertising. Right now, “we have nothing beyond impressions and clicks,” he says. “We won’t be able to justify [native ads] without metrics of ad effectiveness. This is still in the works.”

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.

All About Digital Display Signage

If you are looking for more creative marketing strategies for your business or retail store, you may want to go with digital display signage. With this modern technology, you can expect great video and animation effects. It is such a great marketing tool to retailers and businesses that it will definitely help sell your products and bring in more business to boost those sales.

If you are looking to save money, having this signage will definitely help you with that. You will save on the use of ink and paper. There has been a recent study showing that 350 million ink cartridges are thrown into landfills every year. The plastic on the cartridges takes hundreds of years to break down. That means by going digital, you will be saving forests, use less printing supplies, and have less waste in landfills. With this benefit, you will be able to promote this to customers as going green which is so important to millions of people all around the world. Remember, you are saving money and helping the environment at the same time.

Another great benefit to digital display signage is it requires less energy than in the past. Efficient backlighting systems have stepped up producing less heat. Also, LCD screens are using less energy which tremendously helps as well.

With the use of digital display signage, you will be able to create a brilliant combination of graphics, colors, text, and message content that will appeal to your customers. So in order to succeed with this amazing technology, let the message speak directly to the audience. Make sure expectations are met to the audience. It should be informative, suitable, and entertaining to the viewers as well. Information is a vital part of your goal. In order for your customers to have that great shopping experience in your store, they must be able to understand the information. Retailers should be able to identify and understand the customers needs and expectations as well in order to have a successful business. Another great advantage, customers will have the latest sales information on products as well as any promotional events. Just keep in mind, being creative and innovative will draw attention to your business. Customers will definitely remember your marketing ads and will come back as repeating customers.

Digital display signage has definite advantages. Promoting the green technology, creative marketing strategies, and saving money and energy will have your business growing strong, so you should really boost those sales and search for online sites that will fit your budget.

To learn more about Digital Display Signage, please visit our website.

Warsaw Sign Company Constructs Sweetwater Billboard

Warsaw Sign Company Constructs Sweetwater Billboard
This is the largest high-definition, 12mm Watchfire digital message board in the state of Indiana, offering exceptional image quality and vivid colors that are remarkable in their advertising capability for Sweetwater as well as the Fort Wayne …
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Comics AM | Amazon breaks silence in Hachette dispute
That bulletin board has been the real prize.” [Memphis Flyer]. Creators | Matthew Thurber interviews musician and underground comics artist Carlos Gonzalez. [The Comics Journal]. Creators | Writer James Willard discusses his digital-first graphic novel …
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Harris Corp. getting out of digital signage/DOOH

Harris Corp. getting out of digital signage/DOOH
Tech giant Harris Corp. recently announced its decision to divest itself of its Broadcast Communications division, which includes its digital signage business, but a company spokesman insists the division is continuing "business as usual." Harris is …
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Digital signage in the rear window
Digital signage is popping up all over the place, from banks to gas station pump tops to roadside billboards — and now it might be coming to the car right in front of you. Minneapolis-based Rear Window Media is pioneering a new kind of digital signage …
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Digital signage, live TV and the law
As a communications tool, digital signage offers the ultimate capability: Retailers can deliver targeted messages as dictated by customers' interests, requirements and spending habits. Content is king. Promotions, announcements, product information …
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Billboard Advertising Procurement Research Report Now Available from IBISWorld

Los Angeles, CA (PRWEB) December 13, 2013

Billboard advertising has a buyer power score of 3.8 out of 5.0. The higher the score, the more leverage a buyer has in negotiating a favorable price. This score reflects a medium level of buying power in the market. “Despite a high level of market share concentration and significant switching costs, buyers have power in the market due to low price volatility and low product specialization,” says IBISWorld procurement analyst Kayley Freshman-Caffrey.

The top four billboard advertising service providers, including CBS Corporation and Lamar Advertising Company, own a majority of the market. As a result, buyers do not have many suppliers from which they can choose, which hurts their negotiating power. In the three years to 2013, market concentration has been increasing because of market consolidation, which is reducing buyer power. Additionally, it is costly for buyers to switch between suppliers after one has been secured. “Typically, buyers are committed to contracts with specific durations, and they are penalized financially if they try to cancel their services before a contract expires,” adds Freshman-Caffrey. “These costs further decrease the leverage buyers have when negotiating pricing and contract terms.”

Slight price increases during period resulted from growth in the demand for advertising services. As consumer spending boosted revenue for major buyers of billboard advertising services, those buyers purchased more billboard advertising to improve their competitive standing against market rivals. As a result of higher demand, billboard advertising suppliers were able to boost prices, slightly lowering buyer power. During the three years to 2016, prices are expected to continue slowly rising along with consumer spending.

Generally, the price of billboard advertising is subject to low volatility, allowing buyers to effectively plan purchases in advance. Product specialization is also low, allowing buyers to solicit services from any supplier in the market. When a buyer has more options from which to choose, they have more buying power; consequently, low product specialization and relatively stable pricing keep buying power for billboard advertising at a moderate level. For more information, visit IBISWorld’s Billboard Advertising procurement research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to help buyers of billboard advertising. Billboard advertising refers to the use of a large outdoor board to convey a promotional message. This definition includes bulletin billboards, digital billboards, poster billboards, wall displays and spectaculars. Suppliers of billboard advertising services vary from large-scale national media companies to small-scale, localized firms. This report does not include magazine advertising, newspaper advertising, coupon advertising or transit advertising services.

Executive Summary

Pricing Environment

Price Fundamentals

Benchmark Price

Pricing Model

Price Drivers

Recent Price Trend

Price Forecast

Product Characteristics

Product Life Cycle

Total Cost of Ownership

Product Specialization

Substitute Goods


Quality Control

Supply Chain & Vendors

Supply Chain Dynamics

Supply Chain Risk


Competitive Environment

Market Share Concentration

Vendor Financial Benchmarks

Switching Costs

Purchasing Process

Buying Basics

Buying Lead Time

Selection Process

Key RFP Elements

Negotiation Questions

Buyer Power Factors

Key Statistics

About IBISWorld Inc.

IBISWorld is one of the world’s leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

Christie Showcases High Performance Cost-Effective Solutions at InfoComm Brazil 2014

São Paulo (PRWEB) May 14, 2014

Christie® showcases state-of-the-art solutions for the business, broadcast, control room and digital signage markets at the first TecnoMultimedia InfoComm Brazil 2014, held at Centro de Exposições Imigrantes, São Paulo, May 13-15.

“This trade show is a first for Brazil and Christie is proud to be part of its inaugural event,” says Bruno Tavares, general manager of Christie Digital Systems South America Ltda. “The opening of our first South American office in São Paulo last year and our participation in this trade show demonstrates Christie’s commitment to this growing region, where the demand for Pro AV, visualization, control room and simulation solutions is noticeably increasing.

“Christie’s high performance, cost-effective solutions are supported by first-rate customer and technical support from our Brazilian office.”

Christie G Series and Q Series

Christie will showcase the Christie DHD600-G 1-chip DLP® projector. Boasting 6,000 lumens with WXGA, HD, and WUXGA resolution in a single-lamp design, the Christie DHD600-G is the brightest in its category and provides the exceptional image quality, brightness and dependability that is essential for presentations in board and conference rooms. For higher education, government facilities and houses of worship with limited budgets, the Christie G Series delivers a cost-effective solution with the long-life DLP® technology needed in such environments.

The Christie DWX951-Q – part of the Christie Q Series 1-chip DLP® projectors – will also be featured. Usable in single or dual lamp mode, Christie Q Series delivers best-in-class performance with brightness options from 8,500 to 10,000 lumens in XGA, WXGA, and WUXGA resolutions. The Christie Q Series is equipped with eClarity™ – advanced image processing that significantly enhances images by providing greater control over image sharpness, gloss and shading. For rental staging applications including concerts, conventions and other events where visuals are a vital component, end users will recognize the Q Series’ difference when blending or warping images from multiple projectors onto flat, curved, hexagonal, or spherical surfaces.

Commercial grade full HD flat panel

Another highlight on the Christie booth will be the new Christie FHD651-T flat panel. The competitively priced, LED edge-lit Christie FHD651-T with a thin 2.7 inch profile makes it easy to install and integrate into any design. This commercial-grade LCD flat panel has the reliability and image quality needed for meeting rooms, classrooms, corporate lobbies, museums, and education facilities, houses of worship, theaters, and hospitality and retail environments. Featuring up to four simultaneous touches, the Christie FHD651-T has high-accuracy infrared touch technology and superior touchscreen performance in a fully integrated package.

Effective collaboration and presentation with Christie Brio

Christie Brio, the meeting room solution awarded the 2013 Rave Award for Best New Wireless System at North America’s InfoComm 2013, makes it effortless to meet, share information and work across multiple sites while automatically coordinating up to five simultaneous video and audio presentations on meeting room displays. Geographic distance is no limit for Christie Brio – presentations and high quality media are shared between sites quickly and easily so that team collaboration is easy.

Brio allows the user to connect and present virtually and collaborate in real-time while displaying high-quality uncompressed 1080p video sources within a meeting room or stream video between sites at up to 30 fps. Information is secure since no personal device information or content is loaded or saved on a Christie Brio node.

Christie’s commitment to control rooms in Brazil

“South America is a very important region for Christie,” said Dave Muscat, senior director, Control Room Solutions, Americas Region at Christie. “We have recently expanded our Brazilian office by hiring Clayton Brito to help the company drive control room solutions and other business product sales in Brazil.”

“Christie is committed to growing its control room business globally, extending its expertise in this key market, as well as strengthening its relationships with partners. We will continue to introduce new display products, state-of-the-art processing solutions, and expand our service offerings.”

Christie will exhibit an array of high brightness 50-inch Christie Entero™ HB DLP® video wall cubes, SXGA (1400×1050) resolution designed for 24/7 performance and reliability, and overall low cost of ownership for utilities, government, security and surveillance, and public and emergency services. Christie’s Entero HB series is based on the most advanced DLP®, LED and image processing technology, for long life and minimal maintenance.The Christie Entero HB line is the first and only LED control room display to offer wireless control through Wi-Fi capability.

Driving the content will be the Christie Phoenix™ open content management system and network streaming solution that enables seamless secure access and control of audio-visual data, regardless of the user’s location. The Christie Phoenix is ideal for fast-paced command and control centers with highly mobile and dispersed workforces.

Finally, a 2-unit-by-2-unit award-winning Christie® MicroTiles® display will showcase amazing image quality, vibrant, and true-to-life color. MicroTiles offer design flexibility to create a digital canvas of almost any shape or size, for any industry.

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit

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“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.

Christie® MicroTiles® is a registered trademark of Christie Digital Systems USA, Inc.

Players Network Inc, Files Complaint Against Comcast For $150 Million

Las Vegas, NV, February 6th 2014 (PRWEB) February 06, 2014

Players Network, Inc. (OTC-QB Bulletin Board: PNTV), in response to numerous inquiries Players Network, Inc. (“PNTV”) is providing this Shareholder update with regard to the complaint PNTV filed against Comcast Corporation and its affiliates (“Comcast”) in the District Court of Clark County, Nevada complaint # A-14-693908-B for $ 150 million alleging Comcast entered into a contract with PNTV and failed to fulfill their responsibilities.

PNTV felt this action was necessary to protect its shareholders and the long-term investment into the business, as well as the Vegas On Demand Network. The full complaint is available by clicking this link:

According to the complaint, Comcast is accused of violating the contract with PNTV and Comcast’s consent decree with the Justice Department and FCC by preferring their programming to PNTV ’s “Vegas On Demand ” network and unfairly competing and discriminating against PNTV and the Vegas on Demand network. In violation of the letter and spirit of the contract entered into in 2005, and the Justice Department and FCC consent decree, entered into in 2010, related to Comcast’s acquisition of NBC and Universal Studios outlined in a twelve (12) count complaint together with the entire history of the transaction Comcast’s practices. These practices are a significant portion of the PNTV complaint against Comcast.

Comcast, as alleged in the complaint, is accused of preferring the programming of its own networks or affiliates over that of PNTV. PNTV helped start Comcast’s video on demand business back in 2004; by becoming one of Comcast’s first independent networks and by entering into a ten (10) year contract and helping to draw substantial viewers to Comcast Select On Demand platform with its original content. Under that agreement, Comcast and PNTV became partners and Comcast promised PNTV to utilize their resources to assist in building and monetizing PNTV’s Vegas On Demand channel by securing sponsors, advertisers and providing Vegas On Demand with access to it middleware ad insertion technology to monetize Vegas On Demand content and to market the channel to other carriers and failed to do so.

Further, in reliance on Comcast’s promises in the contract, PNTV invested millions of dollars into production programming for its channel. The “Vegas on Demand” channel ranked consistently for the first five (5) years of the contract in the top percentage of all Comcast free video on demand offerings according to Rentrak and independent reporting system used by Comcast.

PNTV attempted to resolve the dispute starting in January 2013, but after a year of negotiations with Comcast, PNTV determined that Comcast was not dealing with them in good faith and filed the herein referenced complaint. In a letter which Mark Bradley, C.E.O. of PNTV sent to Michael Schreiber, Senior Vice President of Comcast dated January 2, 2014, PNTV tried further to resolve the dispute; the unanswered letter contained the following language:

“Despite these efforts and the repeated attempts to work with Comcast management to build a brand and a network, as partners, the complaint alleges that Comcast has failed to hold up its end of the agreement, and has not provided the marketing, distribution or monetization support outlined in our agreement. In addition, Comcast has buried our channel under layers of menus insuring its failure, in breach of the spirit and intentions of our agreement. These breaches have forced us to struggle as a company financially, and has negativity impacted over 1000 public shareholders who made investments based on the promises Comcast made to us and in mutually released press announcements. The situation has reached a point where we have been left with no choice but to take legal action and file a formal civil complaint.”

After waiting a reasonable time for Schreiber to respond, the complaint was then served on Comcast, on January 24, 2014 and the answer to the complaint is due February 13, 2014. In compliance with SEC rules and regulations all of the forgoing had to be disclosed by PNTV to the public in an 8K filing with the SEC according to the company’s attorney’s Barney C. Ales, Esq. of the law firm of Barney C. Ales, Ltd., which was done on January 24, 2014.

If further information is needed please contact:

Michael Pratter-PNTV-Director of Legal and Business Affairs at 702-988-2300

Barney C. Ales, Esq.-of the law firm of Barney C. Ales, Ltd. at 702-998-9576

Media inquiries contact Lisa Mayo-DeRiso at 702.576.2659.

For Investor inquiries Contact(s): Zachary R. Logan / Drew S. Phillips

Contact phone: 858.886.7237 info(at)pacifificequityusa(dot)com

About Players Network:

Players Network is a Television and Digital New Media Company that develops branded digital lifestyle networks or Channel Destinations by using its digital broadband platform and through it distribution partners. Players Network current original channels, Players Network, Vegas on Demand, Sexy Sin City TV, which are focused on Las Vegas and Gaming Lifestyles are the lead channels is distributed over their own VOD Channels on television in over 23,000,000 homes over Comcast, and its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a 15-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, as well as strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry. For more information go to

Statement under the Private Securities Litigation Reform Act:

With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.

Churches Beat Atheists | Petition Targets HECO | Help for Small Business

Churches Beat Atheists | Petition Targets HECO | Help for Small Business
Coldwell Banker Digital. Coldwell Banker Pacific Properties, announced that it has launched a comprehensive new digital marketing partnership with Google and Cox Media Group that will build on the company's tech leadership in the housing industry. The …
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Electronic sign at crash-prone I-5/Oregon 217 flyover ramp will urge drivers
… a large electronic sign to urge motorists to slow down. Don Hamilton, an ODOT spokesman, said the message board flashing “35 mph” in bright orange lights is only a temporary fix as crews continue to inspect the ramp for problems. The flyover ramp …
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PennDOT guards against electronic road sign hackers
(Harrisburg) — Electronic road signs can be pretty easy to hack, and across the country, message boards have warned of impending doom from raptors and zombies, instead of slick roads. PennDOT says it has a two-step system in place to keep pranksters …
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Drilling permit fees to rise

Drilling permit fees to rise
A proposal by the state Department of Environmental Protection to increase by around $ 1,800 the permit fee to drill an unconventional natural gas well is in the final review stages after it was approved by a regulatory oversight board this month. The …
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When digital marketing meets open source
"I started Drupal as a message board because I felt it was fun to build and we could actually use it in our student dorm. That kind of evolved into an experimental platform for me so I could experiment with different kinds of Web technologies from RSS …
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