Video Rating: 0 / 5
Video Rating: 0 / 5
Information can be relayed to consumers and potential customers in real time using out of home advertising. Digital signage hardware, software and content together make up the solution used for this form of advertising. Using this technology, a retailer can control and display the information quickly and effectively and can target a specific audience at specific locations in real time. Content can be rapidly updated without any additional investment offering higher rate of returns than in static forms of advertising. Since content can be updated quickly without additional costs, this technology is a more preferred medium over the static technology used in advertising.
Both software and content cannot work independently until there is a medium to display the information. This is where the hardware plays a major role in digital signage technology. CRTs, plasma displays, LED, DLP, Video walls and LCD displays can all be used to display the information and content which can be in the form of data, animations, images, video and multimedia. Software on the other hand comprises the core of the solution. It supports the most popular industry standard file formats such as Flash files, Video, HTML, QuickTime, Microsoft Office, and JPG. It can be customized based on the nature of targeted information and used to control either a single or multiple interfaces. Content can be regularly updated manually, through a scheduling system, or by linking in with an outside feed so that appropriate messages are displayed.
An amalgamation of digital software and digital signage hardware and content, the digital signage solutions require a thorough understanding of the network and bandwidth availability for successful deployment. These solutions can be controlled through IP and content can be changed and updated from any location by just using a web connection. Two important points to be kept in mind while using this solution are that the system which is being used for this technology should be able to operate on the network without affecting normal operations and should also have the capacity to accommodate growth irrespective of how diverse or complex the future requirements may be. Due to their flexibility and profitability, these solutions are being used globally, increasing the demand for the digital signage hardware products.
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San Francisco, CA (PRWEB) July 17, 2014
Creative content agency Bonfire Labs’ new :30 television spot, “Beauty Is All Around,” created for RICOH THETA 360˚ camera, made its U.S. debut this past weekend during the Women’s British Open on ESPN. The spot, which debuted as a digital 3-minute concept video on Sept. 5, 2013, made such an impact that Ricoh chose to take it from online to broadcast. The spot has already aired in Japan, and now begins its national American run.
The :30 spot can be viewed and embedded here: https://www.youtube.com/watch?v=_tDT6-m4BAY&feature=youtu.be.
Ricoh first approached Bonfire Labs in early 2013 to help launch their amazing new camera called the RICOH THETA, which shoots a 360˚ (spherical) image.
The agency’s assignment was to engineer a tagline, website, concept/inspirational video, and a how-to video for the worldwide launch. Working with the Ricoh product team in both the U.S. and Japan, Bonfire was challenged with introducing the product in a way that was as innovative as the product itself.
Bonfire rose to the challenge by incorporating the street appeal of freestyle public art in a 360˚ environment. Bonfire secured a large studio to provide a blank slate for acclaimed muralist, Sirron Norris, to express his art. Over a two-day period, Sirron prepped and painted the space. The process was seamlessly captured using the RICOH THETA, with the assistance of a tiny robot, the “roboTap 3000,” that Bonfire Labs created to generate a time-lapsed image capture of the artistic process.
The resulting video displayed the ease of use and visual appeal of the camera while piquing the interest of its intended target audience with cool, creative subject matter.
Starting with a live action “concept” video, the animated “how to” video and continuing with a responsive design for the micro site, Bonfire’s campaign tagline “Beauty Is All Around” informed all the creative for the launch.
“The original digital creative for this spot resonated with Ricoh’s target audience,” said Carey Crosby, Executive Producer at Bonfire Labs. “Our team worked to hard make sure the broadcast creative made as much of an impression on audiences as the longer online version did.”
The original online creative for “Beauty Is All Around” can be found at: http://www.youtube.com/watch?v=E9Q6ac5NVgU.
Agency: Bonfire Labs
Executive Producer: Carey Crosby
Editor: Mahoko Kuramasu
Creative Director: Marcus Park
Studio: Bonfire Labs
Producer: Stephanie Hornish
ABOUT BONFIRE LABS
Bonfire Labs is a Creative Content Agency in San Francisco, enriching the value of brands by creating powerful content across all media platforms. The company boasts a unique capability, combining leadership in concept as well as project execution, with a solid foundation in technology. This results in exceptional content creation from beginning to end. Bonfire’s capabilities include ideation, brand development, live-action production, editorial, finishing, motion design, post-production, web design and digital signage. Recent clients include Google, Apple, Facebook, Ricoh, Salesforce, LinkedIn, Motorola and Meyer Sound.
Wayfinding signage is exactly what it sounds like: signs that help you find your way around cities, buildings, and offices. First coined by architect Kevin Lynch in his book entitled “The Image of the City” that was published in 1960, the term “wayfinding devices” was first used to refer to maps, street numbers and directional signs. Nothing is so frustrating as arriving on-time for an appointment and then being late for a meeting because it is impossible to find the location of the conference room. If you add to that physical and visual handicaps that also impair the ability of some people to successfully navigate unfamiliar territory, you will easily recognize the need for logical, clearly printed signs.
That is why today’s leading designers of directional signage need to be masters of a variety of disciplines: art, engineering, architecture, social science, law, marketing, and project planning. A well-executed signage plan incorporates the branding, logo, and marketing mission of a company into a unified whole that instantly creates an aura of success, expertise, and dedication to quality for everyone who walks through the door. Many of these signs have to follow legal parameters in design as well as location and installation. It is important to provide visually-impaired clients and associates a safe place to tactilely read the sign, out of the way of swinging doors and pedestrian traffic.
All of the signs your company uses should be part of this unified presentation from the architectural signage outside to window and door graphics, to ADA signage as well as all of your interior signs. Done well everyone who walks in your door will know what you do, your guiding philosophy, the attention you pay to details, and the value you place on your customers without your sales force even having to say a word. A unified branding across all the signage your company uses will allow your representative to create a space on a gymnasium floor that is uniquely branded as yours.
A successful implementation of wayfinding signs as part of your branding signage will:
* insure that a visitor can easily see the starting point and can conceptualize the destination;
* identify the current location at points along the way;
* offer reassurance that the visitor is going in the correct direction along the way;
* help the visitor identify any potential hazards along the way;
* and will identify the destination upon arrival.
Kaiser International is an established sign company that really knows signs and wayfinding signage(s) .
A quick introduction to using Rise Vision on a Chromebox for digital signage.
Video Rating: 5 / 5
Introduce Samsung Super Large LFD offering for retail vertical, “Real Size Digital Signage” based on various usage scenario.
Corn Digital provides restaurant digital signage that transformed static menus to dynamic displays with a variety of contents to attract customers, and allows other advantages such as web-based editable menus, schedulable playlists, scrolling text messages with RSS feeds and many more that provides flexibility for restaurant managements to change menu item, price, and promotions faster and easier.
Traditional static menu board before digital signage requires the rotation from one sign to another when needing changes from one daypart to another, and items that are sold out or no longer carried were often still left on the board, covered by tape, or crossed out by marker. However, since the beginning of digital signage, not only have restaurant menu boards been transformed from static to dynamic displays with a variety of contents to attract customers, but they also have other advantages such as web-based editable menus, schedulable playlists, scrolling text messages with RSS feeds and many more that provides flexibility for restaurant managements to change menu item, price, and promotions faster and easier.
One of the fast growing yogurt chain stores has been adopting Corn Digital’s digital signage not only as their menu board but also as their in-store marketing display for promotions and launching product awareness campaigns. With Corn Digital’s Ceres-88 media player and a low cost 42-inch display mounting on the wall behind the counter, the space which they can only place one poster can now display multiple images and videos.
Moreover, with the web-based content management platform, they can make changes to the display anytime from anywhere. Jihane Mahani, one store manager states “. . . I wanted to . . . share the great experience Yogurt Blast had working with Corn Digital. We are very happy with our Digital Menu Board and personally extremely satisfied with the wonderful customer service. I would absolutely work again, and again, with Corn Digital. Thank you . . .”
Another Japanese ramen franchise in the Los Angeles area is also giving Corn Digital’s digital menu board a try at their newly opened food court location inside a shoppong mall. With three 42” LCD displays mounting on the walls behind the cash registers as digital menu board, and another one at the front entrance as welcome sign and marketing display with promotions, specials, and store events. Customer have been extremely satisfy with Corn Digital’s web-based content management interface which requires no installation, is easy to use, allows one-click remote web updating, and menu editing features. Without hiring any additional staff, the store manager has been able to utilize current staff to update menu items, pricing, and images for these digital menu boards.
These are just two examples of Corn Digital’s successful restaurant digital signage deployments. Almost all of our clients who installed digital menu boards are satisfied with their attention-grabbing appeal which leads to increase in overall customer experiences and sales amounts.
Dallas, TX (PRWEB) July 15, 2014
Global 3D animation market is estimated to grow from $ 21.06 billion in 2014 to $ 40.78 billion in 2019 at a Compound Annual Growth Rate (CAGR) of 14.1% from 2014 to 2019. Geographically, North America is forecasted to be the biggest market for 3D animation technology, while other regions such as Middle-East and Africa (MEA), Asia Pacific (APAC), and Latin America (LA) are forecasted to experience a rise in this market with high CAGRs in the due course. The CAD software offers an easy, cost effective method for designing quality 3D models for architects, engineers, and designers for various industrial spheres such as civil and infrastructure construction, plant design and engineering, aerospace engineering, oil and gas and more. The increasing adoption of CAD is responsible for the growth of this market in manufacturing and design, and architecture, building and construction. The adoption of on-demand software or storage is not very high in this market but is expected to grow at a CAGR of 31.3% in the forecast period.
Complete report is available at http://www.rnrmarketresearch.com/3d-animation-market-by-hardware-workstations-video-cardgpu-mocap-system-software-packaged-softwareplatform-sdk-plug-in-software-service-consulting-support-maintenance-development-in-market-report.html .
The 3D animation market is segmented on the basis of components such as hardware, software, and services. The hardware consists of dedicated workstations, video card/GPU, motion capturing systems, and other hardware equipment. The software market is inclusive of packaged software/ platforms, SDK, plug-in software, and other workflow software. The services market comprises of consulting, development and integration, support and maintenance, and product training and certification. The market is also segmented on the basis of deployment, application, verticals, and geographic regions. The total market size is estimated by adding up the individual market sizes of all the components and services of 3D Animation market.
There are a number of prominent players in the 3D animation market, and a whole lot of start-up companies that are providing software platforms to cater to the continuously rising demand of 3D animation software market. Companies profiled in this research include Adobe Systems, Advanced Micro Devices INC., Autodesk, Corel Corporation, Intel Corporation, Lenovo Goup Ltd., Maxon, Nvidia Corporation, Newtek, INC., and Side Effects Software.
Order a copy of this report at http://www.rnrmarketresearch.com/contacts/purchase?rname=172002.
The drivers for this market are listed as flourishing 3D entertainment, multi-industrial 3D application, and 3D character merchandise. The restraint for this market is the price sensitivity. The opportunities such as scope for 4D technology, increasing acquisitions, and stereoscopic 3D gaming have been evaluated in the report. The report will help the market leaders/new entrants in this market in the following ways –
This report segments the market into hardware, software, and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisition, and venture capital funding. Besides, there are company profiles of 10 top players in this market. In this section, market internals are provided that can put them ahead of the competitors.
The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, and opportunities.
3D & 4D Technology Market by 3D Product Type (IC, Printer, Gaming, Cinema Screen, CAD, Navigation, Animation, Camera, Medical Imaging (3D & 4D), HMD, Smart-Phone, TV, Projectors), Application, and Geography – Forecast and Analysis to 2013 – 2020 research report is of 258 pages and published in May 2014. Companies like 3D Systems Corporation, Dolby Laboratories, Inc., LG Electronics Inc., Barco N.V., Samsung Electronics Co., Ltd., Autodesk, Inc., Stratasys, Inc., Panasonic Corporation, Sony Corporation and Dreamworks Animation SKG, Inc. are profiled in this report available at http://www.rnrmarketresearch.com/3d-4d-technology-market-by-3d-product-type-ic-printer-gaming-cinema-screen-cad-navigation-animation-camera-medical-imaging-3d-4d-hmd-smart-phone-tv-projectors-application-and-geo-market-report.html .
Three-Dimensional (3D) Technology Market (2011 – 2016) by Products (3D IC, 3D Printer, 3D Display – HMD, 3D Smartphone, 3D TV, 3D Digital Signage), Applications (3D Animation, 3D Printing, 3D Medical Imaging, 3D CAD, 3D Gaming, 3D Cinema) & Technology (Stereoscopy, Auto-Stereoscopy, Volumetric) Focus, Global Forecast & Analysis – Features Introduction to 4D Technology research report is of 292 pages. Companies profiled in this report include Autodesk, Inc., Barco Nv, Dolby Laboratories, Inc., Dreamworks Animation Skg, Inc., Electronic Arts, Inc., Htc Corporation, Imax Corporation, Lg Electronics, Liteye Systems, Inc., Nintendo Co. Ltd.¸ Nvidia Corporation, Panasonic Corporation, Planar Systems, Inc., Reallusion, Inc., Real D, Sony Corporation, Samsung, Sharp, Toshiba, Vuzix Corporation, 3d Systems Corporation, Solidscape, Object Ltd, 3d Icon Corporation, Harkness Screens And Masterimage3d Inc.
Complete report is available at http://www.rnrmarketresearch.com/three-dimensional-3d-technology-market-2011-2016-by-products-3d-ic-3d-printer-3d-display-hmd-3d-smartphone-3d-tv-3d-digital-signage-applications-3d-animation-3d-printing-3d-medical-market-report.html .
Explore more reports on the 3D industry at http://www.rnrmarketresearch.com/reports/information-technology-telecommunication/electronics/consumer-electronic/3d .
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