A Tiny Train Powers Berg's Reinvented Message Board

A Tiny Train Powers Berg's Reinvented Message Board
Pixel Track is the latest concept out of Berg, and it combines the best of digital signs with the best of analog signs. Conceived by Durrell Bishop–the person behind the highly influential physical computer concept, the marble answering machine–Pixel …
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BULLETIN BOARD: May 21. Bulletin board listings can be emailed to [email protected], faxed to 508-591-6601, mailed to or dropped off at Old Colony Memorial, 182 Standish Ave., Plymouth, MA 02360. All announcements are subject to editing and …
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Church social media takes shape
Pinterest, on the other hand, is like a digital bulletin board that visually represents a collection of ideas. While gathering visual bookmarks (pins) from all around the web, people can share their collections with one another. People use these pins …
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Golfantage Introduces Mobile Rewards Platform for Golf Course Operators

(PRWEB) May 13, 2014

With over 327 million mobile phones in the U.S. alone, mobile coupons have grown in consumer preference to provide ten times higher redemption rates than print coupons. Golfantage can combine real time rewards, exclusive offers, coupons and digital punch cards into one simple mobile platform. Branded course-specific and developed exclusively for the golf industry, Golfantage creates individual mobile applications for course operators that deliver engaging and compelling offers direct to the mobile phones of the course’s best customers.

91% of adults now have their mobile phone within arm’s reach 24/7. As mobile technology continues to influence consumers’ buying behaviors, it becomes increasingly important for golf facilties to integrate engaging mobile loyalty solutions that provide: simplicity of management, boost in cross-selling revenue, instantaneous rewards for customer loyalty, and real time program performance analytics.

Golfantage mobile rewards applications have been developed around one word: simplicity. The company understands that golf professionals want to spend their time managing business to provide the best client experience, rather than managing technical software. Golfantage offers course operators a uniquely branded turn-key mobile rewards platform providing their customers with engaging incentives that reinforce course loyalty, and drive additional revenue from channels including: golf, dining, instruction, and merchandise. Golfantage customizes each mobile reward program to best merchandise each facility, incorporating specific course colors and logo. Each course operator gets their own SMS long code to alert customers of new rewards and special offers. Golfantage’s mobile rewards platform utilizes geo-location technology that requires customers to be at the course location to redeem offers.

With Golfantage, course managers simply send their new loyalty and reward offers in their easy to use form, and Golfantage publishes them to the course’s unique mobile rewards application within two business days. Evaluating real-time analytics in order to decipher which offers are performing best and which are not is critical to the success of any golf course. That’s why all Golfantage mobile applications include a convenient and hassle-free performance summary sent weekly via email to the course managers.

Course management will be able to track participation and redemptions and gain valuable insight into their mobile rewards program, with robust analytics and lead information to plan future mobile coupons and rewards. SMS text messages can be sent to any customers who are part of the courses mobile rewards program, offering an effective and relevant alert to remind enrolled golfers about new special offers and incentives.

Golfantage’s Mobile Reward Highlights:

    Branded exclusively for your course, providing revenue boosting mobile incentives.

    Maximize your cross selling opportunities: golf, dining, instruction, merchandise.

    Personalized QR and SMS codes, incorporated into optional high-quality turn-key enrollment signage.

    Mobile text SMS open rates average nearly 95%, while email marketing open rates are only 12%.

    Use SMS text alerts to keep your customers instantly updated with your special offers.

    Feature multiple loyalty offers, multiple reward products, all with varying expiration dates.

    Own your customer data and your revenue. No profit sharing or booking fees.

    Hosted on the mobile web, without the inconvenience of downloading or updating an app.

    Track and measure the participation of subscribers by the rewards used and total ePunches.

    Hassle free weekly email summary report, and new rewards up-load concierge.

    GPS enabled smart-redemption technology.

About Golfantage

Golfantage (http://golfantage.com/) is a mobile technology company, specializing in creating Mobile Rewards Platforms for golf course operators. Each mobile application is developed to combine mobile coupons, rewards, exclusive offers, and digital punch cards. Branded exclusively for each course operator, Golfantage applications merchandise engaging mobile incentives that reinforce course loyalty and revenue across channels including: golf, dining, instruction and merchandise.


Couples turning to Pinterest for wedding inspiration

Couples turning to Pinterest for wedding inspiration
Elizabeth Parent. Elizabeth Parent got the idea from Pinterest, a free social media site that operates like an online bulletin board, to make tissue paper pompoms for her wedding. Related Stories. Related: Richmond wedding trends · Related: High school …
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Home and garden events beginning May 25
Submit Bulletin Board items at least 10 days before publication to: Home & Garden Bulletin Board, Richmond Times-Dispatch, 300 E. Franklin St., Richmond VA 23219; or email [email protected] Thank you for reading 20 free articles on our site.
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BULLETIN BOARD: May 14. Bulletin board listings can be emailed to [email protected], faxed to 508-591-6601, mailed to or dropped off at Old Colony Memorial, 182 Standish Ave., Plymouth, MA 02360. … Leave a message if no one picks up.
Read more on Wicked Local Plymouth

Hamburg town board increases moratorium on electronic signs

Hamburg town board increases moratorium on electronic signs
HAMBURG — It took six months for the zoning code review committed to decide it needed six more months to come to finalize amendments to regulations regarding electronic variable message signs within the town of Hamburg. Supervisor Steven Walters …
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Be prepared for night work near Exit 4
Electronic message boards and traffic control devices will be used to alert and assist motorists during the lane closures. This work is part of the I-293 widening and bridge replacement project in the vicinity of Exit 4. The project includes the …
Read more on Eagle-Tribune

Mon, May 26th, 2014

Mon, May 26th, 2014
Stacy Rath with the booster club approached the school board with a generous offer from the KABC to match 50 percent of the funds needed to purchase an electronic message sign. The total cost of the sign is $ 39,700 with $ 11,700 in donations received to …
Read more on Fillmore County Journal

Parent asks for bullying policy change
Mikki Kauppila presented school board members with a photocopy of a hurtful text message she said was circulated about her daughter on private cell phones during school hours, an account confirmed in part by secondary principal Monty Buness. A teacher …
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Latin America Preview: 26-30 May
Further, you may not post any content from this Site to forums, newsgroups, list serves, mailing lists, electronic bulletin boards, or other websites, without the prior written consent of Moody's. You warrant to Moody's that you will not use this Site …
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Digital Signage Jargon Deciphered

As a new industry digital signage is littered with acronyms, abbreviations and technical can’t that it can often be difficult to understand what is meant.

The phrase digital signage is a good example, few people outside the industry refer to the use of TV screens for advertising, information and promotion as digital signage, with terms such as electronic billboard, digital poster or electronic sign more commonly used.

Here is a list of common terms associated with the digital signage market and what they mean:

Aspect ratio – the scale of a TV screen. Traditionally they were all 4:3 now there are various widescreen formats.

Captive Audience Network – a network of screens that addresses an audience that is captured in a specific area – this can be a point of sale queue, on a train or in a bathroom.

Content – the images, advertisements and text displayed on the screen.

CRT – Cathode Ray Tube, the precursor to LCDs

DooH – Digital out of home, often referred to as the official moniker of the industry. Dooh refers to the use of digital TV equipment taken out of the home; another word for digital signage.

HD-TV – High definition television which offers improved picture quality and resolution.

Impressions – the number of people that view your digital sign.

JPEG – a file format often used for pictures and photographs.

LCD – Liquid Crystal Display, the most common technology employed in flat panel TVs.

LCD Enclosure – a protective, waterproof and weather-poof enclosure to house LCD TVs so they can be used outdoors.

Narrowcasting – the resultant images displayed on the screen. Different to broadcasting where the content goes everywhere and is picked up by anyone with a receiver, narrowcasting is content that is aimed at specific locations and audiences.

Outdoor Digital Signage – Screens used for digital signage placed in an outdoor location.

PNG – a picture file format that permits transparency.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Bulletin Boards Are Bad For Your Wealth

Buyer Beware of the Boards

Lots of us, including me, frequent investment related bulletin boards discussing shares and such stuff. They’re full of like-minded people, offering opinions on various investments. If it’s what you’re into they’re fun, informative and can generate lots of useful ideas.

They can also be extremely damaging to your investment returns. Bulletin boards are exactly the wrong way to discover investment information unless you know precisely what you’re doing.

Tricking Your Addicts

Weightwatchers and Alcoholics Anonymous use a psychological trick called commitment bias to encourage members not to backtrack – once you make a public commitment to a position it’s very hard to retract it. So when people take a public position on a stock or a market on a board they’ll tend to stick with it, regardless of disconfirming evidence that suggests they shouldn’t. Worse, in fact, they’ll be increasingly inclined to ignore disconfirming evidence. We’ve seen the same effect with supposed experts so seeing it elsewhere shouldn’t be a surprise.

Once a theme or interest in a stock gets going it’ll tend to attract a bunch of like minded people with the same interest. This is doubly dangerous. Firstly people will act to reinforce each other’s views, and will combine to attack those offering a dissenting opinion. Secondly standard social proof effects will start to take hold. These, essentially, are the triggers that we use in everyday life to confirm that we’re behaving in line with the social norms.

Not sure whether to eat the bread roll on the left or on the right? Look at what others are doing. When we’re uncertain we look to other people for cues on how to behave and this works beautifully most of the time in the real world. On bulletin boards and in other social networking environments dedicated to stockmarket investment it can be horribly damaging.

Boiling Your Frogs

Unfortunately changes in a business environment don’t normally happen quickly and certainly the public awareness of them is usually slow to catch up. It’s the difference between popping a frog in a pan of boiling water and putting it in cold water and heating it up slowly. Those slow, insensible changes aren’t easily spotted and if you’re in a group of like-minded individuals, reinforcing each other’s opinions, you’ll never detect them until it’s too late. We saw a lot of this in the wake of the dotcom crash and more recently about banking stocks as they collapsed under the weight of debt. Still everyone else was still holding, so it must be OK, yes?

Well, no, actually.

Electrifying Your Gurus

Additionally people who have demonstrated success on boards will acquire gravatis and authority and others will start looking to them for evidence of how to behave. When “behaviour” equates to buying, selling or holding stocks this ends up simply being a way of delegating decision making. The trouble is that you don’t know whether the authority figure has been right in the past because they’re smart or lucky – or whether they’ll be stupid or unlucky in the future. Once you start seeing messages appearing asking certain “gurus” for advice you know that someone’s having trouble thinking straight. Just make sure it isn’t you.

For evidence of our tendency to delegate to authority there’s a famous and terrible experiment by a psychologist called Stanley Miligram from Yale University in which he asked subjects to electrocute people. The people were actually actors pretending to be electrocuted, but the subjects didn’t know that and most of them kept on turning up the juice when instructed to do so even when their “victims” were begging them to stop. We’re wired to delegate difficult decisions to authority but sadly in investing the only losses you make are your own.

Envying Your Neighbours

Furthermore one the biggest problems with investing is simple envy. Nothing makes you feel poorer than seeing your neighbour become rich and bulletin boards make sure we can see lots of neighbours. Once a boom starts and people start getting rich this visibility will tend to attract lots of fellow followers. The original investors may have been highly skilled or may have been lucky, but it makes no difference to later arrivals: they just want some of the same. Once again social confirming effects then start to take hold and once again people stop thinking for themselves.

These types of follower effects are often built on a simple fallacy of judgement that the human mind is oft inclined to engage in. Basically it extrapolates from the past to the future, assuming that behaviour we’ve seen in the recent past will continue into the future forever. Lots and lots of sales pitches are based on this – showing short term gains and then leaving it to the imagination of the purchaser to envisage these going on forever. That new car effect only lasts until you drive it off the forecourt. The idea that by buying the latest exciting and rapidly rising stock you will see it carry on going up forever is just plain ludicrous, as is the idea that you can flip it before everyone else, but that’s what many people seem to assume when carried away on waves of envy.

Combining Your Inner Demons

On their own these different factors are nasty and can lead to unfortunate side effects – mainly losing all your money. Together they can cause all sorts of ridiculous behaviour from the hero worship of phantom gurus and the chasing up of stock prices regardless of the fundamentals through to the complete abdication of normal thought processes and the removal of even basic requirements for evidence and proof.

The simplest way to deal with this is to ignore the boards and other social media when it comes to investment. In fact ignoring pretty well all opinion based commentary on stocks and markets is more or less the best bet. However, for active investors there is lots of useful information on stock related bulletin boards, in amongst the dross, so sometimes arming yourself to do battle in these places is worthwhile.

Most important is to understand these underlying biases and mental ticks. They’re built-in to the way we work, mainly for good reasons, in everyday life. When it comes to money and markets, though, they can be counterproductive and we need to be constantly on our guard.

Disconfirming Your Inititions

Possibly the most important thing is to look for disconfirming evidence. The classic example of this is to set people a test to tell you what the rule is behind a sequence of numbers. They can ask any question they want and as many as they want before giving an answer.

The sequence is 2, 4, 6. Most people will think and then ask if 8, 10 12 meets the rule. They’re told it does. So then they ask if 14, 16, 18 meets the rule and again it does. Sometime around this point they announce that the rule is even numbers increasing by 2.

However, they’re wrong – the rule is any three numbers in increasing order – 1, 2, 3 or 10, 100, 1000 or any damn rising sequence you want. The problem is that people are only asking questions to confirm their theories, not to disconfirm them. It’s the disconfirming evidence we must always look for because otherwise we’re always going to be patsies.

If you engage in public traffic on bulletin boards you have to accept that from time to time you’ll get suckered in. If the value you get out of participating is worth it then that may be a price worth paying. Just make sure you have your disconfirming machine in place to check your conclusions, otherwise you’ll likely find yourself poorer and no wiser.

For beginners and more experienced investors who want to do more than let themselves be pushed around by random events in the world come investigate the biases that destroy investment returns at http://www.psyfitec.com