Columbus First Assembly of God in Columbus, Indiana Goes Digital With an LED Sign

Columbus, IN (PRWEB) March 17, 2014

The old building where The First Assembly of God in Columbus, Indiana sits is solid. Established. Some might even say old-fashioned. It’s natural stone exterior is a comfortable symbol of America’s glory years, a building that hearkens back to the golden days of President Eisenhower and huge, bubble shaped gas-guzzlers from Detroit a few hundred miles to the north. Nestled in old trees and an established residential neighborhood, the place of worship is a well-worn landmark.

It’s here you will find Pastor Rick standing at the podium every Sunday, leading his members in prayer and thanksgiving. He preaches a vibrant, contemporary message to the listeners about faith in modern times. About the stability of God in the era of cell phones, tablets, and 10-second soundbites. He’s seen the church demographic get more and more tech-savvy, and he’s able to relate to that mindset. He speaks their language, and they love him for it.

Sure, the church had a couple of facelifts over the years, but they were mainly in the back of the property. The side of the church facing the busy highway remains unchanged and virtually ignored in the scenery.

Pastor Rick had to pass by the fading changeable letter marquee sign out front each time he drove into the church parking lot. Paint, long flaked off, winked at him through the rust and corrosion underneath. The yellowing letters mocked him; they weren’t saying outside what he was saying inside. The albatross gave the impression to everyone who passed it that the church was outdated and out of touch.

Well, the times they are a-changin’. Pastor Rick just installed an electronic LED sign.

Where the anemic marquee once whispered, a vibrant and radically different digital, fully programmable LED church sign now proclaims service times, inspirational or funny messages, Bible verses, sermon topics…whatever. The entire digital world is available to the church through the LED sign, because its content can change any time the church wants it to. From a computer, laptop, tablet, even a cell phone.

Gone are the days of dragging the heavy box of plastic letters to the antiquated old board in the unpredictable weather of central Indiana because the sermon topic needs to be updated. Drivers passing the church no longer feel that the church is so traditional and unrelenting. They see a Twenty-first Century community on the move with something relevant to offer. They see a welcoming beacon that calls out to everyone to come and see what’s fresh and progressive inside.

How is the community reacting to the new church signage?

“Well,” he says, chuckling a bit. “They tease me because the sign is so bright they fear they might go blind…we have to dim it a little. But the reviews have been overwhelmingly positive from both inside and outside of the church.”

It’s too soon to actually point to the LED sign as the impetus that started a movement, but Pastor Rick is hopeful. He’s confident in his message of hope in modern times, and now he has a modern media tool to back him up.

About Advantage LED Signs:

Established in 2009, Advantage LED Signs is a US manufacturer of LED signs and LED Billboards, selling direct to businesses and organizations nationwide. Advantage LED Signs operates as a total turn-key solution provider, stating that no job is too big or too small.

Luxury Marketers: Where is the Best Opportunity for Growth in 2014?

Stevens, PA (PRWEB) March 11, 2014

Business leaders are facing an increasingly challenging environment, what with a record-setting chill gripping the country all winter, continued weak recovery from recession, unknown impacts of Obamacare initiatives, continued high unemployment, changes in consumer sentiment in emerging markets like China and now growing global unrest, notes Pam Danziger, president of Unity Marketing, a research firm focused on the affluent consumer segment.

Throughout the past several years, the luxury market has offered businesses and investors safe haven with the affluent consumer segment remaining resilient and aggressive shoppers. But a March 2, 2014 Wall Street Journal article warns that even the luxury market may be facing a crisis point, as “soaring luxury-goods prices test wealthy’s will to pay.”

The question is whether today’s affluent customers have reached a tipping point in which their desire for luxury no longer exceeds the price they are asked to pay. New consumer research from Unity Marketing suggests that 2014 may be the year when luxury marketers must confront that tipping point which will challenge their traditional branding and marketing strategies and their underlying assumptions about their target customers.

Changing times call for changing business strategies, Danziger advises. A new study conducted among over 1,300 affluent luxury customers spotlights opportunities for marketers that might otherwise be missed without rigorous research. This research is highlighted in the new luxury trend report Luxury Market Trends for 2014: What’s Ahead for the Affluent Market in 2014 and How to Take Advantage of the Opportunities.

“With so many unknowns, luxury marketers need to focus on the customers that offer the best prospects for growth both now and into the future, and that is the younger generation of consumers on the road to affluence. They need to understand their special needs and desires and configure their marketing strategies to attract their loyalty,” says Danziger.

“While income and wealth demographics are frequently used by luxury marketers to identify their best prospects, knowing that a prospective customer has enough money to pay luxury brand’s high prices isn’t enough to predict who is most willing to spend that money to buy. Unity Marketing’s recent study points to the fact that the age of the customer, rather than income, is a more important predictor to identify a brand’s best prospects.” This new study will help marketers focus on these high-potential younger customers who may be new to many luxury brands that historically focused on the over 50 year old crowd.

Recent trends in affluent consumer demand and spending for luxury goods reveals many affluents are trading down to less expensive brands

As past consumer behavior is often the best predictor of future behavior, the new report examines recent trends in affluent consumer behavior. For example, affluents’ overall demand for luxury goods such as clothing, fashion accessories, jewelry, watches, beauty, personal electronics, wine and spirits and other personal luxuries rose at the end of 2013, but spending is off by 31 percent from same period in 2012. Such a pattern — a spike in demand, but a decline in spending — points to luxury shoppers taking advantage of sales, discounts and trading down to less prestigious brands.

This is the pattern which the recent survey shows. It sends a clear signal that luxury brands can’t keep doing the same things and expecting to succeed. Marketers need to build connections with the young affluents, ages 24-44 years with incomes over $ 100,000, that are more willing than their seniors to trade up to luxury brands.

Danziger says, “Demand for high-end luxury goods and services is greater across the board among young affluents than matures, 45 years and older. What’s more, young affluents consistently spend about 50 percent more than mature affluents on luxury. Understanding this young consumer and what they value is critical to find growth in 2014 and in coming years.”

The new trend report highlights some trend setting brands, like Michael Kors, Uniqlo, Black Box Wines, Top Shop, and Havaianas that have successfully captured the generous spending of young affluents by playing to their unique sensibility. Young affluents are turning away from brands that primarily are used as status symbols, which is rapidly becoming passé as the 1% is increasingly vilified. Instead they want brands that reward them with pride of ownership and send a smart shopper message.

“The new report looking at the luxury market in 2014 is a quick but in-depth look at the current luxury customer market: what they are buying, how much they are spending, and where they are going in the future. It provides marketers with new insights and new ideas that can stimulate cutting-edge concepts and marketing strategies that will help growth for 2014 and into the future,” Danziger said.

More About Luxury Market Trends in 2014: What’s Ahead for Affluent Market in 2014 and How to Take Advantage of the Opportunities Trend Report

The results of a recent survey among n=1,335 affluent luxury consumers (average income $ 260k) revealing their recent luxury purchases, attitudes toward luxury spending and expectations for future spending, along with profiles of key competitors which are taking advantage of emerging opportunities in the shifting affluent consumer marketplace are detailed:

    State of the luxury market and affluent consumers place in it (p. 2-7)
    Survey introduction & methodology (p. 8-12)
    Affluent income demographics, including HENRY & Ultra-affluent segments (p. 13-17)
    Luxury Consumption Index (LCI) & what it reveals (p. 18-22)
    Trends in luxury demand, luxury purchases & spending (p. 23-29)
    Emerging Ultra-affluents consumers: Luxury marketers best customer prospects (p. 30-32)
    Marketers that are bringing it: Michael Kors, Black Box Wines, Uniqlo (p. 33-36)
    What’s hot, what’s not in luxury (p. 37)
    Planned future purchases & positioning your brand (p. 38-44)
    Detailed analysis personal luxury spending (p. 45-49)
    Affluent’s favorite shopping destinations (p. 50-54)
    Affluents attitudes about money, investing & spending and luxury (p. 55-62)

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper’s Bazaar. Luxury Daily named Pam to its list of “Women to Watch in 2013.”

Pam gives luxury marketers “All Access” to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

Pam’s latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $ 27, hardcover) and Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).

Choosing the Right Message Boards For Your School?s Lobby

Nothing says school pride like an eye-catching electronic message board located right in the school’s lobby. Message boards are not only attractive, they provide a unique and versatile notification system.

You can’t miss message boards.

Large or small, they combine color with movement to create signage that is simply more compelling than traditional static posters, notices, etc.

Their high visibility makes message centers a distinctive solution to almost any school’s communication requirements.

Message boards provide wide-ranging value.

A central message board virtually guarantees direct, effective communication.  Convey information to a small group such the French Club, sixth grade girls, the golf team.  Or get the word out to the entire school — students, faculty and staff, parents and visitors.

Message boards explain scheduling information and changes, pass on special announcements, promote special events, deliver seasonal messages, and highlight personal or team achievements.

They save time and money, reducing need for printing and distributing notices or making PA announcements that interrupt classroom teaching activities.

Schools that use modern technology to conduct their business emphasize the educational and practical value of innovation, a vital message for any age student and any community.

Message boards are a fun addition to any school, and the most successful schools recognize that learning should be enjoyable.

Message boards are easy to use.

Choose single line, multi-line or full animation plus text.

Message boards are easy to program and simple to use.  They offer single-point control, integrating smoothly with your school’s electronic network.  Some systems offer a hand-held remote option.

Automatic update capability means you can change messages immediately, especially important for last-minute weather-related notices or actual emergencies.

Quality counts when comparing message boards.

Price is always a consideration for schools, but choosing quality is nearly always the most cost-effective decision in the long run.

A quality company not only supplies top-notch, dependable products, they also have knowledgeable staff who will help you fully understand your options.  And they’ll be there later on with responsive customer service and support.

No wonder message boards are heading “back to school.”

Thanks to innovative LED technology, schools can now capture both the benefits and the savings offered by message boards.  The flexibility and adaptability enable schools of all sizes to create a centrally-located communications system that supports their notification needs, fits their budget and lifts school spirit to a new level.

Julia Shing writes informative articles on the web. The above is about The Yes Experience regarding School Message Boards

Uncharted Territory: Balancing Personalization and Consumer Privacy in a Mobile World

Louisville, KY (PRWEB) April 07, 2014

Networld Media Group announced today that Nikki Baird, managing partner with Retail Systems Research (RSR), has joined the speaker roster for its 2014 CONNECT Mobile Innovation Summit, which will convene on August 18–20 this year in Chicago.

“In the area of consumer privacy,” says Baird, “technology has moved faster than policy and ethics. The ability to track customers, from online to in-store, has opened up a world of possibilities. But with great power comes great responsibility. Consumers decide daily how much information to share in return for benefits from retailers. But there are plenty of instances where the consumer is not even aware they are being tracked.

“These are uncharted waters that must be navigated carefully to benefit both retail organizations and customers while avoiding backlash and irreparable harm to brands.”

Baird’s session, “Privacy: Shifting Attitudes, Unintended Consequences,” will explore how retailers and restaurants can best navigate the challenging space between consumers’ demands for relevance and personalization and their fears around privacy.

Baird is one of the most recognized analysts covering the retail industry and has written research and articles on topics ranging from in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising and loyalty & promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today and National Public Radio. Prior to becoming an analyst, Baird has been a retailer, software provider and consultant in the retail space.

“The focus of Nikki Baird’s session could not be more top of mind among retail and restaurant executives at this time,” says Networld Media Group’s Senior VP of Events David Drain. “We are excited to be convening so many brand thought leaders in one place at one time, so that huge issues such as consumer privacy versus behavioral tracking and analysis can be explored and debated thoroughly for the benefit of all.”

Both seats and sponsorships for the Summit are limited, Drain says. Early bird registration is now open.


Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include,,,,,,,, and The company produces executive summits in the fast casual, retail, ATM and mobile payments industries. Its custom media division develops premium content and marketing services for associations such as the ATM Industry Association.

### Announces Agreement with

Toronto, Ontario (PRWEB) April 03, 2014, Canada’s renowned online apartment finder and real estate marketing firm, has announced a partnership with PropertyVista Software, Inc., a leader in online property management solutions. The agreement offers quick and easy online payment options – among a slew of other perks – to Canada’s rental housing industry, providing convenience for property managers and renters alike.

“This partnership allows us to offer property management companies a value-packed option that offers much more than paperless rental payments,” says Chaim Rivlin, President and CEO of “Working with PropertyVista means clients will have access to an integrated system that brings with it online applications and approvals, digital lease signing, and timelier processing of rent payments, resulting in more efficient customer service.”

Leonard Drimmer, PropertyVista’s CEO adds: “ is the multi-residential industry’s go-to apartment finder and real estate marketing firm, so we are thrilled to team up with them to offer our services to their clients. Paperless payments are just the tip of the iceberg. PropertyVista’s range of tools fills an untapped niche in the industry, which is the need for a full-service resident portal that closes the entire circle from application to tenancy.”

Greenwin Inc., one of Canada’s largest real estate management firms, has already incorporated this innovative online solution. “Greenwin loves the ease of PropertyVista’s online payment module,” said Sarah Stewart, Greenwin’s Manager of Marketing & Leasing. “The myCOMMUNITY online portal, which allows renters to open maintenance requests and track progress, is another unique feature that enables us to actively reach our customer service goals. It helps our residents and property managers feel even more connected to each other.”

Additional advantages available to property managers through PropertyVista include:

    Increased Resident Satisfaction: The myCOMMUNITY portal allows renters to update their information, review their payment statements, and access services and deals—whenever and wherever it is convenient.

    Efficient Maintenance Requests: Traditionally, renters have had to place a maintenance call with the property manager during office hours in order to report non-urgent repair needs. With PropertyVista, requests can be made through myCOMMUNITY, where all parties, including the property manager and the maintenance contractor, can read them. It streamlines operations and improves the speed of service calls.

    Resident-Pleasing Perks: The myCOMMUNITY portal offers great discounts, deals and rewards from local merchants and companies. Property managers can benefit as these great membership perks help differentiate their properties.

About RentSeeker Inc. is a privately owned and award-winning apartment finder and real estate marketing company servicing the real estate sector, which includes clients in the multi-residential, commercial, retail, seniors and hospitality industries. A leading Toronto-based tech firm and internet listing service, its extensive range of digital marketing services include listings and syndication, property video production and marketing, website design, search engine optimization, pay per click campaigns, 3-D floor plans, social media marketing, custom QR codes, story boards, property signage and more. For more information, visit

About PropertyVista Software Inc.

PropertyVista provides cloud-based, property management software. Unlike other property management solutions, PropertyVista’s software provides unmatched CRM capabilities at a fraction of the cost, helping landlords, including REITs, rental- and condo-management firms, streamline their operations. PropertyVista removes many of the daily hassles of property management; improves customer service, while making operations more efficient. Partners and suppliers include world-class financial processing leaders, such as Equifax Canada. For more information, visit

ForexMinute Publishes the Latest Bitcoin News about BOTs Recent Warning

London, UK (PRWEB) March 20, 2014

ForexMinute, one of the leading forex news portals, is also known to publish the very latest Bitcoin news. Today it published yet another news article that discussed the Bank of Thailand’s sudden take on Bitcoins and other cryptocurrencies.

Reported by ForexMinute’s long-term Bitcoin expert Mr. Deepak Tiwari, the new news-article reveled the antipathy of BOT towards Bitcoin. As per the report, the national bank said that Bitcoin is not a currency and its use comes with inherent risks, while also mentioning that the Bitcoin’s status in Thailand has been extensively improved since last year, when it was on the brink of being banned.

Meanwhile, Mr. Tiwari’s representation of the facts also suggested the BOT’s perceptions towards Bitcoin, explaining how the organization thinks that Bitcoin is electronic data and is far from being called a “currency” in the first place. The bank also pointed out the lack of proper regulations over Bitcoin that has made it so volatile, a sentiment that was once shared by Deutsche Bundesbank board member Carl Ludwig Thiele.

“Although the latest warning on the behalf of the Bank of Thailand is a concern for the supporters of the digital currency, silver line in the entire episode is that the message can be interpreted that there is no ban on Bitcoin,” wrote Mr. Tiwari. “Earlier in July 2013, Thai-based Bitcoin exchange Bitcoin Co Ltd had to shut its operations due to lack of legality.”

The ForexMinute founder and a renowned finance expert Jonathan Millet too presented his view on the news, saying that a warning cannot be considered as an outright ban. It depends on the choices of people whether are they are willing to take investment risks in Bitcoin or not. Bank of Thailand has simply done its job.

About ForexMinute

ForexMinute, the world’s leading Forex news and views portal, also helps the Bitcoin brokers and traders for having a high-end user-friendly trading experience with an array of resources e.g. financial news by the minute, fundamental and technical analysis, etc.

For more information, visit or call +1 800 758 5780.

You can have the ForexMinute newsletter delivered to you each trading day. Simply sign up today. You will be kept up to date on the latest market action. It’s free and simple –

China Digital Signage Software Supplier Offers Comprehensive Digital Signage Solutions at Attractive Prices

(PRWEB) April 04, 2014

The digital media player is a comprehensive content management system, and it provides a platform for any integrated digital signage system, so that people can schedule and alter the content quickly. Today, China digital signage software supplier announces a comprehensive digital signage solution sale for April 2014.

Now, all the digital signage softwares and players from are offered at attractive prices. With these players of high performance, users can control the advertising content (video, images, web pages, RSS Feeds and more) conveniently. is a popular company of high-quality digital signage softwares and products that are custom-made in China. In comparison, many customers are impressed with the quality of’s digital signage systems. It is said there are some real differences between products and other top suppliers’.

The CEO of the company says, “Network media players are most common among all kinds of digital signage advertising players. We are doing more and more businesses in the world, and we hope we can become a global leader in the industry.” is developing fast to be a one-stop digital signage supplier. The company has invested much money in the technologies of digital signage which enables them to operate its business in some new markets and meet various requirements from different customers.

About has over 8 years of experience in digital signage, allowing displaying rich content quicker, easier, and more effectively than ever before. The company specializes in the manufacturing and wholesale of high-end and middle-end digital signage players, enabling many companies worldwide across all business sectors to benefit from the power of digital media communication. For more details, please view: