Monthly Archives: December 2014

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National Dr. Sun Yat-sen Memorial Hall Adopts CAYIN’s Digital Signage Solution for More Efficient Information Delivery

Taipei, Taiwan (PRWEB) October 19, 2009

National Dr. Sun Yat-sen Memorial Hall, one of the most well-known sightseeing spots and multifunctional centers in Taipei, has replaced most of the traditional bulletin boards with CAYIN Technology’s digital signage solutions to improve communication efficiency with visitors and activity participates.

11 CAYIN’s SMP-WEB media players (SMP-WEBPLUS & SMP-WEBPLUS-T) together with 42-inch LCD screens are included in this deployment. SMP-WEBPLUS media players are installed at audiovisual rooms, auditoriums, and lecture halls showing contents of ongoing or future events’ details, current time, weather, meeting/activity schedule, and a brief introduction of the Memorial Hall either by video or by ticker texts.

An interactive public information system is also one of the major enhancements for Dr. Sun Yat-sen Memorial Hall. SMP-WEBPLUS-T, the touch screen enabled digital signage player, is arranged in the lobby to increase interactivities. Visitors can find their destination within just a few seconds by a simple click on the touch screen showing floor plans and guiding information.

SMP-WEB series players possess great flexibility for multimedia presentations and can be easily integrated with various applications. To present content richness, administrators of Memorial Hall dedicatedly designed the webpage layout aiming to present more unique and vivid multimedia images. xPost, the specially designed application software for hotels and convention centers, can also be applied with SMP-WEB series players to display weather information, meeting schedule, wayfinding information, and promotional messages.

To manage all media players effectively and simultaneously, the Memorial Hall also purchased one CMS-Mini, the content management server. Data can be updated and synchronized to all players at one time through central scheduling from the server. Furthermore, SuperMonitor, the advanced management software, collaborates with CMS server to monitor the live status of all players ensuring steady operation. SuperReporter also assists administrators in generating players’ playback and system status reports.

The construction of digital signage system not only allows information to be transmitted to visitors quickly and correctly but also benefits administrators by way of lower personnel costs and more convenience on billboard maintenance such as information update.

National Dr. Sun Yat-sen Memorial Hall in brief

National Dr. Sun Yat-sen Memorial Hall, founded in 1965, has been serving to provide the Taiwanese people a place of remembrance for the national founding father-Dr. Sun Yat-sen. It also embodies the functions of cultural and artistic education, leisurely recreation, and academic research. It houses the internationally renowned national performance hall, expansive elegant and esthetic exhibition venues measuring in several tens of thousand square feet, projecting room with innovative setup, audiovisual center, lecture hall, Chung Shan lecture hall, professional library with more than 300,000 collection of books, as well as the tranquil and titillating Emerald Pond exhibition/performance area and Chung Shan Park.

CAYIN Technology in Brief

CAYIN Technology offers a complete portfolio of digital signage solutions including: media players, servers, and software. For various commercial applications, such as education, CAYIN also offers: transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

More about CAYIN Technology at http://www.cayintech.com

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Consumer Health Insurance Site Founder: Health Reform or No Health Reform, Americans Can Help Reduce Rolls of the Uninsured

Minneapolis, MN (PRWEB) March 4, 2010

The highly publicized health care legislation being debated in Congress is intended to reduce the ranks of America’s uninsured. It remains to be seen whether Congress will pass significant reform, but what’s not in question is that many of America’s uninsured don’t have to wait for new legislation to pass to get coverage, according to the founder of the one of the Web’s most visited consumer-focused health insurance sites.

For many uninsured Americans, finding health coverage may be a simple matter of getting information about coverage that’s already available to them. And, while state governments and health care advocacy groups are making concerted efforts to direct the uninsured to coverage, efforts by ordinary citizens can also help reduce the rolls of the uninsured, says Charles Smith-Dewey, founder of the Health Insurance Resource Center.

The growing problem

According to “State of the States,” a 2009 publication by the Robert Wood Johnson Foundation, the number of Americans without health insurance rose to 46.3 million in 2008 – or 15.4 percent of the population. Even working adults – 26.9 million of them – are increasingly uninsured.

The growing number of uninsured Americans is driven in part by a continued rise in premiums which, according to the report, have increased by 131 percent over the past decade. In recent weeks, both the media and the Obama Administration expressed outrage over WellPoint’s decision to increase health insurance rates by double digits in 11 states – and as much as 39 percent for some policy holders in California.

As a result, the percentage of Americans with private health insurance is dropping while the number of individuals with employer-sponsored insurance rates also continues a long-term decline.

The consequences

The consequences of not having insurance are numerous for the uninsured – and for the insured. A report from the Institute of Medicine on the consequences of not having insurance noted that

    uninsured Americans “experience worse health and die sooner” than their insured counterparts;
    families suffer emotionally and financially when a family member is uninsured;
    the uninsured cause instability at the community level for health care providers and institutions and for the services and programs accessible to residents; and
    the nation suffers economically due to the “poorer health and premature death” of uninsured Americans.

Where the uninsured turn

As Americans lose their private health insurance and their employer-sponsored coverage, more and more people are turning to public programs to find whatever affordable coverage they can secure. Many states, in response to increasing demand, are making their own efforts to expand access to programs.

Eighteen states have passed or enacted legislation to expand Medicaid and CHIP programs. And last year, Congress provided funding to states so they could expand eligibility for Medicaid and CHIP.

Some individuals – including many who can actually afford insurance – have been denied coverage because of pre-existing conditions. Those individuals are increasingly looking to high-risk insurance pools, state-sponsored pools of individuals who have been denied coverage by private insurance companies.

Unfortunately, not all states offer risk pools – and when they do, the pools are often markedly more expensive, which still puts coverage out of reach for many individuals.

Communities offer help

But even with increased funding and promotion of these programs by the states, millions of families continue to go without insurance because they’re not aware that they’re eligible for publicly administered health insurance programs. And sadly, many Americans aren’t aware of how easy it is to help the uninsured.

“In response to the current debate about reform, Americans are sending loud, clear messages to Washington about their desire for legislation that will cover more of the uninsured,” says Smith-Dewey, who founded the Health Insurance Resource Center in 1994. “But their voices can accomplish as much, if not more, in their own communities.”

Smith-Dewey says that more and more, communities are witnessing grassroots efforts to raise awareness of affordable coverage options for the uninsured. “It may be as simple as using your school or community group newsletter, bulletin board or Web site to post directions to insurance resources,” he says.

For CHIP and Medicaid assistance, the most convenient resource is often a state’s department of insurance. For Web sites and phone numbers of each state’s department, visit http://www.healthinsurance.org/states/. Individuals seeking coverage through state high-risk pools can find contact information for participating states at http://www.healthinsurance.org/risk_pools.

Beyond posting the information, an increasing number of community groups are hosting insurance enrollment drives, Smith-Dewey says. Well-organized initiatives such as “Cover the Uninsured,” a project of the Robert Wood Johnson Foundation, give individuals the information and tools they need to learn about insurance options in their states and to start their own community drives.

“Cover the Uninsured Week” – a nonpartisan campaigned organized by the Robert Wood Johnson Foundation – has endeavored for seven years to help millions of uninsured Americans find coverage. The drive this year will take place March 14-20.

“Through the ongoing debate, we’ve all learned that a lack of health coverage can have catastrophic consequences,” Smith-Dewey says. “Fortunately, we’ve also learned that Americans genuinely want to help solve the health care crisis – and that they’re willing to take steps in their own communities.”

For more information about health coverage resources – both public and private – available in your state, visit http://www.healthinsurance.org/states/.

Healthinsurance.org is a free online source of consumer health resources, including information about individual health insurance, major medical insurance and affordable medical insurance. Access to free health insurance quotes – private and online – is available by visiting http://www.healthinsurance.org.

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Digital signage menu boards give an edge to food outlets

backlit menu boards traditionally used by most independent delivery and fast food chains are being overshadowed by a new attractive through the menus. Digital signage is now recognized as one of the most cost effective and elegant methods for displaying menus in grocery stores throughout the world. Digital displays, which are available in small and large sizes, offer many advantages over traditional static display. Even when displaying static slides, digital displays attract more attention than the traditional signaling. This is combined with the ability to automatically show different menu slides at different times, on one screen, saving space and printing costs. The digital display also has the ability to show movement on menu boards in the form of video files that are much more attractive than static images for clients.

digital menu boards are implemented by a wide range of food outlets, Burger King at Auntie Anne. Auntie Anne’s pretzel growing franchising store currently outfitting all they UK stores with 40 “Digital Advertising Displays to upgrade current systems are the backlit menu board. Up Now they found digital signage solution to be extremely beneficial both in terms of use and return. Not only they saw improved sales and aesthetics of all places, they were also impressed with some of the features provide digital displays. James MacIsaac, Operations Manager sent his joy with the planning software included by AllSee Technologies, which allowed him to choose what he wanted to display at this time of the day, for how long. The autonomous units also have a plug and play, it was requested so that the files can be easily loaded by staff. With the attention of customers waiting in fixed solely on digital displays, it was able to handle what they were posted, and achieve its desired marketing impact.

With the benefits of the digital display eating places and costs without decreasing ceases LCD screens, it is not surprising that more rapid food chains and independent retailers are converting backlit for digital menu boards.


E-Marketing Executive – AllSee Technologies

AllSee Technologies Limited is a leading manufacturer and supplier of multimedia Digital Signage Solutions

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32″ Digital Menu Board – Countless Applications For Electronic Marketing

A digital poster system are presented in 32″, 40″ and 46″ size units and have so many functions, but we will first investigate at the 32″ electronic advertising poster.

The digital poster is a colossal brand of dynamic photograph frame with a twist, as these displays can also show video presentations; the unit is intended for indoor electronic marketing and appeals to any company that has a meeting area or where probable prospects can see the campaign.

Electronic advertising Poster or Electronic Menu Board?

A digital poster is the equal to a digital menu board, as they can be deployed in both portrait and horizontal orientation, but are available in compact sizes including the following: 20″, 26″, 32″, 40″, 46″ then the cross over is the digital menu boards as a rule begin at 40″ and to a vast 80″ unit.

Both systems are deployed to market goods to prospective customers and to market services a business offers.

For example a beauty store can market some of their skin care goods to consumers who are having a beauty therapy.

Hair dressers employ an electronic poster to publicize their seasonal promotions in their windows to passing potential clients, such as “Christmas cuts – for the Office party”, then inside they can offer the hair care products to consumers who are having any hair treatment, so they can recreate the same look at home.

Quick Serve Restaurant outlets employ them to market their menu, so people passing the shop window can see what the outlay is immediately, mixing the menu with tempting looking images of a fish supper tempts you in to purchase.

Tyre retailers use them to broadcast the different makes of tyres and exhausts they offer with example prices for normal car tyres.

A digital poster works straight of the box, this is owing to the built in media player and the whole thing is controlled through the onscreen menu. This menu facilitates the user to control every aspect of the digital advertising campaign from wait time to the transition of the pictures. They even have the capacity to switch off when the store is closed and reboot when the shop opens, saving on power consumption.

40inch LCD advertising screen For Electronic Advertising

Digital posters are very popular within forward thinking companies, the favored range is 40″, learn why digital posters are becoming the in think for internal digital signage.

When a small business decides on implementing digital advertising, they want the hardware to be jaw dropping and create a very good likeness for the business, that will put the corporation or business at the head of the consumers mind when they think of the goods or service.

One of the major benefits of a lcd advertising display is that these are awesome and will surely generate a stir with potential consumers and passer-by’s alike, so the larger the screen is the better for effect, turning demand into income.

A 40inch digital menu board is the most standard size and with this out sized TV, it can present movies, pictures, PowerPoint presentations, full digital advertising campaigns, as well as scrolling text.

If you need digital signage creation program, there are plenty on line free to try, with this software it will make jaw dropping media, in turn this will get cash rich potential customers into your store to procure your products.

When deploying these digital posters they can be fitted either in portrait or landscape using the rear VESA mounting pattern, or they can just be hung from a window or door, one of the best positions is at eye level in the hair salon or beauty salon as all consumers will gaze at the content to while away the time until their care is completed, so for the salon this is an ideal time to sell to them whilst they are in a friendly mood.

Another use for a 40″ digital poster is to highlight items at a tradeshow, you know the scenario, the booth you are in is massively steep so you have to maximize every single inch. Sometimes you don’t have the physical space to take every product, so this is were a big digital advertising poster comes in, they can be configured with a video of the goods you couldn’t take coupled with a company review.

Now you are aware oft he full facts, to make your own mind up.

The writer owns LCD Enclosure Global who also supplies a range of indoor digital signage hardware including a range of lcd advertising screen and digital menu board that range in size from 19″ to 80″ and can be used in either portrait or landscape.

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Mvix launches Signature Support platform for mission-critical digital signage projects with lifetime warranties and system replacements

Sterling, VA (PRWEB) November 05, 2014

Turnkey digital signage solution provider, Mvix, announced the launch of its innovative Signature Support platform for enterprise-scale, mission-critical digital signage projects. The Signature support platform augments the company’s standard support offering with services such as lifetime warranty on signage systems, free system replacements every three years, and accelerated issue resolution protocol. Priced at less than $ 1 per day, Signature Support is designed to reduce long-term capital and operating expenses, provide enhanced client attention, and access to Mvix technical expertise.

Since its inception, Mvix’s commitment to delivering such innovative solutions has put the company at the forefront of the digital signage industry. Being the first of its kind, the new Signature Support platform is aimed at clients who recognize the strategic value of digital signage in their business operations. “Our Signature Support platform provides near and long-term peace of mind,” notes A. Jay, Director of Business Relations at Mvix. “Loaded with remarkable value-added services such as advanced replacements, unlimited warranties, and free system replacements, this new program will redefine the ROI on any digital signage project.”

In the past several years, Mvix has made significant advancements in the enterprise-level digital signage space via its popular Xhibit HD Signage system. The cloud-based, no-subscription signage platform has been widely adopted and hailed as one of the most comprehensive CMS products available in the market today. The launch of the new Signature Support platform is aimed at complimenting its current product and service portfolio for large signage networks.

Available throughout the US and Canada, the new Signature Support program not only provides 24/7 support but offers four premium services, namely: accelerated issue resolution, advanced replacements, lifetime warranty, and free system replacements every 3-years. The services are designed to reduce downtime, enhance compatibility with newer signage technologies, and reduce overall network maintenance costs. Signage systems covered under the new Signature Support program will be upgraded to new signage systems every three years. “By replacing the signage systems every three years , we will keep our client networks up-to-date with the most current technologies, – all at no cost to our clients,” stated A. Jay. “All signage systems covered under the Signature Support program are backed by our guaranteed 36-month replacement policy. In addition, if any digital signage system malfunctions, we will fix it. If we can not repair it quickly and efficiently, we will replace it or refund it. It is as simple as that!”

With over 10000 clients and 32000 installations in over 29 countries, Mvix has established itself as a dominant player in the digital signage market. “Virtually every mid-sized and enterprise-grade business today needs a robust and long-lasting digital signage infrastructure,” said A. Jay. “They count on our signage solutions to help them communicate, educate, and even generate revenue – day-in and day-out. This new program is designed to keep things working smoothly and efficiently from all perspectives, thereby enhancing our clients’ credibility and revenue.”

To learn about Mvix digital signage solutions: http://mvixdigitalsignage.com/

To learn more about the Signature Support program, visit: http://www.mvixdigitalsignage.com/signature-support/







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Top Ten Outdoor Digital Signage Tips

Using outdoor digital signage poses different challenges to indoor systems, protect the device against the elements to get the content delivered but the benefits of the use of LCD and plasma outdoor for digital advertising and information is that you can reach a lot wider audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes:

10. Have a goal – You must have a clear objective to mind. If you are investing in outdoor digital signage systems, you must focus on what you want to achieve, more customers or strengthen your brand or maybe you want to entertain or inform. Set your expectations before investing in any system.

9. Cost Plan – digital display is never cheap, always plan for everything. It surprises me to hear of companies that have spent small fortunes on digital display systems outdoors to have run out of money for things like maintenance or even content.

8. Use the right people to manage your project – often digital signage projects are grown on it. Of course, there are technical aspects DOOH (Digital Home) but it is much more suited to someone with marketing experience. Also make sure you have a clear project manager, there are many aspects to the outdoor digital display and unless someone is able to keep all the facets together your project may soon falter as soon as you hit that first hurdle. Make sure you have someone to manage and update content -. You’d be surprised how often this is overlooked

7. Position -. People can spend huge amounts of money on digital display campaigns but if LCD, plasma or LED screens are in the wrong place this could be money in the tube if no one pays any attention

6. Protection against rain – Outdoors is a totally different environment from within and all signaling device will protect against the elements. Always ensure good quality plasma or LCD houses the device box. Often 4 European standards IP65 or NEMA USA applied for outdoor digital signage enclosures.

5. Choose the right software and tools – Do not get distracted with expensive design tools and often too complicated. Often, simple office desktop tools like PowerPoint will create good quality and innovative content

4. Testing, testing 1, 2, 3 – Good sure check your campaigns. Do not just check that the devices work, the practice of changing the content and implementation of general maintenance such as cleaning, it is often small such practices that can cause failure of a draft outdoor digital display.

3. Be innovative – Do not be afraid to try new things. Look at the different types of LCD or plasma enclosures and see what looks best. Try to place the devices in unusual places or try something new content that it hopes to get noticed. Often, the best digital signage campaigns are those where they were bold in trying something new or something different.

2. Safety – It’s unfortunate, but I know this is the world in which we live and despite lower cost LCD and plasmas they are still attractive objects for thieves. Ensure the device identifier properly protected against theft, but also ensure the LCD enclosure is rugged enough to withstand attack by vandals.

1. Content – The most important aspect of any outdoor digital signage campaign is by far the content. Content is the key, no matter how fancy your outdoor digital signage systems seems they do not display an interesting, informative or entertaining they are wasted. Be innovative and different. If you attempt to generate revenue from advertising and mix in entertainment as people become blind ad will simply ignore the messages.

Keep things interesting and mix and match advertising content more informative entertainment and other things. Make sure to use a lot of colors, moving images and keep things simple. Too many things on the screen, get confused and distracted. Audio works well too but breath on music, it can be quite annoying for many people, especially if they do not like that kind.

outdoor digital signage is a great way to develop a profile of companies, advertising, enhance brand image, to influence customer behavior and generate sales, but only works if you invest the time and effort too long with money.


Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

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Beyond Commerce, Inc Announces New Website and Business Strategy

Henderson, Nevada (PRWEB) March 11, 2010

The new website of Beyond Commerce, Inc. (OTC Bulletin Board: BYOC) http://www.beyondcommerce.com is live today on the World Wide Web and provides the latest news and information on the Company, its products and technologies. The new design integrates easy to use navigation tools for virtual information visits for general visitors and the investment community. Beyond Commerce, Inc. is the first major company to offer social commerce and local customizable and fully integrated advertising solutions for B2B customers and digital properties. The new site will provide virtual press kits, press releases and high-resolution digital images covering its activities Beyond Commerce, with quarterly inactive broadcasts through Ustream, http://www.ustream.tv where shareholders can personally interact directly with the CEO Bob McNulty and management.


CEO Bob McNulty said: “We all felt the impact of our activities break; Yes, we continue to weather the storm. Beyond Commerce is currently in the transition state and work diligently through many financial issues. “


As the Company enters the second quarter of fiscal 2010, it will be redefining its business model. The solution, however, will not be quick and it will take time and capital to regain its market value and shareholder confidence. The Company is very optimistic that over time it achieve its goals and recover from a near catastrophe that was deliberately orchestrated by harmful actions of other companies and individuals.


Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Act Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not s’ to limit, economic, competitive, governmental and technological factors affecting Beyond Commerce, Inc. operations, markets, products and prices and other factors described in various documents filed by the Company with the Securities and Exchange Commission.


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Rapid Increase in Data Consumption by Mobile Devices Drives the Global Embedded Multimedia Card (eMMC) Market, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) April 24, 2013

Able to provide ultra-fast memory, integrated Multimedia Cards (MEM) are rapidly deployed in mobile computing devices like the Android-based tablets, smartphones, digital book readers, digital cameras, navigation devices and portable terminals, among others. The evolution of embedded systems technologies have played a key role in enabling the eMMC memory architecture to be mounted directly on the circuit board. A eMMC solution typically includes multimedia card interface (MMC), a flash memory component, a flash memory controller with a HS-MMC driver software that controls the eMMC. Embedded memory solution, eMMC enables device manufacturers to reduce product development time and accelerate time-to-market rates. Integration of the component of the memory at the chip simplifies system design and integration and development saving valuable time engineering design.


The use of eMMC also helps to ensure the conformity of the product to the growing demand for greater memory densities . The eMMC memory architecture should attend a high adoption among memory chip designers, since the time to market (TTM) fast time-to-volume (TTV) and time goal profit (TTP) are essential keys to manufacturer competitiveness and customer satisfaction in the electronics industry. Extended data storage capacity; low power consumption; ability to increase memory density; low cost; compact seized; higher bandwidth of data transfer; and flexible configurability are the main benefits of eMMC solutions. The trend towards miniaturization will continue to drive the adoption of eMMC, given that the technology offers a perfect solution for high performance memory products with small form factors.


eMMC market growth will be fueled by technological developments that improve the functionality of the eMMC architecture. Currently developed and marketed is the integrated Multi-Chip Package (CGMP) Architecture memory that incorporates the integrated controller directly on the memory chip eliminating the need to develop separate software interface for NAND memory. PCMC provides the ability to meet the highly integrated modern mobile computing devices miniaturized memory requirements. A key advantage of the memory architecture comprises emcp space conservation, as it allows vertical stacking of a plurality of memory functions. Furthermore, ECP eliminates the need for separate memory expansion slot allowing the development of smaller and thinner devices. eMMC should attend the widespread adoption in low-end smartphones in the coming years as the technology moves up the value chain resulting from lower prices and better performance and functionality. A key factor in the adoption of eMMC in low-end smartphones is the memory of the architecture’s ability to make these smart phones and significantly improve the relationship cost benefit ratio. higher transmission speeds of eMMC allow video and graphics capabilities of superior quality in low-end phones and separate eMMC controller reduces the load on the main processor thus improving the calculation speed no extra cost.


The growth of smartphone sales should benefit the market for eMMC. Factors such as the ubiquity of the mobile Internet, features such as advanced messaging, email, web browsing, browsing, data streaming, and faster 3G / 4G create the need for higher density memory in smartphones. As the amount of data downloaded and stored increases, the demand for eMMC is expected to grow because of its superior memory management capabilities. Benefits such as low cost of advanced memory capacity, longer battery life and a simpler structure design can reduce production costs, promote eMMC adoption in smartphones and tablets. Manufacturers have already begun to incorporate 16GB / 32GB / 64GB eMMC in high-end smartphones and development is underway to accommodate eMMC on mid-range and low-end smartphones as well.


As stated by the new market research report on integrated multimedia card (eMMC) Asia-Pacific represents the largest as well as fastest growing regional market with an expected CAGR of 28.4% over the analysis period. The growth in the region is led by strong economic growth, rising income levels, continuous development of cellular markets, increasing 3G penetration and spiraling sales of smartphones and tablets.


Key market players include Faraday Technology Corporation, Greenliant Systems Ltd., Hynix Inc., Kingston, Micron Technology Inc., Phison Electronics Corporation, Samsung Electronics, SanDisk Corporation, Silicon Motion Technology Corporation, Toshiba America Electronic Components Inc. and Transcend Information Inc., among others.


The research report titled “Embedded Multimedia Card (eMMC): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates in units for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, United Kingdom and the rest of Europe) , Asia-Pacific, Latin America and the rest of the world.


For more details about this comprehensive market research report, please visit http://www.strategyr.com/eMMC_Embedded_Multimedia_Card_Market_Report.asp .


About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading provider of research on off-the-shelf market. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today as one of the leading and reputed market research firms in the world.


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Global Industry Analysts, Inc.

Phone: 408-528-9966

Fax: 408-528-9977

Email: press (at) StrategyR (dot) com

Website: http://www.StrategyR.com/

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Marketing Maven Public Relations Experts Teach St. Marys Academy Students to Talk the Talk

Los Angeles, CA (PRWEB) April 24, 2013

Marketing Maven Public Relations’ Human Resources Generalist, Elicia Hildreth, and Hispanic Media Manager, Mari Escamilla, hosted an interactive workshop titled “Talk the Talk: How to Be a Better Speaker” on April 9, 2013 from 9:15AM to 11:15AM. This workshop is one in a series held in collaboration with the Health Careers Program at St. Mary’s Academy and Children’s Hospital Los Angeles Healthy Ties Program. This unique program provides mentorship opportunities and professional development workshops for high school seniors to link young women with professional women mentors to help prepare them for the workforce.

During this workshop, Hildreth established the importance of building self-confidence through public speaking by outlining the foundational skills necessary for individuals to succeed in a diverse array of careers. By using speaking activities such as impromptu timed speaking on an unknown topic and speaking in groups on a common topic, Hildreth provided an experiential understanding of common public speaking situations.

Escamilla shared her own experience of learning to understand English nuances and communicate properly while growing up in a bilingual household. She reviewed the hurdles she faced and helped students through her own anecdotal experience by posing self-reflective questions: what is your strong point? How can you turn your weakness into a strength? What do you feel most passionately about? What skills can you draw on to strengthen your public speaking skills?

Hildreth and Escamilla also covered the fundamentals of being a better public speaker to help the girls of St. Mary’s Academy build self-confidence and experience. “The number of professional women is continuing to increase and it’s important that they enter the workplace with the self-confidence to present themselves as leaders,” said Hildreth. “To be successful, one must possess the communication skills and strategies that are essential to success. It was a pleasure to work with the Children’s Hospital of Los Angeles and St. Mary’s Academy students and I look forward to seeing these strong women continue to succeed.”

Hildreth’s human resources experience, along with her Board of Directors position for the non-profit organization, Women of Substance & Men of Honor, Inc., provides her with the tools and experience to inspire and engage an audience.

Escamilla recently positioned herself as a thought leader as a moderator of a panel about changing DRTV marketing tactics when reaching the Hispanic demographic at the Electronic Retailing Association’s Direct to Consumer trade show. Escamilla continues to solidify herself a thought leader by sharing her insight as a speaker at the 2013 Great Ideas Summit in Miami. Escamilla was nominated for the 2012 Latino Business Award and recognized by Latino American Who’s Who.

For more information about Hildreth, Escamilla and Marketing Maven Public Relations, please visit http://www.marketingmavenpr.com.

To learn more about the Children’s Hospital of Los Angeles, please visit http://www.chla.org.

About Marketing Maven Public Relations, Inc.

Bicoastal PR firm, Marketing Maven Public Relations, Inc. is an innovative and exclusive public relations agency that under promises and over performs. Founded by Lindsey Carnett in 2009, the agency specializes in lifestyle and consumer products, companies and events. Additional services include hospitality and gaming PR, social media campaigns, reputation management, direct response marketing, SEO, celebrity gifting and Spanish media relations. Marketing Maven Public Relations, Inc. develops newsworthy mainstream issues relevant to the clients’ product or service. With offices in New York, the agency then creates media interest and delivers the clients’ message to the masses, creating a demand from the target demographic.

Marketing Maven Public Relations, Inc. also has an expertise in Direct to Consumer marketing as well as product development and PR for supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. With representatives across the globe, the Marketing Maven Public Relations, Inc. team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.







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Challenges of Digital Signage Outdoors

Digital signage has begun to infiltrate our daily lives. Digital out of the home advertising and digital signage can be found in many locations, almost everywhere we go.

A growing number of companies are making greater use of digital signage outdoors, where it may potentially be viewed by hundreds more potential customers than were it fixed inside.

Though it is not overly complex technology there are several challenges that have to be addressed when considering using an outdoor digital signage system as part of an advertising or information campaign.

The weather is possibly the biggest challenge to be faced when mounting digital signage. Although some areas may have fairly predictable weather patterns, most do not. Potentially the delicate and expensive LCD or plasma monitor that displays the advertisements will be subjected to both extreme heat and freezing cold, both of which can seriously damage the function of the equipment.

One solution to this problem is to invest in a digital signage enclosure, a sealed unit that encases the monitor and has the capability to cool and heat the delicate digital signage system, as well as keep it safely sealed away from moisture.

These tough, secure LCD enclosures also help address another of the largest concerns that face those who choose to use digital signage outdoors. Vandalism is a fact of life. This is nothing new to the 21st century; vandals have been making mischief forever. By sealing the digital signage system in a good enclosure, the equipment is safe from damage, and even from graffiti, which is on the rise again in many cites. All a would be graffiti artist can affect is the enclosure, not the machinery within.

Placement of the outdoor signage system is another consideration. To be most effective equipment should really be placed within easy eye level of the average adult consumer. If it is a larger display, such as those seen in New Yorks Times Square, those are often catchy enough to be viewed from any height or angle however.

As the equipment and technology needed to make great use of digital signage to promote a business or service decreases in cost, it is certain that we can expect to see many more such signs popping up everywhere, advertising all manner of goods and services, or perhaps just providing the everyday information we need, such as news and the weather (accompanied by advertisements of course)

Dave is an expert in the field of digital signage, he also is the owner of Europe’s leading manufacturer of LCD enclosures, having supplied many top tier digital signage companies with outdoor signage enclosure as well as waterproof and vandal proof TV enclosures.