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6 Benefits Of Digital Signage For Your Business

Digital Signage is a type of electronic display that is used to advertise and build awareness of new products. The images are displayed via LED, LCD monitors and may be projected as well.

This type of signage is usually found in hotels, retail and fast food outlets, airports and train stations, among other places. The content that is seen on the monitors is uploaded and controlled by computer using specialized software.

As an advertising medium, Digital Signage works so well because it strikes the perfect balance between subtly and “in your face”.

When compared to traditional print advertising and billboards, digital signage carries a number of benefits, which include:

Reduced costs

While the initial outlay for the sign may be a lot more than what a print ad would cost the money that will be saved on printing costs further down the line.

Web connectivity

Digital monitors can be connected to the web, which allows news feeds, Twitter feeds, currency updates, weather updates and more to be incorporated into the display. Blog post and video content from video sites such as YouTube and eHow may be included in the display as well. For example, in a doctor’s office a monitor could display general health facts and tips and feature real-time news RSS feed and weather updates.

Attracts attention

The advantage is that it grabs attention in a more subtle way – Whereas traditional advertising methods such as television, print and radio capture attention in a more direct manner. The high definition displays combined with vivid colors and the ability to include elements such as news feeds and online video allows advertisers to break through the noise (associated with traditional advertising) and connect with customers.

Content is easily updatable

In addition to cost savings one of the great advantages behind digital signage design is the ability to update content at the click of a finger (or rather a mouse button). For example, a restaurant could utilize a series of digital menu boards that display different menu’s as the day progresses – i.e. breakfast, lunch and dinner.

Influence purchases decisions

When you take into account that most decisions are made in store, a digital display that uses a combination of high quality images and video can have a powerful influence on buying decisions.

Platform to showcase work

If you run an architectural firm for example, you could set up slide show to allow prospective clients to view some of your completed projects. People tend to trust peer recommendation over advertising and displaying projects you’ve worked on for others will promote your brand and reinforce trust in your services.

James Martin has written many articles and blogs about the product that improves the communication in your organization and how the products are reliable and friendly. He recommends Aurora Digital Signage as it can change the way you promote your business.

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Digital Signage for Lobbies, Menus and Employee Communication and more!

1 Do it your self Digital Menu Board for Restaurants - BUSINESS OPPORTUNITY!

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Digital Menu Boards for Restaurants, Pizzerias , Bars, Coffee Shops, Bakeries
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DIGITAL SCROLLING LED SIGNS 88″X6″ 10MM PROGRAMMABLE RED OUTDOOR MESSAGE BOARD

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7 Ways to Harvest Free Traffic

Using free website traffic tactics can be addictive. Once you start you might never want to pay for advertising again. Try these tips and see for yourself.

Tip #1: Organic Search Engine Rankings. There are only three search engines you need to worry about and those are Google, Yahoo, and MSN. Conquering top search engine rankings in the big three starts with good keyword research. When you know what search terms you want to target, it’s then a matter of tailoring your site to match what the search engines are looking for.

With Google you need lots of original content (that is, large websites) and natural-looking incoming links. With Yahoo its pretty much the same except that you can use reprinted articles, otherwise known as duplicate content, in building your subpages. With MSN you can attain top spots with small mini-sites that simply use the search terms in the domain.

You need incoming links, known as backlinks, to move up in the rankings. Some popular ways to get these include using social bookmarking sites, posting comments and trackbacks on blogs (and other sites) that don’t use “no follow” meta tags, submitting articles to article directories, posting your URL on directory sites, and exchanging links with other sites.

Tip #2: Social Networks such as Myspace. This usually involves making multiple profiles and getting very social on the social network with other users. Automation software is often utilized to make mundane tasks such as sending friend requests, comments, and messages to other users much faster. Myspace allows their database to be sorted by a nice range of demographics, which is very helpful if you need a target list of prospects to promote your product or service to. You can also access members of groups who all have a shared interest in a certain subject.

Tip #3: Free Classified Ad Sites. This is getting to be a very effective free traffic method, but you do need to go about it with some tact and creativity. Craig’s List is the king of free online classifieds, and a properly tailored campaign can harvest hundreds of targeted prospects per day. Software is very handy for managing larger campaigns.

Tip #4: Video Hosting Sites. Anyone can harvest sales leads from video hosting sites these days. You can make a video using a digital camera or free screen recording software on your computer, or a combination of both. This is where the creative types will soar above the crowd.

You Tube is the undisputed king of online video hosting, and a smart marketer can reap thousands of views for his or her video per day from inside You Tube itself. All you need to do is drive people to your page, which can be done by commenting on other videos or other peoples pages, and sending friend requests. Software makes this process much more efficient.

Tip #5: Question and Answer Sites. These are becoming incredibly popular, with Yahoo Answers being the clear leader for the moment. Anyone can ask questions, anyone can answer questions, and as long as you don’t come across as a blatant spammer, dropping your links into both questions and answers is pretty easy. It’s certainly worth your time to market any niche through Yahoo Answers.

Tip #6: Forums. Message board forums exist on the internet for just about every topic imaginable. An advanced Google search using “message board forum” and your topic of interest will probably turn up several places where people discuss your subject. Join these forums, become active and helpful to others, then do subtle marketing through your signature (or even your user name).

Tip #7 Give-aways on auction sites. Auction sites such as ebay are a great opportunity to find customers for your niche. Write a 10-page report that has a few good tips and a great sales pitch for your product, and then give it away for free (or charge something like $ 1 for it). Hype it up with some good sales jargon so it moves well. Capture the emails of those downloading the book and add them to an autoresponder service so you can keep mailing them offers.

These tips are only the beginning of free traffic opportunities on the web. Plenty of marketers make a nice income without spending a dime on advertising. Will you become one of them?

This article is meant to help you discover venues for reaping free traffic and is brought to you by http://www.trafficbandits.com, a membership site that focuses on free traffic harvesting tactics.

How Online Classified Websites Benefit You

The launch of free online classified websites has incorporated numerous benefits into the world of trade, making online classified advertisements one of the most popular ways to buy or sell personal goods and services in today’s market.

Certainly the most popular benefit to online classified advertisements is that it is typically free of charge. Often newspapers charge a fee for sellers to post a classified ad, while online sites have generally remained complimentary. Online web page owners can avoid charging fees to users by utilizing paid online commercial advertisements.

Easy access to the advertisements makes an online classified website attractive to many. With a website, a buyer can access the classified list anytime, anywhere. No more waiting for the Sunday paper to arrive or listening to the radio at a certain time every day. In addition, sellers can easily access the webpage to post items for sale and can edit the item as necessary while it is for sale. Sellers can avoid posting a flyer on bulletin boards or contacting multiple sources in order to have the item or service listed.

An online format allows for multiple pictures and extra information to be added to the seller’s listing, free of charge. Digital space allows for much more information to be available about an item than a standard newspaper, bulletin board or radio ad, allowing for a more satisfied buyer. Additionally, sellers can edit the information for the product or service without hassle.

Another considerable benefit to a free online marketplace is that it reaches a larger and broader audience than a local newspaper does. An online advertisement can potentially reach people all over the world, which introduces the factor of shipping and handling to the classified market. A buyer could purchase an item from another state or even another country, allowing sellers to sell items quicker and buyers to find what they are seeking more rapidly.

Lastly, a free online classified as website or marketplace provides a “green” environment for buying, selling or trading items and services. Newspapers and local bulletin boards require print advertisements. A website devoted to classified advertisements saves paper, making it a cleaner option, and a desirable alternative for those who are environmentally conscious.

Free online classified advertisements afford an alternative option to standard newspapers or other print publications. Complimentary, easy, far-reaching and environmentally friendly, these online marketplaces are a very attractive option for the web-savvy buyers and sellers in the current market.

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Maximizing QSR Profits through Digital Signage

Digital Menu Boards, thanks to the ever-improving technology behind the Light Emitting Diode (LED), are continually getting sturdier, easier to read, and more energy efficient. They have become a mainstay in the drive to increase revenues and profits in the QSR industry, and due to extensive market research, some truisms about their best usage are becoming accepted facts for the largest national chains as well as for mum and pop establishments.

Reads Like a Book

Digital displays that are taller rather than wider, or vertically oriented, are easier for customers to read and understand than are horizontally aligned digital sign boards, which are wider than they are tall. This is because are more like the books, documents and smartphone screens that most of us encounter on a daily basis, which leads to quicker, more stress-free menu decisions. Because we want the ordering process to proceed as expeditiously as possible, this is an important determination.
Studies have also determined that the centre of the Drive-Through Menu Board and the right side command the greatest share of the customer’s attention. The temptation to put too much information on a Drive-Through Menu Board must be resisted because it will confuse a customer at the worst possible time – when a stress-free decision needs to be quickly made. Multi-panel menu boards are also a possibility, but they should be limited to two panels, as customers tend to get confused with three or more panels. Extra information can also be included on a Drive-Thru Pre-Sell Board, or Yard Sign, that the customer sees before the actual menu board is encountered.

Day Parting and Upselling

Modern LED-based Digital Signage Displays have other advantages, too. First and foremost is the ability to change your message at the touch of a button, simultaneously updating POS information. Day-parting, or changing your menu and prices for breakfast, lunch and dinner are effortless. Upselling efforts can be automatically made with no human effort, as the digital display system can easily be set up to offer additional mealtime suggestions to the customers based on what they’ve already ordered.

An important consideration is the ambient lighting situation in your display area, and your Digital Signage Provider has the experience needed to guide you in this and in similar issues.

Origin Display Group | originmenuboards.com | origindigitalsignage.com | 888-235-2579

Origin Display Group has several years of experience in implementing Digital signage in so many businesses under our belt, we have learned to handle almost all situations with fluidity & professionalism. We at Origin Display Group as a supplier of Digital Signage understands that how important it is for your business, and how it can help you to achieve more profit. To learn more about products & services, visit Origin Digital Signage & Origin Menu Boards or call 888-235-2579 today.