Better Promotion for Your Business with Clouds Based Digital Menus

Without proper advertising and promotion it is now next to impossible for any business to achieve any degree of success and no doubt advertisers are always looking for new and effective means for catching the attention of the public. During the last few years digital menu boards have truly come up as a promotional tool for their capability of easily attracting the customers and also a number of other advantages that they simultaneously bring with them.

Digital Menu has truly come up as one of the most exciting applications of interactive multimedia technology in customer service and product and brand promotion with an approach to real time communication of menu information. Most digital menu board software presently available in the market are also capable real time database integration for instant live display of updated information and also making it visible for the audience irrespective of their location. This has been made possible by the cloud based menu boards which are capable of automatically pulling out information from the POS terminals whenever they are updated. This particular feature can complete eliminate requirement of reprogramming the menu boards frequently and also make a business look tech-savvy and professional to its customers.

Some of the most important advantages those are associated with Digital Menu signages are

* Interactive display and presentation of information

* Attracting customer attention quickly and efficiently

* Staying up-to-date with all necessary updates and changed guidelines

* Entertaining the guests while they are waiting and thus making them feel involved

* Accommodating multiple menus

* Considerably decreasing printing cost and also a number of others.

The advanced cloud based digital menu board software solutions now available with reputed digital signage solution providers like TJG Digital Signage are not only practically innovative and time saving but at the same time they are also efficiently cost effective. Another advantage of these next gen cloud based digital menu solutions are being cloud based they are capable of easily connecting with systems those are already in use and thus can also reduce the cost of implementation.

Use of these digital menu boards can be extremely varied as with a little modification in the system software they can be used for many different purposes in hospitality venues, government departments, banks, quick service restaurants etc. For best exploiting the advantages companies looking to implement their operations should first be able to identify their actual requirements and find the right devices which will be the most suitable for their actual requirements. These should also offer competitive pricing for there is already a pretty well established market for these products and with popular service providers like TJG Digital Signage these products are available online against competitive and affordable prices. Moreover as these Digital Menu boards are also capable of displaying images, text, video, animation, play audio and are also interactive they can be extremely useful for reaching a target audience.

In order to know more about these digital menu boards contact TJG Digital Signage online at their website at http://www.tjgdigitalsigns.com/.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as electronic message boards, digital menu boards etc.

Brand Republic Announces Relaunch: The Best just Got even Better

(PRWEB) March 3, 2007

Brand Republic, the market-leading online portal for the advertising, media, marketing and PR industries, is relaunching as a next generation web site with personalized content, an emphasis on community and a new look and feel, created by OgilvyOne Worldwide London.

OgilvyOne, a leading DM and digital agency, has created a completely new page design, new navigation and a set of new features and functionality. The revamped site went live on Monday.

As well as its acclaimed breaking news service, the new Brand Republic (http://www.brandrepublic.com/ ), which already has a monthly audience of over 215,000 users*, offers its members the chance to have their say via forums and blogs written by opinion formers working in the worlds of advertising, media, PR and marketing. Users also get access to the UK’s leading marcomms job site.

Personalization plays an important role too – through My Brand Republic (http://www.brandrepublic.com/MyBR/ ), users can build their own home page, with BR’s specialist news feeds as well as their own selected search engine and content from any area they chose, from sports news to weather forecasts, or current affairs.

A tailor-made profile allows them to make connections with their peers and colleagues. My Brand Republic allows marcomms professionals to build their own archive for future reference.

Other highlights of the new-look site include:


A relaunched Jobs (http://jobs.brandrepublic.com/ ) section containing over 3,000 current vacancies, comprehensive job and industry guides, company profiles and CVs, as well as an improved recruiter services suite.

Mediaweek.tv, a regular series of web chats with leading media figures such as C4’s chief executive Andy Duncan. The current show features a far-ranging interview with WPP’s chief executive Sir Martin Sorrell.

A revamped breaking news (http://www.brandrepublic.com/News/ ) service.

A fully searchable archive, dating back to 1995, of more than 300,000 articles.

A global, constantly updated, events diary.

Access to the latest research from third parties such as the IAB, Nielsen//NetRatings and Thomson Intermedia as well as sister Haymarket publications including Campaign and Revolution.

The opportunity to subscribe to 17 different email bulletins, covering everything from data and DM through to broadcasting;

“The new Brand Republic really makes the most of the unique properties of the internet,” said Rufus Olins, managing director of Brand Republic. “The popularity of BR continues to grow. More than ever, we’ll be able to keep all our users informed, educated and connected with each other as they help us evolve the site further. Brand Republic is becoming an indispensable tool for marcomms professionals who need to stay ahead of the game.”

BR’s latest ABCe figure shows a growth in unique users to 215,261 unique users a month. The new site will also give advertisers a large and expanding volume of active users whom they could target with appropriate messages at the right time and in the right place.

John Baker, head of Interactive at OgilvyOne, commented: “The focus has been to make it easier to get to the depth of content and tools on Brand Republic, and emphasise the community (http://www.brandrepublic.com/Community/ ) and networking features of the site. Additionally, we’ve created new ‘bespoke’ magazine sites for Campaign, Marketing, Media Week and six more key trade titles to allow editorial teams to publish news and content daily, meaning that the brand values of the individual titles will come across much more strongly.”

“For us as an agency, this has been a fascinating and challenging brief, and we are delighted to have had the opportunity to revamp such a prestigious and, to the marcomms industry, important, site.”

Published exclusively online since 2001, Brand Republic is well-known for its breaking news service and jobs board, and is also the home to web sites for publisher Haymarket’s leading B2B print titles Campaign, Marketing, Media Week, Revolution, Marketing Direct, Promotions & Incentives and Direct Response.

Access to Brand Republic is completely free, and only requires a quick and simple registration process. To register now, go to: http://www.brandrepublic.com/

according to ABCe, 215,261 unique users visited the site during October 2006

For more details, please contact:

Rufus Olins, Managing Director, (0208 267 4956) or Philip Smith, head of content, (0208 2678038) at Haymarket.

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Before Focusing on Advanced Cyber Threats, US Businesses Better Have Their Cyber Security Basics Well Covered

New York, NY (PRWEB) May 02, 2013

There is no shortage of headline making stories that involve advanced cyber threats, from now famous attacks like Stuxnet and the Flame virus, to sophisticated and organized players like Anonymous, or state-sponsored cyber warfare units with deep pockets like China’s Unit 61398 out of Shanghai, which are just a few among many. But Verizon’s 2013 Data Breach Investigations Report (DBIR), which just came out last week, clearly shows the success of even simple attacks, and the staggering longevity of these compromises before they are ever even detected, is an area that needs serious improvement across the board if US organizations want to survive the assault that comes with doing business in our digital world. Joe Caruso, founder and CEO/CTO of Global Digital Forensics (GDF), took some time to weigh in on the report and the importance of focusing on the basics first.

First step, judging the cyber threat landscape.

“One-size-fits-all solutions may be great for many things, but cyber security is absolutely not one of them. Because like the report pointed out, different industries typically face different threats. A manufacturing company, for instance, is probably a lot more worried about keeping designs, secret manufacturing techniques and other intellectual property (IP) safe and secure. A restaurant should probably be a lot more concerned about securing their POS (Point of Sale) systems to make sure they are keeping their customers’ credit card information from falling into the wrong hands. Financial institutions, on the other hand, have the entire gauntlet of threats to face, from brute-force cyber smash-and-grabs and spear phishing campaigns, to distributed denial of service (DoS) attacks which are launched to incapacitate their websites and make accounts unavailable to their clients, and everything in between. Hospitals, universities and retailers have their own ghosts to face as well. But one thing you can be sure of, if you have cyber “gold” of any kind to mine, there are always attackers with their noses pressed up against the glass just licking their chops for an opportunity to capitalize on any exploitable hole they can find. Our cyber threat assessments are designed to look at the big cyber security picture, from understanding and mapping the entire digital infrastructure and how the data flow interacts with business functions, to determining which threat vectors are likely to be the most problematic and prioritize them accordingly. We also thoroughly review cyber security policies and procedures already in place to identify weaknesses and help clients remediate them, or we help create them if none exist.”

Step two, penetration testing.

“The importance of comprehensive penetration testing cannot be overstated. You can talk to clients until you’re blue in the face, you can show mountains of statistics and you can pull out countless headline stories about successful cyber attacks and the long term financial ramifications victimized organizations have endured, but it still won’t sink in. But run a successful penetration test and eyes will open. It’s the cyber equivalent of a live-fire exercise and just like in the military version, it stresses every system with attacks that simulate real-world incidents to identify weaknesses. When we launch one of our realistic phishing or spear phishing campaigns, for instance, and get seventy, eighty or ninety percent of the company’s employees to divulge their credentials, everyone from the employees and managers, to executives and owners get the message loud and clear. Because if it was a real attacker, they would have had complete access to the entire network to do, well, anything they want. And we pull out all the stops with tradecraft honed by two decades of experience. We’ll set up dummy websites which look like the real thing to entice our targets, we’ll employ a variety of social engineering techniques to bypass air gaps on segmented systems and deliver payloads using things like USB sticks, we’ll leverage WiFi and Bluetooth connections from smartphones and tablets which have exploded onto the scene, and a whole host of other proven methods and techniques we have in our arsenal to infiltrate the client’s unique digital architecture. And when you can show someone how they were just victimized and how to avoid it in the future, the lessons stay with them for a very long time. That alone is a huge step towards the ultimate goal of effective cyber security.”

Getting hacked – you may have an app for that.

“Applications can certainly make life a lot easier in the digital world, so it’s no wonder they keep coming out at a breakneck pace. Whether they are Internet or cloud-based applications, phone apps or simply internal applications to make things run more smoothly, they are also a preferred gateway for cyber intruders. The reasoning is simple. Application designers are typically not cyber security experts. Their focus is generally on functionality, and once they get that down the product gets rushed to market. Needless to say, it is not at all uncommon for many of these applications to have security holes right out of the box which can easily be exploited, and that can be like having an unlocked revolving door which leads right into your network, giving intruders complete access to your most sensitive electronically stored information (ESI). Our application security testing exposes those kinds of vulnerabilities so you, your customers, vendors and employees can use them with confidence and enjoy their benefits instead of suffering catastrophic consequences.”

Surviving a cyber emergency is all in the response.

“There is a harsh dose of reality that must be faced when it comes to cyber security; there is no such thing as perfect protection, and any cyber security “expert” that tells you different is simply lying. The reality is that playing offense on the cyber battleground is a lot easier than playing defense. Internal IT security personnel have a million holes to plug, but an attacker only needs to find one to exploit. That’s why GDF has a network of experienced cyber emergency incident responders available 24/7 that are strategically positioned across the country, and the globe. Our responders can be onsite in hours, not days, to identify, isolate, secure and investigate security breaches. We have also developed specialized tools to immediately begin the process remotely in many cases as soon as we receive your call. Not only will taking the right approach to handling a cyber emergency help you contain the actual damage from the attack and the inevitable aftermath, but it will also go a long way towards calming nervous clients, vendors and investors, as well as satisfying many regulatory compliance headaches.”

The dangerous sink or swim world of cyber intrusions, data breaches and other cyber attacks is fluid and constantly evolving. Trusted cyber security professionals like Global Digital Forensics can go a long way towards keeping you afloat. So don’t wait to take control, or you may just become another grim statistic.

*Global Digital Forensics is a recognized industry leader in the fields of computer forensics, electronic discovery (eDiscovery), cyber security and emergency incident response, with years of experience assisting clients in the government, banking, healthcare, education and corporate arenas. For a free consultation with a Global Digital Forensics specialist, call 1-800-868-8189 about tailoring a plan which will meet your unique needs. Emergency responders are also standing by 24/7 to handle intrusion and data breach emergencies whenever and wherever they arise. Time is critical if a cyber incident has occurred, so don’t hesitate to get help. For more information, visit http://www.evestigate.com.