Tag Archives: Billboard

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Advertise Digital Billboard

Billboard marketing is something is something that just about everyone is familiar with, they line major highways and high traffic streets, busy intersections not to mention sports stadiums from minor league hockey to Major League baseball and National football. We can barely turn a corner without seeing some billboard advertising some product or company or promoting an event whether it is a concert, a sports team or a nonprofit event, they are everywhere and have been for some time. And now you’re going to see Digital Billboard Advertising becoming very popular during the next couple of years. They are built and placed like traditional billboards with one big exception; digital billboards have a giant LCD display screen rather than a printed piece of vinyl.

Digital billboard advertising works by creating a digital ad and then loads it into the board’s electronic rotation. Your ad will display anywhere from 6 to 10 seconds at a time and it will rotate with other ads on that same board.

One of the major strengths of this medium is that it offers you great flexibility. With digital billboard advertising, you are no longer hampered by pre-printed artwork. You can schedule different ads to run at different times and you can create several different ads to rotate. If your ad is not getting the response you want, you can simply pull it from the rotation and replace it with another.

It also allows you to immediately respond to market conditions. You can create a new ad within minutes, send it to the outdoor company via email, they load it into the system and schedule it to run immediately. Some companies are also offering businesses their own control panel. Once your digital billboard advertising is approved and loaded into the system, you can log in to your control panel and personally choose which ads to run and when to run them.

And this medium is also very cost-effective. You no longer have to pay to have vinyl produced for your board. Nor do you have to watch your artwork fade or be ripped to shreds. The cost of your artwork is just the cost of layout and design. All you need is someone who knows how to do it. You can contact the Best Advertising Agency in your area that can provide you with such services.

Like traditional boards, digital billboard advertising is best used by businesses trying to reach mobile demographics: generally the younger, more affluent, working customers. Don’t use this medium to reach seniors, children, or the less affluent.

Also the best use of digital billboard advertising is for giving directions, name recognition and brand awareness. You should not use this medium for complicated messages. But because of its creative flexibility, certain price-based, sales-focused businesses may also consider running digital billboards. Just remember to be consistent with your brand promise and your message in other media. Use contrasting colors in your artwork with readable fonts. And don’t use more than seven words per board.

SMRTMedia, a Best Advertising Agency located in Singapore and who is expert in Outdoor Advertising and Marketing offers businesses various Effective Advertising campaigns such as Airport Advertising and Bus Shelter Advertising .
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Warsaw Sign Company Constructs Sweetwater Billboard

Warsaw Sign Company Constructs Sweetwater Billboard
This is the largest high-definition, 12mm Watchfire digital message board in the state of Indiana, offering exceptional image quality and vivid colors that are remarkable in their advertising capability for Sweetwater as well as the Fort Wayne …
Read more on Stacey Page Online

Comics AM | Amazon breaks silence in Hachette dispute
That bulletin board has been the real prize.” [Memphis Flyer]. Creators | Matthew Thurber interviews musician and underground comics artist Carlos Gonzalez. [The Comics Journal]. Creators | Writer James Willard discusses his digital-first graphic novel …
Read more on Comic Book Resources

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Billboard Advertising Procurement Research Report Now Available from IBISWorld

Los Angeles, CA (PRWEB) December 13, 2013

Billboard advertising has a buyer power score of 3.8 out of 5.0. The higher the score, the more leverage a buyer has in negotiating a favorable price. This score reflects a medium level of buying power in the market. “Despite a high level of market share concentration and significant switching costs, buyers have power in the market due to low price volatility and low product specialization,” says IBISWorld procurement analyst Kayley Freshman-Caffrey.

The top four billboard advertising service providers, including CBS Corporation and Lamar Advertising Company, own a majority of the market. As a result, buyers do not have many suppliers from which they can choose, which hurts their negotiating power. In the three years to 2013, market concentration has been increasing because of market consolidation, which is reducing buyer power. Additionally, it is costly for buyers to switch between suppliers after one has been secured. “Typically, buyers are committed to contracts with specific durations, and they are penalized financially if they try to cancel their services before a contract expires,” adds Freshman-Caffrey. “These costs further decrease the leverage buyers have when negotiating pricing and contract terms.”

Slight price increases during period resulted from growth in the demand for advertising services. As consumer spending boosted revenue for major buyers of billboard advertising services, those buyers purchased more billboard advertising to improve their competitive standing against market rivals. As a result of higher demand, billboard advertising suppliers were able to boost prices, slightly lowering buyer power. During the three years to 2016, prices are expected to continue slowly rising along with consumer spending.

Generally, the price of billboard advertising is subject to low volatility, allowing buyers to effectively plan purchases in advance. Product specialization is also low, allowing buyers to solicit services from any supplier in the market. When a buyer has more options from which to choose, they have more buying power; consequently, low product specialization and relatively stable pricing keep buying power for billboard advertising at a moderate level. For more information, visit IBISWorld’s Billboard Advertising procurement research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to help buyers of billboard advertising. Billboard advertising refers to the use of a large outdoor board to convey a promotional message. This definition includes bulletin billboards, digital billboards, poster billboards, wall displays and spectaculars. Suppliers of billboard advertising services vary from large-scale national media companies to small-scale, localized firms. This report does not include magazine advertising, newspaper advertising, coupon advertising or transit advertising services.

Executive Summary

Pricing Environment

Price Fundamentals

Benchmark Price

Pricing Model

Price Drivers

Recent Price Trend

Price Forecast

Product Characteristics

Product Life Cycle

Total Cost of Ownership

Product Specialization

Substitute Goods

Regulation

Quality Control

Supply Chain & Vendors

Supply Chain Dynamics

Supply Chain Risk

Imports

Competitive Environment

Market Share Concentration

Vendor Financial Benchmarks

Switching Costs

Purchasing Process

Buying Basics

Buying Lead Time

Selection Process

Key RFP Elements

Negotiation Questions

Buyer Power Factors

Key Statistics

About IBISWorld Inc.

IBISWorld is one of the world’s leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.







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Digital Signage Versus Billboard

You probably have noticed that there are thousands of billboards placed in high foot areas, right? It has been said that this is one of the best ways to improve brand awareness, and is also the reason why there are a lot of businesses that are into display advertising. The problem is that advertising using billboards could cost a lot of money, and will continue for as long as you want to advertise your business. In this article, I will be explaining to you some of the things that you need to know about it and the reasons why digital signage is now considered as a better option for display advertising.

Using billboards to promote your business, product, or service is not a bad thing. Since you will be placing your ads in front of the eyes of potential customers, the name of your business will be more recognizable for them. The problem with it is that the information you can place on it will be very limited. For example, you can only place an image and a couple of texts with design. Using this would be good for your business, but you won’t be able to optimize the space that you are going to use for your advertising method. What if you have a chance to produce unlimited content using the very limited space that you have? Wouldn’t it be great for you and your business?

On the other hand, digital signage will allow you to display unlimited content. There are digital boards that can read memory cards and disks, giving you virtually unlimited space for your advertising. Aside from this, you won’t have to worry about producing another billboard whenever you want to display new ads. All you have to do is to look for someone who can provide you with new video clips, animation, or flash images and use it to replace the advertisement that you have.

This will help you save a lot of money in the long run, especially if you are going to consider the fact that a digital signage would last for five to ten years.

However, it doesn’t mean that using digital signage will be advantageous for you immediately. You still need to make sure that you have a reliable company with you. There are a lot of things that should be considered before installing and while using your digital signage, so you need to make sure that you will be looking for a reliable company. There are a lot of problems that you may encounter while using your digital signage, but all of these can easily be solved with the help of a reliable company that can provide you with all the services that you need.

If you want to learn more about digital signage, it would be better if you are going to look for a company that can provide you with all the information that you need. You can also visit our website now if you are looking for more information, or if you are looking for someone who can help you install your digital signage.