Tag Archives: Campaign

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About Digital Signage in Retail Marketing Campaign

In today’s world of hustle bustle, getting the attention of your potential customer is not an easy task. You need to be highly creative and sensitive about your target audience’s taste. If you are using outdated technologies, all you are doing is wasting your advertising capital. Especially when it comes to retail business, you may stay away from investing in anything but advertising. Retail is an industry where reaching out to people and conquering their interest is the only way you can see profit. There are so many competitors vying with you in this industry, so you need to be equally competent, if not significantly more. Cheap obsolete advertising ideas will definitely not find you a place!

Digital signage is one of the techniques that can help your products have a better reach. Even if you are a big brand in the retail industry, with a digital signage in retail marketing campaign, you can get more people into your customer pool and increase the existing customers’ interest in your new products.

Digital signage marketing campaign is advantageous and effective for more than one reason. Without spending much, you can update your product messages, ads, and information in real time. This mode of advertising can be more visually appealing than the conventional billboards, posters, etc. Also posters are for fixed content. But if you want your advertisements to get more interactive and creative, digital signage marketing has more ideas.

Digital signage in retail mode of marketing has some standard methods which ease your advertisement complexities. If you want to update the message content, you can get it done regardless of the distance of your location from the company. Thus digital signage is a cost-effective way of marketing your products and services.

You can find a number of notable providers of digital signage products and services. The deliverables of high tech companies are of high quality. They ensure that all the above mentioned advantages of digital signage are made available to you. They employ highly qualified technicians to provide you with convincing marketing solutions and gripping digital signage boards for your products. They operate as a team of capable IT technicians, skilled AV designers and expert installation handlers.

Designing a successful advertisement or marketing campaign for a concern in the retail industry is quite a challenging task as the industry is bloated with competition. Professionals and technicians operate by understanding your product and needs thoroughly. This ensures that in the end, you get more than what you wanted. What is more striking is that the technicians employed by these digital signage in retail companies are so skillful that they design effective digital signage boards for you within your own budget limits.

Right from preparing the marketing content, designing the digital signage to installing it, the digital signage in retail companies take care of everything. They also provide you with any extra guidance regarding the placement of your ad or the timing of your ads. However, their services don’t end there. They also make sure that they are always there for you to provide technical support. By choosing to go for the services of such companies you can relax on the advertisement and marketing front and concentrate on the business. Why should someone be bothered when everything right from design to maintenance is comprehensively taken care of?

 

 

Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com

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Text Message Campaign

Business owners, marketers, and advertisers around the world are continuously jumping into the bandwagon of mobile marketing, so while the industry is not yet oversaturated you should take heed of this emergent marketing opportunity and use it for your brand’s advantage. Discussed below is a brief discussion on how you can launch a successful text message campaign.

As far as mobile marketing trends are concerned, there is now a common formula that many companies and corporations use in carrying out interactive campaigns, and that is called crawl, walk, run. By crawl, this means that the business should come up with a unique strategy in sending out promotional text messages to its target consumers. This strategy of course depends on a number of factors, including the kind of industry the business is involved in, the target demographic of the business, and most of all the type of branding that the business wants to establish. In order to crawl successfully, your company should get a unique short code that will permanently represent your official mobile number. Make sure that this short code can easily be memorized by consumers and does not strongly appear like codes of some other companies.

What is interesting to point out is that applying for commercial short codes is becoming less expensive, which means that all sizes of businesses can now join the mobile marketing arena. Whether your company is small, medium, or fairly big, mobile phone service agencies are now offering a wide range of packages through which you can employ a unique mobile number introducing your brand and promoting its products and services.

The second part of the text message campaign formula is walking. By walking, this means that your target consumers should be reminded of your mobile short code wherever they go. This is where the opportunity of integrating your other marketing and promotional strategies gets in. You can publish print ads on specific newspapers, journals, and magazine to tease readers and invite them to send a message to your mobile short code. You can commission putting up creative billboards in public places, from subway stations to schools to parks to shopping malls and so on.  What is important is that you know in what places your target customers can be found and what kind of materials they are reading. When they repetitively see the images of your mobile short code campaign in public areas and traditional media channels, their curiosity will surely be aroused and they will eventually willingly subscribe to your mobile marketing service.

The third and last formula for a great text message campaign is running. This means that you should be able to make your target consumers run after your campaign. This can be done by engaging them into an interactive multimedia experience. Once they nod and subscribe to your mobile promotional invitation, keep them excited by offering rewards, treats, and surprises in your text messages. For instance, you can send a message inviting them to visit your website. This website on the other hand will provide a cool, high-tech, and interactive navigation scheme that involves games, quizzes, and downloads related to your products and services. You can also use the text message to announce future company events and launches and provide exclusive invites, discount coupons, and free product samples, and so on.

Are you looking for more information regarding text message campaign? Visit www.ad4text.com today!

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StrandVision Digital Signage Introduces Health/Wellness Animated Campaign Library for Customer/Employee Communications

Menomonie, Wis. (PRWEB) November 18, 2014

StrandVision Digital Signage (http://www.strandvision.com) today introduced its second set of pre-produced animated corporate communication templates – this time on the topic of Health/Wellness. Ideal for StrandVision Digital Signage employee communications networks (http://www.strandvision.com/employee_communications_digital_signage_software.html), the set of 50 attractive digital signage content templates is a new page type which can be easily added to StrandVision customer digital media player page mixes. The new Communications Library is also appropriate for public service announcements over customer-directed digital signage networks.

*Health/Wellness Subjects*

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The Health/Wellness StrandVision Communications Campaign Library includes 50 StrandVision Digital Signage animated content pages on exercise, hygiene, healthy eating, mental wellness, prevention and other topics. Each page consists of an attractive graphic and a short, animated text message on the topic. The pages are set to random animation sequences and are added into the customer’s normal digital signage page mix with a single click to http://www.svds.co/?installimage&e=1&image=LF4FX87DK5C5X43MFA8QCKT5Y2.

Administrators simply select the Health/Wellness category on their StrandVision Content Management System (CMS) portal. They can easily define frequency and change defaults settings, such as scroll speed, to meet the needs of their particular display environments. The StrandVision system randomly selects from among the 50 health/wellness subjects and automatically mixes the selections with one of several animation sequences and inserts a different subject/animation combination on each pass of the page loop.

The Health/Wellness Library can also be combined with the previously announced StrandVision Environmental Communications Library, as well as other Communications Library subject areas as they are introduced.

The variety of subjects, combined with the randomly assigned animations, creates a dynamic presentation that keeps people focused on the digital media player screens long after the campaign page plays.

“The Health/Wellness Library offers informative, interesting content that adds attractive, easy-to-implement pages to our customers’ digital signage networks while promoting an important theme that offers helpful advice that everyone can use,” said StrandVision founder and CEO Mike Strand. “We’ve already had a tremendous response to the first environment and sustainability theme and look forward to continuing to introduce the rest of our subject categories over the coming months. The eye-catching design and animation adds to our subscribers’ presentations and can become an integral part of their overall organizational health/wellness communications campaign with virtually no effort.”

*StrandVision Animated Template Library Program*

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The StrandVision Animated Template Communications Library covers 15 themes from diversity and ethics, to safety and morale, quality and time management, spanning hundreds of specific subjects. Designed for both employee communication and general public audiences, the Communications Campaign Library motivates, educates and informs digital signage viewers while demonstrating the customer organization’s commitment to worthwhile personal and corporate initiatives.

The animated templates can be displayed in full-screen or in-frame formats. Administrators can control text speed and other functions, such as scheduling and expiration.

Health/Wellness Communications Campaign Library template pages are available immediately to all StrandVision Digital Signage subscribers, as well as StrandVision Free Digital Signage Test Drive participants. See sample templates at http://www.strandvision.com/corporate_social_responsibility_samples.html or visit our introductory demonstration YouTube video at http://www.strandvision.com/video_wellness_communications_campaign_library.html, call 715-235-7446 or email sales at StrandVision.com.

*About StrandVision Digital Signage*

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StrandVision LLC, based in Menomonie, Wis., delivers low-cost, cloud-based digital signage software content to subscribers’ digital media player displays, as well as computer screens, websites and mobile devices. StrandVision’s patented approach distributes customer-created text, graphics, videos and RSS/social media feeds along with pre-packaged worldwide, national and local weather and news. It is ideal for many business marketing applications (http://www.strandvision-business-marketing.com) for waiting rooms (patient and customer information); banks and retailers (video merchandising); education (student, staff and visitor information); business and industry (employee communication and operational/performance information); as well as nonprofit and religious organizations (member and supporter communication).

StrandVision also offers digital signage support hardware including http://www.PC-2-TV.net, a fully digital, high-definition (HD) video extender for long distance multi-screen distribution, Linux digital media players to ease and optimize electronic signage network installation and administration, and several large-format displays including freestanding pedestal displays. StrandVision Digital Signage services, installation and equipment are available directly from StrandVision and through registered affiliates and system integrators. Additional information about StrandVision Digital Signage is available at http://www.StrandVision.com, 715-235-7446 or by email.







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Old Wisconsin Celebrates Packers Nation with Kick Off of Touchdown to Flavor Town Campaign

Homewood, Ill. (PRWEB) October 09, 2014

A new tailgating promotion from Old Wisconsin brings together Miller Lite with the brand’s popular meat snacks in the “Touchdown to Flavor Town” campaign cheering on the Green Bay Packers. Old Wisconsin and Miller Lite are teaming up to help fans celebrate the Packers with high-value offers at participating grocery stores, convenience stores and liquor channels. The campaign is supported with in-store displays, POS and merchandisers; stadium and scoreboard signage at Lambeau Field; out-of-home, digital and radio advertising; and game-day sampling. This is the third year Old Wisconsin has sponsored fall Packers Nation promotional programs.

“Old Wisconsin is thrilled to be joining forces with Miller Lite to enhance the Packers Nation experience for fans and cheer on the Packers to another title this year,” said Jeff Weber, Old Wisconsin’s national brand manager. “This campaign builds on the success of past Packers Nation retail efforts to create shopper excitement and drive retail sales.”

This Wisconsin-based promotion supports Old Wisconsin meat snack brands including 6 oz. and 8 oz. Snack Bites, 6 oz. and 8 oz. Snack Sticks and 9 oz. Summer Sausage paired with Miller Lite, Miller Genuine Draft, and Miller64 (24- and 30- packs, both cans and bottles). The dual-branded program features two retail windows ending in late November.

During the second retail window, Old Wisconsin invites fans to participate in the “Touchdown to Flavor Town” photo caption contest. Visit Old Wisconsin’s Facebook page from Nov. 3 through Nov. 16 to submit a caption and vote for your favorites for a chance to win a green and gold tailgating prize package worth $ 1,500. For more details, visit http://www.OldWisconsin.com.

About Carl Buddig & Company

Based in Homewood, Ill, Carl Buddig & Co. has been feeding family traditions for more than 70 years with the very best in taste, variety and convenience. Carl Buddig & Co. is the family-owned parent company of Buddig lunchmeat and Old Wisconsin hardwood smoked sausage and snack products. Buddig offers an assortment of quality, thin-sliced lean meats for sandwiches, snacks and special recipes including Buddig Original, Premium Deli, Deli Cuts and Fix Quix products. Old Wisconsin sausage and meat snack products are handcrafted and smoked over real hardwood fires. To learn more, visit http://www.buddig.com and http://www.oldwisconsin.com.







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George A. Romero Stars in ‘Zombie Squash’ Video Game; Kickstarter Campaign Launched

Phoenix, AZ (PRWEB) May 23, 2012

ACW Games, a division of Attila’s Creative Works LLC, officially announced today that George A. Romero, the Godfather of All Zombies, is starring in their upcoming video game, Zombie SquashTM, providing the voice for the lead villain game boss, Dr. Beau E. Vil. Since his ground-breaking, trendsetting masterpiece, ‘Night of the Living Dead’ George Romero’s name has become synonymous with zombies. This time around, Romero creates a new cartoon-style voice in Zombie SquashTM as an evil scientist.

ACW Owner Attila Juhasz is the creator of Zombie SquashTM, a world where vegetation has gone wild from evil experiments gone wrong. Zombie SquashTM is a tower defense style game where the Player is a rabbit named Jack Stompingtail who fires carrots, zucchini and other garden ammo at Dr. Beau E. Vil’s horde of gorde onslaught. The player has to try and stop the Zombie SquashTM from taking over the world. The game will be initially released for PC and Mac desktops late October 2012. ACW is also working on versions for iPhone, iPod, iPad and most major Android marketplaces, as well as the most popular Android devices, including Amazon Kindle Fire, B&N Nook Color, and the Samsung Galaxy Tab.

“I started developing Zombie SquashTM two years ago,” says Juhasz, “and released a short demo last Halloween.” Since then Juhasz has recruited the iconic George A. Romero to star in the game and Billboard-charting music producer, Roy Z. to co-write and produce the soundtrack. World-renowned illustrator, Marc Sasso also joined the Zombie Squash team illustrating the new official cover, and creating characters and art.

ACW Games also launched their Zombie SquashTM Kickstarter campaign today. Kickstarter is a social funding community where people become backers of independent creative ventures like video games. An online video featuring George Romero, Attila Juhasz and snippets of the game, art and music can be viewed at the Zombie SquashTM Kickstarter page – http://ZombieSquash.com/kickstarter. “Through Kickstarter, our friends, fans and other social backers give us the opportunity to have a release ready for Halloween,” states Juhasz.

Rewards are given to backers that support the Zombie SquashTM Kickstarter campaign. These include access to BETA releases, full DRM-Free copies, T-shirts, CDs, Sponsorship and Associate Producer Opportunities, and Autographed Items.

Zombie Squash Official Web Site: http://ZombieSquash.com

Zombie Squash Kickstarter Link: http://ZombieSquash.com/kickstarter

contact: Attila Juhasz, Attila’s Creative Works

website: http://www.AttilasCreative.com

     http://www.ACWGames.com

email:     attila(at)attilascreative.com

voice:    (480) 389-5932

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Zombie SquashTM is the registered trademark of Attila’s Creative Works LLC.

About Attila Juhasz and Attila’s Creative Works LLC & ACW Games

Attila Juhasz formed Attila’s Creative Works LLC in Phoenix, AZ in 2005. ACW Games is a division of Attila’s Creative Works LLC. ACW offers creative services including web design, graphics, app development, editing and DVD authoring. ACW owns and operates a network of websites including the popular web site HorrorMoviesBlog.com. Juhasz is celebrating his 20th anniversary in online creations building his first dial-up bulletin-board system (BBS) in 1992. He was the publisher of the rock magazine, New York Onslaught and has written for genre magazines Fangoria and Sci-Fi. In 1995, he created what may be considered the first commercial genre website, HorrorMovies.com, which he sold to publicly traded Unapix Entertainment Inc. who hired him as their Director of Internet Marketing as reported in the Hollywood Reporter and Variety. Whille at Unapix, Juhasz continued being a web pioneer producing the first global Internet Seance online Halloween 2000. He has built over 100 websites for clients like Lifetime Television, Newman’s Own, Kraft, DuPont and many others. In 2003 he created the DEP (Digital Entertainment Package), the first of its kind application that included Music, Liner Notes, Photos, Wallpaper, and a Screensaver. ACW has released Apps for iPhones and Android phones including “The Logical Meaning of God” eBook, “Panda Drop” game, and “HorrorMoviesBlog.com Movie Streaming App.”