Halifax Chooses ScreenScape To Drive Region-wide Place-based Media Efforts

Halifax, NS and Charlottetown, PE (PRWEB) August 12, 2014

Atlantic Canada’s biggest city has begun standardizing the delivery of place-based media across the region, using ScreenScape Networks for its publishing and management platform.

A diverse set of public and community venues across the Halifax Regional Municipality (or HRM) are now using ScreenScape’s cloud-based digital signage platform to run and share multimedia messaging content across sites.

ScreenScape, based in Charlottetown, PEI, was selected out of a bidding process the regional authority ran for a new visual communications platform within HRM-owned facilities, as well as at various community sites such as tourist attractions, cultural venues and recreation centres.

That tender called for a system that would enable participating venues around the Halifax Region to easily post digital messaging – such as event promotions and health bulletins – to screens connected by a cloud-based content management network.

The Neptune Theatre, the largest professional theatre company in eastern Canada, is among the many venues now plugged into HRM’s ScreenScape-driven network. “We’re a busy marketing team, and it’s imperative we use tools that bring our message to audiences clearly and repetitively with well-timed advertising. ScreenScape helps us do just that,” says Jennie King, Neptune’s Director of Sales & Marketing.

“What’s even better,” adds King, “is how we can now share our timely messages not only through the network of digital monitors in our venue, but with a broader community of ScreenScape users.”

ScreenScape’s network-centric approach allows venues of all descriptions to opt in and share their messages with other venues, and run selected messages from other venues on their own screens. That means a Halifax theatre company’s promotion for a production can find its way, without laborious coordination or additional cost, on to screens at nearby businesses and community centres.

“HRM’s use of place-based media is really a coming of age story for this new medium,” says Mark Hemphill, Founder and CEO of ScreenScape. “As more and more businesses in the region have turned on ScreenScape over the past couple of years, HRM recognized the value and efficiency of being part of this network, and really driving a program that can interoperate with other networks run by their community partners and other businesses.”

“Fragmentation is a big challenge with media, and that’s particularly true with place-based media,” adds Hemphill. “By deploying ScreenScape in its facilities, HRM has taken a leadership position in demonstrating the inherent value of a common platform. It’s an effort that taps into the promise of place-based media at a regional level.”

A harmonized messaging platform makes it possible to quickly and efficiently broadcast safety and health bulletin across a region, and increase local tourism marketing and economic development efforts at minimal new cost. “This is what a smart and connected community looks like,” says Hemphill. “It’s exciting to think of the places where this might go, as even more Halifax venues get on board.”







Renaissance Dallas Hotel Chooses Videotel Inc.s Industrial Media Player for Digital Signage and In-room Channel Advertising

Dallas, TX (PRWEB) June 25, 2014

The upscale Renaissance Hotel in downtown Dallas recently installed Videotel Inc.’s HD2600 industrial media player to enhance its guests’ experiences, looping entertainment and promotional information throughout the recently renovated hotel.

Videotel’s HD2600 is a true industrial grade auto play and auto looping HD DVD player designed for rugged use and displays HD video content on any screen. It is designed to automatically power on, auto, play, auto repeat and auto loops content seamlessly without menus, remotes or manual interaction. The HD2600 is a high definition, UL-approved digital media player ideal for environments that desire a cost-effective digital signage solution.

“We installed the HD2600 players the same day we received them,” said Jeff Becher, director of engineering at the Renaissance Dallas. “I installed the disc, pushed the power button and that was the last time I touched them. They are awesome.”

Incomparable in quality and reliability, the HD2600 is the perfect solution for hotels like the Renaissance Hotel that need reliable digital signage with seamless continuous play 24/7/365 proven for to run for over 6 years without failure. The player is proven and recommended for in room hotel channel advertising and wayfinding.

“We are delighted that The Renaissance Dallas selected Videotel Inc. for its digital media needs,” said Lisa Schneider, Videotel’s vice president of business development and market strategy. “The upscale nature of the hotel brings with it personal touches and a commitment to service. We’re honored to be a part of that commitment, delivering the best in-room advertising and information solution available on the market.”

About Videotel Inc.

Videotel Inc. is the leading nationwide manufacturer of the HD2600 industrial looping DVD player and a niche line of industrial media players, digital signage players, interactive digital signage solutions and custom kiosks. Videotel is based in San Diego, Calif., with over 33 years of market experience in developing simply reliable industrial digital products and solutions.

To learn more about Videotel Inc., visit the Videotel Inc. website at http://www.videoteldigital.com, or call 800-670-4412.







Forest Square Shopping Center Chooses Formetcos LED Message Center to Promote Their Businesses

Atlanta, Georgia (PRWEB) April 04, 2014

The Owner of Forest Square Shopping Center was looking for ways to enhance his shopping center’s presence in the marketplace and to appeal to customers in a very competitive shopping area in Atlanta, Georgia. In evaluating their marketing dollar expenditure, they realized that their main objectives were three fold. They needed to help their tenants attract more customers which would in turn increase revenue for them, they needed to attract new tenants to promote the available retail space and they needed to create more exposure for the retail space that is hidden from the main road. After evaluating these objectives, the Forest Square Shopping Center realized that the best advertising medium would be an LED Electronic Message Center. This would allow them to rotate multiple advertisements, showcase special promotions for the different businesses in the plaza, and create awareness by bringing attention from passing motorists. By teaming up with Whiteway Neon-AD and Formetco, Forest Square Shopping Center has a new look and extremely happy tenants.

“We are very pleased with our electronic message board that we purchased from Formetco. They have been great to work with and have surpassed our expectations from start to finish. Our tenants are now able to advertise their products without having to buy expensive Atlanta Media time. Also, this sign will support us in our leasing efforts as we solicit new tenants,” said Philip Sunshine, General Partner at Buford Clairmont Co., Ltd.

“We are elated that Whiteway and Buford Clairmont Co. decided to partner with Formetco on this project. This location is great for this type of advertising and offered Formetco the opportunity to help a key partner with their advertising needs,” said Jeff Frazier, Director of EMC Sales at Formetco. Visit http://www.formetco.com/emc for information regarding LED video displays.