Tag Archives: content

Posted on by

Creating powerful content for outdoor Digital signage

Today, digital signage with powerful digital signage content and attractive graphics has taken over the world of advertising. Companies, both small and large, are increasingly using this medium for catching the attention of audience and improving sales. Until now, digital signage was predominantly used only indoors.

Advertising on outdoor digital signage gained in prominence recently and many companies today realize the effectiveness of this strategy. With powerful and creative content and attractive graphics, outdoor digital signage has the potential to take businesses to great heights. An added advantage is that since the content is played through a computerized system, there is no limit to the variation in the content and scheduling, based on feedback.

As compared to indoor signage, outdoor signage offers enhanced 24 hour visibility. However, there are certain unique challenges that have to be dealt with as you place the LCD or plasma screens in outdoor locations. Another aspect to remember is that the outdoor signage content has to be extremely attractive and powerful as compared to conventional content usually displayed indoors.

Digital screens placed outdoors are viewed by a passing crowd as compared to the indoor screens that are viewed from a stationary location. Passersby may be walking briskly or may be traveling in a fast moving vehicle. The outdoor signage must therefore contain content that is powerful enough to catch their attention, send information or message in just a split second. Combining static and dynamic images captures viewer’s attention which is one of the best advantages of digital signage.

Here are a few digital signage content tips for outdoor locations –

Ensure that the advertisement is not crowded with a lot of information. It is a good idea designing powerful key elements. With just a brief glance, viewers must be able to receive the message you are promoting. 
Another factor that governs the effectiveness of outdoor digital signage is the ambient lighting. In order to ensure that the content can be viewed with clarity under any lighting condition during the day or night, the lighting and angle of the screen must be worked on precisely.
It is recommended to use graphics and moving images as sparingly as possible. Digital signage is not a TV and most people do not have the time to stand around looking at it. If you do have transitions and moving images make sure there is a focal point where you can draw the attention of viewers. This stationary key point should be the main message you are promoting.
Do not draw attention away from the main message with complicated fonts. Use fonts sparingly and do not use more than a couple of them. Try not to mix fonts as uniformity is important to capture attention.

.  signage content should not all be in caps. Shape of the word must be clearly legible to people to ensure  that they are able to read it well at a glance. It is a good idea therefore to use both upper and lower case lettering.

Use colors sparingly too. Choose colors that complement each other well.
 Test the content before you display it. Ask for people’s opinion and fine tune the content for maximum effect.

In today’s world where signages are jostling for attention, it pays to give deep attention to creating a display which grabs attention and has a lasting impact on the viewer’s minds.

 

 

Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com

Posted on by

The Best Digital Signage Kit. Great for Use in Restaurants, Hotels, Offices, Factories, and Schools. Terrific Templates Includes. Stunning Content in Seconds. Simple Setup. Best Price. 1080p. WiFi.

The Best Digital Signage Kit. Great for Use in Restaurants, Hotels, Offices, Factories, and Schools. Terrific Templates Includes. Stunning Content in Seconds. Simple Setup. Best Price. 1080p. WiFi.

The Best Digital Signage Kit. Great for Use in Restaurants, Hotels, Offices, Factories, and Schools. Terrific Templates Includes. Stunning Content in Seconds. Simple Setup. Best Price. 1080p. WiFi.

  • Professionally designed customizable templates and apps included (menu boards, product promotions, events, slideshows, Instagram)
  • Change templates and upload new content with your browser
  • Works with all 1080p TVs with HDMI input
  • Unlimited photo uploads
  • NO MONTHLY FEE

Remote Management

• Add, edit, and remove content remotely through personalized dashboard at www.oalla.com.

• Dashboard works in Chrome and runs on PCs, tablets and phones.

• No software to install.

• Preview window to see what is running on the board.

• Real-Time – Status light tells you if screen is connected.

Apps Included

• Slides – Supports standard image formats like JPG, PNG, and GIF. Portrait mode resolution is 1080px

List Price: $ 199.99

Price:

Posted on by

Top consumer beverage trends for the restaurant industry | Menu content from …

Top consumer beverage trends for the restaurant industry | Menu content from …
Josh Kern, Smashburger: We have digital menu boards in 98 percent of our restaurants, which helps. In the evening, you can certainly put those messages up. I think the more words you put to it — you know, the classic Smash goes well with this beer, it …
Read more on Nation’s Restaurant News

New-look Wendy's coming to Braselton – Gainesville Times
Among the amenities are Coke Freestyle machines, flat-screen TVs, Wi-Fi, lounge seating with a fireplace and digital menu boards. Wendy's announced in August 2014 its plans to “revitalize the quick service brand and urged the franchise community to …
Read more on Gainesville Times

Posted on by

AdBoom Group, Inc. Looks To Monetize Average Joe’s Social Content With Hashtag Ads






San Diego, CA (PRWEB)
June 22, 2015

AdBoom Group, Inc. has launched a new platform Hashtag Ads, currently in beta, where advertisers and social influencers can join forces to enhance an advertisers’ presence on the web. The platform provides an opportunity for anyone to embrace their power of social influence and utilize that potential to boost a company’s campaign — all while making some money.

Hashtag Ads offers a sign-up option for social influencers who have a substantial presence via social media, and advertisers who desire to strengthen their company’s social media presence by driving high-quality traffic to their business or brand. Hashtag Ads provides an easy-to-use platform for social influencers to connect with an advertiser’s campaign, depending on the social influencer’s niche and area of interest.

Essentially, an advertiser creates a campaign focusing on a specific call-to-action, whether it be driving traffic to their website or obtaining email sign-ups. The campaign is then circulated to relevant influencers, reassuring advertisers that their campaign will be promoted to the right social audience. Once matched, an influencer will promote an advertiser’s campaign while Hashtag Ads offers real-time metrics! The advertiser is able to measure the increase of their revenue and social media presence while the campaign is running.

Unlike other social media advertising platforms, Hashtag Ads guarantees that an advertiser’s campaign will achieve its goal. If an influencer’s traffic is not meeting the advertiser’s desired ROI (return on investment), the advertiser has an opportunity to optimize the campaign by allocating their budget to only top performing influencers while removing it from influencers where the campaign wasn’t a fit.

Designed with efficiency in mind, Hashtag Ads’ innovative platform allows businesses to enhance their social presence by pairing them with ordinary social influencers, who can then monetize their presence. Additionally, businesses can feel secure in promoting their campaigns with social influencers as Hashtag Ads guarantees quality influencers and promotion through their software. Hashtag Ads beta platform is compatible with Facebook and Twitter, and additional platforms are in the works.

About AdBoom Group, Inc.:

AdBoom Group, Inc. is a San Diego-based technology company focused on innovation in advertising and technology solutions for driving customer acquisition. With its wide network of social and native advertising channels, AdBoom Group, Inc. has the ability to reach millions of people. From digital advertising, such as Hashtag Ads, to software suites, growing businesses has become the core focus and engine of the company’s success.

For more information, visit: http://www.hashtagads.com

###







Posted on by

Creating the Right Outdoor Digital Signage Content

Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect.

Creating content for digital signage is an art in itself and while many people assume that generating the subject matter for a digital screen is just like creating a Power Point presentation. This, however, is fairly misguided. Presentations are watched by captivated audiences in meeting rooms while digital signage has to work to get noticed, the content has to literally jump out and grab people’s attention otherwise it does not get viewed.

And with outdoor digital signage things can become even more complicated. Outdoor content has to contend with bright sunlight, dreary days and be even more noticeable as people often have virtual blinkers on when walking in outdoor locations and can end up ignoring the street advertising.

To ensure you are generating lively, engaging and eye-catching content of outdoor digital signage, here are five tips to keep you on the right track:

Never crowd an advert with too much information and text. Remember that digital signage gets viewed for perhaps two or three seconds – less with outdoor digital signage – so the message should be got across in just a brief glance.
Don’t overload the content with too many different fonts or colours. Use two main colours, preferably linked to your brand and choose just a couple of fonts, perhaps one for headline and one for body copy. Never use all caps as people need to see the shapes of words to comprehend them (particularly if the content is only glanced at).
Ensure you are aware of the technology you are using, and in particular ensuring you are aware of the screen size and aspect ratio otherwise the content could disappear off the side of the display.
Remember the content is for outdoor digital signage and not TV – limit the moving images that are used and keep things simple and concise. Maximise any transitions or length of adverts to just a few seconds.
With outdoor digital signage content that was designed for an indoor screen can look completely different when used on an outdoor screen. Outdoor displays have to cope with bright sunlight which can affect how colours and images look. Always test any outdoor content before you go live with it.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

NEXCOM’s Latest Android-Based Digital Signage Player is Designed to Help Users Simplify Content and System Management

Fremont, CA (PRWEB) November 26, 2014

NDIS NEXCOM has expanded its series digital signage player with the Android ™ based NDiS B114 designed to help brick and mortar stores convert shoppers into buyers. Equipped with multimedia capabilities and competent network connectivity, the NDIS B114 is still capable Android digital signage player that can amplify marketing messages while simplifying the content and management system for retailers feature-lite.


The NDIS B114 runs Android version 4.3 and comes with an application processor Freescale ™ i.MX 6Quad ​​quad-core. NDIS B114 can intrigue and communicate with buyers with flash, Full HD video and 2D / 3D graphics. NDIS B114 can show product details on billboards and educate buyers special offers to banks, improve in-store experience and turning shopper foot traffic into sales.


For ease of management, NDIS B114 supports online content and update the system. NDIS B114 has a GbE LAN connector and a Mini PCIe half-size expansion socket for 3G or Wi-Fi. Product announcements, software and configuration settings patches can be distributed over the two wired networks and wireless.


In addition, NDiS B114 output supports display resolutions up to 1920×1200 with HDMI 1.4 connector and has 8GB of onboard storage. Android digital signage player supports SD expansion up to 32GB and has a SATA connector for use with HDD / SSD. NEXCOM has also released a Linux version of NDIS B114 Ubuntu 12.04.


About NEXCOM: Founded in 1992 and headquartered in Taiwan, NEXCOM is committed to being a trusted partner in building digital infrastructure by providing innovative and versatile industrial computing solutions built around the latest technology of Industry, localized customer support and logistics services worldwide. NEXCOM operates five global companies – Multi-Media Solutions, Mobile Computing Solutions, Industrial Computing Solutions, Intelligent Digital Security and Network & amp; amp; Communication solutions. This strategic deployment enables NEXCOM to offer market access time and solution time products and services. For more information, visit http://www.nexcom.com .

clear = “all”

Posted on by

How to write Effectoive Digital signage Content

Digital signage content writing is the art of writing advertising content for an electronic bill board in accordance with the content strategy devised by the company.

 

The text portion of the content conveys the information and should be distinguishable. The titles must be catchy and must arouse the curiosity of the reader. Though it is important to make the content interesting, the viewer should be able to get the message clear. You can add an element of humor too depending on the product and situation.  To enhance readability, you can use bullet points, bold text that needs more focus and use other formatting styles suitably.

 

It is important to do audience and market research to know what other competitors are writing. Know what the consumers needs are as they are the ones for whom the content is written. Writing content that is catchy is one thing and making it complicated by using difficult language or bawdy humour can mar the whole objective.

 

The colour contrast of the content also plays an important role. Fore ground – back ground colour contrast and proper embossment of the text will increase reader’s perception and enhance legibility. Use of proper fonts and colour contrast is necessary to bring out clarity. Not more than five words in a line and not more than three lines should appear on the screen. Cluttering the screen with too much text will make reading difficult and viewers tend to avoid going through such text. Catchy Titles should be used and must have large font size, catchy fonts and attractive colour to get noticed. Ideally, the fonts should be simple and straight, preferably dark in colours with light colour back ground. Use of bold letters discretely can improve the readability.

 

A lot of colours combined together can create a lot of confusion and it is better to stick to single colour code and contrast. Italic fonts should be used sparingly and the letters should be distinguishable. The common colours like blue, red and green are generally used. The colour preference varies from region to region. It will be a good idea to find out general preference of the people in a specific area and use such relevant colour to write the content. Some people think certain colours to be auspicious and accordingly the design can be thought of.

 

The skill of writing digital signage content contains in how effectively he can divert the viewers attention towards the critical information using interesting and attention grabbing content. Use of high contrast items, contrasting bright colours and catchy content are the key focus areas.

 

While writing the content for digital signage you need to understand that every business has unique requirements and thus content must fulfill this. The software helps to change the content in real time and can be interactive.

 

After writing the content for the digital signage, proper scrutiny of all aspects is required. One has to understand that any mistake can take a toll since the mistakes can be glaring. Therefore, before displaying the content, it is necessary to preview the design. Good care of all these aspects will ensure successful content writing for digitally controlled signage.

 

 

Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com

Posted on by

AccuWeather.com

Exton, PA (PRWEB) August 26, 2008 – August 26, 2008

Scala®, a leading provider of end-to-end solutions for the connected signage market, today announced Scala InfoChannel 5 users will have direct access to AccuWeather.com’s high-definition content for digital signage through the popular “AccuWeather.com Content for Scala InfoChannel 5.”

As Scala’s premier weather partner, AccuWeather.com provides HD-quality weather and news- related content that draws attention to digital signage screens. Assisting in the development and execution of the integration was Téléciné Multimedia, a multi-media graphic design company and Scala Certified Partner. Téléciné creates world-class, award-winning content for digital signage deployments, specializing in multiple languages and multi-national networks. Together, the three companies focused on creating a full suite merging innovative creativity with superior production quality.

“Nothing draws eyeballs to digital signage screens like up-to-the-minute, relevant, local weather,” said Scott Homan, Meteorologist and Director of Out-of-Home Media at AccuWeather. “Now it’s easier than ever to experience the audience-building benefits with this sophisticated integrated solution for the Scala platform.”

AccuWeather.com’s Content for Scala InfoChannel 5 is based on AccuWeather.com’s library of modules and is fully flexible, allowing for branding opportunities and providing an extremely simple setup. Featuring highly localized, accurate, reliable, and quality-controlled weather forecasts for more than 2.7 million locations worldwide, AccuWeather.com provides entertaining broadcast personalities, animated Doppler radars, weather icons and unique weather indices.

“Having an integrated news and weather solution from AccuWeather provides easy access to dynamic feeds for Scala digital signage networks around the globe,” says Jeff Porter, Executive Vice President for Scala.

“This was a very exciting project for us. Scala users can now insert great AccuWeather content into any digital signage project, quickly and easily,” said James Fine, President of Téléciné. “Users can select from over 60 templates. You no longer need to be a programmer to give your advertisers the benefits of the huge bank of AccuWeather current, relevant and attractive data for digital signage. We designed and created the exact production tool that you wanted to have.”

The newly integrated content will be featured at the upcoming Scala Connected Signage Conference, September 14-16, 2008 in Philadelphia, PA. For those interested in a sneak peak of the AccuWeather.com’s content for Scala InfoChannel 5, a webinar will be held on September 4th, at 1:30PM EST. For more information, please visit http://www.accuweather.com/scala or send an email to mailto:sales @ accuweather.com.

About AccuWeather, Inc. and AccuWeather.com:

AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit http://www.accuweather.com for more information.

About Téléciné:

Established in 1986, Téléciné has been on the cutting edge of Digital Signage since the very beginning, starting with our first major installation in 1996.

Whether a client requires a completely unique in-store design for digital displays, the most creative content for those displays, or a full information system designed and installed worldwide, Téléciné has the people with the knowledge and experience to get the job done right. Téléciné has recently won international awards for its work including the Mobius Award, the Digi, POPAI and Marcom.

Téléciné has built its reputation for great Digital Signage by striving for the highest possible quality. Téléciné consistently delivers signage systems and content that meets all goals, and exceeds all expectations. More information is available at http://www.telecine.ca.

About Scala:

Scala is the leading global provider of dynamic solutions for the connected signage industry including digital signage software and advertising management software for both digital and traditional signage networks. The company’s connected signage solutions are used for dynamic signage networks in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks (retail TV), corporate communications (employee TV), digital menu boards, digital posters, community access channels (cable TV), hotel lobby signage and information channels, gas pump “toppers”, billboards, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the connected signage industry and today remains the world’s leading provider of solutions for creating digital signage networks, driving more screens than all competitors combined. The Company provides enterprise class advertising management solutions for both digital and traditional signage networks to the world’s largest outdoor advertising companies including CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. The Company’s cutting-edge digital signage platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in Canada, The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

###