Tag Archives: enclosures

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Versatile Digital Signage With LCD Enclosures

Using TV equipment for the purposes of out of home advertising is a relatively new idea. The slim line nature of LCD and plasma has enabled them to be used in places where their predecessor, the bulky cathode ray tube (CRT), could not. Using this type of advertising for non broadcast purposes has been given a whole host of names such as digital advertising, digital signage, narrowcasting and digital out of home advertising (DooH).

The purpose of these signage systems is not just limited to advertising either with more and more informational applications such as interactive maps in shopping malls and information kiosks on the high street. LCDs and plasmas are now regularly being implemented outside and the expansion of digital outdoor signage is expected to triple in the coming years as more and more business realise the greater audience potential by using this technology outdoors.

Using LCD and plasma displays and monitors and outside requires protection. Rain, wind-blown dust, snow, sleet, extreme heat and freezing temperatures are elements that have the potential to permanently disable a digital signage system.

Other areas also contain harmful elements tat can damage LCD or plasma screens. Factories and other industrial areas often require the use of monitors; displays or outdoor digital signage systems and these areas often contain large amounts of dust or in places that deal with food manufacturing, water too.

Digital signage has huge advantages over traditional print media in that digital signage:
• Is cheaper than creating and print ad campaigns.
• Flexible – promotions can be changed immediately
• Messages can be tailored and varied for different products or particular customers
• Revenue can be produced through selling advertising space
• It can help influence customer behaviour
• Provide important information
• Is far better looking than traditional print signs; improving company image
• Better visibility for warning signs or important information

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

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Digital signage enclosures ? Mobile Electronic Signage

Mobile digital marketing is an industry within outdoor dynamic marketing that is booming, so much so some firms are fitting a Monitor enclosures on the sides of delivery trucks.

Monitor enclosures – Best Protection.

With more and more organisations realising that they have valuable marketing real estate on their business vehicles, they are starting to cash in on prime real estate, by integrating out of doors electronic marketing into their vehicles, so that when the delivery truck is in transit, pedestrians on the foot path can see from both sides of the vehicle the content, this is an ideal marketing plan when there is a traffic jam, as more and more people will take note of the dynamic advertising campaigns.

But there is one massive challenge and that is the LCD and plasma screens, need protecting, not only from the local weather, dust and other vehicles but also from pedestrians, just imagine the harm a pedestrian would receive if they stepped out on a truck and accidentally collided with the Plasma screen, they could be disfigured for life.

Hence the cause that one company is investing in a variety of Lcd monitor enclosures, these protective TV housings offer all the protection needed to work properly whilst helping the business earn a residual income from the advertising shown on the television displays.

The explanation they choose Monitor enclosures, is that almost any maker of TV sets would fit a set selection of housings, making the deployment very cost-effective enabling the audio visual division to acquire low cost domestic televisions that are designed for the home.

These Lcd enclosure attach to the delivery vehicles sides with all the cables including power and internet are fed, the web-based is supplied through the 3G connection and GPS system inside the truck so updates can be scheduled, or done on the fly from the central office or even using GPS, so geographical targeted advertising for restaurant and hotels are displayed in local places.

Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.