Tag Archives: First

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Lenovo-backed ZUK unveils first handset

Lenovo-backed ZUK unveils first handset
There's 3 gigbyte RAM on board, with 64GB of internal storage. At the back, there's a 13MP camera with OIS … One of the phone's target users is university students, a key message sent during Tuesday's launch ceremony. Apart from collecting comments …
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Privacy Policy
"Personal Information" includes, for example, your name; home address; business address; e-mail address; telephone, wireless or fax number; short message service or text message address or other wireless device address; instant messaging address …
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Township Avoids Electronic Billboard Lawsuit
The Board of Commissioners subsequently agreed to remain “neutral” and not submit an opinion to the township Zoning Hearing Board on the company's requests for variances to erect signs along U.S. Route 422 west of Porter Road. At issue are plans by …
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Sitour USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

KINGSTON, NY (PRWEB) October 23, 2006

Sitour ( http://www.sitourusa.com ), the world leader in advertising and promotions ski, today introduced North America’s first wireless email message industry centers for ski resorts. This new media vehicle allows advertisers to reach the snow sports consumers with personalized real-time messages.


With the new message centers, advertisers can customize and deliver messages with greater frequency to customers waiting in lift lines and basic areas by sponsoring reports that can be instantly updated by ski on trails, traffic, weather, safety, and special events and provide other timely information.


Making his debut in the 2006-07 ski season in the stations nationwide, this large screen color signs that work with calendar software connected to the Internet can display text messages, and logos LED video animation, and are easily seen in direct sunlight and at great distances.


The first advertisers for the centers include Slim Jim, Mini Babybel cheese Bel Group and General Motors ConAngra Snack Foods of the Chevrolet division, with others in the negotiations.


“The message centers do day to communicate to customers or dry erase blackboards to lift a thing of the past,” said Monte Rios, president and CEO of Sitour USA. “This creates enormous opportunities for national and local advertisers as well to really reach the attractive demographics of skiers and snowboarders, who are rich, educated, active, health conscious and committed to the sport. “


The new signs will be installed in Sitour over 80 stations across the country this year, after the successful test facilities. Wintergreen Resort in Virginia is the first US mountain install a complete system covering all areas lift lines, tubing and base.


personalized, timely, frequent announcements

Using technology similar to that employed by the New York State Lottery to update its bulletin boards, ski resort operators can update messages about impending snowstorm, updates traffic for the return trip, trail closures, missing children reports and even sports scores busy day skiing as Super Bowl Sunday that skiers do not have to leave the tracks to see what happens.


Each message center will generate 1.5 million impressions per ad / season. The messages are repeated in the waiting model-based cycles on lifting lines for multiple and lasting impressions.


individual signs in the system can be personalized with messages tailored to achieve the desired demographic; for example, placing ads geared toward parents in the children’s ski area or those for entertainment or dinner near the main lodge.


“The message centers create a highly visible and effective marketing tool to promote current and future events and other activities in the mountains,” said Anthony Lanza, Superintendent Belleayre Mountain in the region of New York Catskills. “The graphics really get the attention of our clients. Targeted impressions we receive from the wireless LED reader boards Sitour offer the best value in advertising. “


Sitour brings a long history of innovating on advertising on the snow, starting with inventing the concept track map over 40 years ago. Since then, he has introduced cards scenic trails and the first advertising packages ski resorts built in the 1980s, multi-purpose ski and snowboard shows in the 1990s and the vertical tower and announcements Wireless LED message centers in the 2000s


About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, offering advertisers placements media at 215 stations in many major ski areas in North America and an international network of 900 stations in 11 countries. Sitour reached 70 percent of total market skier visits with advertisements that offer complete saturation both on the mountains and inside the resort lodges. Its customers include General Motors, Dannon, Kraft Foods and other Fortune 500 companies as well as large national and regional companies.


Editor’s Note :. Photos and media interviews are available

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First Co-Hosted Webinar from Atlantic Information Services and Gorman Health Group to Focus on Federally Facilitated Exchanges

Washington, DC (PRWEB) March 15, 2013

Information Services Atlantic, Inc. (AIS) has partnered with (GHG) Gorman Health Group stock of an exclusive series of webinars designed to provide timely and significant time information the government health care industry must implement health reform. The analysis of experts on the latest regulatory updates to war stories and best practices, these webinars provide the tools and guidance necessary to transform the regulatory policy into operational reality. The first webinar in this series, “Federally Facilitated exchanges between the application and implementation :. The time for talk is over, “ have a deep dive into EFCE, the application of the implementation and reconciliation

With EFCE capable of functioning in half the states next year, health plans face a tight deadline to complete applications, make decisions on benefits and contributions, complete back-end infrastructure and refine marketing messages. March 1 the direction of CMS presents an accelerated schedule with plans for applications online between April 1 and 30, the examination CMS in May and plans for revisions due June 21


In the March 26 webinar GHG experienced consultants will detail the whole process Plans must undergo to participate in exchanges facilitated by the federal government. Participants will have insider perspectives on key issues such as:

What in each component of the application FFE – what teams should be made and what information must be collected in order to complete it?
Why plans should take seriously certificates?
What are the key components of the plans should be in place before the launch of the exchange?
Why planning aid reconciliation will prevent huge risks in the management of member data and financial?
How broker boarding processes differ on trade in comparison with * commercial and Medicare plans?
How does the accreditation is for qualified health plans?

Visit http://aishealth.com/marketplace/c3rg18_032613 for details and registration information.


About Atlantic Information Services

Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for over 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, loose-leaf books, reports, critical databases, webinars and conferences. Learn more http://www.AISHealth.com.

About Gorman Health Group

Gorman Health Group (GHG) is a national health services company and professional software composed of subject matter experts, former health plan executives and seasoned regulators. For over 16 years, hundreds of clients millions of beneficiaries have leveraged the strategic solutions to advise and GHG technology to maintain compliant operations, improve market position, and anticipated growth objectives. Learn more http://www.gormanhealthgroup.com.

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Advantage LED Signs Launches Completion of De Queen First Assembly Church LED Sign

Houston, TX (PRWEB) July 1, 2013

Signs ADvantage LED recently announced the completion of their latest project; a new LED sign for De Queen First Assembly Church. The sign, according to Richard James, spokesman advantage LED signs, said it allows the church to get their message quickly and more effectively communicate with their congregation and community. In addition, it is easy to program, so that all staff can input messages for distribution.


James continues: “The use of LED signs has been proven to be at least 50 percent more people than other advertising methods. They are much brighter and more energy efficient than other message boards, and they catch the eyes of many passers than traditional signs. We see more and more churches are turning to LED signs to spread the word of their ministry. A Church LED display can be used to announce awareness programs, hours of service, inspirational messages, public service announcements, raising Funds and any message from the needs of the church. send to their community LED signs allow churches to quickly and effectively reach the public with ads in real time, in addition, the signs are actually cheaper than television, radio and newspaper advertising “

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Jonathan Reynolds, Youth Pastor of De Queen First Assembly Church and sign programmer, said: “We believe ?? the sign looks great and we believe that the sign will be an excellent out-of-the-box to reach people for the Lord. We only had the sign for a little while, but the response has been great. We get comments like: “It looks great”, “brilliant”, “Wow”, “awesome”. They are amazed. We use, and we plan to continue to use, the sign posting service time Sunday upcoming events, advocacy and general awareness to the community of De Queen. Overall, De Queen First Assembly Church is pleased to have their sign project complete and ready to start taking advantage of features of the sign. “


James added: “We can design a sign to fit the pattern of any church, something that will attract attention without being extravagant. We will be working with the budget of a church and offer special attention to non-profit organizations. A 3 ‘-6 3/8 “x 8’ 1 1/2”, the sign bought by De Queen First Assembly Church has a 12.5 mm iPixel Full Color Double Sided 80×192 iMatrix display. We believe that this sign will increase traffic and exposure for their church. “


About LED Signs advantage:
Signs
Established in 2009, LED advantage is an American manufacturer of LED panels and LED Billboards, direct sales companies and national organizations. Signs advantage LED functions as a key supplier of solutions in total labor, indicating that no job is too big or too small. With identification sign and manufacturing LED sign, they allow for complete installation, content creation, full software training and technical support.

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The first Annual UK Banking Social Media Report Launched by DigitalMR Shows HSBC and Lloyds TSB are the Most Talked about UK Banks on the Internet

London, UK (PRWEB UK) 16 March 2012

social media research specialist DigitalMR releases first media report in the UK ever annual Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011 full report covers:

Share of votes for all banks.
The monthly trend of the top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that users of social networks have on banks.
Individual focusing of the 10 largest banks.
Social media presence.
Strategy Recommendations for the use of media for social research.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors through a series of criteria for all of 2011

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national reference point for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to find out how they can improve their competitive position. “


Report Highlights

The five largest banks in the United Kingdom who receive the largest share of online mentions:

HSBC (14.4%)

Lloyds TSB (13.5%)

Halifax (10%)

RBS (9.6%)

Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

The top 5 most discussed through January to December topics were:

loans

credit cards

Customer Service

Online Banking

discovered
Loans />
net sentiment score

The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the three best performances in terms of the highest NSS implementation were:

ING Direct 57.5%

Halifax 43.3%

Clydesdale Bank 41.7%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.
The report
DigitalMR (powered by SociaNuggets ) analyzes thousands customer feedback posted by a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks, including Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, content and other data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


About SocialNuggets

SocialNuggets technology provides real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivered ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data . SocialNuggets, a company Serendio, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SociaNuggets.net

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ING Direct is the most popular bank according to customer comments on the Internet, reveals first annual UK Banking Social Media Report by DigitalMR

(PRWEB UK) 22 March 2012

Social media research specialist DigitalMR releases the first ever annual UK Banking Social Media Report on what customers are saying about UK high street banks online. DigitalMR analysed over 200,000 customer comments about high street banks across January to December 2011.

For the first time, UK banks will be able to gauge customer perceptions of their performance against that of their competitors across a range of criteria for the whole of 2011.

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national benchmark for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to find out how they can improve their competitive position.”

Report Highlights

Top 5 Net Sentiment Score

DigitalMR’s report measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Of the Top 10 banks measured across 2011, the five best performers in terms of achieving the highest NSS were:

1)    ING Direct 57.5%

2)    Halifax 43.3%

3)    Clydesdale Bank 41.7%

4)    Barclays 37.4%

5)    Santander 26.4%

The Royal Bank of Scotland was the only bank from the Top 10, which achieved a negative NSS with (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

Overall mentions – top 5 UK banks that receive the highest share of online mentions:

1)    HSBC (14.4%)

2)    Lloyds TSB (13.5%)

3)    Halifax (10%)

4)    RBS (9.6%)

5)    Santander UK (9%)

There is a large difference in the positive and negative mentions that some of the banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the highest share of positive posts.

However both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax accounted for only 6.2% of negative comments compared with a much larger proportion (9.5%) of positive ones.

The Top 5 most discussed topics across January to December were:

Loans

Credit Cards

Customer Care

Online Banking

Overdrafts

Loans attracted nearly 15,000 mentions on the internet. However, banks are likely to turn their attention to the topics that attracted a greater number of negative comments. The three most discussed topics with negative mentions were Customer Care, Loans and Bank Employees.

The full report covers:

    Share of voice for all banks.
    Monthly trend for top 10 banks.
    Top 10 Topics by number of mentions.
    The disruptive forces that social network users will have on banks.
    Individual focus of the top 10 banks.
    Social Media presence.
    Recommendations on strategy for the use of Social Media Research.

DigitalMR’s report (powered by SocialNuggets) analysed thousands of customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks including: Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, contents and further data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net







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The Issue of Customer Care Attracts the Highest Number of Negative Comments on the Internet, Reveals First Annual UK Banking Social Media Report by DigitalMR

London (PRWEB UK) 29 March 2012

social research specialist media DigitalMR publishes first ever annual report on the media in the UK Social Banking on what customers are saying about the UK major banks online. DigitalMR analyzed over 200,000 customer comments on banks high street in January-December 2011.

For the first time, British banks will be able to assess customer perceptions of their performance against that of their competitors across a range of criteria for all of 2011,

DigitalMR Group Managing Director, Michalis Michael commented: “This report provides a national reference point for how banking brands are perceived by customers online. Banks attracting criticism will be able to use the analysis to see how they can improve their competitive position. ”

Report Highlights

The top 5 most discussed topics online in 2011:

first loans
Credit cards
2nd

3 Customer Service
4th />
5th discovered

loans attracted about 15,000 entries on the Internet. However, banks are likely to turn their attention to subjects who received the highest number of negative comments. Top of the list was the issue of “Customer Care” with nearly 3,000 negative comments attributed to him in 2011 Customer service will be a major concern for 2012 that banks continue to close branches and reduce the number personnel. Other key topics to attract negative comments were: Loans, Bank employees and credit cards. These subjects each attracted more than 2,000 negative comments online customers.


Legal whole – Top 5 UK banks that receive the largest share of online mentions:

1) HSBC (14.4%)

2) Lloyds TSB (13.5%)

3) Halifax (10%)

4) RBS (9.6%)

5) Santander UK (9%)

There is a large difference in the positive and negative mentions that some banks attract. HSBC (9.5%), Halifax (9.5%) and Lloyds TSB (7.8%) received the largest share positive messages.

However, both HSBC (12.1%) and Lloyds TSB (10.8%) received a relatively higher proportion of negative comments. Conversely Halifax represented only 6.2% of negative comments over a much larger proportion (9.5%) of those positives.

Top 5 net sentiment score

DigitalMR not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive messages to each bank attracts negative, giving it a score of net sentiment (NSS). NSS is an overall percentage of net positive posts. Top 10 banks measured in 2011, the five best results in terms of achieving the highest NSS were:

1) ING Direct 57.5%

2) Halifax 43.3%

3) Clydesdale Bank 41.7%

4) Barclays 37.4%

5) Santander 26.4%

The Royal Bank of Scotland was the only bank in the Top 10, which achieved a NSS with negative (-2.1%). The next lowest was Bank of Ireland with a NSS of 0.5%.

The full report includes:

Share of votes for all banks.
The monthly trend of the top 10 banks.
Top 10 Topics by number of mentions.
The disruptive forces that users of social networks have on banks.
Individual focusing of the 10 largest banks.
Social media presence.
Strategy Recommendations for the use of media for social research.

The report DigitalMR (powered by SociaNuggets ) analyzed thousands Guest comments posted via a range of relevant finance related and open access platforms of social media websites. It measures not only the number of comments posted by consumers on the Internet, but also the feeling – these posts are positive or negative.

Results are based on comments posted by consumers on the major UK banks, including Lloyds TSB, HSBC, Halifax, NatWest, Bank of Ireland, Santander, Barclays, RBS, ING Direct, Clydesdale Bank, Saxo Bank, American Express, First Direct, Bank of Scotland, Abbey, Northern Rock, Northern Bank and Alliance and Leicester.

For more information on the full report, content and other data click here

Contact

For further information on the UK Banking Social Media Report.

Michalis A. Michael

mmichael (at) digital-mr (dot) com

Tel: +44 751 571 0370

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.


About SocialNuggets

SocialNuggets technology provides real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivered ready to use market intelligence for various industry sectors, including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available as full access to our data warehouse for analysis and integration with customer data . SocialNuggets, a company Serendio, was founded in 2011 and headquartered in Santa Clara, California For more information, please visit http://www.SociaNuggets.net

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First ever annual US Banking Social Media Report from DigitalMR to reveal that American Express is the most talked about US bank on the internet

London (PRWEB UK) 7 August 2012

DigitalMR analysed over two million online customer comments regarding the main US banks from April 2011 to March 2012. DigitalMR’s social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:


    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “This report will provide a comprehensive set of consumer driven benchmarks, so for the first time, US banks will be able to gauge customer perceptions of their performance against their competitors”.

Report Highlight – Top 5 most talked about US banks on the Internet

American Express 22.3%

Bank of America 20.5%

Citibank NA 18.3%

Wells Fargo 13.2%

HSBC 4.2%

Based on share of 2,145,835 comments

However, as the final report will show, there is a large difference between the positive and negative mentions that these banks generate.

Results are based on comments posted by consumers on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net







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First ever annual US Banking Social Media Report from DigitalMR and Cicero to reveal that American Express is the most popular bank according to customer comments on the internet

(PRWEB UK) 14 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The social media report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.

DigitalMR Commercial Director, Tom Hogg, commented: “A Net Sentiment Score provides an overall benchmark that indicates how well banks are perceived by their customers. In particular, banks recording negative scores need to focus on the areas where they can achieve the biggest gains – areas that are highlighted by the feature level NSS methodology”.

Report Highlights

Top 3 Highest and Lowest Net Sentiment Score

DigitalMR’s report will measure, not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative. The difference in the number of positive to negative posts that each bank attracts, provides it with a Net Sentiment Score (NSS). NSS is an overall percentage score of net positive posts. Among the Top 20 banks the top three best performers in terms of achieving the highest NSS were:

1)    American Express 63%

2)    Orchard Bank 59%

3)    Suntrust Bank 49%

The bottom three performers among the Top 20 banks were:

18) Bank of America (-9%)

19) Sovereign Bank (-10%)

20) Countrywide Bank (-17%)

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA.







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The first annual US Banking Social Media Report from DigitalMR and Cicero to show that American Express has the biggest Twitter presence

(PRWEB UK) 21 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The new report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms, including Twitter. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.
Please register here to receive advance free data from the forthcoming report.

DigitalMR Commercial Director, Tom Hogg, commented: “With Twitter becoming such a major communications channel for customers, banks really need to monitor and respond to what is being said about them, to drive the Twitter agenda for their brand”.

Report Highlights

The Top 3 most Tweeted Banks

1)    American Express 23.3%

2)    Bank of America 19.5%

3)    Citibank 18.5%

The report will measure, not only the number of Tweets posted by consumers, but also sentiment. Of the total Tweets analysed, a quarter were positive, 16.5% negative, 4.3% mixed, while over half (54.4%) were neutral in tone.

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net