Tag Archives: Generation

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Benefit From Next Generation Advertising with Digital Menu Boards

As the world is getting more and more competitive with each passing day, if you want to make people pay attention to your business – you better learn to think out of the box. Being just like the others is never going to pay off any more and for anybody looking for a success in this age of cut-throat competition – do whatever you can in order to provide your establishment a better visibility. There is no denying the fact that proper advertisement has a huge role to play in this regard – but the world of advertisement and promotion has also almost completely changed during the last few years or so. It is important that you find and embrace new and innovative promotional methods and Digital Menu Boards are one such method that you should be presently considering.

There is absolutely no denying the fact that a digital menu board is an excellent communication tool. This is something that was previously used only in the airports – but at present this is being widely used in shopping malls, restaurants and juice bars and also in coffee shops and other stores. Gone are the days of traditional printed menu cards or backlit menu boards and digital signage has now come up as the most alluring way of displaying menu items. As Digital Menu Boards are superbly stylish and extremely cost effective at the same time they have become extremely popular among food outlets and joints from all over the world.

A digital menu board is certainly an excellent way of keeping the audience engaged – mostly by the visual appeal brought in by the digital hardware used but it is the underlying digital menu board software that is actually responsible for developing the dynamic content and displaying them on the visual devices like LCD monitors or smartphones. In the world of digital signage, dynamic content development refers to making real time changes and getting it immediately displayed on screens over a local area or wide area network.

Digital Menu Boards presently available run on high-end digital signage software that is capable of streamlining a number of different concerned operations along with a user friendly interface for real time content management. Apart from scheduling and changing marketing materials, advanced data integration and a variety of content management features, digital menu board software can also link itself with the point-of-sale system of a business and display sales data in correspondence with other factors such as availability and product pricing.

Most of the best digital menu board software presently available brings in a range of network access and content management options and can also be operated directly from any existing computer. There are also standard security measures for restricting access to the content management system either fully or partially. Multi-user compatibility is another quality that adds to the versatility of the Digital Menu Boards and web based content management service is also available so that the entire system can be managed even from an offsite location too.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as electronic message boards, digital menus etc.
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Digital Poster – Events Boards Of The Next Generation

Indoor dynamic signage is normally used for advertising, now these LCD advertising displays are being deployed as the next generation of events boards, study how.

LCD advertising displays have been deployed to supply up to the minute publicity campaigns for organizations, by displaying the services and products in a very jaw dropping way. The content is by and large stored on the internal media player using a removable memory card, to update the content all you need to do is insert a USB drive into the usb port with the new ads and the LCD advertising display updates itself.

An evolution in hardware is a digital menu board.

Now using a fundamental LCD advertising screen, you can use both a PowerPoint template or just use pictures in the form of Jpg to produce the dynamic content, you can even find many at no cost PowerPoint templates on the net to be used for digital marketing. Using essential tools such as Microsoft Notepad jaw dropping project can be produced.

Events usage for an LCD advertising display

These can be used to promote future events, by placing the LCD poster in a high foot traffic area ahead of the event with jaw dropping graphics to tell everyone about the event; this then catches the interest off passers by.

A digital poster can be used for people to find their way in hotels and business centers and are brilliant in an emergency when a room is changed, for directing the way to the new room location. One thing a busy business center does not need is visitors distracting your operatives asking for directions to their new room, this is were the advertising screen comes into its own.

Not just limited to one position, a digital poster can be fitted in either landscape or portrait orientation using the rear mounting pattern on the rear of the Unit. These large format monitors grab attention and are without problems fitted, all you need is a power lead.

If flash ads needs to be displayed, a flash converter can be updated onto the memory card and then the campaign is added, using the on screen menu the orientation, ticker, dwell time and transitions are all set.

Digital Menu Board Kills Printed Menu

Appears outrageous but it is right, the American restaurant sector is in disorder as a new rule was approved in March 2010 that states all restaurants with more than 20 sites have to have the dietetic and calorific information for each menu item listed in the same size and color print as the product name, description and price.

If you where in the same situation, you would have the same issues, but this is not what you entered into when you purchased the franchise to the eatery.

Two options are available to this dilemma, the first is more affordable but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us ascertain the options.

Printed menu.

All bistros retain these, from in the restaurant, they probably have a take out menu too, so all these need reprinting by the printer by March 2011 to meet the new bill that has been approved.

Let us look at the options – your stationer will have an existing menu design, so costs for setting up will be low, but adding extra data will incur a minimal cost.

Using printed menus will not consent to you to market a daily special, for any quick serve restaurant owner this hand tying is restricting as they cannot bring to the patron anything that is cheaper and current from the market..

Digital menu board.

A digital poster is an electronic menu, supplying all the data you need to your consumers. Each unit has a LCD display with a in-built content player, all the information is stored on a memory card that slots into the player. All you have to do is create the menu layout with pictures, menu items, costs and the nutritional data, then configure the menu to put on show the menu in the most effective method.

Now what if you want to promote a special that is not on the menu?

Nothing like printed medium, a digital menu can be amended and the new item added and promoted throughout the bistro within five minutes.

The benefits out weigh any limitations with a digital poster or digital menu board, as these units are so compliant many small businesses are deploying them with little if any technical know how.

Knowing what you know know you can choose the solution that is right for you anr your company.

Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.

The author owns LCD Enclosures Global one of the leading makers of a range of outdoor digital signage protective monitor enclosures, as well as this range they also supply a varied range of digital poster for indoor digital signage.

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VBrick Unveils Next Generation Enterprise Video Platform at Streaming Media East

NEW YORK, Streaming Media East (PRWEB) May 13, 2014

VBrick Systems, Inc. today announced the market debut of VBrick Rev™, a high availability, fault tolerant and massively scalable enterprise video platform that leverages distributed databases and elastic computing resources to bring the benefits of the cloud to enterprise video communications.

For business users, VBrick Rev™ delivers a new level of reliability and performance for enterprise live webcasting. Its elasticity ensures that system resources can burst as needed so all viewers can access a webcast – even when tens of thousands of users access the system simultaneously. Viewers will also enjoy VBrick Rev’s sleek, modern user interface, which performs more like popular consumer video sites, offers collaboration and social media features, and has a responsive design that re-sizes for smartphone and tablet access.

IT and network teams using VBrick Rev™ can deliver video securely and scalably across their organizations while enjoying the same economy, management ease and flexibility of their other enterprise applications, like CRM. VBrick Rev™ enables enterprise video to become a predictable, monthly operating expense and frees operational staff from having to deploy, manage, upgrade and maintain fixed-expense dedicated on-premises hardware systems.

The platform’s powerful architecture dramatically improves system performance; in measurements of webcast onboarding, VBrick Rev™ is six times faster than a server-based system with the same load. Customers also benefit from high availability and reliability because VBrick Rev™, unlike server-based platforms that rely on relational databases, can be deployed as multiple, distributed federated nodes that can be geographically dispersed in on premise data centers, in public clouds, or in private clouds.

VBrick Rev™ also provides exceptional economy by allowing enterprise customers to use flexible cloud computing resources, and to dynamically allocate those resources to different functions, rather than having to buy, manage and maintain dedicated on premise systems. VBrick Rev™ also enables organizations to leverage their existing investments in wide area network and unified communications systems using a cloud-based, hybrid model where the video management system is in the cloud and video content is delivered using systems behind-the-firewall.

VBrick Rev™, which will be available summer 2014, will support the most widely used enterprise video applications including:

    Highly scalable live webcasts capable of reaching the laptop or mobile device of thousands or tens of thousands of employees located anywhere;
    Centralized video access, or “Enterprise YouTube,” providing a destination that enables authorized employees to access live webcasts and video-on-demand via a web browser from any device;
    Mass audience streaming from unified communications sources, such as a videoconferencing or Microsoft Lync—to create highly scalable live webcasts via the Enterprise YouTube “channel”;
    eCDN distribution, the backbone that enables video to be scalably delivered across the corporate WAN, whether using a system of dedicated media servers to transrate, transmux and relay live video, or a software agent partitioned off an enterprise WAN optimization solution;
    Integrated multi-screen publishing, leveraging the same, cloud-architected management system in a hybrid model using on-premise publish points to stream live video to screens from corporate lobbies to lunchrooms.

“VBrick two years ago made a major commitment to architect a platform that would be capable of supporting the massive influx of user-generated content from smartphones and other mobile technologies,” said Shelly Heiden, CEO of VBrick. “This same, cloud-based platform will also provide the backbone for our live and on-demand online video platform services next year, enabling VBrick Rev™ customers to use the same platform for internal and external video,” she said.

About VBrick Systems, Inc.

VBrick is a leading provider of enterprise video platforms with thousands of customers worldwide. Its solutions enable organizations to create, manage and distribute rich media information from virtually any source – from tablets, unified communications clients or cameras, to virtually any screen – from desktop to digital signage. Customers use VBrick for automated, integrated live and on-demand video in executive webcasts, online training, distance learning, communications and marketing. Learn more at http://www.vbrick.com.

VBrick is a trademark of VBrick Systems, Inc., USA.