Global Digital Signage Industry 2015 – Market Size, Share, Analysis, Regional Outlook, Growth Trends and Forecasts

Product Synopsis

2015 Global Digital Signage Industry Report is a professional and in-depth research report on the world’s major regional market conditions of the Digital Signage industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China).

The report firstly introduced the Digital Signage basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.

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The report includes six parts, dealing with: 1.) basic information; 2.) the Asia Digital Signage industry; 3.) the North American Digital Signage industry; 4.) the European Digital Signage industry; 5.) market entry and investment feasibility; and 6.) the report conclusion.

Part I Digital Signage Industry Overview

Chapter One Digital Signage Industry Overview

1.1 Digital Signage Definition

1.2 Digital Signage Classification Analysis

1.2.1 Digital Signage Main Classification Analysis

1.2.2 Digital Signage Main Classification Share Analysis

1.3 Digital Signage Application Analysis

1.3.1 Digital Signage Main Application Analysis

1.3.2 Digital Signage Main Application Share Analysis

1.4 Digital Signage Industry Chain Structure Analysis

1.5 Digital Signage Industry Development Overview

1.5.1 Digital Signage Product History Development Overview

1.5.1 Digital Signage Product Market Development Overview

1.6 Digital Signage Global Market Comparison Analysis

1.6.1 Digital Signage Global Import Market Analysis

1.6.2 Digital Signage Global Export Market Analysis

1.6.3 Digital Signage Global Main Region Market Analysis

1.6.4 Digital Signage Global Market Comparison Analysis

1.6.5 Digital Signage Global Market Development Trend Analysis

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Chapter Two Digital Signage Up and Down Stream Industry Analysis

2.1 Upstream Raw Materials Analysis

2.1.1 Upstream Raw Materials Price Analysis

2.1.2 Upstream Raw Materials Market Analysis

2.1.3 Upstream Raw Materials Market Trend

2.2 Down Stream Market Analysis

2.1.1 Down Stream Market Analysis

2.2.2 Down Stream Demand Analysis

2.2.3 Down Stream Market Trend Analysis

Part II Asia Digital Signage Industry (The Report Company Including the Below Listed But Not All)

Chapter Three Asia Digital Signage Market Analysis

3.1 Asia Digital Signage Product Development History

3.2 Asia Digital Signage Process Development History

3.3 Asia Digital Signage Industry Policy and Plan Analysis

3.4 Asia Digital Signage Competitive Landscape Analysis

3.5 Asia Digital Signage Market Development Trend

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PQ Media: After 3 Years of Slowing Growth, DOOH Media Pacing Up 11% in 2014, Driven by Strong Ad Spend on World Cup, Olympics, Health & Transit Nets, Aussie Digital Surge

STAMFORD, CT (PRWEB) August 04, 2014

Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $ 8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media’s annual performance benchmark released today. Key first-half indicators point to DOOH growth accelerating to 11.3% in 2014, boosted by a dynamic combination of the global economy gaining momentum, two sporting mega-events, and increased healthcare, political and transit ad spend, says the new Global Digital Out-of-Home Media Forecast 2014-18.

Influential developed and emerging markets stuttered in 2013, due to myriad challenges posed by debt issues, asset bubbles, political tensions and slower economic growth in high-flying markets like China. These issues filtered down to ad-driven media, which also faced tough comparisons with 2012 as a result of the even-year boost from pivotal sporting and political events. Roadside digital billboards and cinema-based video networks – the two largest location categories – were the most affected verticals in 2013.

While global revenue growth decelerated again in 2013, consumer exposure to DOOH increased at the same rate as in 2012, rising 7.2% to an average of 14 minutes per week, estimates PQ Media. Key growth drivers included new deployments and the expansion of existing DOOH media in high-traffic areas of the world’s largest cities. Average consumer exposure is pacing for accelerated 9.5% growth in 2014, driven by higher engagement with newly launched DOOH, particularly during the Winter Olympics in Russia and the World Cup in Brazil.

PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); and more than 10 key indoor/outdoor locations, including roadside, cinema, retail, transit, healthcare and entertainment.

DPNs generated 71% of global DOOH revenues in 2013, growing 8.4% to $ 6.26 billion, a slight deceleration from 2012. Slow-moving economies weighed on cinema – the largest DPN vertical – resulting in several Top 15 Global Markets posting revenue declines. Global cinema networks had the worst year in recent memory produced the weakest years on record, although some slack was picked up by US cinema nets, which had their best year since 2010, as well as strong gains by transit and healthcare DPNs.

Although global revenue is on pace for faster growth in 2014, several challenges continue to shadow DPN operators, including issues related to standardized measurement, planning and buying systems, mobile media integration, and operator consolidation and its impact on network scale.

“From the Americas to Asia-Pacific, financial transactions involving DPN operators continued unabated in 2013 and the first half of 2014,” said Patrick Quinn, CEO, PQ Media. “A diverse group of deals were consummated across the vertical spectrum, including cinema, healthcare, corporate and transit networks, reaffirming that consolidation is accelerating and likely to churn for several more years.”

Among the major M&A deals announced in 2013-14 were National CineMedia’s proposed acquisition of Screenvision; Captivate Network’s planned purchase of the Wall Street Journal Office Network; and Cineplex’s acquisition of EK3 Technologies. Notable equity investments included those involving Captivate, GSTV, Mood Media and Eletromidia. And while the enigmatic RMG Networks went public, the esoteric Focus Media went private.

The rapid growth of mobile media has created the proverbial “frenemy” for DPN operators, as it has become imperative to integrate mobile technology into ad campaigns, particularly those aimed at post-Boomer generations. Driving consumer engagement through mobile interactivity will only become more important with each passing year. DPNs are already being squeezed by mobile, with brands increasingly demanding mobile components to their integrated media campaigns.

“To put this juggernaut into perspective, our research indicates that mobile media revenues from the US alone will be larger than the entire global DOOH industry by year-end 2014,” Quinn said, referring to data from PQ Media’s Global Digital Media & Technology Series.

Meanwhile, DBB growth slowed for the second consecutive year in 2013, rising 11.5% to $ 2.6 billion. The sharp deceleration was mainly due to local government rulings that led to digiboards being shuttered in major metros, such as Los Angeles and Moscow. Nevertheless, OOH operators continue to transition static signs to digital for the simple reason that digisigns generate higher revenues and margins.

In addition, digital screens placed in and around transit hubs, sporting venues and busy roadside locations have become must-buys for brands during major sporting events and political campaigns because they reach on-the-go consumers with a combination of dynamic ads and real-time results. For example, the increasing amount of soft money and third-party groups involved in US elections drove double-digit increases in political ad spending on OOH media in 2010 and 2012. DBBs were a key contributor due to their ability to tailor messages and respond to breaking news. PQ Media expects these trends to spur DBB revenue growth of 15.7% this year to $ 3.01 billion.

Asia-Pacific was the largest of the four global regions in 2013, with aggregate revenues of $ 3.83 billion, fueled by surging growth in Australia and a strong rebound in Japan. The US remained the world’s largest DOOH market, with $ 2.37 billion in revenues, followed by China at $ 1.87 billion. The injection of ad spending and new deployments ahead of the World Cup helped Brazil’s DOOH industry grow at the fastest rate, rocketing 41.9%, followed by Australia at 23.6%.

US DOOH media revenues rose at an accelerated 8.7% in 2013, driven by strong growth in healthcare nets, which benefited from new ad dollars related to the Affordable Care Act. DPN revenues increased 9.5%, as the transit and entertainment categories joined healthcare to offset slower growth in retail and cinema. US DBB revenues were up 7.2% in 2013, the lowest growth rate since PQ Media began tracking DOOH.

About the Forecast

The 7th edition Global Digital Out-of-Home Media Forecast 2014-18 is the industry’s annual performance benchmark, delivering actionable intelligence covering operator revenues, consumer exposure, key drivers and growth projections by country, platform and location from 2008-18. This year’s edition features a new user-friendly PowerPoint format, Global DOOH Market Rankings by revenue, exposure and growth, and comparisons to other media. Enhanced value-add Excel Databook amplifies the core report with hundreds of drill-down datasets by country, platform and location. Click through a Forecast link above to download a free Executive Summary and Sample Databook.

About PQ Media

PQ Media is a cutting-edge market research, publishing and advisory firm, delivering actionable strategic intelligence to the world’s leading media, entertainment and technology companies. Our analysts use a proprietary and proven methodology to analyze key performance indicators of hundreds of digital and traditional media sectors, platforms and companies, with a keen focus on helping clients make smarter decisions amid a fast-changing media ecosystem.







Luxury Marketers: Where is the Best Opportunity for Growth in 2014?

Stevens, PA (PRWEB) March 11, 2014

Business leaders are facing an increasingly challenging environment, what with a record-setting chill gripping the country all winter, continued weak recovery from recession, unknown impacts of Obamacare initiatives, continued high unemployment, changes in consumer sentiment in emerging markets like China and now growing global unrest, notes Pam Danziger, president of Unity Marketing, a research firm focused on the affluent consumer segment.

Throughout the past several years, the luxury market has offered businesses and investors safe haven with the affluent consumer segment remaining resilient and aggressive shoppers. But a March 2, 2014 Wall Street Journal article warns that even the luxury market may be facing a crisis point, as “soaring luxury-goods prices test wealthy’s will to pay.”

The question is whether today’s affluent customers have reached a tipping point in which their desire for luxury no longer exceeds the price they are asked to pay. New consumer research from Unity Marketing suggests that 2014 may be the year when luxury marketers must confront that tipping point which will challenge their traditional branding and marketing strategies and their underlying assumptions about their target customers.

Changing times call for changing business strategies, Danziger advises. A new study conducted among over 1,300 affluent luxury customers spotlights opportunities for marketers that might otherwise be missed without rigorous research. This research is highlighted in the new luxury trend report Luxury Market Trends for 2014: What’s Ahead for the Affluent Market in 2014 and How to Take Advantage of the Opportunities.

“With so many unknowns, luxury marketers need to focus on the customers that offer the best prospects for growth both now and into the future, and that is the younger generation of consumers on the road to affluence. They need to understand their special needs and desires and configure their marketing strategies to attract their loyalty,” says Danziger.

“While income and wealth demographics are frequently used by luxury marketers to identify their best prospects, knowing that a prospective customer has enough money to pay luxury brand’s high prices isn’t enough to predict who is most willing to spend that money to buy. Unity Marketing’s recent study points to the fact that the age of the customer, rather than income, is a more important predictor to identify a brand’s best prospects.” This new study will help marketers focus on these high-potential younger customers who may be new to many luxury brands that historically focused on the over 50 year old crowd.

Recent trends in affluent consumer demand and spending for luxury goods reveals many affluents are trading down to less expensive brands

As past consumer behavior is often the best predictor of future behavior, the new report examines recent trends in affluent consumer behavior. For example, affluents’ overall demand for luxury goods such as clothing, fashion accessories, jewelry, watches, beauty, personal electronics, wine and spirits and other personal luxuries rose at the end of 2013, but spending is off by 31 percent from same period in 2012. Such a pattern — a spike in demand, but a decline in spending — points to luxury shoppers taking advantage of sales, discounts and trading down to less prestigious brands.

This is the pattern which the recent survey shows. It sends a clear signal that luxury brands can’t keep doing the same things and expecting to succeed. Marketers need to build connections with the young affluents, ages 24-44 years with incomes over $ 100,000, that are more willing than their seniors to trade up to luxury brands.

Danziger says, “Demand for high-end luxury goods and services is greater across the board among young affluents than matures, 45 years and older. What’s more, young affluents consistently spend about 50 percent more than mature affluents on luxury. Understanding this young consumer and what they value is critical to find growth in 2014 and in coming years.”

The new trend report highlights some trend setting brands, like Michael Kors, Uniqlo, Black Box Wines, Top Shop, and Havaianas that have successfully captured the generous spending of young affluents by playing to their unique sensibility. Young affluents are turning away from brands that primarily are used as status symbols, which is rapidly becoming passé as the 1% is increasingly vilified. Instead they want brands that reward them with pride of ownership and send a smart shopper message.

“The new report looking at the luxury market in 2014 is a quick but in-depth look at the current luxury customer market: what they are buying, how much they are spending, and where they are going in the future. It provides marketers with new insights and new ideas that can stimulate cutting-edge concepts and marketing strategies that will help growth for 2014 and into the future,” Danziger said.

More About Luxury Market Trends in 2014: What’s Ahead for Affluent Market in 2014 and How to Take Advantage of the Opportunities Trend Report

The results of a recent survey among n=1,335 affluent luxury consumers (average income $ 260k) revealing their recent luxury purchases, attitudes toward luxury spending and expectations for future spending, along with profiles of key competitors which are taking advantage of emerging opportunities in the shifting affluent consumer marketplace are detailed:

    State of the luxury market and affluent consumers place in it (p. 2-7)
    Survey introduction & methodology (p. 8-12)
    Affluent income demographics, including HENRY & Ultra-affluent segments (p. 13-17)
    Luxury Consumption Index (LCI) & what it reveals (p. 18-22)
    Trends in luxury demand, luxury purchases & spending (p. 23-29)
    Emerging Ultra-affluents consumers: Luxury marketers best customer prospects (p. 30-32)
    Marketers that are bringing it: Michael Kors, Black Box Wines, Uniqlo (p. 33-36)
    What’s hot, what’s not in luxury (p. 37)
    Planned future purchases & positioning your brand (p. 38-44)
    Detailed analysis personal luxury spending (p. 45-49)
    Affluent’s favorite shopping destinations (p. 50-54)
    Affluents attitudes about money, investing & spending and luxury (p. 55-62)

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper’s Bazaar. Luxury Daily named Pam to its list of “Women to Watch in 2013.”

Pam gives luxury marketers “All Access” to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

Pam’s latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $ 27, hardcover) and Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).