Digital Signage Technology India Surpasses All Traditional Means of Marketing

The changing world is the world of advertising. You need to advertise, no matter whether you are shopkeeper, artist, florist, celebrity or doctor. It is must to spread awareness among target audience; else you are out of competition. Thanks to marketers that have made steady efforts in coming up with different marketing means that could help establish brand awareness and enhance online visibility. Gone are the days, when people use to rely on advertisement copy in magazine, newspaper or printing of brochures, banner and pamphlets. Even the static board concept of advertising has turned obsolete. Today, organizations use digital signage to spread the word and help people know different products and services.

Digital signage technology India has also grown much in demand, because of its effectiveness. It involves the use of remote-controlled distribution and playback of digital content on various networks of displays. The display board may vary with regard to screen size, needs of advertising, etc. you could easily find them across restaurants, hotels, corporate environment and numerous other places. It has turned out to be one of the interactive mediums that assists in corporate messaging, brand building, etc. It fulfils the goal of advertising by promoting a product. It can be taken into advantage by displaying rich messages, targeted on basis of group, location, product type, etc.

Digital signage enjoys more number of advantages over television and other advertising means. This technology can be used, when consumers are in active state of purchase. At the same time, they are quite close to the point of purchase. Consumers have reported it to be useful because of better user experience. It is expected to double the message retention and brand awareness. Users feel happy to get complete information. On other hand, display of message to targeted audience at right time and at right place is what companies look for and thus, is has turned up with win-win opportunity for the growth of business. Even the sales figures are expected to improve with time. Hence, it is useful not only for consumers, but also for businesses. As a proof of play, it can surpass any other medium, as it has a facility of reporting, screen by screen, the number of times an ad was run, the number of consumers who interacted with a given screen and even, the number of people who actually watched the screen.

In order to get these benefits of advertising, companies need to have both hardware and software that work seamlessly with each other. There are digital signage companies that can be contacted for the complete assistance. They design in customized solutions that could cater to the needs of the business and thus, can be used as an efficient and powerful means of marketing.

Author has been speclist about the Digital Signage technology for the long time and the solutions for Digital Signage Software, content creator and network manger.

4th World Tea & Coffee Expo 2016, Mumbai, India

Mumbai, India, February 23rd, 2016 — 1st Edition – Feb 2013 – 35 Exhibitors from 5 Countries & 2400 Visitors | 2nd Edition- Sep 2014 – 40 Exhibitors from 6 Countries & 2900 Visitors | 3rd Edition- Oct 2015 – 52 Exhibitors from 8 Countries & 3200 Visitors | 4th Edition- Oct 2016 – Over 90 Exhibitors & 5000 Visitors (Targeted).

Website:
http://www.worldteacoffeeexpo.com

Purpose:
The World Tea & Coffee Expo was launched in 2013 to offer an organized avenue for all the industry stakeholders to come together under a single roof for networking, business expansion and ideas exchange. Cutting through a plethora of food and food processing shows and focusing purely on the tea and coffee segments, the Expo has established itself as the official Industry show with just three editions under its belt.

Show Highlights:
More Country pavilions & Buying delegations from Dubai / Iran / Russia, Nepal and many more planned. This expo is the catalyst for companies to expand presence in India .Launch of latest technology and innovative products/retail chains, Bulk Orders, Appointing of Distributors or Exporters at Expo ensures substantial interest from potential business associates with display of International and Indian innovations, the Expo will determine trends related to the entire spectrum of the Hot Beverage sector

Additional Activities:
B2B match-making, Workshops & Championships, a High Level 2-day Conference by Industry leaders, academicians and policy makers, export/import guidance kiosks, Knowledge zone etc.

Show Dates:
20th Oct – 22nd Oct 2016 (Thu – Sat)

Installation:
19th Oct 2016 / Dismantling: 22nd Oct 2016 up to Midnight

Expo Location:
Bombay Exhibition Centre (NSE), Goregaon East, Mumbai, INDIA

Exhibition Hours:
Thursday, 20th Oct 2016 – 10:00 am – 6:00 pm
Friday, 21st Oct 2016 – 10:00 am – 6:00 pm
Saturday, 22nd Oct 2016 – 10:00 am – 5 pm

Seminar / Conference Hours:
Thursday, 20th Oct 2016 – 12:00 pm to 2:00 pm & 2:30 pm – 5:00 pm
Friday, 21st Oct 2016 – 11:00 am to 1 pm and 2:00 pm – 5:00 pm

Workshop/Demo Area Hours:
Saturday 22nd Oct 2016 – 11:00 am to 2.00 pm & 2:30 pm – 5.00 pm

Registration and Admission:
The show is not open to general public. This is a trade event and only industry professionals will be allowed. No one under 18 permitted. No retail sale.

Previous Show Results:
2015 total attendance included 52 exhibiting companies from 7 countries and over 3200 Trade Visitors. Supporters: Tea Board of India, Federation of Indian Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), SME Chamber of India, Confederation of Indian Small Tea Growers Association (CISTA), Dubai Multi Commodities Centre (DMCC) Iran Tea Traders Association and Rwanda Development Board.

Exhibitor Profile:
Tea & Coffee Manufacturers & Brands, Machinery MFRs & Packaging companies, Tea & Coffee Dealers/Exporters/Importers, Tea / Coffee Vending Machines Manufacturers, Roasters And Blenders, Flavored Beverages Manufacturers, Manufacturers of Equipment & Appliances, Raw Materials Suppliers & Manufacturers, Retail Café Chains / Franchisors, Processors & Processing machinery MFRs, Milk & Milk Products, Sugar & Sugar substitutes/Artificial Sweeteners, Tea & Coffee Accessories manufacturers, Service Providers & Others

Attendees/Visitors:
Tea & Coffee Distributors/ Retailers/Wholesalers, Hoteliers/ Institutional Caterers, Restaurateurs & Café Owners, Airlines, Importers & Exporters, International Delegates & Buying Teams, Trade Buyers, Hotel Supplies Dealers, Mass Grocers/Supermarkets/Malls, Purchase Managers of Large Offices & Retail Chains, Packaging professionals, F & B/Catering Managers, Dieticians / Nutritionists / Food Professionals, Chefs & Cooking Experts, Tea & Coffee Aficionados and General Visitors.

Branding/ Promotions Strategy:
WTCE has developed an aggressive GLOBAL marketing campaign designed to attract the largest number of buyers. Attendees include decision makers and influencers.

Our strategy will include:
* Tie up with relevant associations
* Newspaper / online and social media promotions
* Email blasts / SMS Blast / Telecalling
* Newspaper inserts and newspaper advertisement
* Print and digital PR
* On site branding
* Exhibitor directory designing and printing

Estimated Industry Participation:
5,000 (80% from India and balance from overseas)

Our Clientele:
Aspen Projects India Ltd, Ahinsha Chemicals Ltd, Bry-Air (Asia) Pvt. Ltd, Emmppe Associates, Tea Board of India, Lochan Tea Limited, Variety Food Products, Distribution Co. Pvt. Ltd, Golden Tips Teas, National Innovation Foundation, Shrinath Rotopack Pvt. Ltd, Clearpack India Pvt. Ltd, Manjushree Plantations Limited, Sunshine Tea, Tamilnadu Tea Plantation Corporation, Saraf Trading Corporation Pvt. Ltd, Tee Pack Speziolmoschinen Gmblt Co. Kg, M/S. Hira Lal Ashok Kumar, Bombay Tea Trade Association, Swiss Pac Pvt. Ltd, Indiamart.Com, Trade India.Com, Tetrahedron Beverages Pvt. Ltd, Darjeeling Tea Association, M. Kantilal & Co, Four Square Media Pvt. Ltd, Trade4india.Com, L. B Associtates Pvt. Ltd, Max Worth Trading Co, Iron Buddha, Prabhat Dairy Pvt. Ltd, Kanak Security Solutions, Dph Inter National Gmbh, Grainpro Usa Hires, Kebun Rimau Sdn Bhd, Lavazza, Ace Industries, Aeropress India, Amar Tea Pvt Ltd (Society Tea), Aum Agri Freeze Foods P Ltd, Coffee (Hindustan Unilever Ltd), Control Union Certification P Ltd, Dcpl Life Science Pvt Ltd, Dubai Multi Commodities Centre, Evergreen Dooars Tea Pvt Ltd, Eversys Of Switzerland, Federation Of All India Tea Traders Associations(Faitta), Federation Of India Export Organizations(Fieo), Flavourtech Pty Ltd, Australia, Girnar Food & Beverages Pvt Ltd, Lipra Nutriscience, Madhu Jayanti International Ltd, Mohani Tea Leaves Pvt Ltd. Neel Beverages Pvt Ltd, Rwanda Development Board, Shreeji Screen & Filters Pvt Ltd, Sussegado Coffee India Pvt Ltd, T.M.E Srl, Italy, Teamac S.R.L, Italy, Tirupati Products, Umang Special School, Koya Traders & Manufactures Lld., Sira Impex Pvt. Ltd, Gourmet Treats, Neel Beverages Pvt. Ltd, Brite Automation, Sterling Agro Industries Ltd, The Coffee Company, Ace Industries, Golden Tips Tea Company Pvt Ltd, Varietea Food Products Ltd, Makaibari Tea & Trading Co. Pvt. Ltd, Simla Tea Company Pvt Ltd, Organic Small Tea Growers Association, Assam, Avkash International, Rangpur Tea Association Ltd, Umang Special School,Ccl Products India Ltd, Café Coffee Day, Vidya Herbs Pvt Ltd, Shree Vardhman Jivdaya Kendra, Leo Retail Concepts, M Kantilal & Co, Atharva Agro Organics, Nilkamal Ltd, Deesha Tea Endeavours P Ltd,Coffee Board Of India, Jim Trade, Prajakta Technology Pvt. Ltd. – Udyogprerana, Cista, Global Fairs And Media Pvt. Ltd.,Lolita Coffee Colombia, Instantina Ltd Uk, Hva Foods Plc Srilanka, Tea Talk Pvt Ltd Srilanka, Reviva Tea Pvt Ltd Srilanka, Srilanka, Buhler India Pvt. Ltd. Germany, Trade Agency – Vietnam Embassy In India Vietnam, Techknow Enterprise Inc Usa.

Show Contact:
Mr. Mitesh, Project Director on +91 9820503876 mitesh@sentinelexhibitionsasia.com or Tel: +91 22 28625131 / Fax: +91 22 28625133 http://www.worldteacoffeeexpo.com

Show Owner and Producer:
Sentinel Exhibitions Asia P Ltd (http://www.sentinelexhibitionsasia.com) is the Show owner and organizer

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Adukia Road
Off S V Road, Near Seasons Restaurant
Kandivli (W), Mumbai – 400 067, India
Mob: +91 98205 03876
Tel: (91 22) 28625131/32
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.worldteacoffeeexpo.com

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SmartClass, Smart Board, Portable Interactive whiteboard Madurai Tamilnadu India

We are providing SmartClass, Smart Board, Interactive whiteboard, Digital Podium, Digital visualizers, Digital Smart Class Content for CBSE, Samacheer syllabus. SmartSchool Solutions, Madurai, Tamilnadu, INDIA has dealer support hub centers in Madurai, Virudhunagar, Aruppukottai, Kovilpatti, Trichy (Tiruchirappalli), Tirunelveli, Nagercoil, Kanyakumari, Nagapattinam, Thoothukudi (Tuticorin), Theni, Cumbum, Thenkasi, Pudukkottai, Pattukottai, Karaikudi, Sivagangai, Ramnad, Rameshwaram, Vellore, Ambur, Vaniyambadi, Dindigul, Karur, Palani, Rajapalayam, Tiruppur, Erode, Villupuram, Udhagamandalam, Paramakudi, Mayiladuthurai, Srivilliputhur, Tindivanam, Dharapuram, Tenkasi, Ramanathapuram, Sankarankoil, Namakkal, Bhavani, Rameswaram, Perambalur, Manapparai, Melur, Kodaikanal, Ambasamudram, Kayalpattinam, Sattur, Usilampatti, Keelakarai, Oddanchatram, Coimbatore, Kumbakonam and Thanjavur. We also have dedicated team to support all over Tamil nadu.
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Origins Advertising Pvt. Ltd. Partners With and Converts to BroadSign International, LLC in India


An Origins large-format LED display illuminates the golf course.


India-based digital signage network operator, Origins Advertising Pvt. Ltd., has announced its partnership with and conversion to BroadSign International, LLC’s automated software platform.

Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other prominent locations. The network expects to expand to a minimum of 50 large-format digital billboards and over 1,000 smaller-scale screens in upcoming years.

“BroadSign came highly recommended at Digital Signage Expo,” said Rajneesh Rawat, Co-founder and Managing Director at Origins. “Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing a big competitive advantage in this market.”

Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content that is innovative, dynamic and responsive to real-time triggers. A typical slot lasts 30 seconds.

In total, Origins-managed displays reach an audience of 25 million and run ads by customers like Toyota, Godrej Group, the government and retail clients.

“Origins is known as a quality integrator within digital out-of-home and other media channels,” said Skip Beloff, Vice President of Sales at BroadSign. “We are pleased that such an organization is incorporating and promoting our technology in its solution to facilitate growth and advancement in the Indian DOOH industry.”

Learn more about BroadSign’s international digital signage software offering by signing up for a free trial.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based digital signage software. Its award-winning, automated approach to content management is mature, reliable and robust, and gives digital out-of-home networks an unlimited capacity for growth without adding personnel. BroadSign’s sophisticated platform and cost-effective line of smart players, BroadSign Xpress and BroadSign Xpress Pro, decrease the cost of network deployment.

BroadSign’s constant growth, extensive customer base and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.

About Origins

Origins Advertising Pvt. Ltd. Is a leading agency in North India with over 100 employees across six offices and more than 600 million rupees in billing. Origins has built a reputation of being not just the biggest but the best full-service, comprehensive advertising solutions agency with a strong foothold and successful projects across the domains of Digital, Print, Indoor and Outdoor Advertising, Events, Radio and other services. http://www.origins.co.in







Research and Markets: India Digital Signage Market (2014-2019): Market

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