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Tag Archives: iPhone
The march of the Androids – Apple iPhone pushed into 4th place as Android models dominate online discussion according to social media research specialist DigitalMR
London (PRWEB) January 12, 2012
Social media research specialist DigitalMR releases latest findings on what customers are saying about smartphones on the internet.
DigitalMR analysed over ¼ million customer comments about smartphones across September-October 2011. Nearly two-thirds (62%) of these customer views are positive, compared with 38% negative.
Android models are the most mentioned smartphone brands. Samsung attracts the most mentions with a 30% market share of all positive comments and a 31% share of the smaller, negative comments group. Next placed is HTC with 22% positive mentions and 19% negative, followed by Motorola with 17% positive and 15% negative.
Together, the three Android brands account for two thirds (68%) of all measured online customer comments regarding smartphones.
Although Apple has fewer overall mentions it attracts more negative mentions than Motorola with a 17% share of all negative comments. This may well be related to customers experiencing teething problems when switching over to the new iOS operating system in October.
Results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP across Sep-Oct 2011.
Established smartphone models from Apple and RIM (Blackberry) only account for 14% and 7% of total customer comments respectively.
DigitalMR’s analysis (powered by SocialNuggets) is based on comments posted via a range of relevant websites and open access social media platforms. It measures, not only the number of comments posted by consumers on the internet, but also their sentiment – whether posts are positive or negative in nature.
Managing Director of DigitalMR, Michalis Michael commented: “The march of the Androids continues with their increased sales and market share gains being matched by consumers’ conversations online.”
All the brands measured, achieve a positive Net Sentiment Score (NSS) for Sep-Oct. NSS provides an overall percentage score of net positive posts.
The average NSS taken across all the brands measured is 24%. This shows customers are generally very happy with their devices and are sharing the good news online.
Of the three most talked about brands on the web, HTC had a NSS of 31%, followed by 29% for Motorola and a slightly below par score of 23% for Samsung.
The highest NSS is achieved by HP with 50% (although this is derived from a relatively small base number of mentions) followed by Nokia (47%) with the lowest NSS recorded by Sony Erickson (4%) and Apple (6%).
Features
DigitalMR measures thousands of customer posts regarding the services and features attributed to smartphones.
“Operating system” and “Service provider” features generate the most comments overall. “Operating system” attracted a 17% share of positive mentions which was outweighed by 28% share of negative ones. The next most mentioned feature “Service Provider” produced 23% positive vs 19% negative. “Body” – the design and shape of the handset – received far more positive comment than negative (20% share positive vs just 8% share of negative.
In their words – customer comments sample
Nokia
“excellent choice. It still remains Nokias best phone despite other models released after it. I have one, its the most amazing device and i know i’ll be keeping mine for years and years and with easy free updates for the next five years atleast, its a solid investment”.
http://uk.answers.yahoo.com/question/index?qid=20111015041838AAnjcKx
Apple
“Agreed! I do feel disappointed – I ordered on the 7th but my order still says processing. Every person I know who wanted a 4S now has one except me – the difference – I’m the only person to pre order directly from apple rather than turn up at a store or get one through my phone company! Seems pretty unfair really!!!!”.
https://discussions.apple.com/thread/3372464?start=120&tstart=0
Click here for further customer comments and more about web listening reports
Contact
For regular reports and more information:
Michalis A. Michael
mmichael(at)digital-mr(dot)com,
tel: +44 751 571 0370
http://www.digital-mr.com
About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.
Click here for more about SocialNuggets
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Mipwr to Crowdfund iPhone Case that Allows Users to Charge the iPhone with Their Hands
Arlington Heights, IL (PRWEB) September 16, 2013
A discovery made almost 200 years ago, still lives today as a practical method of manufacturing electricity; electromagnetic induction. The all new Mipwr Dynamo iPhone case has taken this method of creating electricity, and applied it to technology that can power cellular devices when users need it most.
Mipwr Dynamo is a protective iPhone case, backup battery and hybrid charger all in one compact and sleek looking design. The case contains a 400 mA battery, along with a concealed push lever that, when pumped, generates electricity to charge the internal battery. For every one minute of actuating the push lever within the case, users will produce enough power for 30 seconds of talk time or text.
“After witnessing the aftermath of power outages from recent natural disasters, such as Hurricane Sandy and the cruise ship disasters, we thought about taking the existing technology of electromagnetic induction, and making it small enough to fit in the back of a cell phone case,” says Mipwr Dyanmo co-founder Karl Lee. “We thought, ‘how cool would it be to have an alternative energy source, besides a back up battery, that could power a mobile device, so users could send out a message or phone call in an emergency.’”
Once creators Karl Lee and Bob Panos came up with their idea for the new iPhone case, they contracted the help of a prototyping company. After months of sifting through numerous factories in Shenzhen, selecting the materials for molded parts, locating a suitable lithium ion battery, and designing the electronics circuit board, the team was able to come up with a working prototype that functioned just as they had envisioned. Their only problem is coming up with money to cover manufacturing costs of producing Mipwr by the thousands.
Now, Lee and Panos have decided to crowdfund the manufacturing costs of bringing this innovative product to market. Within the next couple of weeks, the team behind Mipwr will launch a crowdfunding campaign on Kickstarter with the goal of raising $ 78,000 to cover those costs. And, they’re giving iPhone users around the world the opportunity to help bring Mipwr to market. For a pledge of just $ 25, backers will be able to do two things: help Mipwr reach its funding goal and pre-order their very own Mipwr case.
To learn more about Mipwr, or stay up to date with the case’s upcoming crowdfunding campaign on Kickstarter, visit http://www.mipwr.com. Like Mipwr on Facebook and follow Mipwr on Twitter to be one of the first to find out about the campaign launch.
About Mipwr
Mipwr is made up of individuals who have spent their entire careers in product development, and have brought thoughtful ideas to mass production, culminating with sales in big box retailers such as WalMart and Sam’s Clubs all over the U.S. The team strives to make innovative and affordable products that people cannot do without. To learn more about Mipwr, visit http://www.mipwr.com.
Apple iPhone remains in 4th place behind Android smartphones according to latest social media monitoring report from DigitalMR
London (PRWEB UK) 24 April 2012
Android models are the most talked about brands of smartphones. Samsung attracts the most mentions with a market share of 34% of all positive comments and a 37% share of, negative comments small group. Next placed is HTC with 22% positive mentions and 18% negative, followed by Motorola with 11% positive and 13% negative.
Together, the three Android brands account for two thirds (67%) of all online customer feedback measured on smartphones.
The results are based on comments posted by consumers on the major smartphone brands: Apple, Motorola, Samsung, RIM (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP on September-October 2011
smartphone models established Apple and RIM (Blackberry) only account for 11% and 8% of the total comments were published respectively. Weak coherent parts Blackberry chat coincided with bad trade Q4 results, prompting her recent announcement “nofollow” to place more focus on the enterprise market.
DigitalMR analysis (supplied by SocialNuggets ) is based on comments posted by a range of relevant websites and open access platforms of social media. It measures not only the number of comments posted by consumers on the Internet, but also their sentiment -. If the messages are positive or negative in nature
Managing Director of DigitalMR, Michalis Michael commented: “Our social media monitoring over the last 6 months has consistently shown Android models like the most talked about brands. While Apple can at least rely on its strong presence in the tablet market, it seems RIM will return to its basic objective of corporate customers ”
All brands measured, achieve a positive net sentiment score (NSS) for December-Jan. NSS provides an overall percentage of net positive posts. The average NSS necessary for all brands measured is 30%. This shows customers are generally positive in their comments online.
Of the three major brands Android, HTC had a NSS of 39%, followed by a nominal rating of slightly below 27% for Samsung and Motorola for only 20% which was the lowest total of the NHS. Apple has reached the second highest at 24%. The NSS is more directed by Nokia (47%).
Features
DigitalMR measured thousands of customer posts on the services and functions assigned to smartphones.The issues “operating system” and features “Service” generate the most comprehensive reviews – both positive and negative.
“Battery” but attracted only 11% positive reviews, but 16% negative, while on the positive side for designers “Body” attracted a 17% share of positive feedback, but only 11% negative .
Customer Reviews and more information
About DigitalMR
DigitalMR understands what people think and feel when they share views online. He is a specialist agency which provides a holistic approach to market research based on the Web. He specializes in the use of social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has developed new methods in online focus groups as well as tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the United States.
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