Amp-Up Sales with a Digital Restaurant Menu

When anyone thinks of a digital restaurant menu, most people envision the catalogue screen of a restaurant chain that sells burgers, pizzas or fried chicken. It is true that most quick supply and fast food restaurants prefer such a display, but there is actually a scientific reason for the same. This move is very well thought out and one that is meant to support the service parameters of a quick service eatery.

Studies have shown that in food chains where the expectation is to feed a high volume of customers in a shorter amount of time, customers themselves prefer selecting the items they need from digital menu boards for restaurants and other fast service outlets. This is also beneficial for the eatery in question for very simple reasons –

1. People come into such an eatery to grab a quick bite. Studies have shown that the average consumer looking for easy cooking options prefers going to chain outlets, small delis, coffee shops and the likes. Consumers tend to expect personal service and attention in fine dining outlets as opposed to ones that offer quick bites.

2. The menu is set therefore there is no question about what is available, what isn’t available, what can be ordered and what cannot be ordered, how it will be prepared etc. The expectations of the menu are very clear, right from the start.

3. Most consumers have pre-conceived notions about their food preferences in a quick bites eateries and digital restaurant menu, and therefore, dedicating a larger part of the workforce towards personalized service will only take away from the financial turnover of the business.

These are the top three reasons as to why a virtual catalogue of the menu is a lot more preferable for this particular kind of business venture. It is extremely easy to grab the attention of the customers who visit your outlet with a dynamic, interactive menu. Not only that, you can use this product to highlight any schemes or offers that your outlet might be running. While the virtual display might not be able to convey all the terms and conditions of service or of the offer in question, it is quite okay to use such a signage for grabbing eyeballs. The main motive is to get the visitors interested and engaged in your products. For this very reason, virtual catalogues are vital in converting digital menu boards for restaurants into customers.

This kind of signage works well even if you are not a dedicated eatery or deli. A hypermarket with a special section for food tasting and purchasing can also make use of such sign boards. This reduces the overall cost that you company incurs as you will not have to dedicate any manpower to the task.

At OpenService, we ensure that your menu board is unique, catchy and visually appealing to all your customers. We take into account all details of your business, including your products and the status of your competitors so that with our signage, you can move a step ahead of them in the game.

Deb Smith is the author of this article. For more information about digital restaurant menu and digital menu boards for restaurants please visit the website.

Lighted Menu Boards For Restaurants

Are you renovating the existing location of your restaurant? Do you want something digital to perk up your establishment and give customers something to talk about? What do you think about going for digital menu boards, a fantastic investment for any hospitality establishment?These menu boards have made the life of restaurant owners easy while increasing the USP of their eatery significantly. More and more people are now realizing the advantages associated with technology inputs and the digital boards are surely a case in point. However, before you go on and consider this for your requirement it is necessary to understand the applications and benefit associated with each one. This will make your investment easier and more fulfilling.

Digital version is better than backlit

The backlit menus of yore have today given way to straight digital versions for obvious reasons. In the backlit types, lights are present behind panels for increasing visibility. However, here you need to change options in a manual way bringing down operational efficiency and the versatility of the boards. Also, the inconsistent illumination related to them limits their visibility and even burning out of the light occur after some time.

So, why should you go for these unnecessary hassles when the developments in technology has today ensured complete ease of use in the form of digital menus? Today change of operations related to the menu boards is easy with simple handling of the mouse. No wonder, more and more people are including this technology for their hospitality business requirements.

Digital makeover for write-on boards

Do you know that even the good old write-on boards nowadays come in conjunction with a digital screen for enhanced applications? In the age of digital makeovers, this news should not come as a surprise. Just throw away the colored chalk because a state-of-the-art digital menu is here to make your life easy and automated for getting the best results. Software programs these days can change greeting messages for customers every day without you giving vent to your calligraphic skills on a regular basis!

However, establishments may also choose to mix and match based on their particular choice. For example, you will find that certain bistros or coffee shops tend to use our regular write-on board at the entryway while opting for the latest digital versions for the main panels. If you want, you can even go for a versatile hardware, which changes as a writer-on or a digital version as and when required. The choices are too many to count, so just seek your options and make the best choices.

Applications before decision-making

When it comes to the choice regarding a digital menu board for your restaurants, it is necessary to use one and then consider its feasibility for your establishment. When you are going for larger overall, opting for a lighted board makes sense. This will be in keeping with your more sophisticated and modern projection for your restaurants. It is important to remember that digital boards do not cost much at least as far as the recurring cast scores cool. Therefore, installing them for your business makes sense.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as electronic message boards, digital menus, and more.

Drive-Thru Menu Boards: Digital or Traditional?

When choosing a menu board for a new drive-through, or replacing a board in an old one, the biggest decision you make may be choosing between a digital and a traditional menu board. With that in mind, here are a few things to think about as you consider this investment.

First of all, you want to think about functionality. Which type of menu board is going to give you what you need? If you’re thinking about cycling through different menus throughout the day, week, or month (for example, a separate menu with breakfast items for morning customers, or a different special every day), digital signage makes that dramatically easier. Alternately, if you don’t anticipate changing your menu more than a few times a year, you might prefer a traditional menu board.

Another factor is cost. Though digital signage tends to show a good return on investment if used to its full potential, it’s still going to be more expensive than a traditional menu board up front. Digital signage also requires you to designate employees in charge of upkeep, which can increase costs as well.

Reliability is also significant. While digital signage technology has improved dramatically lately, even just in the past few years, the particular challenges of maintaining digital signage outdoors mean that digital signage simply requires more upkeep than traditional signage. A traditional menu board in your drive-through isn’t going to need tech support like a digital sign might!

Ultimately, if you want to change your menu board layout regularly and have the resources to pay for a digital menu board and keep it in good working condition, that investment can really pay off. However, traditional menu boards are a tried and true medium, and whether you’re on a budget, looking for a static display, or just a traditionalist, traditional menu boards can be a valuable and reliable addition to your drive-through.

Origin Display Group has a several years of experience in implementing Digital signage in so many businesses under our belt, we have learned to handle almost all situations with fluidity & professionalism. We at Origin Display Group as a supplier of Digital Signage, understands that how important it is for your business, and how it can help you to achieve more profit. To learn more about products & services, visit www.origindigitalsignage.com & www.originmenuboards.com or call 888-235-2579 today

LCD advertising screen Murders Printed Menu

Would seem impossible doesn’t it, the US restaurant industry is in uproar as a new rule was approved in March 2010 that states all cafés with more than 20 places have to have the nutritional and calorific values for each product on the menu in the same size and color print as the product name, description and fee.

As you can visualize, this is causing a gigantic challenge in the eatery sector, as this is something you didn’t didn’t bargain for when you obtained the franchise – is it?

Two solutions are available to this issue, the first is less expensive but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us find out the options.

Paper based menus.

All restaurants retain these, from in the restaurant, they perhaps have a take out menu too, so all these need reprinting by the stationer by March 2011 to conform to the new law that has been agreed.

Let us look at the choices – your stationer will have an existing menu layout, so outlay for setting up will be low, but adding extra data will incur a minimal cost.

But consider for a minute you will by no means be able to offer a special without it being on your menu, so this to any inventive restaurant chef is restricting in itself.

Digital poster

A digital menu board is an electronic menu, supplying all the data you need to your customers. Each unit has a LCD display with a built in content player, all the information is stored on a memory card that plugs into the player. All you have to do is create the menu layout with ads, menu items, costs and the nutritional data, then configure the menu to put on show the menu in the most effective method.

Now what if you want to promote a special that is not on the menu?

Not like printed method, a digital menu can be amended and the new item added and advertised throughout the outlet within 5 minutes.

The benefits out weigh any limitations with a digital poster or digital menu board, as these units are so variable many businesses are employing them with little if any technical understanding.

Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.

The writer has 21 years experience in producing electronic housings, and he also owns the leading manufacturer a range of monitor enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.

Outdoor Digital Menu Board Installation, Chefette Restaurants, Viewstation by ITSENCLOSURES

Chefette Restaurants Ltd, a family owned quick service restaurant chain located on Barbados, made the transition to digital menu boards in early 2013. Chefette turned to ITSENCLOSURES to provide indoor and outdoor digital menu board solutions for their stores. Rated to withstand direct sunlight and a temperature range of -40 to 120° F, the ViewStation QSR environmental enclosures were ideal for the coastal Barbados environment. www.viewstation.com
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NEW Menu for Digital menu board in Subway by Innovative DMC

Innovative DMC специализируется на разработке ПО для автоматизации процессов управления аудио-видео контентом. Разработка контента и концепций эффективной эксплуатации/монетизации систем Digital Signage www.idmc.com.ua
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