Electronic digital signage is being used to market corporations, now some enterprisers are using this technology to produce a continuing salary and they have queues of consumers.
Often companies are put off fitting digital signage this could down to the organization owner thinking they have to have lots of pc expertise and rather than waste time making advertisements they would rather employ someone else to do that for them, this is where this team of entrepreneurs are developing a massive demand.
They are concentrating on shopping malls that have a large foot fall, here they are certain that their added advertising and marketing activity will increase profits for local organisations. They are installing large monitors with a media player built in, these screens are then connected to a secure wireless network that the marketing company controls enabling for day parting (displaying ads early in the morning for restaurants offering breakfasts, etc). Then the advertising are sold to each enterprise in the shopping centre from US$ 150 per week to $ 510 per week depending on how long the ad is and if they are using day parting as well as a standard ad. The hard drives on these media players will hold in excess of 515 adverts, so imagine if you sold 210 ads at US$ 150 (you can do the math if you want) this results in a total weekly earnings inexcess of US$ 37,500. Now if you consider that at each location cost will be $ 1000 including the monitor, media player and network connection and 10 locations are stationed in the mall you can see from the first week how money-making this business is.
Month one
Over a period of 1 month, the digital advertising company will have turned over US$ 150,000 based on the initial investment of US$ 20,000 for the hardware, plus the time for someone to make the ads, there are many people who charge from $ 30 to $ 100 per ad so including this figure a total of $ 1100 per area, based on 20 sites within the mall equals US$ 22,000 netting a first months profit of US$ 128,000.
Month two.
Now all the computer hardware is paid for here is the period that will make the most income. Based on the above information you can work out that the turnover would be $ 150,000 and the only outgoings would be any new ads, but this would compensate you as you would have additional income. So the profit for this month might be $ 149,900 deducting $ 100 for the internet connection.
Bottom line.
This could be a money-making business, looking at the above information, if you got 250 customers each paying $ 150 (the minimum) per week, over a 12 month period the business would be provide with a earnings of US$ 1,776,900 whilst working on this position you could target other spots in your area and then after 2 years of trading (providing you preserved the above minimum figures) you could sell the digital advertising business for a cool US$ 7 million per place using this enterprise model.
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