Tag Archives: Mood

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The reasons why I Adore Mood Boards

Instead of being restricted by limitations, Mood boards follow them. The initiatives are vivid and can be taken wherever you want them to go. Imagination booms and marketers are keeen on using their creative thoughts. Should you want, Mood boards will generate a visual guide, an obvious image. It feels great to embark to see a client  with trusted mood boards tucked under my arm. Clients allexpress their wants that we should spend our time on developing our visual thoughts than jump straight in to an idea or concept that they may not like. They feel part of the process, and I think that’s crucial.

 

There are also no big surprises. I love it when we present a board and you can feel the energy from the client as they express how and why it works. Not all mood boards hit the mark but that’s exactly the reason they work – to save investing time and effort into an idea that doesn’t work, for whatever reason.

 

When to use a mood board?

 

Mood boards can also be called inspiration boards and we use them in a variety of ways. We use them to convey a new brand, when we want to demonstrate to the client how their brand could be brought to life. We also use them to express how the components of a direct mail campaign would work. Clients have asked us to produce them before we start creating brochures and also to portray the look and feel of their new website.

 

Simple and effective

For me, it’s the simplicity of the mood boards that works. You look at them, and you just get it.

When we’ve introduced clients to the world of mood boards, we’ve found that they can’t wait to start new projects, just so that they can see how the project could look.

 

I was brought up in a world of marker visuals, where the idea is loose and not fine-tuned. Clients loved marker visuals (sometimes more than the finished article), and I’ve often wondered why that is. I think for a client it’s the involvement and excitement of grasping the idea and imagining where it can go. Mood boards are not boxed in by limitations (they follow). The ideas are alive and can be taken wherever you want them to go. Imagination kicks in and marketers love to use their creative imagination.

 

For all types of thinkers

Mood boards are great for all clients. The big thinkers and strategic marketers can visualize how it fits together and plot out the big picture. Our clients who like the fine detail use them as catalysts to start their thinking. You can see their minds turning over the idea and planning the finer details.

 

The boards we create depend on the client we are producing them for, again another reason for them to be loved – they can be personalised. Typically we would cover ideas, concepts, photography style, colourways, typography, patterns and the overall look and feel. Is it modern or traditional? Dark or light? Funky or safe? A collection of colours, textures and pictures is all it takes to evoke a specific style or feeling.

 

As the mood board is intentionally casual, it lets the designer start to bring the concept to life and get feedback before too much time is invested in the wrong direction. We like to think of it as visual prototyping.

 

In fact mood boards are so much fun. Designing loosely lets designers brainstorm and explore different styles without the limitations.

 

But I guess the biggest reason why I love them though, is because they make our clients happy!

 

Happy Simon

 

Simon Brooke is a Marketing expert at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to http://www.happy-creative.co.uk

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What’s a Mood Board?

 

One of the first steps to a style update or room remodel is to gather your thoughts so they can translate to actual stuff. When you find a color scheme you love or are moved by a certain design palate, you need a place to put these insights.

One way to collect all your inspirations is to keep the magazine you found the image in, dog-ear the page, and stack it on top of the ever-growing pile of other magazines with dog-eared pages.

Or, you could just create a mood board.

This is a simple and effective way of keeping what inspires you in one easy-to-view place. Your mood board is designed to combine images of products, colors, and text so that you can keep coming back to one place whether you’re ready to add something or just want to see the progress of your project.

There’s no wrong way to start your mood board, but there are a few basic steps to follow. As the mood board creator, you have total creative control over what goes on the board.

You can do things the “old fashioned” way: Grab a cork board, and when you see a paint sample, an image of a kitchen faucet, or motif from a design magazine you’d like to keep, get it.

After a while, your collection will start to grow and take shape. Group it all together on the board in a way that will keep the creativity flowing and help you get closer to completing your project.

Or if you’d prefer, you can create a digital mood board. The entire process is simplified, and a wealth of potential online inspiration is waiting right at your fingertips. Save, copy, paste, save. What could be easier?

Of course, some people prefer the tactile sensation of a mood board they can touch and feel (especially if it includes swatches of color or fabric). Regardless, visit Oliboard.com for a great example of a digital mood board.

And, yes, if you were wondering, there’s an app for that, for iPad users.

So, when you’re ready to start collecting all of your thoughts (and others’ ideas) together in one place, simplify things, streamline the process, and remove the clutter. A mood board can help with any new design project.

 

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White House Mental Health Technology Conference Highlights Mood 24/7 App

New York, NY (PRWEB) October 15, 2013

Mood 24/7 (http://www.Mood247.com) a web-based mental health tracking and care coordination technology invented by Dr. Adam Kaplin of Johns Hopkins Medicine and developed by Remedy Health Media, was featured recently at the White House’s Behavioral Health IT Innovations Conference hosted by the Office of National Drug Control Policy (ONDCP) and the Substance Abuse and Mental Health Services Administration (SAMHSA) in partnership with the Office of the National Coordinator for Health IT (ONC) and the National Institutes of Health (NIH).

Dr. Kaplin was selected to present the importance of a coordinated care approach to dealing with mental health disorders, such as depression. In the U.S., 25% of the population suffers from a mood disorder and these conditions often make people feel that they are isolated and alone.

Mood 24/7 is an automated mood tracker using patient’s own mobile phones combined with a web portal to consolidate all care-related communications, which is a critical challenge given that mood disorder patients see an average of six specialists per year. The application uses the web and text messaging to track patients’ mood and connect them with their healthcare providers, friends, and family. An adjunct to face-to-face treatment, Mood 24/7 sends a daily text message that prompts self-assessment and reporting of mood on a scale of 1 to 10. Patients can add explanatory notes to their secure web-based personal mood chart that can be reviewed online in real time with care providers to inform treatment decisions.

Mood 24/7 has been shown to statistically increase patient adherence to daily mood tracking in comparison to when using paper or email-based. Active users respond to 80-90% of daily text messages sent to track mood, making this text message-based program more effective than subscription e-mail tracking programs that report an average open rate of 20%* and a click-through-rate of just 3%*. Relaunched this summer, Mood 24/7 boasts over 11,000 users and 500 registered physicians.

“Being invited to the White House only a few months after re-launching this product is a testimony to Mood 24/7, Dr. Kaplin, and the great need for innovation in the behavioral health market. Innovation hasn’t had an impact on the suicide rate in over 50 years. In the U.S. alone, 1 million people attempt suicide each year. Remedy’s mission is to have a real impact on these outcomes. Mood 24/7 as part of a coordinated care program, in early tests, has proven to be effective,” said Terence Finn, Chief Technology Officer of Remedy Health Media. “We are excited about the response we are receiving from users, researchers, health information technology firms, and enterprises!”


Silverpop’s 2013 Email Marketing Metrics Benchmark Study

About Dr. Adam Kaplin

Dr. Kaplin graduated from Yale University before receiving his MD and Ph.D. from the Johns Hopkins University School of Medicine. He currently has a joint appointment as a Clinician-Researcher in the Departments of Psychiatry and Neurology at Johns Hopkins where he focuses his research on immune-mediated mechanisms of depression and cognitive impairment in CNS autoimmune diseases. He is the principle psychiatric consultant to the Johns Hopkins Multiple Sclerosis and Transverse Myelitis Centers. Dr. Kaplin is the Chairman of the Scientific Advisory Board for the Montel Williams MS Foundation, and a Medical Advisor to the Cody Unser First Step Foundation (CUFSF), the Transverse Myelitis Association (TMA), the Johns Hopkins Project RESTORE, and the Nancy Davis MS Foundation. He is also the CEO and President of Altammune, a startup biotechnology company specializing in developing aggressive new therapies to put Autoimmune Diseases into long-term remission.

Dr. Kaplin is the inventor of an eHealth mood tracking technology licensed exclusively to and developed by Remedy Health Media as Mood247.com that also functions as an electronic patient diary and a means for individuals to coordinate care with their health care providers.

About Remedy Health Media

Remedy Health Media (Remedy) is a leading health information and technology company that helps millions of patients and caregivers live healthier and more fulfilled lives. Remedy strives to improve consumer health engagement and outcomes through the development of authentic communities of health information seekers who can interact and learn from relatable physician, pharmacist, public health and patient experts. The company currently helps over 175 million health consumers annually through various digital, mobile and point of care information products and technologies. To learn more about Remedy, please visit http://www.RemedyHealthMedia.com.