Eight Healthcare Startups Selected for Rare Opportunity to Pitch Healthcare CIOs and Investors, June 10th at the Emerging Healthcare Technology Conference

Madison, WI (PRWEB) May 31, 2013

Eight in technology companies diversified health-start Milwaukee, Madison, Chicago and Minnesota, will present five minutes “elevator” pitches health care responsible for Information Officer (CIO), investors and healthcare leaders to “Start Me Up” Day care technology emerging health ( http://www.startuphit.com ) as part of the 11th Annual Conference June 10-12 Digital Healthcare Center for Executive Education Fluno.


“The biggest challenge for young IT companies in health before the scene becomes makers,” said Jonathan Baran, founder and CEO of healthfinch. “Start Me Up is a win-win situation for both start-ups and policy makers. Start-ups have access to a large number of decision makers in a small period of time. The makers have access to controlled companies that stimulate innovation in their organizations. ”


An independent advisory board of physicians, investors and health leaders selected the eight companies “shop.” WTN Media produces the conference in collaboration with WTN News. These entrepreneurs show how the technology of their business to improve the delivery of health care, quality and patient safety. health leaders will also hear from CIOs about the best approach to start-ups for pilot projects.


Dan Wilson, an entrepreneur and co-founder of Moxe Health, said: “The region is primed to be a leader in innovation in advanced health and partnerships with WTN Media to host the event Start Me Up Inaugural offer a phenomenal opportunity to spotlight some of the startups scene the most promising in the Midwest. We are delighted to continue our collaboration with industry leaders to advance the start-up ecosystem health in Wisconsin and beyond. This is just the beginning! “


The financing of information technology in health (IT) increased dramatically in 2012 and continues to grow. Today, there are huge opportunities for entrepreneurs to transform health care.


“However, the emerging health information technology providers face many technical and commercial challenges of partnership and integration with leading electronic medical records developers,” said Mike Klein, CEO Conference and editor. “Start Me Up function will informative and interactive discussion on how to develop and sell products for use by health professionals.”


The 2013 “Healthcare Technology Showcase” includes the companies listed below. Each CEO will present their business technology executives Health and investors. Reporters wishing to contact individual companies and CEO can do it through the media by calling 608-438-1007 WTN. More information on each of these companies is available at http: //www.startuphit .com.

healthfinch – Madison, WI.
CenterX – Madison, WI.
Wellbe – Madison, WI.
Health group before – Madison, WI.
Elli Health – Bloomington MN.
Catalyze – Milwaukee, WI.
Health Clinic – Minneapolis, MN.
SA Ignite – Chicago, IL.

“The big question is” Who pays for these things? ‘”Said Promod Haque A, a partner at Norwest Venture Partners.” If you are selling services to health care providers for large business, you must convince them that there will be a rapid return on investment and then investors are interested. ” There is a general awareness among institutional investors and strategic companies that vertical health is very important for the future, according to an article in VentureBeat.


In addition to targeting health leaders, the conference also includes a session to work with suppliers. Tim Thompson, a specialist in Epic supplier relations, Verona, Wisconsin – provider-based electronic medical records, will lead the session,

“Building partnerships and integration with third party providers of HIT.”

The registration fee is $ 25 for representatives of emerging companies, healthcare IT start-ups and entrepreneurs who have been in business for less than two years, and $ 50 for investors and other interested parties. You can register for the event at http: //www.startuphit com . For more information on the Digital Healthcare Conference href=”https://dev.digitalsignagereport.com/wp-content/uploads/2014/11/www.dhc2013.com” onclick=”linkClick(this.href)” see http: //www.dhc2013. com .


About WTN Media:

WTN Media is a global business-to-business media that helps clients to establish strategic relationships with high-level management online, print and conferences and symposia. WTN Media allows you to convey your brand message and brings you closer to your customers and prospects. With an update of the online offer, WTN Media is a valuable partner for your marketing efforts.

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Targets of Opportunity Still Hackers Best Friends, With Some New Twists, Mid-Year 2013 ENISA Report Shows

New York, NY (PRWEB) September 25, 2013

One thing is proven relentlessly in this digital age, cyber crime has no borders. So even though the Threat Landscape, Mid-year 2013 report published last week is the work of the European Network and Information Security Agency (ENISA), “The finding are just as relative to organizations here in the US,” says Joe Caruso, founder and CEO/CTO of Global Digital Forensics (GDF), a premier cyber security solutions provider based out of New York, “ and failing to stay up-to-date and informed about all the current trends in cyber threats and delivery methods is one sure way to put any organization’s digital assets at risk. That’s exactly what network vulnerability assessments conducted by knowledgeable and competent professionals are designed to do, but doing them regularly is also paramount in the fluid and ever-evolving world of cyber crime.”

Oldies still topping the charts.

“One thing that should catch everyone’s eye is the fact that almost every type of threat trended up compared to last year, with the exception of spam, which has slowly but steadily been being replaced with much more effective phishing and spear phishing campaigns. But holding the “king of the hill” title is still the Drive-by-exploit, which you can think of as taking advantage of a target of opportunity. A Drive-by can take many forms, but they usually involve misdirection, like fake pop-up ads that prompt you to click on an ad or a fake error message that make you think you’re getting one thing while delivering quite another when you navigate to a site which has been injected with malicious code. The bad news is that many of the sites hosting the malicious code may be legitimate and are often not even aware that they have been infected, and that they are facilitating the spread of malware to others. But once the injected code is happened upon, it can take advantage of weaknesses in popular applications like Adobe Reader and Air, Flash and Java, browser exploits, or even unpatched operating system vulnerabilities. And from there the hacker responsible is free to wreak havoc with their newly found access to the victim and their network.”

Easier access to exploits and harder to follow their tracks.

“One of the constants across the board is that hackers are getting better at covering their tracks by using delivery methods which are much harder to track, from leveraging cloud and mobile technology, to an increased focus on using malicious URLs. The most frightening aspect though, is that these days almost anyone with the desire to hack others and a few dollars to invest can gain access to powerful malware that is almost as easy as a point and shoot camera, for everything from code injection, to DDoS attacks (Distributed Denial of Service), because black market exploits are increasingly easy to find on numerous hacker boards, and anonymous digital currencies like Bitcoins are making those kinds of transactions that much harder to trace.”

Don’t try this at home.

“It takes a full and focused commitment to stay on top of everything when it comes to cyber threats, with new tactics, vulnerabilities and malware hitting the scene all the time. So it only makes sense that trying to handle the task completely internally will come up far short most of the time. Having professional network vulnerability assessments regularly performed by seasoned experts like our teams at GDF really slides the effectiveness scale way up. We live and breathe this stuff, so it’s not an interruption of our job, which is what it typically turns into for organizations trying to trudge the cyber security path alone, it’s the purpose of our job. And our commitment to staying informed, educated, and fully competent in today’s threat landscape, while also keeping an eye on the trends developing for tomorrow, will not be rivaled by any client’s internal IT pros.”

The key is understanding how the threat landscape can affect a particular organization’s weak points and unique digital architecture.

“Every client’s needs are unique. A retailer and a financial institution will typically have very different vulnerabilities to worry about, not only from a technology standpoint, but also from a regulatory compliance standpoint. The same goes for health care organizations, universities, design firms, infrastructure entities and so on, and we’ve worked with them all. That broad expertise gives us a big leg up when it comes to identifying weaknesses with our comprehensive network vulnerability assessments and professional penetration testing. It allows us to streamline the process to make it the most effective and revealing for any type of client, while keeping costs in check by not chasing ghosts which are completely irrelevant to the client’s situation; one client may need an extreme focus put on mobile devices, another cloud services, another vulnerable applications. We look at the big picture first, then start focusing on the necessary details. In the end, the client’s cyber security posture is not only substantially improved, but the groundwork for regulatory compliance and emergency incident response are also developed and/or strengthened. And that can make a huge difference in both the devastating costs a successful cyber attack can have, as well as the lost client trust and business integrity that can suffer right along with it. In a nutshell, the advantages of professionally conducted network vulnerability assessments and penetration testing far outweigh the potentially sky-high costs of inaction.

*Global Digital Forensics is a recognized industry leader in the fields of computer forensics services, electronic discovery (eDiscovery), cyber security and emergency incident response, with years of experience assisting clients in the government, banking, healthcare, education and corporate arenas. For a free consultation with a Global Digital Forensics specialist, call 1-800-868-8189 about tailoring a plan which will meet your unique needs. Emergency responders are also standing by 24/7 to handle intrusion and data breach emergencies whenever and wherever they arise. Time is critical if a cyber-incident has occurred, so don’t hesitate to get help. For more information, visit http://www.evestigate.com.







Social media can provide banks opportunity to shine

London (PRWEB UK) 25 October 2012

Social media can provide banks opportunity to shine

THE US banking sector has been slow to make use of social media and is only now playing catch-up with other industries, according to a new report released today.

The ‘US Banking Sector Social Media Report’, co-authored by Cicero Group and DigitalMR provides new analysis into what the sector is currently doing and how it should address its social media strategy.

The research found that despite many banks now operating on platforms including Twitter and Facebook, many are still failing to provide basic engagement with customers and understand what people are saying about them.

With over 93 per cent of comments being made on Twitter, the report suggests banks should be willing to use social media as a tool for providing stronger customer service and addressing potential issues directly over these channels. The report found that it may not only resolve issues quicker, but also allow the banks an opportunity to improve the level of positive relationships with current and potential customers. Ultimately, social media represents a key medium for banks to develop closer relationships with their customers in order to encourage them to recommend and advocate their products online.

Some banks are ahead of others, but the majority are still failing to grapple with the basics. One recommendation in the report is that banks can use digital media to illustrate their corporate social responsibility initiatives, making business plans more digestible and a tool for recruitment.

Commenting on the research, Cicero’s Head of Digital Chris Jackson said, “With over half the US population now on some form of social media platform, US banks would be missing a trick by not having a coordinated social media strategy.

“It not only allows banks to improve their reputation, but allows them to interact with customers and resolve any issues there and then. The key message from the report is this: it is possible to have millions and fans and followers, but without a strategy to use and engage this audience, then the use of social media is limited”.

This report is an entry into the world of social media for the uninitiated, but at the same time it can be a benchmark for the banks that already track their online reputation using social media monitoring tools. It is advisable to use multiple sources in order to validate the sentiment reported for banks in other sources.

For further information on the report and its contents please click here:

http://info.digital-mr.com/US-Banking-Social-Media-Usage-and-Reputation-Insights

Notes to Editors:

Results are based on 2 million comments posted by consumers between April 2011 and March 2012 on the major US banks including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank,

Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

About Cicero Group:

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and thought leadership generation for policy, business and consumer audiences.

http://www.cicero-group.com

About DigitalMR:

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

For further information:

Chris Jackson

Head of Digital

Tom Hogg

Commercial Director







Luxury Marketers: Where is the Best Opportunity for Growth in 2014?

Stevens, PA (PRWEB) March 11, 2014

Business leaders are facing an increasingly challenging environment, what with a record-setting chill gripping the country all winter, continued weak recovery from recession, unknown impacts of Obamacare initiatives, continued high unemployment, changes in consumer sentiment in emerging markets like China and now growing global unrest, notes Pam Danziger, president of Unity Marketing, a research firm focused on the affluent consumer segment.

Throughout the past several years, the luxury market has offered businesses and investors safe haven with the affluent consumer segment remaining resilient and aggressive shoppers. But a March 2, 2014 Wall Street Journal article warns that even the luxury market may be facing a crisis point, as “soaring luxury-goods prices test wealthy’s will to pay.”

The question is whether today’s affluent customers have reached a tipping point in which their desire for luxury no longer exceeds the price they are asked to pay. New consumer research from Unity Marketing suggests that 2014 may be the year when luxury marketers must confront that tipping point which will challenge their traditional branding and marketing strategies and their underlying assumptions about their target customers.

Changing times call for changing business strategies, Danziger advises. A new study conducted among over 1,300 affluent luxury customers spotlights opportunities for marketers that might otherwise be missed without rigorous research. This research is highlighted in the new luxury trend report Luxury Market Trends for 2014: What’s Ahead for the Affluent Market in 2014 and How to Take Advantage of the Opportunities.

“With so many unknowns, luxury marketers need to focus on the customers that offer the best prospects for growth both now and into the future, and that is the younger generation of consumers on the road to affluence. They need to understand their special needs and desires and configure their marketing strategies to attract their loyalty,” says Danziger.

“While income and wealth demographics are frequently used by luxury marketers to identify their best prospects, knowing that a prospective customer has enough money to pay luxury brand’s high prices isn’t enough to predict who is most willing to spend that money to buy. Unity Marketing’s recent study points to the fact that the age of the customer, rather than income, is a more important predictor to identify a brand’s best prospects.” This new study will help marketers focus on these high-potential younger customers who may be new to many luxury brands that historically focused on the over 50 year old crowd.

Recent trends in affluent consumer demand and spending for luxury goods reveals many affluents are trading down to less expensive brands

As past consumer behavior is often the best predictor of future behavior, the new report examines recent trends in affluent consumer behavior. For example, affluents’ overall demand for luxury goods such as clothing, fashion accessories, jewelry, watches, beauty, personal electronics, wine and spirits and other personal luxuries rose at the end of 2013, but spending is off by 31 percent from same period in 2012. Such a pattern — a spike in demand, but a decline in spending — points to luxury shoppers taking advantage of sales, discounts and trading down to less prestigious brands.

This is the pattern which the recent survey shows. It sends a clear signal that luxury brands can’t keep doing the same things and expecting to succeed. Marketers need to build connections with the young affluents, ages 24-44 years with incomes over $ 100,000, that are more willing than their seniors to trade up to luxury brands.

Danziger says, “Demand for high-end luxury goods and services is greater across the board among young affluents than matures, 45 years and older. What’s more, young affluents consistently spend about 50 percent more than mature affluents on luxury. Understanding this young consumer and what they value is critical to find growth in 2014 and in coming years.”

The new trend report highlights some trend setting brands, like Michael Kors, Uniqlo, Black Box Wines, Top Shop, and Havaianas that have successfully captured the generous spending of young affluents by playing to their unique sensibility. Young affluents are turning away from brands that primarily are used as status symbols, which is rapidly becoming passé as the 1% is increasingly vilified. Instead they want brands that reward them with pride of ownership and send a smart shopper message.

“The new report looking at the luxury market in 2014 is a quick but in-depth look at the current luxury customer market: what they are buying, how much they are spending, and where they are going in the future. It provides marketers with new insights and new ideas that can stimulate cutting-edge concepts and marketing strategies that will help growth for 2014 and into the future,” Danziger said.

More About Luxury Market Trends in 2014: What’s Ahead for Affluent Market in 2014 and How to Take Advantage of the Opportunities Trend Report

The results of a recent survey among n=1,335 affluent luxury consumers (average income $ 260k) revealing their recent luxury purchases, attitudes toward luxury spending and expectations for future spending, along with profiles of key competitors which are taking advantage of emerging opportunities in the shifting affluent consumer marketplace are detailed:

    State of the luxury market and affluent consumers place in it (p. 2-7)
    Survey introduction & methodology (p. 8-12)
    Affluent income demographics, including HENRY & Ultra-affluent segments (p. 13-17)
    Luxury Consumption Index (LCI) & what it reveals (p. 18-22)
    Trends in luxury demand, luxury purchases & spending (p. 23-29)
    Emerging Ultra-affluents consumers: Luxury marketers best customer prospects (p. 30-32)
    Marketers that are bringing it: Michael Kors, Black Box Wines, Uniqlo (p. 33-36)
    What’s hot, what’s not in luxury (p. 37)
    Planned future purchases & positioning your brand (p. 38-44)
    Detailed analysis personal luxury spending (p. 45-49)
    Affluent’s favorite shopping destinations (p. 50-54)
    Affluents attitudes about money, investing & spending and luxury (p. 55-62)

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper’s Bazaar. Luxury Daily named Pam to its list of “Women to Watch in 2013.”

Pam gives luxury marketers “All Access” to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

Pam’s latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $ 27, hardcover) and Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).