Tag Archives: Outdoor
Digital signs, LED, Message Boards, Outdoor Advertising screens
Outdoor Digital Signage The Selections.
When digital outdoor signage has been picked as the marketing media for a organization, there are now some more options as to what hardware will be used. Let us look at the diverse variations from the most pricey to the most affordable.
Outside digital advertising Video wall
Without the need of doubt, this is the most pricey as it usually prices out at $ 3,795 per square metre, although these are state of the art and are completely scalable, meaning that an installation can be added to as and when more funding is secured.
This equipment employs LED diodes that are in 1 metre square panels, each panel mounts into a metal frame here all the wiring are routed through cable runs to there is a definite cabling route. These are so versatile they are employed at soccer stadiums, shopping malls and even on the side of vehicles such as trucks and coaches.
The total frame is controlled by a advanced computer that divides the picture into the number of screens you are using and re-configures all the photo setting to deliver the most visual inspiring picture potential.
These are entirely waterproof so the weather conditions has no bearing on how this alternative works.
To update the solution information, this can be done from a wireless laptop or computer that is wirelessly connected to the controller, so if you had many of these video walls through a country, you can control them from one region without leaving the office.
With this equipment being positioned high up for the best vantage point, there is no possible hooligan threat.
This solution is perfectly suited for outdoor events such as open air music concerts, permitting all ticket holders to have a fantastic experience and being able to see their idols on stage from any part within the location, no matter how bad a location.
Then when the concert is completed, the video wall can be taken down and transported to the next stadium for the next show.
Now with more and more companies using digital signage outside, the solutions they are trying to find are even more complicated and high priced, but to provide the best digital outdoor signage solution in the industry we have to consider everything that can be located in the open. Some gadgets that are used primarily for outdoor use is far too costly and normal indoor digital signage gadgets will work ideally providing it has the relevant protection from the weather and possible physical attacks.
Over the past 18 years the writer has created a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security for outdoor digital signage.
Outdoor Digital Signage ? 24 hour marketing
We now seem to live in a 24-hour society of rolling news, round-the-clock TV and never closing supermarkets. Advertising too is becoming a 24-hour industry, especially in the outdoor sector where the night, no longer limits the ability of street advertisers.
Outdoor digital signage is fast becoming one of the fastest growing advertising mediums. Over ten percent of all outdoor advertisements are now digital with LCD, plasma and LED screens taking the place of many of the traditional print and static media.
The great thing about outdoor digital signage is its flexibility and noticeability. Not only are digital screens fare more engaging and eye-catching than static media, the ability to schedule adverts, place content from multiple advertisers on once screen and remotely upload content are a real boon for advertisers.
They can maximise the revenue from a single screen by selling advertising segments, having several different companies advertising on the one screen, and they don’t need to hire a technician to post up new content either.
Protection is the only real challenge with outdoor digital signage as the screen needs to be guarded against the weather and adverse temperatures of an exterior environment.
This can be simply achieved, however, with the use of an LCD enclosure. LCD enclosures protect, not only against the weather – providing a waterproof barrier. But they also ensure the housed LCD is operating in the optimum environment as they have internal temperature controlled systems. Fans, heaters, air conditioners and insulation can all be added inside and LCD enclosure to ensure the temperature inside the device is at the optimum.
LCD enclosures don’t just enable digital signage for outdoors but will extend the life of a manufacturers system – saving money. They are also far cheaper than using bespoke outdoor systems and can be used in industrial and factory type locations too, as the LCD enclosure is just as good at keeping dirt and grime away from the device as they are the weather.
Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.
Outdoor digital Signage – Common Questions
Outdoor digital signage is increasing in popularity. More and more screens are being erected in outdoor locations to take advantage of the larger audience potential. The advantage for advertisers is obvious – more people view the advertisement, and for shops and stores the outdoor promotions can help bring people inside.
Like indoor digital signage t is also a versatile and flexible media as adverts can be scheduled, uploaded in real time and, different content, from different advertisers can be displayed on a single screen.
It can be quite a challenge, placing a screen in an outdoor location, with lots to think about. Here are some common questions people ask when thinking of embarking in outdoor digital signage.
Do I need a special type of TV?
Commonly, high brightness TVs are used in outdoor locations as the device needs to be able to counter the brightness and glare of the sun. A normal screen can looked washed out under bright sunlight but if the device is shrouded, under a roof, or angled away from the sun there is no reason why a standard device cannot be used. Commercial grade screens are better than standard devices as they are more durable and can cope better with 24 hour use.
How do I prevent the weather from damaging the device?
There are several ways to do this. Waterproof TVs are one solution but they can be highly expensive and are limited on size while standard and commercial grade screens will obviously need protecting if they are to endure outdoor locations. LCD enclosures are the most cost effective method of weather protection. By placing a standard or commercial grade screen in the enclosure it can operate in almost any weather condition.
Should I be concerned about temperature?
Yes, temperature can be just as damaging as rainfall or other weather elements. In the summer or when temperatures get hot, overheating can be a problem, while in the winter when temperatures drop, freezing and condensation expansion can disable a screen.
LCD enclosures often contain climatic components such as heaters, cooling fans, air conditioning and insulation ensuring the optimum temperature inside the enclosure is always maintained.
What about impacts, vandalism and theft?
LCD enclosures also offer physical security as they are commonly constructed from steel. They are normally securely mounted with shatterproof screens providing a durable and tough barrier against accidental and deliberate impacts.
Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.
Outdoor Digital Signage – Abu Dhabi Grand Prix
Last weekend saw the second prix that Abu Dhabi hosted, this year though there has been a massive increase in the exploit of digital marketing, some indoors and some outdoor digital signage.
There are several uses of digital signage used from within the surrounding hotels to the pit lanes, so let us look at them and see how dynamic marketing is being exploited.
Resort – Dynamic Signage.
In a hotel or resort, most of the dynamic signage is installed indoors in the buildings, ranging from LCD advertising displays promoting what is on the menu at the restaurants to digital posters promoting what is accessible from the hotel shop or room service.
In the bars a variety of digital posters are used to advertise the beverages on offer to possible buyers, for guest information much larger screens can be used that are a floor standing LCD poster, these run on the same built in ads player. Now these are utilized for displaying when the race starts, when the courtesy buses are departing to get visitors to the race in plenty of time.
Grand Prix – Digital Signage.
Then when you get to the arena and enter the focal gates, you are met with big LCD TVs that are housed in shielding LCD enclosures; these offer the protection from the high temperatures through a small air conditioning unit that is managed by the audio visual manager for the location. In the pit lanes little screens around 32 inch in size, these show all the positions of the drivers, so that at a glance the pit crew can see straight away who is coming in for a tire change or top up of fuel.
This is a standard example of both indoor and outdoor dynamic signage working together and the hardware used is relatively simple to use even for new people in digital signage. Let us look at the technology used.
Digital Poster and Digital Menu Board.
Both pieces of equipment comprise of a LCD display that can be located in either landscape or portrait position, both units have a built in campaign player that work on a memory card and the size of campaigns are only dictated by how many you can get on an 8GB card.
Media formats supported are JPEG, MPEG1, MPEG2, AVI and MP3, giving the user total control over their advertising project.
The advantage is these units are affordable and an easy move for anyone who has never used dynamic marketing before.
The free standing LCD display uses the same equipment as the digital poster, but is based into a free standing steel unit.
Outdoor LCD enclosure.
These are created from steel and watertight to prevent water ingress, they save from harm the marketing hardware from the weather and potential vandal assaults, permitting integrators to use standard hardware designed for indoor use, outdoors at a much more cost effective price. As the dedicated outdoor digital signage equipment is very expensive.
Over the past 19 years the writer has made a range of digital outdoor signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.
Outdoor Digital Signage – Abu Dhabi Grand prix
Of late we saw Abu Dhabi hosting their subsequent Formula 1 Grand Prix, over the last year since their first race the use of dynamic signage has increased both inside and outdoors.
Electronic marketing has been used every where from the pit lane to the area resorts, now let us look at how and where dynamic marketing is being rolled out.
Hotel – Electronic Marketing.
Here the bulk of signage equipment is rolled out within the places to stay, these range from LCD advertising screens and digital menu boards for small marketing techniques. For example the digital menu board is utilized to show the menu in a high definition environment with mouth water starters, main courses and deserts.
Digital posters are utilized to promote the cocktails of the hour in the reception and bar areas to visitors and guests. They have a mix of data for their guests such as breakfast times and checkout times on much larger free standing digital poster, these have the matching ad player as the wall mounted units and also inform visitors when the bus leaves for the race tack, so no one misses the free bus to the track..
Grand Prix – Digital Signage.
Then when you get to the arena and enter the main gates, you are met with massive LCD monitors that are housed in protective LCD enclosures; these offer the defense from the high temperatures through a small air conditioning unit that is managed by the audio visual administrator for the location. In the pit lanes small screens around 32 inch in size, these show all the positions of the drivers, so that at a look the pit crew can see at once who is coming in for a tire change or top up of fuel.
This is a standard example of both indoor and outdoor dynamic marketing working together and the hardware used is relatively simple to use even for new people in digital signage. Let us look at the systems used.
Digital Poster and Digital Menu Board.
Both types of devices comprise of a LCD display that can be placed in either landscape or portrait position, both units have a built in ads player that work on a memory card and the size of campaigns are only dictated by how many you can get on an 8GB card.
Media formats supported are JPEG, MPEG1, MPEG2, AVI and MP3, giving the user maximum control over their marketing campaign.
The advantage is these units are cost effective and an easy transition for anyone who has never used digital marketing before.
The free standing LCD poster uses the same equipment as the digital poster, but is based into a floor standing steel unit.
Out-of-doors LCD enclosure.
These are created from steel and sealed to avoid water ingress, they safeguard the advertising hardware from the weather and potential vandal assaults, allowing integrators to use standard hardware designed for inside use, outdoors at a much more affordable price. As the dedicated outdoor digital signage equipment is extremely costly.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.
Creating the Right Outdoor Digital Signage Content
Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect.
Creating content for digital signage is an art in itself and while many people assume that generating the subject matter for a digital screen is just like creating a Power Point presentation. This, however, is fairly misguided. Presentations are watched by captivated audiences in meeting rooms while digital signage has to work to get noticed, the content has to literally jump out and grab people’s attention otherwise it does not get viewed.
And with outdoor digital signage things can become even more complicated. Outdoor content has to contend with bright sunlight, dreary days and be even more noticeable as people often have virtual blinkers on when walking in outdoor locations and can end up ignoring the street advertising.
To ensure you are generating lively, engaging and eye-catching content of outdoor digital signage, here are five tips to keep you on the right track:
Never crowd an advert with too much information and text. Remember that digital signage gets viewed for perhaps two or three seconds – less with outdoor digital signage – so the message should be got across in just a brief glance.
Don’t overload the content with too many different fonts or colours. Use two main colours, preferably linked to your brand and choose just a couple of fonts, perhaps one for headline and one for body copy. Never use all caps as people need to see the shapes of words to comprehend them (particularly if the content is only glanced at).
Ensure you are aware of the technology you are using, and in particular ensuring you are aware of the screen size and aspect ratio otherwise the content could disappear off the side of the display.
Remember the content is for outdoor digital signage and not TV – limit the moving images that are used and keep things simple and concise. Maximise any transitions or length of adverts to just a few seconds.
With outdoor digital signage content that was designed for an indoor screen can look completely different when used on an outdoor screen. Outdoor displays have to cope with bright sunlight which can affect how colours and images look. Always test any outdoor content before you go live with it.
Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.
Digital Outdoor Signage – Good Choice
Electronic outdoor marketing is becoming one of the greatest rising business sectors out of the financial slow down due to the number of organizations investing in this hardware.
Most shopping malls are installing indoor as well as outdoor dynamic signage solutions and these can range from interactive outdoor kiosks to considerable video walls and even single flat screen TVs in protective outdoor housings also called an LCD enclosure.
The reality is that for a flexible and inexpensive advertising solution and to have a better bang for your buck you need to try and save money whilst at the same time selling to your consumers. The simplest shape of outdoor digital marketing is to have a flat panel Television and put it into some style of steel housing that can deliver a vandal and waterproof solution.
you are searching for a certain outdoor sign solution for your product, try to visit Outdoor Signs.net, they provide customized billboard signs and banners of all size and make. Depending on costumer’s needs, they can personalize signs for street signs, car graphics, showroom presentations and more. If you want a high-impact advertisement like neon lights, their professional employees can design and deploy them for you. Another favorite outdoor signage is the customizable letter signs which are normally used in cinemas and gasoline stations.
Now this was okay in the spring and summer but now as the weather turns for the worst, these eatery proprietors have to thing about removing the outside monitors and putting them into storage for the winter which in turn could upset some individuals who enjoy this entertainment, or the other decision is to put the TV into a winter proof casing, these units offer the accurate heating level at a preset temperature, so for instance if you are in Alberta and have to maintain a minimum of 5 degrees Celsius you would just set the built in thermostat and the heater comes on when the temperature falls below 5 and then knocks off when the temperature is met, only using power as and when it is desired.
If you are searching for a certain outdoor sign solution for your product, try to visit Outdoor Signs.net, they provide customized billboard signs and banners of all size and make. Depending on costumer’s needs, they can personalize signs for street signs, car graphics, showroom presentations and more. If you want a high-impact advertisement like neon lights, their professional employees can design and deploy them for you. Another favorite outdoor signage is the customizable letter signs which are normally used in cinemas and gasoline stations.
Lari Smith has been writing articles online for nearly 3 years now. Specialize in business signs articles. If you need more about writing board and LED neon sign method, please reference http://www.flashingboards.com/.
Digital Outdoor Signage – Our Choice
Finding the right type of material for outdoor advertising is always going to be difficult. You need something that’s guaranteed to stand up to the elements, but that’s also going to be bright and bold enough to read in practically any weather condition as well.
But more importantly, you want to find a material that’s cheap to mass produce, so that you don’t have to deal with spending massive amounts of money, just to get your signage out there. For that reason, coroplast signs can be a major lifesaver. This type of plastic material is cheap to produce, but is plenty sturdy for any type of weather condition.
Of course, you also want to ensure you go for the right type of coroplast signs based upon just how colorful and eye-catching they are going to be. Typically you want to work with a white background, so that you can be sure your signage is totally noticeable from a distance. What’s more, you also want to ensure they are totally colorful as well, as more colors are going to draw the eye in. While colorful signage may be more expensive, that’s worth the price to ensure that your signs are going to be noticed.
One more use of these recyclable outdoor signs is for tradeshow presentation areas, park and recreation signs or directional signage in your store or office. Enhance your booth with ink-jet laminating signs showcasing your products images. Position them anywhere, attach them to a wall by using anchoring screws to label a display or attach them to a post to display guidelines so your customer will have an easy access to car parking spaces, comfort rooms, entry ways and escape hall ways.
Another LED technology that has revolutionized advertising is outdoor LED billboards. So far billboards were restricted to papers, vinyl, and painted billboards. The arrival of these new billboards has changed the scene completely. These are nothing but large computer screens which are used to display advertisements.
Since theses billboards can incorporate video they are much more high quality and are realistic. This allows companies to reach the consumers more easily. Outdoor LED billboards have a very important advantage over traditional billboards. The traditional mechanical ones can show up to three advertisements but an LED billboard can show an unlimited amount of advertisements.
It is controlled by a computer and an operator can easily change the advertisement with a click of his mouse. At the same time they take up much less space than their traditional counterparts.
Lari Smith has been writing articles online for nearly 3 years now. Specialize in business signs articles. If you need more about writing board and menu board method, please reference http://www.flashingboards.com/.