Tag Archives: Outdoor

Posted on by

Outdoor Led Signs-delivering Establishments Message Efficiently

Most of the businesses have found outdoor LED signs an effective alternative to advertise on different places, including roads and highways. In most cases, these options are found fronting stores, establishments, and even places of worship. One of the main purposes of using such alternatives is to divert the attention of the targeted audience towards the primary services of these establishments. The presence of attractive lights makes them an outstanding option to deliver the message what a company wants to give its intended audience.

In earlier times, the usage of outdoor lights was quiet popular for illuminating printed or written signs. This kind of feature benefitted lots of businesses especially displaying their message at night or during the time when there was no proper sunlight, especially in the days with heavy rains. Obviously, with the help of these lights, people didnt put their great efforts in reading and understanding the content written on the signs in order to aware of the companys message. Honestly speaking, the presence of such lights was so vital to tell the people at night about the existence of the signs on road.

Now the concept of illumination has reached to other level with outstanding advancements in LED technology. To be very precise, having diodes these LED sign products shine brightly. And when it comes to defining the working system of such products, they enable displays and billboards change their content by using special controls to time these lights. Put simply, this option has come up with lots of benefits over regular billboard-type static signs. Therefore, nowadays a plethora of advertisers, businesses and other groups have started to use outdoor Led Signs in order to show moving images, text with transitions from one announcement to another, and much more.

In simple words we can say that outdoor LED signs has been proved to be an effective source of delivering an establishments message while at the same attracting customers as well.

Mamman Seghosime is an expert who has an extensive experience in writing on a variety of custom sign specialty houses that deals in designing, manufacturing and installing the signs for different businesses. The author provides the people with the information on various specialty sign shops across the country that only work for sign companies, outdoor LED signs.

Posted on by

Sitour USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

KINGSTON, NY (PRWEB) October 23, 2006

Sitour ( http://www.sitourusa.com ), the world leader in advertising and promotions ski, today introduced North America’s first wireless email message industry centers for ski resorts. This new media vehicle allows advertisers to reach the snow sports consumers with personalized real-time messages.


With the new message centers, advertisers can customize and deliver messages with greater frequency to customers waiting in lift lines and basic areas by sponsoring reports that can be instantly updated by ski on trails, traffic, weather, safety, and special events and provide other timely information.


Making his debut in the 2006-07 ski season in the stations nationwide, this large screen color signs that work with calendar software connected to the Internet can display text messages, and logos LED video animation, and are easily seen in direct sunlight and at great distances.


The first advertisers for the centers include Slim Jim, Mini Babybel cheese Bel Group and General Motors ConAngra Snack Foods of the Chevrolet division, with others in the negotiations.


“The message centers do day to communicate to customers or dry erase blackboards to lift a thing of the past,” said Monte Rios, president and CEO of Sitour USA. “This creates enormous opportunities for national and local advertisers as well to really reach the attractive demographics of skiers and snowboarders, who are rich, educated, active, health conscious and committed to the sport. “


The new signs will be installed in Sitour over 80 stations across the country this year, after the successful test facilities. Wintergreen Resort in Virginia is the first US mountain install a complete system covering all areas lift lines, tubing and base.


personalized, timely, frequent announcements

Using technology similar to that employed by the New York State Lottery to update its bulletin boards, ski resort operators can update messages about impending snowstorm, updates traffic for the return trip, trail closures, missing children reports and even sports scores busy day skiing as Super Bowl Sunday that skiers do not have to leave the tracks to see what happens.


Each message center will generate 1.5 million impressions per ad / season. The messages are repeated in the waiting model-based cycles on lifting lines for multiple and lasting impressions.


individual signs in the system can be personalized with messages tailored to achieve the desired demographic; for example, placing ads geared toward parents in the children’s ski area or those for entertainment or dinner near the main lodge.


“The message centers create a highly visible and effective marketing tool to promote current and future events and other activities in the mountains,” said Anthony Lanza, Superintendent Belleayre Mountain in the region of New York Catskills. “The graphics really get the attention of our clients. Targeted impressions we receive from the wireless LED reader boards Sitour offer the best value in advertising. “


Sitour brings a long history of innovating on advertising on the snow, starting with inventing the concept track map over 40 years ago. Since then, he has introduced cards scenic trails and the first advertising packages ski resorts built in the 1980s, multi-purpose ski and snowboard shows in the 1990s and the vertical tower and announcements Wireless LED message centers in the 2000s


About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, offering advertisers placements media at 215 stations in many major ski areas in North America and an international network of 900 stations in 11 countries. Sitour reached 70 percent of total market skier visits with advertisements that offer complete saturation both on the mountains and inside the resort lodges. Its customers include General Motors, Dannon, Kraft Foods and other Fortune 500 companies as well as large national and regional companies.


Editor’s Note :. Photos and media interviews are available

###

clear = “all”

Posted on by

Brand Building with Outdoor Digital Signage

Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan.

For many industry sectors, the brand is far more important than the product they are attempting to sell, with industries such as fashion and technology heavily reliant on brand identification. So, building up brand awareness is a vital part of ensuring a business, or brand, continues to prosper and to do this requires marketing of the brand to help people identify and begin to trust it.

Generating Brand Awareness

Some companies rely solely on their brand. Many of the sports fashion companies sell products because of their name, not because of the product, as do some famous technology companies that produce phones and tablets.

Outdoor digital signage is a great way of generating brand awareness. Digital signage is not TV, nor is it print – it is a new media which is viewed and engaged with differently. Unlike TV advertisements that last up to 30 seconds, digital signage content is viewed for perhaps 3 seconds maximum – less with outdoor digital signage.

You are, therefore, limited to the amount of content that can be displayed; complicated, multi-product advertisements do not work so well, there is not enough time for people to absorb complicated information like prices, or the main benefits of a feature or product – but there is time a plenty to promote the brand.

Many outdoor digital signage screens do just that; displaying a log or company name with perhaps a brief transition to a slogan; however, some people could deem this as a waste – surely it would be more cost effective to use a print media for such promotion.

Ah, but you are forgetting that digital signage is different enough top be engaged differently. It’s brighter, more eye-catching and with the use of transitions and moving images it draws the eye and is more engaging.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

Keeping the Faith ? Advantages of Outdoor Digital Signage for Churches

Modern churches are continually looking for new ways to attract larger congregations and to ensure the local community are aware of coming events in the church calendar.

Traditionally, churches have relayed on static notice-boards, posters and even bill boards to get their message across but now, thanks to the growth of outdoor digital signage, this task has become easier.

Many churches, and for that matter, synagogues, temples and mosques, are installing outdoor digital signage outside their religious buildings to communicate with their congregation – as well as spreading the message of God.

Outdoor displays have great advantages over other mediums for this sort of task. An outdoor digital signage screen cab scheduled to relay content at specific times – so when the congregation is arriving for service, messages about future events can be relayed, yet, when there is no service the device can be used to spread religious messages or encourage other members of the local community to join.

Churches are not profitable organisations so any expenditure on an outdoor digital signage device needs to be kept to a minimum; while financial savings can be made with the use of outdoor screens by doing away with the need to get signs and advertisements printed and erected – further savings can be made in the selection of outdoor digital signage hardware.

Many outdoor digital signage systems are installed using waterproof or outdoor TVs, which seems an obvious choice, after-all no outdoor screen can survive without being protected from the weather, yet, outdoor screens are highly expensive and are often out of the budgetary range of most churches.

But there is a far cheaper and just as efficient method if implementing outdoor digital signage – ideal for churches, schools or other public locations.

LCD Enclosures

An LCD enclosure is, on the outset, a simple metal LCD cabinet; however, the beauty of the LCD enclosure is that it can house any type of flat panel LCD or plasma display and keep it completely protected from the weather.

Not only are LCD enclosures weatherproof but the interior of the enclosures contain temperature control modules such as cooling fans, heaters and even air conditioning (for extremely hot weather locations) to ensure that the LCD screen is continually operating in the perfect environment – despite what the ambient conditions are.

LCD enclosures are being implemented outside churches and other religious buildings up and down the country – enabling all the advantages of outdoor digital signage without the expense.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

How To Mount Digital Outdoor Signage

Outside electronic signage owing to its distinctiveness is sometimes positioned in some high visible part, but mounting the LCD advertising screen at the accurate height can be an dilemma.

When digital outside advertising is deliberate it will be in a high traffic spot, but one thing to deliberate is how to mount the equipment, in particular when you take the total weight of the equipment and the LCD monitor enclosure into account, as this can be a monstrous 165lb!

If you are in the sector you will be aware of some of the following, so please excuse it as we don’t wish to try and tell you how to suck eggs.

The technique the outside digital advertising systems is mounted is the weakest point of the deployment; some organizations have a policy to fasten the protective LCD housing that protect the solution from the climate and physical assault directly to the wall, other firms based on the location the solution is being employed in need to angle the hardware so customers are not struggling to see the commercials.

There are numerous solutions for mounting a range of defensive LCD monitor cases; let us first look at the LCD casing and how it can be mounted.

Each cabinet can be mounted straight to the wall through the rear wall of the casing, audio visual integrators as a rule use anchor bolts for maximum strength, however if the unit has to be at an angle down this is accomplished using the rear mounting pattern on the enclosure that is 600 x 400 and is well-matched with all VESA 600 x 400 universal brackets, making the device as cost effective as doable, as there is no need to purchase dear mounting frames specific to mount the enclosure.

Do you know what VESA is?VESA is an acronym for Video Electronics Standards Association and is an Intercontinental standard that is used to mount flat panel screens, nonetheless there are the odd manufacturer of digital signage TVs for digital signage that are not compatible with VESA, so you have to obtain over priced mounting frames from the TV manufacturers.

This standard refers to the mounting holes, for instance a 600 x 400 VESA mount has mounting openings on the rear of the TV display at 600 mm wide x 400 mm high on the center line of the screen and varies according to the screen deployed.

Graham is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.

Posted on by

Digital Signage and the Advantages of Outdoor

Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It’s effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio.

It is being deployed in retail units, transport hubs, concourses and in surgeries and waiting rooms. And one area where it is beginning to permeate and is becoming increasingly successful is outdoors.

Outdoor digital signage is growing in popularity and its rise is due to the many advantages an outdoor screen can offer for promotion and marketing compared to an indoor device.

Outdoor screens have one key advantage over indoor digital signage in that the audience figures for an outdoor display are usually far greater.

Just think about an digital sign inside a retail store, nearly everybody that will see the sign is already in the store (and presumably already a potential customer) but far more people will walk past outside and of there is a display there, then greater numbers will see it and if the content and promotion is appealing enough – it will drive people into the store.

Outdoor displays are now replacing many of the static signs and advertisements that have long adorned our high streets providing many advantages over these traditional signs and adverts.

The ability to provide multiple content on a single screen; to upload content centrally, without the need of a visiting technician; having an advertising medium that stands out and is more engaging than the static competition,  provides advertisers with all the advantages they need to justify the initial expense of an outdoor digital signage system.

And there is an expense. Ensuring the outdoor screen is going to be able to cope outdoors means either investing in a rugged outdoor or waterproof TV or using a commercial grade screen in a protective outdoor LCD enclosure but with the advantages outdoor digital signage offers advertisers and promoters it is a price many regard as worth paying.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

A Greener Future for Outdoor Digital Signage

There are many advantages to using outdoor digital signage: Its engaging, flexible, versatile and dynamic allowing advertisements to be scheduled for key times and even multiple adverts displayed on a single space.

But despite these advantages are there are drawbacks to using outdoor screens for promotion and advertising, especially when it concerns the environment.

There is always an environmental cost with outdoor advertising; even static signs that have to be erected and replaced by technicians, who drive around in vans, have a carbon outlay.

Going Green

More and more businesses are becoming aware of the need to be a little more eco-friendly but there are good economical reasons for it too as well as environmental ones.

Saving energy often goes hand in hand with saving money so any outdoor digital signage that saves energy is more cost effective than a less green and more power hungry system.

The biggest power usage with an outdoor digital display is the backlight. Backlighting is used by LCD TVs to ensure brightness of the image – the brighter the backlight then the brighter the image; however, its not just outdoor digital signage that is reliant on backlighting as static signs used in outdoor locations are often back-lit too, to allow them to be seen at night.

LED Back-lit LCD TVs

Saving on backlighting is therefore one method of reducing the carbon footprint of an outdoor digital signage campaign.

There has been a growing trend of using LCD TVs that are back-lit by LEDs. These save a dramatic amount of power in comparison to the standard incandescent back light while providing just as much brightness – essential for outdoor digital signage applications.

But there is another method of ensuring the green credentials of your outdoor digital signage campaign and ensuring you save money too.

Screen life

Too frequent replacements of LCD displays also have environmental impacts. Not only are you burdening the world with an LCD device that has to be thrown away but the energy and resources that go into making a new TV adds to the environmental impact.

Ensuring the screen runs as long as possible is therefore not only a sure fire way of saving money but will ensure the green credentials of your campaign.

Ensuring the outdoor digital signage display is in a good quality LCD enclosure that not only protects from the elements but also ensures the optimum conditions inside the enclosure is one method of ensuring the maximum longevity of an LCD TV.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

Posted on by

Outdoor digital sign solutions

Things gradually changed in the world of marketing after the introduction of outdoor digital sign solution as it has brought a revolution with innovations that are now helping many companies and organizations. This outdoor digital sign solution is helping the companies in terms of reducing the marketing cost and attracts people towards their schemes and products.

This kind of marketing is evolving to its newer level where people can interact with the companies directly with a sense of touch. This is an unbelievable fact that is going to change things for the company and for people by availing technology at their fingertips. Many people will show their interest towards this outdoor digital sign solution as it is better than the traditional advertising banners and moreover it provide complete specifications and descriptions of products. This is the reason why digital signage enclosures have been a success as soon as they were introduced to the digital world.

Uses of these outdoor digital sign solutions

Outdoor digital signage kiosk is observed in many shopping malls from where a company or an organization runs the procedure of marketing by running the media over LCD enclosures. Hence, this can provide a great exposure for the products of a manufacturing company, schemes and plans of a financial company. In fact, some of the associations and shopping malls install these outdoor digital signage enclosures and earns revenue through advertising. Many companies show their interest towards running their advertisements on the protective LCD enclosures so that it can reach out to thousands of people located in that particular region. This is not just effective in terms of cost but also a good practice for providing incredible exposure for the product. Hence, companies need to consider running their advertising media files over the outdoor digital sign solutions so that they can promote each and every aspect of the product.

A product will be getting a great exposure by meeting the eyes of every individual who passes beside the screens of outdoor digital sign solutions. Hence, it can create interest over the minds of individuals towards the product and make them approach the company for availing the product at best deal. This is considered to be one of the best innovations in the digital world as outdoor digital sign solutions have captured the eyeballs of many individuals, traders, distributors of the markets. Hence, they are about to change the way of advertising in the entire world with innovative technology that not only reduces the marketing cost but it also develops the market.

We manufacture a range of LCD enclosure solutions that provide the ultimate outdoor digital sign solution.

Posted on by

Digital signage and outdoor advertising

 

Advertising, in today’s world, is a whole new industry which is fast-growing and has achieved monumental popularity and success. There have been astounding advances in this field. As and when technology has developed, advertising and its techniques have also improved. Gone are the days of pamphlets and billboards, the 21st century welcomes the era of digital signage with open arms. Digital signage is a new trend in advertising in the form of an electric display. It has replaced the billboards by LCD, LED plasma displays, or projected images, which can be found in public areas like corporate building, retail show rooms, malls, important city junctions etc.

 

Digital signage displays messages, advertisements, slogans etc. It is mostly controlled by basic personal computers through a variety of proprietary software programs, which is quite cost effective. Advertising agencies charge a bomb to display an ad in this cutting edge technology. It is quite advantageous as the content can be easily exchanged; supports animations, signs can adapt to the context and audience, and can even be interactive. It’s like watching a giant TV, specialized only for advertisements, on the road! They are more effective than billboards or other static signs. Digital signage has many different purposes to it. Some of the most common applications are:

 

Public information – news, weather, and local city news, there are also messages regarding travel information and public safety messages like fire exists etc
Internal information – the screen is in a corporate building and the messages displayed pertain to only the corporate working there, health messages, safety drills, and corporate news.
Advertising
Brand building
Influencing customer behavior
Enhancing customer experience – in a mall or a drive through restaurant, people can be entertained when they wait for their order
Enhancing the environment – they add impressive décor to the place and interactive display signage add more value to the environment.

 

This type of advertising is referred to as outdoor advertising. Digital signage displays content and messages on the big screens with the aim of delivering messages to a specific target audience at specific locations. The timing of displaying is also specific. It is commonly referred to as “digital out of home” or DOOH. Outdoor advertising has always had a success in influencing the customer behavior to a particular brand or product or service, however, it has amassed huge success through the digital signage medium.

 

The success rate it has shown has exceeded the results seen by the effect of billboards. Gone are the days where billboards needed to be changed manually, these days’ messages and ads can be changed like flipping channels when you watch TV. By the success rate it has displayed, the use of digital signage by outdoor advertising, it is clear that both are here to stay.

 

 

Resus offer forward thinking advertising solutions in the Digital signage market place. http://www.resusdigitalsignage.com