Tag Archives: Outdoor

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Top Ten Outdoor Digital Signage Tips

Using outdoor digital signage poses different challenges to indoor systems, protect the device against the elements to get the content delivered but the benefits of the use of LCD and plasma outdoor for digital advertising and information is that you can reach a lot wider audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes:

10. Have a goal – You must have a clear objective to mind. If you are investing in outdoor digital signage systems, you must focus on what you want to achieve, more customers or strengthen your brand or maybe you want to entertain or inform. Set your expectations before investing in any system.

9. Cost Plan – digital display is never cheap, always plan for everything. It surprises me to hear of companies that have spent small fortunes on digital display systems outdoors to have run out of money for things like maintenance or even content.

8. Use the right people to manage your project – often digital signage projects are grown on it. Of course, there are technical aspects DOOH (Digital Home) but it is much more suited to someone with marketing experience. Also make sure you have a clear project manager, there are many aspects to the outdoor digital display and unless someone is able to keep all the facets together your project may soon falter as soon as you hit that first hurdle. Make sure you have someone to manage and update content -. You’d be surprised how often this is overlooked

7. Position -. People can spend huge amounts of money on digital display campaigns but if LCD, plasma or LED screens are in the wrong place this could be money in the tube if no one pays any attention

6. Protection against rain – Outdoors is a totally different environment from within and all signaling device will protect against the elements. Always ensure good quality plasma or LCD houses the device box. Often 4 European standards IP65 or NEMA USA applied for outdoor digital signage enclosures.

5. Choose the right software and tools – Do not get distracted with expensive design tools and often too complicated. Often, simple office desktop tools like PowerPoint will create good quality and innovative content

4. Testing, testing 1, 2, 3 – Good sure check your campaigns. Do not just check that the devices work, the practice of changing the content and implementation of general maintenance such as cleaning, it is often small such practices that can cause failure of a draft outdoor digital display.

3. Be innovative – Do not be afraid to try new things. Look at the different types of LCD or plasma enclosures and see what looks best. Try to place the devices in unusual places or try something new content that it hopes to get noticed. Often, the best digital signage campaigns are those where they were bold in trying something new or something different.

2. Safety – It’s unfortunate, but I know this is the world in which we live and despite lower cost LCD and plasmas they are still attractive objects for thieves. Ensure the device identifier properly protected against theft, but also ensure the LCD enclosure is rugged enough to withstand attack by vandals.

1. Content – The most important aspect of any outdoor digital signage campaign is by far the content. Content is the key, no matter how fancy your outdoor digital signage systems seems they do not display an interesting, informative or entertaining they are wasted. Be innovative and different. If you attempt to generate revenue from advertising and mix in entertainment as people become blind ad will simply ignore the messages.

Keep things interesting and mix and match advertising content more informative entertainment and other things. Make sure to use a lot of colors, moving images and keep things simple. Too many things on the screen, get confused and distracted. Audio works well too but breath on music, it can be quite annoying for many people, especially if they do not like that kind.

outdoor digital signage is a great way to develop a profile of companies, advertising, enhance brand image, to influence customer behavior and generate sales, but only works if you invest the time and effort too long with money.


Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

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Basics of Outdoor Digital Signage

The world of advertising is one that is naturally tied to technology. Indeed, it seems that advertisers are always at the mercy of the latest advertising and promotional mediums. In case you don’t know, one of the latest advertising channels nowadays is the so-called outdoor digital signage.

These things are everywhere nowadays. Wherever there is a large amount of human traffic, there is sure to be an outdoor digital signage right at their midst. You can also see them on the street and even on highways. If you want to know the basics of outdoor digital signage, then you have come to the right place. It is important that you get to know the facts about this medium before you start using it.

The benefits

Of course, you need to know the benefits of outdoor electronic signage. This type of advertising medium has the capacity to reach a lot of people in a very short span of time. All you need to do is to put it in a location that gets high foot and car traffic. Just imagine putting a digital signage in a theater lobby, for example. Your ad will be exposed to everyone who watches a movie in that theater.

Night time advertising

Another great benefit of outdoor electronic signage is the fact that it is perfect for night time advertising. This is because it is able to show ads with bright colors that will definitely catch the attention of people. And in this day and age where a million and one things are vying for the attention of the public, having an attractive and eye catching ad means everything to advertisers.

Low cost

Some people have the impression that using outdoor digital signage is very expensive. This is not true. In fact, you can save money from this medium. This is mainly because of the efficiency that it provides. With this new way of advertising, you can even say goodbye to the other types of advertising that you are doing. Using this technology is definitely much less expensive than using conventional mass media advertising methods such as placing ads in magazines, newspapers or television. And since this medium has been touted as the future of advertising, many players are seen to enter the industry. This will surely result in the medium becoming more and more affordable in the years to come.

Now that you know the basics of outdoor digital signage, do you think you are ready for it?

Want to maximize the power of outdoor digital signage? Then visit us today! We offer different digital signage solutions that can be useful for your business.

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The Advantages of Outdoor Digital Signage

The trend of advertising and promotion by digital signage and display screens is new supply and market dynamics. This change in high technology is revolutionary and the entire advertising world is mesmerized with his call. These types of digital advertising display panels are available for both inside and promotional purposes inside. Both matrices have their own advantages associated with them. But when it comes to comparing the digital outdoor signage wins the battle because it has advantages of high levels of the society in terms of advertising and brand promotions.

The main advantages of digital signage outdoor systems, which stimulate the part of the advertising of a company

Being in outdoor location These tips signaling attract many eyeballs. If a board is attractive then more people will notice.

It is easy to access for customers through the promotion boards outside.

It enriches the goodwill of the company and strengthens its market presence.

Installing digital signage outdoors offer 24-hour coverage regular promotion of products that are limited in the domestic sector.

So, looking at the benefits mentioned above digital signage outdoor signs, it can be easily understood that the installation of digital signage offers outdoor more profit for the company. These digital outdoor screens can be in the form of stand-alone digital screens, large LCD or simple digital panels. The company can opt for the best solution according to their preferences.

While installing these modern solutions and advertising technology is expensive and requires a lot of maintenance as compared to conventional panels on paper, but it is the preferred method to develop the company. Investing in this type of advertising ensures doubled back to society.

The trend of advertising and promotion by the boards and the display screens is offering new and dynamic market. This change in high technology is revolutionary and the entire advertising world is mesmerized with his call. These types of digital advertising display panels are available for both inside and promotional purposes inside. Both matrices have their own advantages associated with them. But when it comes to comparing the digital outdoor signage wins the battle because it has advantages of high levels of the society in terms of advertising and brand promotions.

The main advantages of digital signage outdoor systems, which stimulate the part of the advertising of a company

Being in outdoor location These tips signaling attract many eyeballs. If a board is attractive then more people will notice.

It is easy to access for customers through the promotion boards outside.

It enriches the goodwill of the company and strengthens its market presence.

Installing digital signage outdoors offer 24-hour coverage regular promotion of products that are limited in the domestic sector.

So, looking at the benefits mentioned above maps, it can be easily understood that the installation of digital signage offers outdoor more profit for the company. These digital outdoor screens can be in the form of stand-alone digital screens, large LCD or simple digital panels. The company can opt for the best solution according to their preferences.

While installing these modern solutions and advertising technology is expensive and requires a lot of maintenance as compared to conventional panels on paper, but it is the preferred method to develop the company. Investing in this type of advertising ensures doubled back to society.


For more information on outside signaling digital, check out the info available online; these will help you learn to find the digital sign !

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Outdoor Vs Indoor Digital Signage

The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached – outdoors.

Outdoor digital signage is a growing and now makes up a substantial proportion of all outdoor adverts, but there is still plenty of room for more. Outdoor digital signage has many advantages over indoor systems too, with larger audiences being the most prominent.

One of the reasons that digital outdoor signage is trailing behind indoor DOOH is that there are more hurdles to clear in taking a screen outside than for indoor signage. The first problem that has to be countered is weather protection. Weather protection is no just about rainfall protection, either. While the rain is one of many elements that can damage a screen, permanently, there are others: snow, hail, sleet and wind blown dust can all disable an outdoor screen so the device has to be protected against all of them.

Temperature protection is also a requirement for digital outdoor signage as in many locations. Screens can overheat during the height of summer but also freezing temperatures of winter can disable a screen too – so both extremes need to be prepared for.

Sunlight too can have an effect on an outdoor screen. Direct sunlight can cause glare and overheating, so precautions need to be taken to ensure the screen is either not under direct sunlight or that the problems are countered in other ways. Bright sunlight can also make a screen unreadable so high brightness screens are recommended to ensure readability during bright sunny days.

Finally, physical protection is also something that has to be countered before a screen can be left outside. The screen has to be secured from both accidental and deliberate impacts, whilst also secure enough to prevent theft.

Smartvm have an all round method of providing digital outdoor and indoor signage protection as the steel, waterproof enclosures will provide physical protection and prevent damage from the above elements enabling peace of mind and trouble free outdoor and indoor digital signage.

Peter Pal Disuja is a technical author and a specialist in the digital signage industry helping to develop outdoor and indoor digital signage and protection for plasmas. Please visit us Smartvm for more information about digital signage hardware and software or other digital signage solutions.

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Hot Tip: Finding the Right Outdoor Enclosed Bulletin Board

Looking for a versatile outdoor display case to display your signs, announcements and other graphic materials? Enclosed outdoor bulletin boards – also called outdoor display boards, cork boards or notice boards – can take your message outside. Cork boards are easy to use, attractive, versatile, and available in a variety of sizes and finishes. Read on for some tips on how to find the ideal outdoor bulletin board.

How are outdoor bulletin boards different from traditional cork boards?
Go to any mega mart or office box store and you will probably be able to find bulletin boards in a variety of sizes. These plain cork pin boards may or may not have a simple wood or metal frame and are great for indoor, casual settings – a family kitchen, a classroom or office.

For outdoor display, however, a secure, lockable enclosed bulletin board is a must. Enclosed outdoor message boards protect your display from both the elements and the public, keeping your materials dry and safe.

What features should I look for when buying an outdoor bulletin board?
Outdoor bulletin boards should be constructed in aluminum and should feature a lockable door. When shopping for outdoor notice boards, look for labels like weather-resistant or weatherproof – either description means that it is approved for outdoor use. As moisture is the #1 enemy of outdoor display, these display cases should be designed to keep water out and condensation to a minimum. Here are a few features to look for when shopping for outdoor bulletin boards:

Silicone sealant. Weatherproof bulletin boards will usually have their seams sealed with silicone to keep moisture out.
Weep holes. If moisture does get inside your case, how can it get out? Weep holes located on the bottom of the outdoor display cabinet will reduce condensation and keep your display dry.
Locks. Weather isn’t the only thing you will need to protect your display from. An enclosed bulletin board with a sturdy cam lock on the door will give you control over who has access to your display and will keep vandals from tampering with the display case.
Lighting and/or header. If you anticipate people referencing your display in the dark or from far away, adding a header or lighting or both will help your presentation. A header is a space above your display case that can be used for a slogan, logo or catchy, descriptive phrase, like “BBQ Specials” or “Park Information.” People will be able to tell from far away what kind of information you’re offering, and whether they should come in closer to take a look. Strategic lighting will help people see every detail of your display at any time of day or night. Use a licensed electrician to properly install your lighted enclosed bulletin board and check local regulations before buying any illuminated display case.

Free Standing vs. Wall Mounted Bulletin Boards
Wall-mounted outdoor bulletin boards are one popular way to display materials outside buildings. Post a map and directory just outside a park administration building, for example, or display a menu just outside your restaurant’s front doors to entice hungry passersby.

Wall-mounted display cases are sturdy and practical, but you don’t need a walls for outdoor display. If you’re running low on wall space, look for a free standing outdoor bulletin board with leg posts. Free standing enclosed cork boards can be installed directly into the ground at a location of your choosing – just remember that leg posts should be installed at least 3ft into the ground and should be secured with cement for safety.

Outdoor enclosed bulletin boards come in a variety of styles, sizes and finishes, and finding one to meet your needs should be a piece of cake. Better yet, have an outdoor enclosed bulletin board built to meet your exact specifications: a one-of-a-kind custom cork board will be in the style, size and finish of your choosing.

Access Display Group, Inc. is a designer, manufacturer and distributor of changeable frames and displays for printed graphics.  The company custom builds its framing systems in its Freeport, Long Island New York facility and distributes them to business of all sizes throughout North America and the world.  For more information, visit http://www.swingframe.com.

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Outdoor Digital Signage Menu Board

INSIGHT DIGITAL SIGNAGE, the leading manufacturer of protective enclosures

for LCD and plasma display equipment, has introduced a completely weather

proof Digital Menu Board enclosure product.

The Digital Menu Board enclosure has been designed to endure even the

harshest of environments while constantly providing complete protection to

the LCD it houses. In the dead of winter, or in a desert heat storm, the

Digital Menu board enclosure maintains an appropriate internal temperature,

preventing any costly downtime and replacement from freezing or overheating.

The completely water proof Digital Menu Board will stand the test of time

where ever the location may be.

The Outdoor Digital Menu Board can serve as a single screen unit, or multiple

units can be attached for double screen menus and even triple screen menus.

The Outdoor Digital Menu Board will easily coincide with any existing signs,

advertisements, or menus already in place.

Digital Menu Boards allow users to convey their message more effectively than

static menu boards and reduces the cost of creating new graphics. With a

high bright display your menu board will be highly visible even in the

brightest sunlight. Our Digital Menu Board can even display eye catching

advertisements in addition to the menu products. Insight Digital Signage’s

Outdoor Digital Menu Board provides the most attractive and the least costly

solution for any outdoor menu need.

http://www.insightdigitalsignage.com/products_digital_menu_board.html

Digital menu boards for restaurant drive up windows are just one example of

outdoor digital signage. Similar to indoor digital signage, where LCDs are

used for advertising, branding, promotion and information, outdoor

applications take these vulnerable electronic units outdoors to where there

is typically a larger audience. Using LCDs outdoors does require protection

against rain, snow, wind, and vandalism. Proprietary and very expensive

outdoor LCDs are on the market, but the cost is usually far too great.

Perhaps the best solution for protection, value, and flexibility for LCD

displays in an outdoor environment is an LCD Enclosure. They can be

customized to suit almost any environment protecting any type of LCD display

from all elements and they are also far more cost effective than outdoor

rated LCDs.

In addition to outdoor digital signage enclosures, PC and LCD TV enclosures

are the perfect solution to display company or production information in wet

or dusty industrial environments such as factory or shop floors. Prices of

LCD and plasma televisions continue to drop. The falling prices are

encouraging LCD purchases for factory production floors for use in pushing

training content, quality control, sales data, production data and more to

the production floor.

The NEMA 4 or NEMA 4X PC and LCD enclosures are built with strong steel

material to withstand the harshest of environments, including pressurized

moisture, rain, dust, dirt, tampering, wind, oil, grease and more. Standard

cooling fans and optional AC units, heaters, and thermostats insure that the

LCD and/or PC inside the enclosure remains protected in any environment, even

outdoor, public, and industrial factory or plant environments that could and

can be very harsh.

Insight Digital Signage (A Division of PC

Enclosures, Inc.) is the leading manufacturer of

protective digital signage enclosures. Our

digital signage and LCD enclosures are the

perfect advertising solution for any location and

budget.

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Ice Cold Outdoor Digital Signage

Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a good example of the unique benefits that outdoor digital signage can offer.

Alpine resorts and other ski locations have begun turning to outdoor digital signage because of the effectiveness in providing information that other communication methods simply can’t match.

The great advantage of using outdoor displays in these sorts of areas is the immediacy that the information can be uploaded and distributed.  Often, in skiing areas emergency information such as dangerous snow and avalanches needs to be relayed as quickly and to effectively as possible and until the advent of outdoor digital signage the only real method of passing this information on was physically, with a steward going up and down the slopes.

Now, emergency information can be uploaded remotely to all slopes and areas and displayed on the outdoor screens, warning and informing everybody that is out. – no other medium can do this as effectively and what-is-more, when the screens are not being used for information, advertising can be run to generate revenue that can eventually pay for the installation of the outdoor displays.

The use of such technology in such locations is only made possible due to the advancement in the protection of LCD and other display types. There are many challenges to installing a screen in a cold and snowy environment. Not only do you have to prevent snow and moisture from damaging the screen but also you have to keep temperatures high enough to prevent the components from freezing.

The sun too, can cause sun-glare and make the screen unreadable on a bright day.

LCD enclosures are an effective method of using an outdoor display in such a location. They keep the screen protected from the elements whilst the internal heaters ensure the screen is kept within operating temperatures. Insulation, anti-reflective glass and other solutions are also fitted to outdoor LCD enclosures in these areas to ensure the screens can continue to operate 24 hours a day no matter what the conditions.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

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SignVine Helps Non-Profits Raise Funds for Outdoor Message Signs Using Crowdfunding

Ontario, CA (PRWEB) March 10, 2014

SignVine.org, is the world’s first and only specialized crowdfunding website that provides churches, civic groups and other deserving non-profit organizations a platform to accept donations.towards the purchase of an outdoor message sign.”

Paul Martin, Project Director, and Mike Prongue, Campaign Director, provided feedback regarding the SignVine website launch and the company’s mission.

“We’re so excited to launch. Our website is in beta testing now, but once that’s completed, we’ll begin uploading the projects we have, plus anyone else that wants to join us, and begin the SignVine journey!” Martin proclaimed.

“We’ve been working with sign companies in our builder network to identify deserving non-profit organizations and get them on-board with our mission,” Prongue said, “We’ve worked extensively with 2 or 3 of these sign companies. We call them ‘Builders’ but truly they are quality partners!”

A church, for example, needs a LED message display to replace their old monument sign. A church representative would register on SignVine.org and initiate an electronic fund-raising campaign to capture donations by supplying details about themselves and their outdoor messaging sign requirements. The church then works closely with a local sign company, part of the SignVine™ Builder network, to define the costs and technical requirements of the project.

Signvine will issue press releases, prepare promotional video, write the story behind the non-profit benevolent programs, work with media outlets to promote the project and provide guidance and extensive marketing support to ensure the funding goals are met.

“Our sign company partner, or Builder, will give them a realistic project quote,” Prongue said, “Then we help the non-profit with tactical advice to keep the energy of the campaign flowing so that funding goal is achieved. Breaking that larger dollar number down into smaller pieces puts the goal within reach!”

“We want this to be a fun experience, too,” Martin commented, “We employed a ‘Garden’ theme, and as our tagline states, we’re ‘growing’ a sign with the support of the community. The campaign coordinator for the non-profit is a ‘Gardener’ and all contributors are ‘Viners’”.

“Non-profit organizations are the backbone of our communities. They help raise our children, support the less fortunate and provide spiritual direction. Who is more deserving of an outdoor messaging system? Since they can’t always afford one, we help.” Prongue declared.

Are you a non-profit looking for a way to raise funds towards a new outdoor message sign? SignVine could be your solution. They are ready to help.

For more information on SignVine, please visit their Website at http://www.signvine.org or call 850-677-1099 and ask for Mike.







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Amscreen’s technology is Sharper than ever – new exclusive partnership will bring Outdoor Digital Signage to the masses

Bolton, United Kingdom (PRWEB UK) 8 April 2014

The exclusive agreement will enable the creation of the most technically advanced large screen digital display solution. Using Amscreen’s patented networking and content delivery systems, the plug and play screens will now make a fully connected and scalable network an affordable reality for both existing and potential outdoor players.

Following Amscreen’s success in deploying the largest, most innovative and flexible network of indoor digital screen systems, the all-new sunlight readable Outdoor screens will combine all of these benefits to deliver the largest and most scalable digital 6 sheet screen product in the market. The screen sizes and integrated technology make it an ideal candidate for outdoor use within bus shelters and roadside as well as window and indoor mall installs. The new format screens will all have the option of utilising Amscreen’s market-defining OptimEyes audience measurement technology, providing advertisers and estate owners with complete transparency and accountability on campaigns as well as audience traffic flows and profiles.

Simon Sugar, Amscreen CEO, commented, “The launch of our digital six sheet offering is a key milestone in the industry. Until now, no product has been designed specifically for the large scale needs of existing and potential users of digital signage. We’re pleased to have collaborated with Sharp to bring an outstanding product to market at an affordable price. We are still in the prototype stage, but initial feedback from customers in our target sectors has been fantastic and look forward to rolling out the screens towards the end of the year.”

David Woodward, Sharp Devices Europe President, added, “We’re pleased to announce this exclusive partnership with Amscreen that has enabled us to deliver a great solution to the Outdoor space. With the screens set to roll out later this year, we are certain that this technical partnership and our global sales and marketing collaboration will benefit customers in the UK, Europe and the rest of the world.”