Tag Archives: Scala

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Indianapolis Museum of Art and Scala InfoChannel Guide the Way to Inform Museum Visitors

Exton, PA (PRWEB) February 12, 2007

Scala Inc., (http://www.scala.com) the industry leader in end-to-end digital signage software announces the deployment of a digital signage network for the Indianapolis Museum of Art by Scala Certified Partner Digital AV (http://www.digital-avd.com).

When the Indianapolis Museum of Art contacted Digital AV about Scala InfoChannel® software, the Indiana based digital signage company knew it was in for an interesting artistic journey. Part of the $ 220 million expansion program under development at IMA included the vision for a dynamic visual greeting system for visitors and guests as they entered the new Glass Rotunda at the front of the Museum. The entrance was designed with exposed structural steel framework and a glass curtain wall system creating a large, open environment to welcome visitors. The problem was, the beautiful open area left visitors without a focal point of direction and, considering potential visitor counts in thousands for key events, IMA staff knew they had to pull the minds eye of the visitors to a central point of key information.

Enter Mike Prusa, Manager of IMA Ticketing and Visitors Division, who had seen digital signage used in other large museums throughout the country and knew it was exactly what the entrance needed to help guide their guests to the wide range of museum locations. A call to Tom Johnson, president of Digital AV, brought the museum in closer to their quest for a signage system that would do more than one thing at the same time. Johnson recommended three large digital displays, positioned together on a custom designed steel floor stand from Premier Mounts, with special mounting brackets for flexible positioning.

The Scala InfoChannel software recommended was able to drive the three independent monitors with Scala’s robust InfoChannel platform. The computer driven images would be playing in constant rotation but independently controlled by an external server in a remote location. Information displayed includes museum ticket prices, upcoming museum events and exhibits, various museum attractions and other important location information.

With InfoChannel, the museum would alleviate the need to replace constantly changing wall hangings, posters or looping videotapes within the beautiful new space. After presentations to the entire IMA senior staff, and budget approval, the project was released and the Digital AV team swung into action. The large custom LCD mount was ordered along with the 32″ LCD monitors from LG Commercial Displays. Custom computers from Equus with pre-loaded Scala images on a security enabled, “ghost drive” keeps the content secure and the system easy to manage.

Johnson noted the esthetic and ambient light challenge within the large Rotunda. “With all the light and space challenges it turned out very well, easy to read and colorful, and the IMA content looks great on the system.” Johnson also spoke about the return on investment for the DS system. The IMA’s challenge was to quickly and efficiently help their guests to a destination decision and to guide them there after the ticket purchase. “We think the Digital Signage System answers both of those challenges with a high quality, high technology solution,” said Johnson. “It has had to already pay for itself with speed to destination efficiencies.”

The project was finished in just 90 days and now curators can show a wealth of IMA information through scheduled multimedia playback on the low-profile screens instead of having to cover walls with bulletin boards or worry about replacing degrading or outdated CD’s and cassettes.

The Scala information display system now shows content that can be updated remotely to run 24 hours a day, 7 days a week. Content is changed by periodic or exact schedule, so the museum staff can easily adjust to the expected audience depending on the season or even the time of day.

The main admissions desk signage includes the 3 high-resolution LG Commercial 32″ LCD screens that show information about the latest museum exhibits with options to grow the network. The ticket counter proved to be the perfect place to educate visitors about ongoing exhibits as well as daily events, and it is continuously updated behind the cashier. IMA staff has expressed high satisfaction with the new system.

The screens can also be tied into the same Scala InfoChannel electronic signage system and administered centrally by InfoChannel Network Manager in the museum’s control room. Creative work and textual updates are also conceived in the same room via Scala’s InfoChannel Designer. When published, changes can either be seen instantly or scheduled to appear later throughout the building.

The high-resolution images are transmitted over the IMA Local Area Network (LAN) and can be dispatched anywhere in the buildings. The changing exhibits area was designed with the future in mind for transmitting computer graphics, video and audio to produce a truly interactive exhibit space.

Visit http://www.ima-art.org for more information on the Indianapolis Museum of Art expansion project and exhibits.

About Scala, Inc.

Scala, Inc. (http://www.scala.com) is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, the Paris Palais de Congrès, Best Buy, T-Mobile, La Grande Récré, ShopRite, Hertz, Virgin MegaStore, EuroDisney, Bloomberg, Burger King, Kiwi, Futuramedia, Azizia-Panda Supermarket, Carrefour, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel® is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania with offices in California, the UK, France, Norway, The Netherlands, China and Japan.

About Digital AV

Founded in 2004, Digital AV is the Midwest’s largest dynamic digital signage company.

Located in Indianapolis and Fort Wayne, Indiana, DAV is a leader in Scala InfoChannel® digital signage development and service. DAV specializes in the deployment of DS software, hardware, content development, managed software services and network management. They manage specialized digital signage technologies linking to IP addresses through networked LANs, FTP distribution networks, broadcast servers and Cat-5 distribution systems.

DAV is a fully authorized and Certified Partner for LG Commercial, Scala InfoChannel, Premier Mounts, Equus Computer, DataCall Tech and many other quality lines of professional AV and DS products. Display mediums include LCD and Plasma displays, LED blocks and walls, plasma walls, projection systems and many other specialty displays.

Deployments include universities, stadiums, convention centers, museums, corporate / industrial sites, churches, hospitals and retail stores. With technology showrooms in Indianapolis their Scala customer list is available for review at http://www.digital-avd.com.

Additional capabilities include comprehensive content development, content management and content systems control development.

Scala, InfoChannel®, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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AccuWeather.com

Exton, PA (PRWEB) August 26, 2008 – August 26, 2008

Scala®, a leading provider of end-to-end solutions for the connected signage market, today announced Scala InfoChannel 5 users will have direct access to AccuWeather.com’s high-definition content for digital signage through the popular “AccuWeather.com Content for Scala InfoChannel 5.”

As Scala’s premier weather partner, AccuWeather.com provides HD-quality weather and news- related content that draws attention to digital signage screens. Assisting in the development and execution of the integration was Téléciné Multimedia, a multi-media graphic design company and Scala Certified Partner. Téléciné creates world-class, award-winning content for digital signage deployments, specializing in multiple languages and multi-national networks. Together, the three companies focused on creating a full suite merging innovative creativity with superior production quality.

“Nothing draws eyeballs to digital signage screens like up-to-the-minute, relevant, local weather,” said Scott Homan, Meteorologist and Director of Out-of-Home Media at AccuWeather. “Now it’s easier than ever to experience the audience-building benefits with this sophisticated integrated solution for the Scala platform.”

AccuWeather.com’s Content for Scala InfoChannel 5 is based on AccuWeather.com’s library of modules and is fully flexible, allowing for branding opportunities and providing an extremely simple setup. Featuring highly localized, accurate, reliable, and quality-controlled weather forecasts for more than 2.7 million locations worldwide, AccuWeather.com provides entertaining broadcast personalities, animated Doppler radars, weather icons and unique weather indices.

“Having an integrated news and weather solution from AccuWeather provides easy access to dynamic feeds for Scala digital signage networks around the globe,” says Jeff Porter, Executive Vice President for Scala.

“This was a very exciting project for us. Scala users can now insert great AccuWeather content into any digital signage project, quickly and easily,” said James Fine, President of Téléciné. “Users can select from over 60 templates. You no longer need to be a programmer to give your advertisers the benefits of the huge bank of AccuWeather current, relevant and attractive data for digital signage. We designed and created the exact production tool that you wanted to have.”

The newly integrated content will be featured at the upcoming Scala Connected Signage Conference, September 14-16, 2008 in Philadelphia, PA. For those interested in a sneak peak of the AccuWeather.com’s content for Scala InfoChannel 5, a webinar will be held on September 4th, at 1:30PM EST. For more information, please visit http://www.accuweather.com/scala or send an email to mailto:sales @ accuweather.com.

About AccuWeather, Inc. and AccuWeather.com:

AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit http://www.accuweather.com for more information.

About Téléciné:

Established in 1986, Téléciné has been on the cutting edge of Digital Signage since the very beginning, starting with our first major installation in 1996.

Whether a client requires a completely unique in-store design for digital displays, the most creative content for those displays, or a full information system designed and installed worldwide, Téléciné has the people with the knowledge and experience to get the job done right. Téléciné has recently won international awards for its work including the Mobius Award, the Digi, POPAI and Marcom.

Téléciné has built its reputation for great Digital Signage by striving for the highest possible quality. Téléciné consistently delivers signage systems and content that meets all goals, and exceeds all expectations. More information is available at http://www.telecine.ca.

About Scala:

Scala is the leading global provider of dynamic solutions for the connected signage industry including digital signage software and advertising management software for both digital and traditional signage networks. The company’s connected signage solutions are used for dynamic signage networks in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks (retail TV), corporate communications (employee TV), digital menu boards, digital posters, community access channels (cable TV), hotel lobby signage and information channels, gas pump “toppers”, billboards, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the connected signage industry and today remains the world’s leading provider of solutions for creating digital signage networks, driving more screens than all competitors combined. The Company provides enterprise class advertising management solutions for both digital and traditional signage networks to the world’s largest outdoor advertising companies including CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. The Company’s cutting-edge digital signage platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in Canada, The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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Scala Invites Americas’ Scala Certified Partners to the Annual Scala Connected Signage Conference

Exton, PA (PRWEB) September 5, 2008

Scala, the leading provider of end-to-end solutions for the connected signage market, today announced it will bring together Scala Certified Partners from the Americas for the annual Scala Connected Signage Conference (formerly Scala Partner Conference/MISA User Group Meeting) on September 15 – 16 at the DoubleTree Hotel in Philadelphia. The conference will take place immediately prior to the Digital Signage Expo East show at the Pennsylvania Convention Center September 17 – 18.

The Scala Connected Signage Conference is an educational forum for our Scala Certified Partners and customers to exchange ideas and network with industry leaders and peers from around the continent. Attendees from all backgrounds (sales, technical, marketing, etc.) will find the presentations and sessions valuable and the face-to-face time with Scala team members and partners even more valuable.

“This year we’re reformatting the conference agenda a bit to ensure that our attendees get the most value out of the conference. We are offering more than 30 interactive sessions with tracks to suit everyone,” says Kristin Belas, Marketing Communications Manager for Scala.

This year the conference will include sessions specific to Scala Ad Manager (formerly Charting Pro), a new product family that rounds out the Scala Connected Signage platform. Attendees will learn all about Ad Manager and how it completes the Connected Signage platform.

“This has been an exciting year for Scala in so many ways and we look forward to sharing that excitement with our partners and customers,” says Andrea Waldin, Director of Marketing for Scala. “Scala has experienced many changes over the past year including the acquisition of MISC and the formation of our new Scala Connected Signage platform. The conference will serve to inform and prepare our Scala Certified Partners for an exciting year in 2009.”

The conference will also host an industry partner exhibition area. Partners who have signed up to exhibit at the conference include:

-Avocent – Avocent (http://www.avocent.com) is a leading global provider of IT infrastructure management solutions for enterprise data centers, small/medium businesses and branch offices.

-Equus Computer Systems – Equus (http://www.equuscs.com) is one of America’s largest manufacturers of build-to-order desktops, notebooks and servers.

-Matrox — Matrox (http://www.matrox.com) has earned its reputation as industry leader and innovator in today’s most state-of-the-art technologies, designing software and hardware solutions in the fields of Graphics, Video editing and Image processing.

-Magenta Research — Magenta Research (http://www.magenta-research.com) is the industry-recognized leader in the adaptive distribution and switching of video/audio/control signals over CatX cable, DVI over fiber and/or Cat6 and more recently, HDMI over Cat6.

-MediaVue/SeaGate – MediaVue (http://www.mediavuesystems.com) designs and builds fanless and solid state PC’s for digital signage and other demanding applications.

-AccuWeather — AccuWeather, (http://www.accuweather.com) The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage.

-Samsung Electronics Co. Ltd. — Samsung Electronics Co., Ltd. (http://www.samsung.com/us) is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies.

-LG Electronics — LG Digital Display Company (http://www.lge.com) is the largest TV flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world’s top plasma module makers.

-Wincomm — Wincomm (http://www.wincomm.com.tw) provides competitive Digital Signage/Embedded PC products with best cost/performance, unmatched development speed, and excellent quality.

-Minicom Advanced Systems — Minicom Advanced Systems (http://www.minicom.com) manufactures KVM solutions for the management of servers and computers that facilitate control of enterprise and corporate IT environments.

About Scala:

Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company’s solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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