Timely Referrals to Pain Management Specialists Could Reduce Unnecessary Back Fusion Surgeries Says Pain Management Specialist Reza Ghorbani, MD, ABIPP, FIPP

Washington, D.C. (PRWEB) December 27, 2013

While new federal data questions increases in costly back fusion surgery, early referrals to board certified pain management specialists could eliminate many operations saving trauma and money.

A Washington Post investigation found some experts fear “as many as half “ the procedures weren’t justified.

“Generally surgeons aren’t pain management specialists and as a result may recommend operations that aren’t necessary. Since we take a multidisciplinary approach, we can often find a solution that doesn’t require an operation,” says Reza Ghorbani, MD, ABIPP, FIPP, Ghorbani, MD, ABIPP,FIPP.

Dr. Ghorbani is president and medical director of the Advanced Pain Medicine Institute of Greater Washington, DC. He is also the author of the new book, “Secrets to a Pain Free Life” which stresses the importance of mainstream medical treatments combined with natural, alternative remedies shown to be safe and effective over time.

In his pain management practice, Dr. Ghorbani sees many failed back fusion patients who wind up in even worse pain.    

“I wish they’d come to me first, but often a primary care physician will refer his patient directly to a surgeon without giving a pain management specialist a chance to make a difference. That’s an aspect of medical culture that needs to change,” says Ghorbani.

When physical therapy or drugs don’t work, doctors can fuse two or more bones in the spine to prevent painful movement. However, the procedure may ultimately weaken the area around the injury leading to further complications.

This problem even has a name, “Failed Back Surgery Syndrome.” However, it can be treated with an implantable device called a spinal cord stimulator—similar to a cardiac pacemaker. It sends an electronic message to the brain through the spine that eases pain.

“Many of my patients are asking for this device as a result of other treatment failures,” says Ghorbani.

An aging population of Baby Boomers hoping to stay active and better surgical techniques may be trends underlying the bone fusion boom, but skeptics say the real rationale is compensation, not compassion. In the current “fee-for-service” environment, the more procedures a doctor does, the more he gets paid.

From 1993 to 2011 the number of US spine fusion procedures increased from 60,973 to 465,070 and the commensurate cost ballooned from $ 24,045 to $ 100,785, according to an analysis from the Agency for Healthcare Research and Quality.

Appropriate or not, these operations have proven increasingly lucrative for doctors with financial interests in companies that sell plates, screws and rods–devices that can add up to $ 11,000 or more per procedure.

However, Dr. Ghorbani says the fix isn’t just on the doctor’s side. As more patients gain coverage under the Affordable Care Act, they will need to be more proactive about their own health so the system won’t be overburdened.

“We can’t be all things to all people, particularly with younger patients coming into the system and older patients needing more care. If people would just follow common sense lifestyle guidelines, it’s possible to keep pain in check. That’s one of the secrets to a pain free life,” says Dr. Ghorbani.







Online media research agency DigitalMR forms partnership with leading Italian healthcare communications specialists Brandnew Marketing Communications

London (PRWEB UK) 25 September 2012

Social media research experts DigitalMR have formed a new partnership with Brandnew Marketing Communications (BNMC), the Italian health and well being marketing specialists.

BNMC, will work in partnership with UK based DigitalMR, developing the latest online marketing and research solutions, to create more effective health & wellbeing marketing communication campaigns.

Using consumer feedback from innovative online research methodologies the partnership will seek to identify areas for improving customer engagement and driving online advocacy. A core feature of the partnership will be to develop solutions with the specific requirements of pharma and healthcare clients in mind.

BNMC, which has offices in Rome and Milan, will be official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.

Letizia Affinito, founder and MD of BNMC said, “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.”

DigitalMR founder and Group MD, Michalis Michael, said “Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns.”

Contact

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com


Letizia Affinito

laffinito(at)brandnewmc(dot)com

tel: +39 06 95061569

http://www.brandnewmc.com/company/letizia.html

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Brandnew MC

Brandnew MC stands out in the Italian landscape for its innovative business model.

The value proposition of BNMC is based on three fundamental pillars:

    Integration of the three key competencies for success in the evolving healthcare scenario in Italy: market access, innovation, and digital technologies
    “Leverage” of international resources through strategic alliances and partnerships
    Mastery and strategic understanding of new digital technologies/social media and how to use them. BNMC has pioneered new formats to develop and deliver webinar programs, executive workshops and crowdsourcing/open innovation projects.

BNMC is headed by founder and MD Letizia Affinito and has offices in Milan and Rome.