Digital Signage Technology India Surpasses All Traditional Means of Marketing

The changing world is the world of advertising. You need to advertise, no matter whether you are shopkeeper, artist, florist, celebrity or doctor. It is must to spread awareness among target audience; else you are out of competition. Thanks to marketers that have made steady efforts in coming up with different marketing means that could help establish brand awareness and enhance online visibility. Gone are the days, when people use to rely on advertisement copy in magazine, newspaper or printing of brochures, banner and pamphlets. Even the static board concept of advertising has turned obsolete. Today, organizations use digital signage to spread the word and help people know different products and services.

Digital signage technology India has also grown much in demand, because of its effectiveness. It involves the use of remote-controlled distribution and playback of digital content on various networks of displays. The display board may vary with regard to screen size, needs of advertising, etc. you could easily find them across restaurants, hotels, corporate environment and numerous other places. It has turned out to be one of the interactive mediums that assists in corporate messaging, brand building, etc. It fulfils the goal of advertising by promoting a product. It can be taken into advantage by displaying rich messages, targeted on basis of group, location, product type, etc.

Digital signage enjoys more number of advantages over television and other advertising means. This technology can be used, when consumers are in active state of purchase. At the same time, they are quite close to the point of purchase. Consumers have reported it to be useful because of better user experience. It is expected to double the message retention and brand awareness. Users feel happy to get complete information. On other hand, display of message to targeted audience at right time and at right place is what companies look for and thus, is has turned up with win-win opportunity for the growth of business. Even the sales figures are expected to improve with time. Hence, it is useful not only for consumers, but also for businesses. As a proof of play, it can surpass any other medium, as it has a facility of reporting, screen by screen, the number of times an ad was run, the number of consumers who interacted with a given screen and even, the number of people who actually watched the screen.

In order to get these benefits of advertising, companies need to have both hardware and software that work seamlessly with each other. There are digital signage companies that can be contacted for the complete assistance. They design in customized solutions that could cater to the needs of the business and thus, can be used as an efficient and powerful means of marketing.

Author has been speclist about the Digital Signage technology for the long time and the solutions for Digital Signage Software, content creator and network manger.

DirectTrust Surpasses ONCs Secure HIE Specs, Earns Renewal

Washington, D.C. (PRWEB) April 08, 2014

DirectTrust, a non-profit trade alliance that advances secure, health information exchange via the Direct Protocol, announced today that its Cooperative Agreement with the Office of the National Coordinator (ONC) for Health IT has been renewed for a second full year. The renewal came after DirectTrust not only met, but exceeded the goals of the ONC’s Exemplar HIE Governance Program.

“This is a time when identity theft and privacy concerns are prevalent, so securing patients’ personal health information in Direct messages – and trusting the identity between senders – is a must,” DirectTrust President and CEO David C. Kibbe, MD, said. “In a remarkably short period of time, our members have created a national network for secure and trusted health data exchange over the Internet. EHR users in hospitals, medical practices, and other health care facilities, as well as their patients, will all benefit from the ability to move data securely across organizational and IT boundaries via Direct. The work has been done on time, and on target.”

DirectTrust sets policies and standards for secure health information exchange and operates a voluntary, accreditation program for Health Information Services Providers (HISPs) in partnership with the Electronic Healthcare Network Accreditation Commission (EHNAC). Accredited HISPs provide trusted, low-cost message exchanges from within EHRs, web portals, and other applications for the purposes of health care coordination and patient engagement.

To qualify for renewal, DirectTrust had to meet a number of deadlines and milestones for growth of its trust community. One of those involved their Electronic Healthcare Network Accreditation Commission (EHNAC)-DirectTrust program. Accredited HISPs share digital certificates with one another, making it transparent and efficient for Direct relying parties to know who to trust, without having to engage in one-off contracts or single-use connections.

In all to date, DirectTrust has enrolled 49 organizations – including leading EHR companies, connectivity vendors, and state HIEs – in more than 80 accreditation and audit programs encompassing privacy, security, and trust-in-identity controls. That far exceeded the goal of 50 programs set for the first year of the Cooperative Agreement.

“Over the past year, DirectTrust worked hard to promote good governance practices and enable the exchange of health information,” said Kory Mertz, the Challenge Grant Director at the ONC. “We expect that in the second year of the contract, DirectTrust will continue this success and help to enable HISP-to-HISP interoperability among their participants.”

According to John Blair, MD, Chair of the DirectTrust Board of Directors and CEO of MedAllies, an accredited HISP, “The country has placed a high priority on digitizing providers throughout the health care industry. For the last several years, significant money and effort has gone into moving providers from paper to EHRs. Direct exchange is our greatest hope to create interoperability between these disparate EHR systems for transitions of care and care coordination. The partnership between DirectTrust and ONC has been a very productive collaboration between the private sector and government, something we don’t see every day.”

Details on the benefits of HIPAA-compliant messaging and EHNAC-DirectTrust accreditation can be found at http://www.DirectTrust.org.

About DirectTrust

DirectTrust is a nonprofit, competitively neutral, self-regulatory entity created by and for participants in the Direct community – including health information service providers (HISPs), certificate authorities, registration authorities, doctors, patients, and vendors. It supports both provider-to-provider, as well as patient-to-provider Direct exchange. The goal of DirectTrust is to develop, promote and, as necessary, help enforce the rules and best practices needed to maintain security and trust within the Direct network, consistent with the HITECH Act and the governance rules for the NwHIN established by the ONC. DirectTrust is committed to fostering widespread public confidence in the Direct exchange of health information. To learn more, please visit http://www.DirectTrust.org.

About the ONC Exemplar HIE Governance Program

The Exemplar Health Information Exchange Governance Program funds cooperative agreements that advance the efforts of existing governance entities that benefit consumers and healthcare providers by allowing health information to flow securely between unaffiliated healthcare organizations. Ultimately, this aligns interoperability requirements and business practices with national priorities; overcomes interoperability challenges; reduces implementation costs; and assures the privacy and security of health information exchange.