Digital Signage Technology India Surpasses All Traditional Means of Marketing

The changing world is the world of advertising. You need to advertise, no matter whether you are shopkeeper, artist, florist, celebrity or doctor. It is must to spread awareness among target audience; else you are out of competition. Thanks to marketers that have made steady efforts in coming up with different marketing means that could help establish brand awareness and enhance online visibility. Gone are the days, when people use to rely on advertisement copy in magazine, newspaper or printing of brochures, banner and pamphlets. Even the static board concept of advertising has turned obsolete. Today, organizations use digital signage to spread the word and help people know different products and services.

Digital signage technology India has also grown much in demand, because of its effectiveness. It involves the use of remote-controlled distribution and playback of digital content on various networks of displays. The display board may vary with regard to screen size, needs of advertising, etc. you could easily find them across restaurants, hotels, corporate environment and numerous other places. It has turned out to be one of the interactive mediums that assists in corporate messaging, brand building, etc. It fulfils the goal of advertising by promoting a product. It can be taken into advantage by displaying rich messages, targeted on basis of group, location, product type, etc.

Digital signage enjoys more number of advantages over television and other advertising means. This technology can be used, when consumers are in active state of purchase. At the same time, they are quite close to the point of purchase. Consumers have reported it to be useful because of better user experience. It is expected to double the message retention and brand awareness. Users feel happy to get complete information. On other hand, display of message to targeted audience at right time and at right place is what companies look for and thus, is has turned up with win-win opportunity for the growth of business. Even the sales figures are expected to improve with time. Hence, it is useful not only for consumers, but also for businesses. As a proof of play, it can surpass any other medium, as it has a facility of reporting, screen by screen, the number of times an ad was run, the number of consumers who interacted with a given screen and even, the number of people who actually watched the screen.

In order to get these benefits of advertising, companies need to have both hardware and software that work seamlessly with each other. There are digital signage companies that can be contacted for the complete assistance. They design in customized solutions that could cater to the needs of the business and thus, can be used as an efficient and powerful means of marketing.

Author has been speclist about the Digital Signage technology for the long time and the solutions for Digital Signage Software, content creator and network manger.

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, an

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Solar Technology, Inc. Celebrates their 25th Anniversary as Traffic Safety

Solar Technology, Inc. Celebrates their 25th Anniversary as Traffic Safety
He developed arrow boards powered by solar panels that required no fuel, little maintenance, and were quiet and clean. Today, recognized as innovators in the industry, Solar Tech holds patents on much of the changeable message board technology, and is …
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Vacuum at Communications Authority as seven board members sent packing
I am just a messenger conveying the message of the Minister and the Attorney General Prof Githu Muigai that the board stands dissolved,” Mr Gituku said. The documents said in part: “The Ministry has received advice from the AG to withdraw Notice of …
Read more on The Standard Digital News (satire) (press release) (registration) (blog)

Global Restaurant Technology Leaders Create Digital Menu Board Partnership

Global Restaurant Technology Leaders Create Digital Menu Board Partnership
With the adoption of Digital Menu Boards accelerating amid industry recognition of revenue improvements and operational efficiency gains, BrightSign LLC and WAND Corporation have announced a partnership to deliver new jointly-developed capabilities.
Read more on Hospitality Technology

How digital technologies are curing menu-labeling headaches
The technology that fuels digital menu boards and ordering kiosks within restaurant locations today is being used to maintain nutritional disclosures in real time. This means that any time a restaurant operator needs to make a change, it can be done on …
Read more on Digital Signage Today (blog)

Keywest Technology Releases 4-Channel Signage Player That Connects to Cloud Services




4-Channel Digital Signage Media Player


Keywest Technology has launched another multi-head digital signage player using an Intel® Core™ i7 CPU running on an Ubuntu® open source software platform. The 4-channel signage player supports up to four 1080P channels, which provides a dynamic, high-res presentation for menu systems or video walls. The player is controlled via the company’s cloud-based digital signage service called Breeze Digital Signage℠.

Just before the summer concert season, Keywest Technology contracted AVIES TECH to install the Breeze 4-channel system at Arrowhead Stadium, home of the Kansas City Chiefs. The Breeze system lights up club-level digital menu boards at eight concessions stands using 42 Philips thin-bezel displays.

Lisa Ramsour, Project Manager at Keywest Technology, commented that the 4-channel Breeze players performed like “rock stars” during a Rolling Stones concert held at the 80,000-seat venue in June. “One menu item needed to be changed instantly because a food vendor sent crispy chicken rather than grilled. One phone call to Keywest Creative and the new menus were updated instantly. The service staff and management were delighted!”

Working in conjunction with Breeze Digital Signage, Keywest Technology offers network-managed services through Keywest Creative that provide restaurant owners and venue managers all of the benefits of digital menu boards without any of the worry that comes from technical snafus and creative management.

“The Breeze 4-channel signage player expands Keywest Technology’s capabilities in network-managed services,” said Nick Nichols, Keywest Technology’s President. “With Breeze, we’re not just offering the nuts and bolts of digital signage, but full-on network management that delivers expert results at a reasonable price. The 4-channel Breeze system extends our ability to create and manage robust menu systems or video walls offsite, which not only offers greater utility to clients but also offers far-reaching service value.”

Although network-managed services is an integral part of the Breeze Digital Signage value proposition, restaurant and venue managers may login to Breeze using the ubiquitous web browser to control the 4-channel signage player. Browser access gives managers advanced digital signage management tools like a template builder, nested playlists, an advertising module, an admin approval queue and handy widgets that add useful features such as weather or data integration. Also, Breeze can also be accessed and controlled via a smartphone. This essentially gives it “pocket control” for those that want to manage the system themselves while on the go, or at least make last-minute changes if a standard browser is not available.

The Breeze 4-channel signage player commenced shipping this spring, and it’s available from authorized AV system and architectural integrators throughout North America. Interested parties and resellers are encouraged to visit the Breeze Digital Signage website for more information: http://www.breezedigitalsignage.com/

About Keywest Technology

Keywest Technology is an authentic developer of digital signage technology and a full-service provider offering solutions from simple playback to large multi-sign and interactive networks. Keywest builds systems with a holistic approach that includes key software technologies, creative design, system design, and comprehensive network-managed services. Based in Lenexa, Kansas, the company is dedicated to making business communication as enjoyable as a day at the beach. For more information, visit http://www.KeywestTechnology.com.

Intel is a trademark of Intel Corporation in the U.S. and other countries.

Ubuntu is a registered trademark of Canonical Ltd.

Breeze Digital Signage is a registered service mark of Keywest Technology, Inc.







Nominations Sought for Awards Honoring Innovative ATM and Mobile Payments Technology for Financial Institutions

Networld Media Group is accepting nominations for its first annual awards presentation in conjunction with the ATM & Mobile Innovation Summit.

Networld Media Group is accepting nominations for its first annual awards presentation in conjunction with the ATM & Mobile Innovation Summit, which is to be held on Sept. 9-11 at the Capital Hilton in Washington, DC.

The three award categories are:

Most Innovative Financial Institution
Most Innovative ATM Technology
Most Innovative Mobile Technology

Judges for the awards will include the editors of ATMmarketplace.com and MobilePaymentsToday.com, as well as respected industry analysts and consultants.

Nominations may be submitted online and are open until July 31. Winners will be notified by Aug. 10 and will be honored Sept. 10 at an awards dinner at The Terrace at 101 Constitution.

“We’re looking for the most unique, innovative and pioneering financial institutions and technology providers whose products are having the most impact on consumers and the ATM and mobile payments space,” said Tom Harper, CEO of Networld Media Group. “We look forward to honoring and celebrating the best of the best.”

The ATM & Mobile Innovation Summit is a partnership between Networld Media Group and the Electronic Funds Transfer Association (EFTA) and is sponsored by the ATM Industry Association (ATMIA) and MasterCard.

The event will feature about 30 speakers, including representatives from organizations like Elan Financial Services, Euromonitor International, Federal Reserve Bank of Cleveland, First Data, JPMorgan Chase, MIT, Norton Rose Fulbright, Point Breeze Credit Union, The Wall Street Journal and several government agencies, regulators and attorneys.

The Summit was created specifically for financial institutions, payment companies, analyst and legal firms, processors, card networks, security firms, large retailers and ATM deployers. Registration is now open and early-bird pricing is in effect until Friday, Aug. 7.

ABOUT NETWORLD MEDIA GROUP

Founded in 2000, Networld Media Group is a leading business-to-business (B2B) media communications company specializing in digital media, associations and events in the mobile, self-service, digital signage, retail, food service and financial services industries. Online properties include ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, PizzaMarketplace.com, KioskMarketplace.com, MobilePaymentsToday.com, VirtualCurrencyToday.com, QSRweb.com, RetailCustomerExperience.com and ChurchCentral.com. The company produces executive summits in the fast casual, retail, ATM and mobile payments industries. Its custom media division develops Web sites, premium content and marketing services for associations such as the ATM Industry Association, the Electronic Funds Transfer Association and the ICX Association.

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Display Technology For Digital Signage

The term digital signage refers to a type of electronic display for all variety of information, such as advertising for businesses. It is made up of different technologies that are used in place of the traditional retail signs, e.g. billboards, posters, and other traditional methods. Digital signage, on the other hand, displays information in an interactive manner that makes the messages more targeted and attention-grabbing. This type of advertising draws the attention of the targeted audience and improves awareness. As a result, people will become more responsive to the advertisements displayed.

Digital signage technology has experienced an explosion of popularity within the past few years. Both business people and employers use the technology to communicate with their customers and employees respectively. There are strong indications that digital signage still has a brighter future and more growth is expected in the coming years.

The business community reaps many benefits by investing in display technology for digital signage. Both small and large businesses can take advantage of dynamic content in a variety of ways, particularly in advertising.

Digital signage makes it possible to deliver content in a wide variety of ways including slide shows, split screen presentations, full-screen displays, live television, and videos. The information may be displayed as projected images or in such displays as plasma, LED, and LCD.

The equipment necessary to employ this method of communication is relatively simple and inexpensive. A media player is required to play the content, which is managed at a content server. Depending on location and the advertisement campaign scale, one or more screens are needed to display the content to the targeted audience. Modern technology has made it possible to combine all three aspects in one device.

Among the latest trends in the industry is the use of wireless technology, which has made it possible to update content at a distance. This enables the use of the technology in areas that were previously inaccessible, as the display can easily be detached from the server while maintaining communication. There is also the use of Bluetooth technology and SMS that make the technology even more interactive. Additionally, businesses can feel confident when placing their screens outdoors, as they often come equipped with waterproof LCD enclosures.

There are different advantages to using dynamic content as opposed to static displays. It is more cost effective in the long run, as changing information will be relatively easy. You do not have to pull down a billboard to put another one with different details in place. This makes digital signage especially perfect for advertising limited-time events or announcing the availability of new products. It is also relatively easy to integrate different types of contents, such as texts, images, and videos. Any changes are displayed in real time, so clients and associates alike can be easily kept up to date.

Display technology for digital signage is also friendly to the environment. First, it reduces the need of paper significantly, thereby placing less demand for resources. There will also be no pollution created by disposing of outdated posters.

AVS Installations Robert Leggio has been an officer with several major audio visual companies since 1985. Having extensive audio equipment knowledge, Robert brings AVSI to an elite level with high standards.http://www.avsillc.com Co-Sponsored By: Mitsubishi, Tandberg, and AMX Corp.

Digital Signage – Useful Technology

All manner of industry and trade will and do use Digital signage to attract attention to themselves. Take the classic case of the retail industry for example. They founded in-store digital media networks that enable customers to induce exposure to targeted advertising, bit screen interface, product information programming, and so on.
This method is also very helpful in creating info known to specific groups. Universities, colleges, company coaching centers use these to supply info regarding college, academic events schedule, sports events and thus on.
The transportation trade will use this technology by manner of putting in interactive kiosks for tickets, directions, reservations, flight or train arrival or departure data, and so on. Hospitality trade constituents, such as hotels, resorts, casinos, night clubs, and bars use this technology to speak vital messages to their guests and patrons.
Hospitals, doctors’ offices and other healthcare facilities use signage to speak important info to the patients per the facilities, preventive health programming and so on. After all nearly any organization would benefit from using this technology. Advertising through digital signage has some inherent advantages, that are one thing like this:
o These are times of fleeting attention spans where holding someone’s attention has become impossible. People hardly have time to look at television, much less the ads shown on them. Thus this techno could be a powerful various, where customized content across a variety of digital displays exposes the audience to a much more interactive and dynamic interface with the advertiser.
o An interior signage advertising system works fantastically in areas of high footfalls, like lobbies, parking centers, escalators, window displays and therefore on. Choosing the proper location is of paramount importance here.
o Out of doors signage on the opposite hand may be a wonderful chance to catch moving pedestrian and automobile traffic. Additionally it enables nighttime advertising. That apart the messaging will be modified on demand and in real time reflecting a current event or happening. Advertise breakfast foods within the morning and restaurants in the dark!
The range of equipment related to this technology, is kind of extensive. In the most, it consists of LED digital signage, plasma displays, LCD displays, digital signage hardware, digital kiosks and digital billboards. Considering that it needs so abundant of technology for use, it’s necessary that the firm one engages is well equipped and trained to try to to the job. For they not only have to consult the shopper on the best attainable, answer, however additionally install the equipment and train the client in its use. Apart from that, they additionally have to keep the shopper inside budget. Moreover they have to provide adequate repair and service facilities long after the equipment has been installed.

Jeff Patterson has been writing articles online for nearly 2 years now. Not only does this author specialize in Communication, you can also check out his latest website about

Waiting Room Chairs For Sale Which reviews and lists the best
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Today Technology: Digital Smart Classes

 

In this modern age the classrooms requires modernized set of tools to inspire extraordinary learning solutions and improve learning outcomes.  Therefore the Digital Smart Classes gives the students and the Instructor access to the deep knowledge source from anywhere and anytime. When we addressed the need of latest training technologies in market, we were surprised to know that there are a number of institutions where these new emerging digital technologies are entertaining and they are using various modern equipments for increasing educational level to next height. They had basic resources and were enthusiastic about the whole thing.

These Modern technologies have made it possible for students to interact with each other on a common virtual platform at same time in the same classroom. Different students can be now able to discuss their problems and notes in an interactive manner using modernized tools. Thus, a Modern day smart classes is a place to discuss, collate information (information), exchange of ideas, conduct brainstorming sessions on burning issues and detailed debriefing sessions on lessons learned from past operations. Unlike in the past, smart rooms nowadays are equipped with latest digital equipment tools to make classroom live. Thanks to the improved telecoms and communications, a live preview of various activities being performed at remote location can be easily seen by all and real time assessment and progress can be seen. Delegates today are fed a host of information in the form of live video, recorded video and computer data/ presentation in different forms.

Using these modern technologies the information will flow in various forms like computer data, text, multimedia, video and images will be overwhelming and present setup at the Digital Smart Rooms. Now day’s digital technologies make it possible to keep tons of records and information at single shared place. Solutions are available which can bring this diverse information on a common platform and participants can have a converged view of the overall scenario.

Hence, a need arises to introduce Digital Smart Classes in Institutions and various Educational Sectors where in a mix of various digital tools are used to keep our participants abreast with the changes of today’s time. They adapt new tools, technologies and know how to make use of modern aids in their competitive professional and challenging world.

Digital Smart Classes brings a new change in using digital technology in the training classes and classrooms. It is a Comprehensive solution designed to assist Instructors in meeting with their day to day training room challenges & enhancing participant’s academic performance with simple, practical and meaningful use of various technologies. Interactive training room provides real time assessment of participants and it also evaluates the learning achieved by the individuals in class with innovative use of technology.  Interactive Smart Rooms also helps to evaluate the performance and working efforts of individuals. These modern technologies provide us a lot of comfort as now we can have everything in our control with using these digital equipments.

 

Interactive training room and Smart Classes is powered by the vast repository of digital content which is available on the web or various sources (books, CD’s etc.) or can be contents of the Instructors lecture in digital format exactly mapped to meet the specific objectives laid out by the Institution/Instructor himself.

Smart Classrooms can be equipped with various digital technologies including Interactive Whiteboards also. Interactive Whiteboard turns your computer and projector into a powerful tool of teaching, collaborating and presenting.  With a Computer image projected on to the Board, you can simply press on its large, touch-sensitive surface to access and control any application.

We should support and accept these smart technologies in order to make Smart Classrooms under which participants can feel comfort in studying various courses and make learning an easy task.

We are a One stop Solution for your SMART CLASSROOMS. Contact Us for convert your classroom into a Smart Classroom.
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