Shenandoah Valley Kids Trail Receives Virginia Tourism Corporation Grant for Tourism Marketing

Winchester, VA (PRWEB) September 30, 2013

Governor Bob McDonnell announced that the Shenandoah Valley Trail children received $ 25,000 from the Fund Grant Program Virginia Tourism Corporation (VTC) Marketing Leverage. Governor McDonnell program funding had increased under his administration’s efforts to stimulate economic development through tourism. In total VTC awarded more than $ 980,000 for 54 projects tourism marketing across the state to help increase attendance and revenue for localities in Virginia through tourism.


Partner Lead Great Agritourism received a grant of $ 25,000 for his “Shenandoah Valley Agritourism Great Trail children in partnership with seven other partners to understand. Shenandoah Caverns, Bryce Resort, Massanutten Indoor Waterpark, The Alamo Drafthouse Cinema , Country Inn and Suites, Shenandoah Discovery Museum and Theatre In hard family to provide $ 115,000 in matching funds for the project. partners will be using the database and electronic infrastructure Go Blue Ridge Travel to implement the program.


The a wide area. There are eight counties of Virginia, three counties in West Virginia and one county in Maryland. trip planning is difficult for visitors who are not familiar with the area. Build the connective “hub and spoke” route facilitate family travel while relying on the relationship of tourism partners. Families often do not have enough time to plan for the whole family travel to provide families with a range of electronic and printed information allows more immediate family on the road. In addition, the ‘Kids Trail “adds another dimension to the trip planning -. One that is easily recognized brand and

“The main VTC dollars received will be used to build a mobi website with search engine Google-based GPS. Visitors will be able to leave the station and easily find another activity in the area where they render. With the strength of our advertising partners, we can as a society network management affect both the visitor weekend DC metropolitan and position ourselves as a national showcase for family holidays, “said Kate Zurschmeide, co-owner of Great Agritourism.


“I am honored that Go Blue Ridge Travel has been selected by the partners as the media to use for the Trail Shenandoah Valley Children This is an extension of our already established Child Bucket List GoBRT. Our database for the region is enormous and will grow as we add more companies on board wishing to go to family tourism, “said Nancy Craun.


Patrick Kaler, President and CEO of Visit Loudoun in approving said:” This exciting collaboration between attractions and accommodations will be a great asset to enhance and increase traffic to the family of Northern Virginia. The partners have developed a broad and aggressive marketing campaign that is rich in content interesting and appealing. I am confident that this promotion will have a direct impact on the target market, and produce and probably exceed the expected return on investment. “


Brenda Black, Tourism and Services Manager Visit Harrisonburg said, “As Harrisonburg seeks to connect visitors to related activities of the child Valley Trail Shenandoah Kid offers the possibility of partnerships with other kid-friendly businesses in the Shenandoah Valley and Loudoun County. This family theme will develop and route packets over Virginia.org and advertising campaigns; creating a media buzz that reinforce the message that our area is a family friendly destination in Virginia. “

The VTC Marketing Leverage Program is designed to stimulate tourism marketing through partnerships leveraging limited marketing dollars, resulting in increased visitor spending. A minimum of three entities must partner financially to apply and may consist of Virginia towns, cities, counties, Convention and Visitors offices, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other not-for-profit entities.


“Grants such as these allow our communities to market their products more effectively to potential visitors,” said Governor McDonnell. “When more visitors come to Virginia localities and the Commonwealth realize increased tax revenues, business prosperity and new jobs are created.”


“The local tourism efforts get a boost gigantic when parties work together in partnership,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “By leveraging our marketing funds tourism so much good can be accomplished with the results of dynamic tourism projects that might otherwise be unaffordable. “


Virginia Tourism generates $ 20 billion in revenue, supporting more than 207,000 jobs and provides $ 1.3 billion to state and local taxes.


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About GoBlueRidgeTravel.com

Founded in 2011, GoBlueRidgeTravel.com (GoBRT), a division of Encore Event Partners is the only regional site with activities, events and accommodation in the Blue Ridge Mountains and Shenandoah Valley North. With a decade of relationship marketing in the region with the wives of their wedding destinations, GoBRT now reached families branding of the “Bucket List GoBRT Kids’ mark with toddlers to teenagers should have experience before turning eighteen in the valley. Covering Virginia and West Virginia, the goal of Go Blue Ridge Travel is the hallmark of this 100 mile radius as a travel destination and wedding at both national and international.

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