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Tag Archives: welcome
Crafting the Perfect Welcome Message
One of the biggest welcome email mistakes that many companies make is to send a welcome email to their subscriber that well, just welcomes them really. Thanks for the thought, Company X, but how about throwing your customer a bone here? They took their precious time to sign up, fill out that contact form to receive future emails from you, so you need to remind them why they want to keep getting your emails. Here are a few hints on how to create a welcome email that doesn’t just jump-start a dialogue with your customer, but can also inspire them to start buying on your website or in your store sooner rather than later.
Be On Time
Sending that welcome email as soon as possible after folks sign up can reinforce your dialogue with your customer, making them a lot less likely to forget what they just signed up for. Sounds obvious, but if you leave too much time between your customers signing up to receive email communications and you actually mailing something to them, they might forget that they opted in to receive mail from you and (no!) unsubscribe. Don’t let this happen to you.
Take Advantage of the High Open Rate
Welcome emails traditionally have higher open rates than other kinds of email campaigns, which means this is a not-to-be-missed opportunity for you to highlight the benefits of your email program to your customer. Let them know first off what they subscribed to. Send a personalized greeting with a brief message confirming their subscription – “Hi Suzie, thanks for joining us and welcome to HotShoes.com. Now, you will be the first in line to get all the latest HotShoes.com news, including exclusive email sales and fashion footwear tips from around the globe that are only available to customers on our e-mail list!” Combining a message like this with strong branding in your ‘from’ address and subject line, ensures your customer will know where this message came from.
Remember To Say Please & Thank You
Actually, it’s more like saying “thank you” and “please”…. spend some money: “Dearest customer, please use this 20% off coupon good towards your next purchase.” Your customer just got a great deal for simply opting in to your email program. The idea is to make sure you thank them for opting in to receive emails from you by rewarding them for their efforts. Utilizing immediate rewards will not only help drive those sales but will also make your customer feel great about getting an exclusive offer. Also, think about pointing them to places on your website that might be of interest to a new customer or add a link to your newsletter – think of ways to drive up those click through rates.
Build up the trust
When it comes to sending email out to your customers, building on their trust should be your highest priority. Sending out emails that provide your customers with an easy-opt out footer and privacy policy link shows them that you’re not out to hound them 24/7 with your promotions and that you do care about protecting your customer’s information. Set expectations for what to expect – message frequency and content. Letting customers know right off the bat what kind of emails they should expect to be receiving from you, and when, helps build something invaluable – customer trust.
Yesmail is a professional email marketing company, with email marketing solutions for every budget. See how Yesmail is the best email marketing software for your business.
NAPW Westchester County Local Chapter Hosts Second Summer Networking Meet & Greet to Welcome Members to Newly Re-launched Chapter
(PRWEB) September 05, 2012
Members and guests of the Westchester Local Chapter gathered on August 16th for a professional networking meeting at Caffé Azzuri. Members and guests enjoyed Happy Hour half-priced drinks and hors d’oeuvres on the restaurant’s lovely outdoor deck. Praised by The New York Times and Westchester Magazine for its outstanding food and warm, casual atmosphere, the restaurant was the perfect venue for the newly re-launched Chapter’s second Meet & Greet of the summer.
Westchester County Chapter President Sara O. Speicher enthusiastically welcomed members, guests, and first-time attendees to the Meet & Greet.
“The Westchester Chapter is consistently adding new members, which is very exciting,” said Sara.
The President restated her vision of the Chapter.
“I would like to focus on building relationships that will advance the Chapter members’ businesses and personal lives,” said Sara.
She also invited all to bring a guest with them to the next meeting, someone they believe would benefit from joining NAPW.
Sara also announced that in future meetings, members would have the chance to be a featured speaker, another way to let other members learn more about what they do. At the Meet & Greet, she collected a business card from each attendee and drew a winning member who would deliver a five-minute presentation of themselves at the next Chapter meeting.
“In the fall, members will get the opportunity to shine as either speakers or panelists ,” promised
Sara.
NAPW Westchester County Local Chapter Vice President Crystal M. Cutler kicked off the Meet & Greet Go-Round portion of the meeting by speaking briefly about herself and her business LegalShield, Inc. To all members and guests who gave Crystal their business cards, Crystal offered them a business listing in LegalShield’s GoSmallBiz.com directory free for one year.
One by one, each member and guest introduced themselves and their businesses to the crowd. Chapter member Cheryl Croce announced her participation in the Alzheimer Association, CT Chapter’s “Walk to End Alzheimer’s” on September 30th, 2012 and asked members to join her team, “Memory Caregivers.” Her goal this year is to surpass her efforts from the past four years by receiving more donations. Please join her team and/or donate directly at http://act.alz.org/goto/CherylCroce. Chapter President Sara concluded the Go-Round portion with a brief introduction of her business, VBM Pro and the benefits the business owners receive from working with a Virtual Business Manager.
Sara reminded Chapter members to update their NAPW Profiles and periodically check their NAPW email inboxes and that they may also find Westchester Local Chapter information on the Westchester County Local Chapter page on the NAPW website and the Chapter Facebook page.
Caffé Azzurri will be the backdrop for the Chapter’s September 27th meeting, as well as for the October meeting, which will feature Chapter member Thelma Jones, MD, FACP (details for the October meeting will be finalized and announced as soon as possible). Meeting invites will be emailed to all members via the Westchester County Chapter email inboxes and will also be posted on the Chapter Bulletin Board and Facebook page.
The following members and guests were present at the August 16th Meet & Greet: Bernice M. Burney, Step Two Haircutting Salon; Carmela Laber, Lamont Digital Systems Inc. , dba Campus Televideo; Cheryl A. Croce, Regency Heights of Stamford, LLC; Crystal M. Cutler, LegalShield, Inc.; Janet Rodriguez, Mary Kay; Jean Swanson, You Can Do It Coach; Kim Johnson, Elan Elite Catering, Mary Kay and Guest of Bernice M Burney; Lynn Buckmeyer, UBS Investment Bank; Natasha Aviles, I Tint NY; Randi Bale, Healthy Organized Living , guest of Sara O. Speicher; Regina Snyder, One to One Business; Rose Cintron, Department of Veterans Affairs, Sara O. Speicher, Virtual Business Manager (VBM Pro); Sheri Gregory, Sheri Gregory, Inc.; Thelma Jones, Options for Wellness; Vera Halpenny,YAI; Virginia Trunkes, SnitowKanferHoltzer&Millus, LLP.
The National Association of Professional Women (NAPW) is the largest and most recognized network of female professionals. NAPW provides a forum where women can interact, exchange ideas, educate, network, and empower. NAPW Local Chapters allow members to maximize their experience through meetings, networking opportunities, and professional events.
For additional information regarding the NAPW Westchester County Local Chapter and/or NAPW, please visit http://www.napw.com.
Follow NAPW on Facebook and Twitter.
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Isle of Palms weighs welcome signs with digital screens
Isle of Palms weighs welcome signs with digital screens
An electronic message board that would be part of new welcome signs for the Isle of Palms is drawing mixed reaction. "I think you have a pretty split (City) Council," said Councilman Mike Loftus, who opposes the idea.
Read more on Charleston Post Courier
Australia and Japan, partners and friends
In return, Australia is to scrap its 5 per cent tariff on Japanese electronic and household goods, as well as immediately eliminate the 5 per cent tariff for 75 per cent of Japanese vehicles, with the remainder eased in over three years. There are …
Read more on The Age
Clubcall
Any local businesses wishing to advertise on the Electronic Message Board for all of Aodh Ruadh's home senior football games this season should make contact directly with Park/Development Committee Officers – Michael Daly, Conal Gallagher, David …
Read more on Donegal Democrat